Wholesale business plan
By the end of 2021, more than 845 million people have registered on Instagram. This figure is expected to rise to 988 million by 2023. Therefore, the presence of your business on this social network is not just additional advertising, but the most effective tool that allows you to maximize your target audience, increase sales and promote your brand. In 2021, Instagram can replace the online store. You can start a business with minimal investment. There is no need to spend money on the development of IM, purchase of a domain and the services of a content manager. It is also not necessary to rent a room for storing goods. You just need to create a page, fill it with products and start selling.
trends to help sell on Instagram in the year
# 1. Unique content. Gone are the days when text wasn't Instagram friendly. In 2021, text matters. Moreover, he should not be beautiful, but truthful. The main Instagram trends of 2021 are real reviews and reviews, from which the impression of a particular product is formed. If you place detailed reviews and product reviews on your page, potential buyers will subscribe to you.
# 2. Social responsibility. Instagram is not only a world of beautiful pictures, but also a social network where you can loudly express your position. People support brands that do great things. If you carry out actions for the benefit of humanity, the people will definitely support you. This will increase customer loyalty and help the brand grow in the eyes of others.
# 3. Micro-influencer's opinion. Here, instead of the question “What to sell on Instagram in 2021?”, It is important to ask: from whom to sell? Millions of girls from small towns and villages sit on the social network and follow the stars. And each of them wants to be the same as this singer, TV presenter or popular blogger. Therefore, they buy what celebrities advertise. But in 2021, marketers are betting not on stars with a multi-million dollar audience, but on bloggers with several thousand subscribers. According to them, micro-influencers get more attention from their target audience because they respond to comments and questions. They are more likely to communicate with subscribers in the comments, and therefore they have a better chance of convincing a person to make a purchase.
# 4. Hashtags. Selling on Instagram in 2021 will still be by hashtags that help find the target user. You can place up to 30 hashtags in one post. The main thing is to use thematic hashtags, the rest are perceived by Instagram as spam and have a negative impact on the page.
# 5. Additional reality. Now at the peak of popularity, various masks on Instagram. The number of tools will only grow in 2021 and, accordingly, attract new subscribers.
# 6. Stories. Stories are watched by about 600 million people a day and that says it all. They help to increase your target audience and work more efficiently than posts. If a post can disappear from the feed somewhere, then Stories are always in sight and if you are interesting to the user, he will definitely look at them.
# 7. Instagram shopping. In 2021, online stores began to appear on Instagram, where you can post price tags and product announcements. In 2021, people will be able to buy directly on Instagram, which in a couple of years will become a real problem for online stores.
# 8. Texts. Russia is the most widely read country in the world. In 2021, a post on a social network will be able to replace a full-fledged selling text "Landing", and videos and current offers will be transferred to "Stories".
# 9. TikTok style video. Instagram will have a function that allows you to shoot the same videos as in Tik Tok. This will allow sellers to advertise video contests that create buzz around the brand and drive sales.
# 10. Computer version. Doing business from a phone is not as convenient as from a laptop, and therefore the version of Instagram for PC is waiting for significant improvements.
Who we sell: Instagram user portrait
This time we will try to get rich with you and get ahead of the competition before starting any business of our own.
This business idea is very promising and not many people know about it.
Of course, the word wholesale is always heard and we are not going to talk about a boring and rather annoying word, but as always we will introduce a little novelty and a slice of factors that will help you make a turnover of your capital in the first months after opening ...
Do you think that I am talking nonsense and cannot be trusted? ... Then open the article and read. We tried to put everything on the shelves and even add a rough business plan for the whole venture.
What is interesting about the wholesale business
With bitterness in my heart, I advise you to skip this heading for those who know what wholesale and purchase are.
We will have this column for those who guess or simply do not know about it. By the way, before writing the article, I myself belonged to these people, so there is nothing shameful here.
Otherwise, we can say that instead of one kilogram of radishes, they buy 100 kilograms at once.
Thus, this very wholesale trade makes an invaluable contribution to the whirlwind of all world sales and is the link between the retail trade and the manufacturers of goods.
Let's digress from boring information. However, I still did not say what is interesting about wholesale sales.
Think for yourself. When a seller buys these very goods in wholesale warehouses, he takes them for one price and then, screwing on not small percentages (the least I've seen is about 70% of the original price), he sells his goods in markets, in stores, etc.
A case from life. One New Year's Eve weekend, I decided to go to the market and buy an artificial Christmas tree. It's just that there are more problems with living things and then vacuuming the carpet from needles, and the lifeless will stand forever.
Everyone strives for wealth and prosperity. I would like to do business and preferably remotely. It would seem that this does not happen, but today I will dispel the myths from your head.
The commodity (this is the abbreviated name for the commodity business) has existed for less than 10 years in our country, but it already has a lot of positive results, which means that you will be able to earn a lot of money in this business.
In order for it to work out well and quickly, and most importantly with minimal investment, you should do everything according to the instructions (business plan) at first, so I recommend reading my article to the end.
Step by step
It may seem strange to you that the purchase of goods is the last item, but believe me, this is how everything works. If you first buy, and then go to sell, then it may turn out that your product is irrelevant and you will be left without money and desire to do business in the future.
Now I'm going to sort it out.
In order to understand how to proceed, it will be necessary to disassemble each step thoroughly. Having experience in selling goods through various advertising tools since 2021, I can clearly and timely tell you how to launch a commodity business.
