There is no money ": why every fifth business in Russia did not open after self-isolation

The rating includes young, energetic and ambitious young people who, thanks to their efforts, have managed to make a fortune of several billions! Happy reading!

Nikolay Storonsky

Nikolay Storonskoy's main source is the share of fintech company Revolut, the founder of which is the billionaire.

The idea to build this business came to Nikolai in 2021, when the idea of ​​issuing a multicurrency card that would allow him to convert currency while traveling at a favorable rate struck his head. The investor of the project was Storonsky himself, who invested £ 300,000, accumulated independently.

A year later, the application was fully operational, however, in 2021 Revolut left the Russian market, as the replenishment of cards was accompanied by a 2% transaction. As of 2021, the company's revenue has risen to $ 6 billion. / P>

Alexey Repik

Alexey Repik takes 49th place in the list of the richest people in Russia, and in this rating he gets the honorable 4th place. The billionaire achieved success thanks to the founding of the R-Pharm group of companies, which is one of the largest in the pharmaceutical market in our country.

The company was founded in 2021, and today Alexey owns 90% of the total capital of R-Pharm. It is noteworthy that in 2021 the Japanese corporation Mitsui & Co bought 10% of the company's shares, for which it later paid $ 196 million. / P>

In addition to the fact that Repik is actively developing his business, he is also a public figure, and in March this year he was awarded the Medal of the Order of Merit to the Fatherland, II degree.

Igor Bukhman

Igor Bukhman's success is an example of how passion helps build a promising business. When the future billionaire was studying at the university, he took the course of associate professor Sergei Sverdlov, who inspired the young man to take up programming.

How to start a business from scratch and make it successful

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Where did you have to go to work to get on top in 2021? And where is it too late to go? What if you live (for example) near Podolsk and want to work at Google?

"Special thanks to the Elf Merchant" - probably everyone who at one time was a fan of the cult TV series "The Big Bang Theory" and "How I Met Your Mother" puzzled over this mysterious phrase ...

IT-company "Evotor" specializes in the production of online cash registers (more than 650,000 devices throughout Russia), owns the largest operator of fiscal data in the country "Platform OFD" and provides more than 500 services for business management. In a column for Forbes, Evotor's founder and CEO Andrey Romanenko tells what part of the enterprises, according to the operator, did not return to service after a three-month lockdown, why revenue growth in the first weeks after opening is not a reason for joy, but an entrepreneurial “pestilence” should be expected by the end of the year.

Every fourth entrepreneur in Russia uses Evotor online cash registers and cloud services. Since the beginning of the pandemic, we have been keeping our finger on the pulse: according to online cash registers, we watched how the business collapsed in April, and now we see how the indicators of retail outlets are gradually recovering.

The main restrictions due to the pandemic are being removed from business, but even after that, not all resume work. According to Evotor's data, about 20% of retail and service enterprises of small and medium-sized businesses still do not work in Russia, if we take the number of companies operating in early March as a starting point. In none of the regions has the number of retail outlets recovered to its previous levels, and in some regions up to 50% of the facilities do not work (in Tuva, for example, 54%, in Chechnya, 44%).

In order to better understand how the situation will develop further, we decided to talk with entrepreneurs who have “frozen” their business. For the study, we chose one of the affected industries - the beauty industry - and conducted a survey among 100 owners and directors of non-working Moscow beauty salons and spas about what prevented them from resuming work after quarantine.

A bunch of problems

In Moscow, beauty salons were allowed to work from June 9, but, according to Evotor, by July 1, about 16% of establishments had not opened. The number of spas in the capital fell by 30% (they could reopen their doors from June 23).

The poll showed that 36% of owners of out-of-service salons do not plan to resume their business. Several respondents said they had already sold the company.

Another 34% of those surveyed planned to open in July, 7% - in August or September, 23% did not specify the opening date.

Most non-working salons have a whole bunch of problems. All entrepreneurs faced financial difficulties due to the pandemic in one way or another, but only 43% of salon managers were unable to open because of these difficulties. The quarantine lasted too long. “They went into negative territory,” “there was no airbag,” “no money,” the entrepreneurs explain.

For three months of downtime, many have accumulated rental debt. Far from all the owners of the premises agreed to meet the tenants. This is despite the fact that the Moscow mayor's office promised the landlords financial assistance equal to the amount of property tax, land tax and rent for this period (if they reduce the rental rate by at least 50% from the first day of the month when the tenant stopped working).

It was not possible to agree with the owners of rented premises 38% of the respondents. The entrepreneurs admitted that they could not get discounts on rental payments for the period of downtime, and for some in June they even increased the rental rate. Because of this, some of the owners of the salons had to move, and others, a conflict with the landlord, pushed them to close the business.

“There has probably never been a harder year in my entrepreneurial life. Revenue fell 65-70% year over year. In 2021, my father died of the coronavirus. And our whole family has been ill - we understand what it is. Restrictive measures helped save lives, that's great and right. But doing business is not easier because of this, ”says Pavel Ponikarovskiy, owner of the Krasnoyarsk network of Lumen cinemas.

