What business is better to open in a small town with minimal investment
Today we propose to discuss the following topic: "Business ideas for a small town without investment." We have collected and prepared a complete description of the business model and invite yours to express your opinion in the comments.
Anti-ideas or how to properly search for a profitable business idea in a small town
The peculiarities of life in a small town are associated with the fact that it has everything, but always in a reduced scale or distorted perspective. Small cities should be considered with a population of 30 to 100 thousand people, usually of regional significance.
In such settlements you can find shops, restaurants, recreation facilities, sports and recreation sections, taxis go there, and most often only the airport and universities are absent. However, each type of human activity gets its own characteristic features. Let's take a look at a business example.
The calculation of local merchants is simple and straightforward. All those who are rich will go to big cities for clothes and luxury goods. There, the choice is wide, and the prices are lower. Therefore, for their fellow countrymen, local merchants buy everything the simplest and cheapest. Fortunately for consumers, the modern market is saturated so that you can also choose something of high quality from cheap ones.
Residents of small towns are big couch potatoes. They only eat out when the need arises. This creates a reason for the lack of competition. All niches have already been occupied by 2021. There are 3-4 cafes, 2-3 canteens and 1-2 restaurants - that's enough. You can open new ones, but they will be hard to break through. Here we immediately need to note one trend: chain stores and cafes have long mastered the regional market.
In almost every cafe you can find the Three Gudgeons or Tomato cafes, Magnit, Pyaterochka and similar discounters have become an indispensable attribute. They have already crowded out 80% of local merchants. Mainly only the brand shops of some households have survived. For example, if a local merchant owns a farm or poultry farm, then his brand store in the city will survive, and the rest simply cannot withstand the competition.
This niche, unpredictable during the crisis years, also turns out to be “crushed” for some large corporations. And they can afford to either, by reducing the volume of production by 2-3 times, somehow survive, or bankrupt entire subsidiaries. Try starting brick making from scratch or starting a candle factory. And the enterprise cannot be profitable. All attempts end with some kind of own production living for a couple of years, and then disappearing.
What to do?
Let's not bore the reader with a list of the troubles of modern Russia. The factors noted above were given only in order to bring them up to date, to make them feel the flavor of the area and the spirit of the times. Now immediately about what to do. Let socio-political publicists look for the answer to the question of who is to blame.
Incomprehensible demand with understandable calculation
What is profitable to trade in a small town? What is the best business to do at home? How to open your own business with minimal investment?
Working for yourself is like growing up. Anyone who wants to gain independence sooner or later leaves his home - he leaves the hired service and starts working exclusively for himself.
Fortunately, the choice of directions for personal business is not limited by anything. The only problem is to find the kind of activity that really reveals your talents and abilities to the fullest.
With you Denis Kuderin - expert of the HeatherBober portal on economic and financial issues. In a new article, I will tell you what kind of business to do in order to earn a lot and consistently, which business ideas are the most promising today and now, and which is more profitable - a YouTube channel or a home photo studio.
Don't switch - you will learn a lot of interesting things.
Business with minimal investment - stop working and start making money
There is an opinion that a successful businessman should be born. They say that this requires a special mindset, outstanding abilities and specific character. Millions of people believe that entrepreneurship is not for them. That they won't be able to work for themselves. That their business will burn out. That they don't know how to count money, etc.
Of course, we are born with different abilities and inclinations, there is no doubt about that.
However, this point of view is closer to me personally: every person is an entrepreneur from birth. When he is born, he already has a ready-made company - himself. It depends only on you whether this company will become successful. You are the manager of this firm, its CEO and majority shareholder.
Thousands of people are working for themselves right now. They do not expect a salary from the employer, they are not afraid of dismissal, they themselves ration their working day.
This does not mean that their life is sheer euphoria. There are enough problems in the life of a businessman. Perhaps there are even more of them than an employee. But all the disadvantages of "free swimming" outweigh the fat plus - you become the master of your life and your time, you set goals and priorities yourself.
Small town business ideas
How to choose an idea for a small town?
The word "business" often gives rise to a certain image in my head: a respectable man in a business suit leaves the office of an international corporation. At the same time, the office is certainly located somewhere in a skyscraper in the very center of the metropolis.
However, we all know that businessmen can look whatever they want, and business has a place not only in millionaires, but also in small towns. And you can run your business in the regional center no less successfully than in Moscow.