For the correct selection of offers, you need to use different methods at the same time. It is important to understand whether there is a demand for a particular product, for this there is a very convenient service, I will tell you about it below.
The first thing I recommend is to go through the product affiliate networks and see what's on sale now.
There are many different CPA networks out there, but I advise you to consider the most popular ones: M1-shop, Offerrium, Monsterleads.
Using the example of M1-shop and Monsterleads, I suggest going to the TOP-sales section for the last month and see what is presented there.
Try to sell what you like. Personally, I always have those goods that I would like to buy myself. For example, my wristwatch always flies in my tests, because I love it.
When choosing a sphere of their business, few pay attention to such an industry as household goods. Perhaps this is due to the fact that the concept of “household goods” is very vague and can include a huge number of product names. Everyone is used to the fact that if a burger shop opens, then they make burgers, sell fries and drinks. If you open a shoe store, then there you can pick up shoes and buy protective equipment for them. What are household goods? Dishes? Linens? Interior items? How to build an understandable system and understand what is more in demand and what shouldn't be put on store shelves?
But statistics show that such an idea as “household goods” is in demand and can become an excellent business direction for an entrepreneur if he is able to competently build a business, because there are a lot of nuances in it.
If you still doubt that household goods can act as a separate type of business, remember the most popular and well-known example - the IKEA store. Yes, for comparison, it is not very suitable, because it is a huge ponderous, thoughtful and old business. But the very fact of its popularity among residents of any city proves that there is a demand for goods.
And the further, the more popular the idea becomes. Some entrepreneurs are trying to modernize it. And instead of filling your home goods store with simple household items, they come up with their own style, where each commodity item corresponds to it. Such shops try to lure with their looks and style. But they lose very much in the suitability of the assortment, since they focus on the appearance and interior, and not practicality. Nevertheless, there are more and more such stores.
What to say about specialized stores that sell goods of the same category? For example - bedding, or crockery stores. Their audience is people who are focused on buying specific things. Home goods stores have a wider audience, but if the product demand is incorrectly estimated, they can lose.
We will come back to the goods later. Now the main thing is to understand that there is a demand for an assortment of such stores. And it's permanent. Because the issues of improvement of old and new apartments will not cease to be relevant.
It is impossible for aspiring entrepreneurs to compete with such giants as IKEA, and it does not make sense. The dimensions entail one peculiarity. There are such hypermarkets only in large cities and no more than one each. Accordingly, all other participants in the home goods market get the entire territory of the city. Therefore, home goods stores are opening both in shopping centers and in residential areas, differing from each other both in size and content. So, for example, it makes no sense to open a point in a residential area where there will be a large selection of interior goods. A household product with practical application is more suitable here.
It is also worth noting that competition is more common in the middle segment. But there are not so many VIP-level stores. This is due to the fact that the costs of organizing such a business are several times higher, and the potential audience is less. And for most small towns, this option will be too heavy.
Today VKontakte is a powerful platform for promoting and developing business and the most popular social network in Russia. In this article, we will look at how to use the power of the social network to generate income.
In Russia, the Internet has penetrated into the life of about 76% of the population, which is a fairly high figure. That is why business is moving to the Internet, using all the possibilities of social networks. Places for online communication are becoming a powerful trading platform with their own rules, trends, working schemes. Business in social networks is actively developing: new tools, directions and even professions appear.
VKontakte is the most visited social network in Runet today. It has over 97 million registered users. Moreover, in recent years, the site's audience has matured and become even more interesting for business.
The active audience of VKontakte is 82 million people monthly. More than 5 billion messages are sent every day: from personal correspondence to sending commercial offers and searching for employees.
The network is developing and offers business new functions - providing statistics, the ability to place targeted advertising, automate business processes, etc. Here comes a business that has been in business for a long time and is simply expanding its audience; as well as beginner entrepreneurs who want to start their own business on the basis of VKontakte.
As a result, the VKontakte website has turned into an effective means of sales, increasing company awareness and a platform for making money. In the article we will consider the features of a business and 10 topical ideas for making money on VKontakte.
Features of using VKontakte for business
- Wide audience. The first reason why a business needs to use VKontakte is a huge audience, from which you can easily select a target group for any type of product or service. On the vastness of the social network, you can find almost any business - on the one hand, this is good. On the other hand, it is difficult for aspiring entrepreneurs to find free niches for their own business.
- Business functionality. The second reason is that this social network is being updated and is introducing new functionality for business and promotion. The opportunity to take advantage of this should not be missed.
- Paying audience. The third reason is related to the destruction of the stereotype that VKontakte users are schoolchildren. Firstly, schoolchildren have already grown up with the social network and the use of VKontakte has already become a habit with them. And secondly, the older generation realized the convenience of social networks and began to register there as well. A solvent audience came, and business followed the social network.
Nevertheless, it should be understood that the best results on VKontakte are shown by small businesses that provide services to the population. Entrepreneurship in this social network can be divided into two categories: the first consists of businesses operating outside of VKontakte, and the second is represented by small businesses based on social networks. Let us consider in more detail how the goals and objectives of these categories differ.
Why should businesses go to VKontakte
Let's start with a business that uses VKontakte as a platform for finding new clients and promoting. Why should he be present on this social network:
Brand page. Business creates a resource for communication and rapprochement with the target audience. As a result of live communication, companies become closer to their customers, increasing their loyalty.
Possibility to get into the TOP of search results. It is much easier to do this by promoting the VKontakte group, using the authority of this site.