The year coming to an end turned out to be difficult for the overwhelming majority of small Russian entrepreneurs, often even “changing shoes in the air” and the production of masks and antiseptics that were in short supply at the beginning of the pandemic did not help - Ponikarovsky, for example, to save the business, sewed masks straight in movie theaters, but still ends the year with a loss of about 25 million rubles.

According to the operator of fiscal data "Platform OFD" (serves more than 1 million online cash registers in Russia), the volume of sales of small and medium-sized businesses during the pandemic fell to 91% compared to last year. Restaurants and bars, as well as hairdressing salons, beauty salons (88%) and the sale of clothing and footwear (90%) suffered the most during the height of the lockdown.

Not all companies survived the pandemic - according to the estimates of SKB. ontour ”, the number of individual entrepreneurs and legal entities in the segment of small and medium-sized businesses in all studied industries (catering, baby products, electrical goods, etc.) for the year decreased to 15% and in the vast majority of cases exceeded the number of closures in 2021. The only exception was the “Clothes” segment, in which the number of enterprises fell more strongly last year than this year. In the same segment, there is a local growth in the number of companies in June-August 2021. “It can be assumed that the situation is due to two factors: the change in the main OKVED organization to be included in the list of the most affected industries, and a decrease in business volumes, which led to the inclusion of once large players in the register of small and medium-sized enterprises,” explains Vladimir Savelyev, an analyst at large data in the company "SKB. ontour ".

For more details on how the sales volumes and revenues of small and medium-sized businesses have changed during 2021 and how much the situation has worsened compared to the year 2021, see the graphs.

What entrepreneurial stories are behind these numbers?

Nadezhda Pak, co-founder of the Receptor chain of family cafes

During the pandemic, it closed half of the chain's establishments, spent several million rubles to exit lease agreements

The first family cafe "Receptor" on Bolshaya Nikitskaya Nadezhda Pak, then a lawyer at Lotte Group, opened in 2021 with her husband, director and funky musician Alexander Brailovsky. We served the guests ourselves after the main work in the office, cooked according to Korean recipes that Nadezhda remembered from childhood, her brother Gennady was the chef. In April 2021, after ten years of operation, this first outlet had to be closed.

In addition to the iconic Nikitskaya, two more "Receptors" were closed - on Pravdy Street and in Odintsovo, as well as an experimental coffee shop "KofeCvet", which sold colorful coffee and desserts made from natural ingredients. If not for the pandemic, this would not have happened, Pak is sure.

The fall began even before the official restrictions, when the Moscow authorities began to urge citizens to voluntarily observe self-isolation. In mid-March, the revenue of the chain, which at that time consisted of 8 establishments (seven "Receptors" and "CoffeeColor"), fell by 80% in a few days. If one cafe on weekdays brought an average of 60,000-80,000 rubles in revenue per day, now it is only 7,000 rubles.

Choosing the most profitable franchises, you can be sure of a good and stable income. This will help both beginners and experienced entrepreneurs make money. The businessman receives full support from the company. And this is the most important advantage of using franchises.

Franchise Analysis

Franchise is a ready-made business model that an entrepreneur receives after paying a lump-sum fee. For a fee, a businessman provides himself with a business scheme, methods of its promotion, the right to use a trademark, as well as full information support.

Before purchasing, be sure to find out which franchises are in high demand. Careful analysis is also required. You need to understand that not all franchises are really good. Some companies close several years after the start of franchise sales or do not provide the necessary support. By giving preference to such firms, a businessman is guaranteed to lose his financial investments.

To find out which franchises actually work, you need to know their payback period. Usually such data is provided by its owner. But independent miscalculation will not be superfluous. There are two ways to do this:

  • A simple way to calculate ROI. This method is not always suitable. To establish the most profitable franchises in this way, you need to choose those where investments need to be made only once, and income comes in relatively equal parts. The simple method does not take into account a lot and has a rather large error. To find the most successful franchises, you need to use the formula investment / net profit per year = payback period. If an entrepreneur is just thinking about buying a particular franchise, then all the data can be taken from businessmen who have already started working with the company.
  • Complex way. To determine the most profitable franchise in this way, there are many factors to consider. It is required to take into account the volume of the expected demand, the estimated amount of revenue, the payback period for similar projects, the conditions for renting the required premises, as well as the seasonality of the selected project. You need to take into account absolutely everything. Usually, all these factors are spelled out in a business plan, but an entrepreneur will not be able to familiarize himself with it before buying a franchise. All approximate miscalculations for a preliminary assessment of well-known franchises will have to be done independently. In the future, you need to understand that to accelerate the payback period, you will need to influence at least one factor.

The specific payback period is indicated even in official documents. It's worth checking out the best franchises of 2021 on your own, though. Moreover, this will help you better understand all the intricacies of the work. This skill is useful for those people who have already started working with a franchise. This will allow you to monitor financial development and, if necessary, adjust your actions.

Which franchises are considered the most profitable

A vivid example of a payback franchise is a takeout coffee outlet. With an initial investment of about 70 thousand rubles, you can fully return the investment in 6-12 months. Such franchises in the 2021 ranking are considered the most budgetary and in demand. Even with minimal investment, you can count on a stable income.

To find the most profitable franchises, just look at the statistics of the areas of activity of the franchisee. Retail trade is in the lead. Of course, the costs are not small. However, you can pay off pretty quickly.

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