Rating of new business ideas for a small town

According to the calculations of banking institutions that issue loans to start their own business, the percentage of business registration in small towns is increasing. This is due to the fact that large metropolitan areas cannot offer enough establishments that target citizens with an average wage. A selection of business ideas, in particular for a small town, will help you choose the best option for yourself in developing your own business.

Business from scratch in a small town focuses mainly on trade. So, if you decide to choose this niche for yourself, then be prepared for serious competition.

Difference from big cities

Business for an area with a small number of people and business for a large metropolis have characteristic differences:

  • Residents of small towns have the lowest wages. Therefore, a large enterprise in any locality will not have profitability (if it is not a factory where labor will be required);
  • There is a great demand for this or that product. due to the expansion of the field of entrepreneurship, people will have a demand in several directions in parallel;
  • A small initial investment (rent does not require a lot of money, low wages, fast advertising thanks to word of mouth).

A budding entrepreneur's reputation plays an important role in a locality like this. Since people learn about the opening of a new enterprise with the help of relatives, neighbors and friends. Therefore, this aspect requires special attention, ways to attract and retain clients.

Small town business areas

The most common options are considered:

  • Children's dance school.
  • Centers for preschool development of children.
  • Souvenir shops.
  • Kennels for overexposing pets.
  • Fishing shops, and for hunters. In most cases, the main occupation of the population is fishing and hunting. Therefore, it will not be superfluous to stock up on equipment, items that will help in this matter.
  • Handicraft shop.
  • Real entertainment club.
  • Cafe or bar.
  • Atelier for tailoring or repairing clothes.
  • Small coffee shops - minutes. This service is popular not only in a metropolis, but also in a small city, when people need 5 minutes for a break.
  • Other popular small business ideas for small areas.

It is necessary to take into account the fact that in areas where the population is smaller, the ability to pay is proportional. But a huge plus can be considered a small rent for the premises.

Small town shop

Rating of new business ideas for a small town

Today we propose to discuss the following topic: "New business ideas for a small city". We have collected and prepared a complete description of the business model and invite yours to express your opinion in the comments.

Hot ideas for small businesses

If you are interested in stable and, most importantly, independent, earnings, it's time to think about what kind of business to start from scratch. There are many relevant ideas for small businesses, both time-tested and innovative, with a good development perspective! Let's start with them.

"Live" notebooks

We heard about these 3D innovations quite recently, and in just a few months they were distributed all over the world. Animated with the help of a phone or tablet, pictures on ordinary notebooks lead children and even adults into indescribable delight.

This product can be sold over the Internet to save on office costs. To begin with, it is enough to buy wholesale goods for only a few thousand rubles, and, making your markup of 20-50%, get from 10 tons. per month already with small sales volumes.

Glow-in-the-dark tiles production

Unusual design and also a convenient solution that can save you from unnecessary injuries. This business from scratch is still very young, and there is almost no competition, so you can set prices fairly freely.

The purchase of luminous polymer chips, special molds for the production of paving stones and tiles will require about 70 tons. and a small room with no special requirements for it. And at first you can count on income from 30-40 rubles per month.

Pallet furniture

Cities with a population of up to 100 thousand people make up approximately 83% of the total number of settlements in Russia. There are many free niches and potential buyers of goods, you just need to choose a good idea of ​​your own business.

Local Features

  • Purchasing power. Local salaries will not allow future clients to spend big money. A car dealership, a boutique of expensive clothes or a VIP-class restaurant are doomed to permanent loss;
  • Lack of qualified personnel. Workers with education prefer large cities with more job opportunities;
  • Limited demand. Over time, the number of customers will begin to fall rapidly, as the number of people willing to buy goods will simply end. This should be taken into account when expanding to the nearest settlements;
  • Traditionalism. The average consumer age in the province is statistically higher, they take a long time to get used to non-standard ideas;
  • Labor turnover. Workers will always strive for higher wages. They often move en masse to the big city, which hurts small businesses;

Despite all the negative prerequisites, owning a business in the province also has positive qualities:

  • Favorable competition. Small towns are full of free niches for development. Even in busy fields, there are not many competitors to discourage a budding entrepreneur;
  • Low start-up capital. Rental of premises, labor and advertising costs are significantly lower than similar costs in a large city;
  • Word of mouth. News of the opening of a new store will quickly spread throughout the town, and soon the first customers and regular customers will appear.


Opening a large-scale production in a province is a deliberately failed idea. It is much more profitable to manufacture food and fast food. There are several traditional ideas in this area.

Shawarma Making

Homemade cakes

The expansion will require a microwave, refrigerator and heated display racks. The implementation product depends only on your imagination and the chosen recipe, which can be improved with the advent of experience. Selling baked goods is one of the most profitable areas of the food sector at a low cost.


