Shopping center ideas

What type of business is most suitable for opening in a shopping center

The most important task facing an entrepreneur is to decide which type of activity is best to open in a shopping center. Here you need to act according to the circumstances. If you live and plan to engage in activities in a large metropolis with dozens of shopping and entertainment complexes, then you can choose the type of activity that will be closest to you, and then inquire about the presence of competitors already working in different retail outlets. If the choice of shopping centers is limited, then it will be most correct to focus on the industry that is not yet represented on the market when choosing the direction of your activity.

The choice of options for areas of activity that harmoniously fit into the infrastructure of the shopping center is more than diverse. These can be grocery supermarkets, boutiques with clothing and footwear, jewelry and household appliances stores, fast food restaurants and cafes, cinemas, playgrounds, hairdressers and beauty salons, souvenir shops, flower and pharmacy kiosks, and many other establishments. Vending services are a developing area of ​​modern shopping centers: massage chairs, vending machines with drinks and newspapers.

Before starting to implement a business, an entrepreneur needs to analyze the micromarket of a particular shopping center where he plans to start working, primarily for the development of certain areas of services. It is advisable to offer the shopping center visitors such areas of activity that are not yet represented or you can offer them better and more profitable for the consumer. So, opening a second bowling alley in one shopping center can hardly be called expedient, but another type of cafe, even if several others are already operating, is quite possible, the main thing is that they are not from the same network.

The opening of any type of activity in a shopping center can be conditionally divided into several stages.

The main stages of starting a business in a shopping center

The first thing to do is to find a free space that is rented in a shopping and entertainment complex. It is sometimes not very easy to do this, because there are more than a lot of people willing to get such a tidbit, even despite the cosmic prices of rental payments. It should be noted that the lease of space in any shopping center is always very high and this point should be taken into account when planning a budget for starting a business. Sometimes renting a small area of ​​a retail outlet can cost an entrepreneur the price of renting a multi-room apartment, but these costs will be recouped quickly enough due to high traffic. After all, as a rule, shops in a shopping center do not need additional advertising, a large flow of visitors is ensured by the compact placement of the necessary establishments in one place. A large shopping center in a metropolis can serve tens of thousands of visitors every day.

If a place for a retail outlet is found, the type of activity is determined, you can register as an individual entrepreneur and issue a lease.

Next, it will be necessary to deal with the redevelopment of the premises, repair, purchase of the necessary furniture and equipment.

Already at the stage of planning activities, it is necessary to think over an effective opening of a retail outlet, which will attract the attention of the maximum number of visitors to the shopping center and ensure the appearance of the first buyers.

Let's consider several options for business in a shopping center, which are among the most profitable and promising according to analytical indicators on the market.

Children's goods store

Actual business in a shopping center

Today we propose to discuss the following topic: "Business in a shopping center ideas". We have collected and prepared a complete description of the business model and invite yours to express your opinion in the comments.

Business Model Overview: Isle in the Mall

In search of an economical yet convenient and functional place to sell, many entrepreneurs turn their attention to an island in a shopping center. This interest is quite understandable: if there are not enough funds to open a store in a separate room, then an excellent opportunity to start a business without significant start-up investments is the installation of a light modular structure in the central part of the hall, in a gallery or aisle of a shopping center, where there are most visitors. However, practice shows that this type of retail has its own characteristics that should be taken into account by those who are thinking about opening it.

Pros and cons of islets

Like any business, the trading islands have their own advantages and disadvantages, which future owners should be aware of in advance.

  • Compactness (on average from 2 to 15 sq. m.), which allows you not to overpay for rent
  • Possibility of selling a wide range of both food and non-food products and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawnshop, jewelry, etc.
  • Convenient location in “walk-through” areas of supermarkets
  • Ease of assembly and disassembly, mobility (if there is a wheelbase)
  • Lack of storage facilities , fitting rooms (which narrows the range of goods for sale)
  • Limited display space (when calculating the demand for products, there is an excess of unclaimed positions)
  • Rigid standards for the type of trade structures, which are often introduced landlord.

To minimize risks and unplanned investments when opening a trade on the island, you need to carefully study the rental conditions, analyze the traffic of the selected point and the presence of the target audience for your type of goods and services.

Seat selection

When designing large stores or mixed-use centers, as a rule, the layout of free space already takes into account the presence of commercial islands. During the commissioning of the facility, their number may change, but not significantly. On the one hand, this allows future tenants to look in advance on the best places to open their own "point", on the other hand, it becomes necessary to take into account the interests of the landlord, who often puts forward requirements for the owners of the islands to work in accordance with the general concept of the center.

An important criterion for choosing a location for a trading island is the traffic indicator (see Fig.)

