The main components of the photography business
So, before you start building your small photo business, you must master its 7 most important components, which are the building blocks of which any photo business consists.
Paid advertising is the main tool for the development of the photo business. Is it possible to promote a photographer without money? No, this cannot be done today. Not at all.
Paid advertising consists of the following components.
- SEO promotion. This is a campaign aimed at promoting a site in search results in order to increase orders through the site for commercial queries. This is one of the most difficult and time consuming methods of advertising, but it is highly effective.
- Contextual advertising. A quick and expensive way to advertise your selling proposition. Contextual advertising must be launched immediately after the creation of the site, because this way you can quickly understand whether it makes sense to promote your offer on the market or your offer is not needed for nothing. It is better to entrust the creation of an advertising company in contextual advertising networks to professional marketers.
- Social media advertising. Since the photo business belongs to the sphere of services in the field of entertainment, it is impossible to bypass social networks. It takes a long time to get promoted on social networks, so it's easier to order paid advertising right away. It comes in the form of graphic banners, or posts in groups.
- Advertising on forums and thematic sites. It does not always bring customers, but it has a good effect on recognition, which in turn converts well into sales.
The next building block of the photography business is the establishment of representation in social networks. In all social networks, you need to create a movement, regularly publish new materials, hold contests, and interact with the audience.
In which social networks do you need to create your page? Here in these.
If you do not have time to manage groups and pages yourself, then you need to hire a special manager to manage them.
A very necessary thing in promotion and promotion. Works great if it contains a high-quality product offer and is supplied with motivating baits.
How to make $ per year from photography
Eric Kim is an international street photographer. The opinions expressed in this article are those of the author. You can find Eric's photos and articles on his website and blog.
This is kind of crazy: I believe you can stay true to your roots, values, and ethics, but still get rich. In this post, I will share some secrets on how I was able to make over $ 200,000 in a year working as a photographer.
Charge more money for your services to get rich
I get most of my income from training seminars. The secret is to charge more money for master classes. I think seminars are an important educational element for photographers because nowadays people want to spend money on experience and people want to learn.
Many photographers like to complain that nowadays "every photographer". Your iPhone mom is a photographer. There are several billion photographers in the world, and anyone with a camera on a smartphone considers himself a photographer.
This is a huge opportunity for me.
In a world where 7 billion people own cameras, you can get several billion people wanting to learn how to take better photos. And there are a lot of really rich people out there who want to learn how to take better pictures.
There are also many rich people out there who want experience. They don't care about the expense of an expensive camera. They want to travel, meet other photographers, and receive information about photography.
How can I make money
Photography is not just a way to capture the most vivid and curious episodes from your life or close friends and family, but also an opportunity to earn money. How to bring an idea to life? You can get knowledge on the pages of specialized magazines. There are many options. Let's get acquainted with some of them.
Thinking about where to start a photo business, any newly minted entrepreneur will come to the conclusion that the first thing to do is to find a place. It can be rented (in a household salon, shopping center, residential building) or redeemed. A very small room is required for the point of ordering.
Its area can be four square meters. All essential equipment can be placed here. If the studio will occupy a large area, then it can be divided into two parts. One will serve for receiving visitors and taking pictures, the other for processing photographs.
The financial costs of starting a business can be safely attributed, together with the rent for the premises, investments in the purchase of office equipment and all the attributes accompanying a professional photographer. You will need a copier, scanner, laser printer, computer, pulsed flash and laminator.
Of course, in order to start a photo business from scratch, you need a DSLR, at least a semi-professional one, and a camera (its resolution must be at least five megapixels). Fluorescent lamps may be required in the studio. Don't forget the umbrella.
It diffuses light and makes the complexion more natural. The room must be equipped with furniture. Place chairs, desk, hanger, mirror. The computer must have the appropriate software. Adobe Photoshop is required.
Clients need to be attracted to the photo studio. For this there is advertising. Its capabilities are so high that they should not be neglected. Advertisements in newspapers will inform about your services, skillfully submitted information about your activities on the pages of Internet sites, in social networks.
Before you start your business, you need to define a goal. You can get a stable income or work for the image. But in the second case, you will have orders from time to time. The most beneficial ideas for a photo business is to open an office for making a photo for documents.