You will need to rent a small plot of land with premises for a small cafe or tent. It is in great demand in the summer season near recreation sites or on the slopes. Requires strict compliance with sanitary standards. So, to open you need:

  • Land plot located in crowded places;
  • Tent or cafe for staff and visitors;
  • Equipment (grill, grill, refrigerator for meat);
  • Furniture for clients;
  • Regular purchases of meat.

What are the differences between small businesses in big and small cities

In a small city compared to a large metropolis, the following features for doing business:

  • Limited sales market or the need to spend money on logistics and deliver products to the end consumer in other settlements;
  • Absence of any barriers to starting a business and a minimum of competitors, but underdeveloped market demand and low purchasing power of the population;
  • Cheap labor, but at the same time difficulties in finding highly qualified specialists without flaws;
  • Low costs of organizing production - lower rental rates , more free commercial space, more affordable repairs, less pathos and the need for extra costs;
  • Cheap local raw materials, but expensive imported resources due to transportation costs;
  • Availability of development incentives business and support from all kinds of official authorities;
  • High value of reputation - mistakes are not forgotten here and it is difficult to find new clients.

If in a large district or regional center, in order to create your own business, significant start-up costs are required (after all, space, advertising, and personnel are expensive), then in a city with a small population this contribution can be minimized required to start a business.

Yes, in a small town there are fewer opportunities and not every idea is suitable for implementation in such a limited space, but the owner of the company will be able to easily manage all the processes and not lose control over his enterprise. Here and the scale is not the same. You can handle all the responsibilities of a family contract and not hire outsiders.

What kind of business you can open in a small town

Of course, you can open another store, as others do, but it is better to pick up the idea that no one else has used in your city before you. What is suitable for implementation within a small town:

Many options can be selected and determined which business can be opened in your small town, looking at the experience of neighboring regions, for example, on the Avito website.

As an example, we can cite an entrepreneur from a small seaside town, who at the beginning of his activity acquired an inflatable slide and now - after 4 beach seasons - there are more than two dozen children's sea attractions on the coast throughout the region and even a water slide. slide for adults. All of them are in demand and there is no end of vacationers in the summer months. The business is seasonal but profitable. It is fortunate that not only residents of a small town choose this vacation spot, but everyone comes here from large centers.

There is another example of success. A small private bakery started in a home kitchen with delivery to a nearby stall, three years have passed and now it provides not only all retail outlets in the city with fresh baked goods, but also supplies bakery products outside the district.

In the subsidized area, almost all loggers exported timber outside the region, and one of the sawmills decided not only to produce boards, but also to open a carpentry shop on its territory. Already in the first year of operation, the workshop was provided with orders for a long time - they make country and home furniture from natural wood, make souvenirs and make gazebos.

How to positively use the conditions of small towns for small business development

Business can be successfully developed in a small town. The main thing is to make the best use of the existing advantages and avoid disadvantages. You need to choose those options for your own business that allow you to organize production and sales with minimal costs without any special logistics costs.

And you feel good, and something new will appear in the city!

Business ideas for a small city in Russia are more relevant than startups in a metropolis, at least because there are more small (less than a million inhabitants) settlements in our country than those that can be called by the English word " City".

Yes, there are fewer potential clients for your business in the provinces, and their income level is lower than that of residents of big cities, and these are nuances that should not be forgotten. On the other hand, in such places, there are many more uncovered niches and areas with low competition, which means that there are thousands of ideas for what to do.

We have covered 49 relevant and profitable options that can be implemented with a reasonable time and money investment.

Small town business trade ideas

Selling various products is one of the most obvious ways to make money working for yourself. If you choose this area for your business, then you need to decide on:

the kind of goods that you will offer;

point of sale (because we are now talking exclusively about offline stores).

The choice of products for sale directly depends on factors such as their demand, availability and relevance. Take, for example, the most commonplace - bread.

Most people eat it every day, but even in the smallest city there are already several points of sale, and opening a new bakery (as well as a meat or vegetable department) is in that part of the city where there is no such store yet or in a place with high traffic.

Or opt for more unique or highly specialized products that are difficult to find in your city, but which may be in demand. The advantage of this option is that not all people like to place orders in online stores, and some simply do not want to wait several months for delivery.

Maybe you will be interested
Business ideas with small investments in the DNR
DNR business ideas
  • 28-02-2021
  • Reading time 25 minutes
How to start a business for a girl in a small town
How to start a business for a girl in a small town
  • 28-02-2021
  • Reading time 21 minutes
Win-win community service business ideas
Construction portal
  • 28-02-2021
  • Reading time 24 minutes
Home business for women: ideas and directions
Business ideas
  • 28-02-2021
  • Reading time 25 minutes
Business plan organizational management structure
Business plan organizational management structure
  • 28-02-2021
  • Reading time 20 minutes
Children and business
School kits - a profitable business idea
  • 01-03-2021
  • Reading time 10 minutes
Parachuting business - how to make money jumping from a plane with a parachute
Unique business in the queues
  • 28-02-2021
  • Reading time 9 minutes