Fig. TOP-10 most “passable” places in Russia

But it would be a mistake to make a choice, guided only by the popularity of the shopping center. It has been noticed that in the most "walk-through" supermarkets, islands representing recognizable brands with big names: brand watches, ice cream, cosmetics, jewelry are more successful. If next to them there is even an original, but "not familiar" manufacturer, the visitors of the shopping center begin to "banner blindness". It is difficult to influence it without special marketing gimmicks that require additional costs.

Up-to-date business in a shopping center Each individual shopping center is a small city that is convenient to visit at any time of the year. Ease of use of multi-storey shopping centers

If you intend to start your own business, then it is worth preparing for a lot of all kinds of costs. Much also depends on what kind of business you are going to do. In most cases, people go into trade or entertainment. In the first case, grocery stores and children's goods stores stand out. They are the most profitable. As for entertainment, children's entertainment centers also occupy a special place here. In addition to the main costs associated with the acquisition or lease of a particular premises, with the purchase of goods and hiring workers, quite often the fundamental factor is also the fact that you have to think about the right choice of advertising. Nevertheless, all this does not stand in the way of self-motivated and self-confident people who have made the decision to start their own business.

For the initial development, it will be quite enough for you to rent a small space in some large shopping center. And even if the right to rent in it will cost quite a lot (sometimes prices reach such heights that you can even buy an apartment or a car with this money), then here your point will attract a huge number of people even without special advertising costs. Large shopping centers serve several thousand customers every day, so the profitability of such a project is obvious. It is these ideas that drive people who start their own business.

What business to open in a shopping center?

Stages of opening a retail outlet in the mall

After that, a common procedure for all begins. First, you decide what kind of product you will sell. Then it is necessary, in accordance with this, to choose the right place that will provide you with a high level of attendance. In the future, depending on which place you have chosen, there may be 2 options. The first is that you lease this territory from the administration of the shopping center, and the second is that you buy out the right to lease from the previous owner of this premises. Next, you are engaged in the interior decoration of the purchased store, recruit the required number of employees, purchase goods, install the necessary equipment (cash register, video surveillance) and go to the home stretch.

More precisely, this will only be a start, which must be worked out as efficiently as possible. To do this, you conduct the opening ceremony on a grand scale, inviting, ideally, all visitors to the mall, organize all kinds of events and promotions. This start-up support will allow you to attract initial customers, retain them, and then they will attract everyone else. People demand attention. And the more often you focus on generating interest from potential customers, the more often they will visit you.

How to open a children's store in a shopping center?

Enterprises that provide any services to a children's audience are very profitable today. In addition, such a business is one of the leading and is at the level of development in our country. In other words, if you are going to implement ideas for opening a toy store, children's clothing or some kind of entertainment center, then you will not be left at a loss. After all, parents are almost never able to refuse a child. Although it should be noted that it is children's stores that require a certain approach that differs from many other stores.

So, most of the goods that will be on the shelves must undergo mandatory certification.

Each item here must be supported by documents confirming that its quality complies with the standard in force in the country. Therefore, make sure that all the necessary documents are always at hand with the seller or store manager. After all, parents at any time can ask about such data. Well, do not forget that from time to time the tax inspectorate carries out inspections in order to identify all kinds of violations. The main requirements for a children's store is that it should be located on one of the lower floors, preferably on the first. This is due to the fact that the main clients of such an institution will be future or real mothers with children. If your financial capabilities allow, then you should not lose sight of the fact of allocating a small space in the store for a play area for children. This business, by the way, can also generate income. By installing a small labyrinth or an ordinary game room, you can "kill two birds with one stone" at the same time. Therefore, try to embody all possible ideas, and your business will flourish.

Basic calculations of a business plan for opening a children's store

Shopping mall business ideas

If you intend to start your own business, then it is worth preparing for a lot of all kinds of costs. Much also depends on what kind of business you are going to do. In most cases, people go into trade or entertainment. In the first case, grocery stores and children's goods stores stand out. They are the most profitable. As for entertainment, children's entertainment centers also occupy a special place here. In addition to the main costs associated with the acquisition or lease of a particular premises, with the purchase of goods and hiring workers, quite often the fundamental factor is also the fact that you have to think about the right choice of advertising. Nevertheless, all this does not stand in the way of self-motivated and self-confident people who have made the decision to start their own business.

For the initial development, it will be quite enough for you to rent a small space in some large shopping center. And even if the right to rent in it will cost quite a lot (sometimes prices reach such heights that you can even buy an apartment or a car with this money), then here your point will attract a huge number of people even without special advertising costs. Large shopping centers serve several thousand customers every day, so the profitability of such a project is obvious. It is these ideas that drive people who start their own business.

What business to open in a shopping center?

Stages of opening a retail outlet in the mall

After that, a common procedure for all begins. First, you decide what kind of product you will sell. Then it is necessary, in accordance with this, to choose the right place that will provide you with a high level of attendance. In the future, depending on which place you have chosen, there may be 2 options. The first is that you lease this territory from the administration of the shopping center, and the second is that you buy out the right to lease from the previous owner of this premises. Next, you are engaged in the interior decoration of the purchased store, recruit the required number of employees, purchase goods, install the necessary equipment (cash register, video surveillance) and go to the home stretch.