It is only necessary to take into account some peculiarities of small towns. If you are just about to open your own business in one of these settlements and are looking for a business idea for it, this article is for you.
When opening a business in a small town, it is important to take into account its peculiarities. As a rule, they are about the same, regardless of whether it is a resort town in the south or a small northern settlement.
There is no consensus about which city is considered small. As a rule, small towns include those where the population does not exceed 50 thousand people. But businessmen often call cities with a population of 500 thousand people small.
The main thing that makes it possible to classify cities as small is the state and peculiarities of the economy. What are they?
The first thing worth paying attention to is the welfare of the residents. In small towns, as a rule, there is little work; often a large proportion of residents work in one city-forming enterprise. This allows business owners to set small wages. Therefore, the incomes of the population in such towns are often low. Although, of course, there are exceptions to this rule.
The second important factor is the mentality of city residents.
President of the Interregional Public Organization for the Protection and Support of Small and Medium Business "Business People"
Hardly any of the modern people at least once did not think about starting their own business, but not everyone succeeds. Why, with the same investment of effort, material resources and time, business develops for some people, while for others it literally subsides. Perhaps the question is how to find a startup idea. And ideas are usually around us, you just have to look around and observe a little.
The goal is to do it well and not like others
And you need to watch for discontent among the masses, for criticism of the offered goods and services, for proposals and arguments of people on the topic "If only I could ...". This is often the answer to the question of how to come up with a startup idea. It will be enough to do everything possible to satisfy the desires of the "critics". Do it well, with high quality, so that people seek help and gladly pay for the services provided.
Interesting startup ideas are a prerequisite for project implementation. To offer a client a completely new product, service, an unusual solution to a problem - this is the essence of such an undertaking.
Creativity and innovation are the main differences between a startup and an ordinary business. These can be already existing technologies, which have positively proven themselves in terms of making a profit, to which any fundamentally new approach is applied. Opening a regular sewing studio, for example, may not attract much attention, but opening a tailoring for pets, where you can get advice from an experienced designer, will certainly make you talk about yourself and attract visitors.
New or well forgotten old
Ideas for a startup can be applied both for creating a new target audience, and for positioning on the other, new side of the product, which is already familiar to everyone. Yes, a startup and an operating stable business are fundamentally different things. But any start-up business with innovative ideas is already a startup.
Having decided on the search for ideas, you can think about other criteria that will help make a successful start.
First of all, you need to find a good team. It is better not to develop ideas alone, but to try to attract like-minded people who are ready to promote the project for the sake of implementing ideas, and not just because of earnings. All concepts, strategies are best born in disputes. It is easier to work in a team if everyone fulfills the role assigned to him well and on time, realizing his responsibility for the success of the whole team.
Who really needs it
It is important to pay attention to the type of settlement in which the new project will be implemented, especially if any ideas are borrowed from someone else's experience.
Own online store
Business via the Internet is possible and even more - it promises a lot of money. If we talk about opening your own online store, then this is a rather troublesome business that requires a certain investment. In addition, you need to have some programming knowledge. But there is another option. At the moment, the giants of the Internet industry, which sell goods through the network, are interested in partnerships. They offer their partners ready-made sites, which eliminates the need to set up the store on their own. The exit of such companies is to attract customers. Your benefit is a percentage of the amount of goods sold.
Such a store will offer you not just a partnership reward, but completely free software. But that's not all. They will take full responsibility for:
- Acceptance of orders (the client will make a purchase on the page of your store, and in fact the order will go to the main store).
- Product update;
- Customer support.
You just have to choose the design of the online store, customize it for yourself, choose and pay for hosting, and receive a reward in the form of a percentage of sales. All this is simple and takes, on the strength, only 24 hours of time. Further, the business principle boils down to the following:
- You attract visitors to the store (potential buyers), and they place orders for goods, bringing you money. You can attract visitors through social networks, advertising ... there are other ways, but now not about them.
- Withdraw your money from the system (transfer to a card or webmoney), leaving some percentage to pay for advertising services (you need to make the flow of clients stable).
If you are not interested in such an easy business on the Internet, then let's consider other ideas.
Making cases for mobile devices
Modern gadgets are expensive devices that need some kind of protection in the form of a case. In addition, the cover is also a fashion accessory. Therefore, there is a “reason” to make and sell such covers, especially since this business does not involve large investments.
First you need to decide: