What business is better to do in a small town

A successful business can exist not only in cities of a million, but also in small towns and regional centers. The main thing when choosing a business for a small town is to take into account some of the nuances.

When opening your own business in a small town, you should definitely pay attention to some of its features. First of all, this is the state of the economy, i.e. the well-being of its inhabitants. As a rule, there are few jobs in such towns, wages are lower than in large cities, and most of the residents work at the same city-forming enterprise. Also, do not forget that it is very difficult to find specialists in some rare areas, so you should not open a very extravagant business.

Often in small towns there is a shortage of basic goods: only one supermarket, no store with popular inexpensive clothes, etc. Therefore, opening another clothing or grocery store can bring huge profits.

Well, of course, one cannot discount such an important feature of small towns as mentality. In small towns, rumors spread at the speed of light and everyone knows about everyone. This can be beneficial - no need to spend money on advertising, word of mouth will do everything. Or maybe one mistake is against you and you will lose customers forever.

In general, if you take these features into account and choose your business wisely, it will only bring profit and pleasure.

About business: Organization costs - 17,000 rubles. Monthly expenses - 5,000 rubles. Monthly profit - from 30,000 rubles. Payback - 1 month.

About business: Organization costs - 100,000 rubles. Monthly expenses - 30,000 rubles. Monthly profit - 50,000 rubles. Payback - 2 months.

About business: Organization costs - 20,000 rubles. Monthly expenses - 3,000 rubles. Monthly profit - 5,000 rubles. Payback - 6 months.

About business: Organization costs - 20,000 rubles. Monthly expenses - 3,000 rubles. Monthly profit - 5,000 rubles. Payback - 6 months.

About business: Organization costs - 30,000 rubles. Monthly expenses - 3,000 rubles. Monthly profit - 30,000 rubles. Payback - 1 month.

About business: Organization costs - 30,000 rubles. Monthly expenses - 3,000 rubles. Monthly profit - 20,000 rubles. Payback - 2 months.

About business: Organization costs - 20,000 rubles. Monthly expenses - 3,000 rubles. Monthly profit - 5,000 rubles. Payback - 6 months.

If you set out to start your own business, but the scale of your activity may be limited to only a small town, you should immediately realize that this is a rather difficult task. Unfortunately, all sorts of establishments hardly take root in this area, unlike megalopolises, in which the seventeenth minimarket or the fourth billiard room will not only not be superfluous, but will also acquire a circle of regular visitors. However, nothing can be done about this feature - this is the specificity of provincial cities.

However, avoiding tough competition, minimal margins, and a lack of an acceptable clientele can be avoided. The main thing is to competently organize your business, taking into account all the features of small settlements.

The rule of three NOTs

Have you already prepared for the organization of the enterprise and thought about possible ideas, what could you do? Then you need to analyze all of them again and be sure to pass through the filter of three solid "not":

  • The first point that you must pay attention to is to make sure that your activity does NOT need to attract a large number of qualified personnel. You will most likely get an arch of intelligent people, but such specialists, as a rule, prefer megacities to small cities, where you can fully realize your potential, using all the possibilities. Opening an agency that develops software or any other high technology, you will be hurt by the pressure of competition. Nevertheless, will such an enterprise be able to function at the proper level and show good results without the appropriate staff?
  • The second thing to understand is to find out if your activity is too narrowly specialized. For example, if you turn to the organization of a business related to the sale of rare Ethiopian tea, then perhaps in a big city, it will be possible to form a permanent client base. As for the small settlement, one can only dream about it. And any seasoned entrepreneur will assure you that it is extremely naive and unprofessional to open your own business, without confidence in its relevance.
  • The third thing you have to make sure of is that the activity you have chosen does NOT raise any questions. It should be completely understandable and clear to you. And, of course, there should be a great interest, because only by plunging into business with your head, you can achieve success. If you have any doubts about the planned business, then it is better not to start. Even the smallest uncertainty then turns into serious mistakes, and this, in turn, leads to lack of demand and low profitability. Moreover, due to the fact that in small towns there is a small number of people, everyone will know about any mistake and, possibly, even before you. Remember that it is very easy to lose credit!

Three big pluses

But do not rush to get upset in advance. Difficulties accompany absolutely any activity, so the only thing that remains is to fight them, turning them into bonuses. In addition, the activity in a small town already has some advantages.

The first bonus is that you won't have such a serious problem as having a lot of capital to start with. In comparison with megalopolises, in provincial towns the rent for the premises is quite acceptable and many will have to afford it. It will also be possible to save money on staff salaries. The amount for this expense is several times less than that spent by entrepreneurs operating in the capital, for example. You also don't need a huge advertising campaign. It is worth just once to ideally fulfill an order or sell an inexpensive, but at the same time, high-quality product within a week, the whole city will talk about your company. The very best advertisement is a positive review.

The second bonus is that small towns still may not have many representative offices of large companies. Such omissions should be taken into account and noted. So, you can become the only distributor of a specific type of product by selling branded products. By using this option, you will protect yourself from the appearance of competitors. This requires the conclusion of a contract, which stipulates the right to an exclusive supply. Sometimes, in order to do this, it is necessary to conclude an additional contract, so immediately discuss this point with the second party.

All of the above guarantees you not only a favorable business start in a small town, but also the absence of competitors in the future, which is important.

And finally, the third bonus - no one restricts you to outsourcing, which allows you to fulfill orders from both nonresident and large clients. What makes this business profitable? Savings, of course. Plus, opening a profitable business in a small town is much easier than organizing activities in a metropolis from scratch.

What small business ideas are there?

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