More precisely, this will only be a start, which must be worked out as efficiently as possible. To do this, you conduct the opening ceremony on a grand scale, inviting, ideally, all visitors to the mall, organize all kinds of events and promotions. This start-up support will allow you to attract initial customers, retain them, and then they will attract everyone else. People demand attention. And the more often you focus on generating interest from potential customers, the more often they will visit you.

How to open a children's store in a shopping center?

Enterprises that provide any services to a children's audience are very profitable today. In addition, such a business is one of the leading and is at the level of development in our country. In other words, if you are going to implement ideas for software, children's clothing or some kind of entertainment center, then you will not be left at a loss. After all, parents are almost never able to refuse a child. Although it should be noted that it is children's stores that require a certain approach that differs from many other stores.

So, most of the goods that will be on the shelves must undergo mandatory certification.

Each item here must be supported by documents confirming that its quality complies with the standard in force in the country. Therefore, make sure that all the necessary documents are always at hand with the seller or store manager. After all, parents at any time can ask about such data. Well, do not forget that from time to time the tax inspectorate carries out inspections in order to identify all kinds of violations. The main requirements for a children's store is that it should be located on one of the lower floors, preferably on the first. This is due to the fact that the main clients of such an institution will be future or real mothers with children. If your financial capabilities allow, then you should not lose sight of the fact of allocating a small space in the store for a play area for children. This business, by the way, can also generate income. By installing a small labyrinth or an ordinary game room, you can "kill two birds with one stone" at the same time. Therefore, try to embody all possible ideas, and your business will flourish.

How to open your own island in the shopping center? Many people think about business, so the opening of a point in a shopping center can be the beginning of the successful development of a new enterprise.

Why is it better to start with the opening of the island in the mall? There are several reasons, among them the following can be distinguished:

  • a small amount of investment in the project at the very beginning;
  • a large flow of buyers, as a result of an increase in sales.

Suggest the following topic: Shopping center business ideas with detailed description.

Top American business ideas for shopping malls, weddings and corporate events

This time interesting business ideas from the American organization Foto Master (fotomasterltd. et) came to our attention. They offer interactive solutions for creating creative photos and videos. This approach, at a time of the ever-growing popularity of social networks, makes sense.

This business has a large field for implementation - these are shopping centers, nightclubs, weddings, corporate events, etc. In general, all places where people have fun, want to get good emotions and leave a memory of them.

We will tell you only about the main functions of the described software and hardware.

Top 6 new business ideas from America for shopping centers (malls, malls), weddings and corporate events:

Touch Mirror

People come up to the mirror, move their hands to refine their image as they want, after which they get creative and high-quality photos. You can immediately send a photo to your email or social networks, or choose to print it and get it in your hands.

Such a multifunctional mirror will not be deprived of attention at any wedding, party or corporate event.

When assembled, it looks like a large suitcase that can be transported from place to place and unfolded into working mode in a matter of minutes. In the daytime, such equipment can make money in shopping and entertainment centers, and in the evening it can move to nightclubs. Here are just some of the features of this mirror:

  • Over 200 playable animations with sound. You can also upload your own (for example, animation of the bride and groom).
  • A large number of different photo templates (double, with different backgrounds, etc.).
  • Ability to draw on the screen with your finger, sign photos, add various emoticons to them, etc.
  • Animations. A person takes several photos in a row, in different poses, after which he receives an animation created from them, which you can send to yourself by mail or on social networks.
  • Possibility to play simple games (like tic-tac-toe) right on the mirror screen.
  • Record video. This function can be used, for example, by guests at weddings to record wishes for the newlyweds, or groups of friends to record small clips. You can add soundtracks, etc. to your videos.
  • Each photo taken can be immediately deleted by the client, or confirmed with one touch of the finger.
  • The mirror can remove the surrounding background and substitute any other. A person only has to choose a background for his photo. For example, it can be travel to famous places or joint photos with different celebrities.
  • The mirror reacts to movements and can independently lure a passing and unsuspecting person to itself by launching a certain animation and sound appeal.
  • Branding. All photos can be taken with certain signatures and logos, which will allow the mirror to be used also for advertising purposes.
  • Impact resistant glass.
  • A wide selection of beautiful frames.

Minimum package price: $ 3250

Interactive d panel

This panel can simultaneously identify the faces of six people. Each of which, raising his right hand above his head, with the help of palm squeezes, can pick up a variety of jokes. These can be hats, masks, glasses, mustaches, inscriptions above the head, and the like, which literally stick to a person, no matter how he moves. Also, the panel can automatically remove the surrounding background and substitute any one you like. And in order to take a photo, you need to wave your left hand. Photos can also be either immediately printed or sent to the mail and social networks.

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