Internet project business plan

In 2021, Maxim Mamontov, together with his friend, created the kaluga-poisk portal. u, opening up useful background information on local organizations, an interactive map, news and posters for citizens. Within three months, the project began to bring the first money. Today is kaluga-poisk. u is part of a large federal network of information resources.

On what determines the success of content projects, why information portals need a strong sales department and how not to burn out on advertising during a crisis, Maxim Mamontov, creator of kaluga-poisk. u, told Kontur in an interview. urnal.

Content and Business

Launching the kaluga-poisk portal. u was implemented from scratch. This was already the second business project in addition to the existing one - web studio. In creating it, we set ourselves a specific task. The fact is that in a specific regional market, namely in the Kaluga region, at that time people had practically no knowledge in the field of Internet marketing, they did not understand very well what it was. They needed some very cheap product that they could try and then constantly use.

Until the moment when we realized that the site kaluga-poisk. u can be monetized, it's been about three months. We immediately set ourselves the task of selling a package of services for at least 10,000 rubles. Over time, when the turnover kaluga-poisk. u equaled the turnover of the web studio, we moved the portal into a separate business.

Four of us started the project: the team consisted of a designer, programmer, content engineer and manager. Now we are 15 people - five content managers and five sales managers who constantly work with clients.


Any content project always has an audience - albeit ten people, but these are specific people. And you can make money on this audience. It is clear that when the audience is small, there are fewer sales opportunities. Although in itself, low traffic does not limit sales.

We offer several types of advertising: banner advertising, directory of organizations and related packages, and news feeds. Today these are three main areas that we monetize. We also offer posting on social networks, contextual advertising, etc.

We have a lot of competitors. A year after the opening of our portal, five analogues appeared, and similar projects appear every year. They see that we have a successful business model and a lot of advertising, and they try to follow our lead. But for now, we remain in the lead, because we know how to sell.

Our secret of success lies in the continuous training of our sales managers. We are constantly studying something, attending conferences, listening to webinars.

Among our partners is a consulting agency that helps train our managers. Having studied some method or tool, we immediately implement it, try it, and follow the changes. This approach implies an endless development process. Therefore, over the seven years of business existence, we have developed a very strong sales department.

Financial model of the Internet project

Brief Investment Memorandum

The idea of ​​the project is to launch an Internet portal for teaching poker. All classes will be conducted online as a webinar with a trainer.

Main services:

  • Group training,
  • Analysis of strategies,
  • Individual training.

The audience in Russia and the CIS is 2.5 million people - mostly men from 18 to 45 years old. Despite the ban on gambling in the Russian Federation, the popularity of poker is growing - Russians play online on foreign servers.

The project is an online business, so most of the infrastructure for functioning and making a profit is on the Internet.

The main source of income is poker room payments for registering players. Classes for players will be free. This is a competitive advantage over other Internet projects.

Advertising on the Internet is the main source of user acquisition and the main cost item.

The company's income depends on the number of registered users. The cost of attracting a lead is 100 rubles.

Internet Cafe Financial Model

Brief Investment Memorandum

Internet Cafe is a 24-hour computer center that provides rental computers with Internet for work and play and copy center services.

According to a 2GIS study, the number of computer clubs in Russia in 2021 increased by 79%, which indicates the increased relevance of the business.

The proposed plan considers an Internet cafe with two zones - a gaming and an office, which allows you to reach clients with different needs and even out the workload of the establishment during the day. The plan includes a monthly depreciation charge that can be reinvested in a planned upgrade of computers. At the same time, the aging "hardware" will be in demand in the secondary market and will recoup at least half of the cost of buying a new one.

The amount of initial investment - 3 252 750 rubles;

Monthly costs - 390,308 rubles;

Monthly profit - 171,743 rubles;

Payback period - 22 months;

Break-even point - 3 months;

Return on sales - 52%.

Description of business, product or service

Visitors to Internet cafes play, listen to music, watch videos, search for information on the Internet. Students make abstracts and diplomas that can be printed out immediately. Visitors are attracted by the presence of certain games, communication with different people. Modern games are demanding on the "hardware" and not everyone can afford to have a gaming station for 100 or more thousand rubles.

Today we will figure out what kind of business you can open with minimal investment. If you ask experienced businessmen what is needed to start a business, they will answer - an idea. But in practice, a novice entrepreneur is faced with the fact that for the implementation of the plan, serious investments are required, which are simply not there at the initial stage. You can cross this barrier if you choose an idea for implementation with minimal investment.

How to start a business

The concept of business success is to start small and keep moving forward. To open your commercial project, you must adhere to the following instructions:

  • Defining your niche.
  • We calculate the business plan.
  • Choose the method of registration of a legal entity - individual entrepreneur or LLC.
  • Let's dwell on the optimal variant of the tax scheme.
  • We register a company.
  • Open a bank account.

Then it remains only to follow the prescribed plans, taking into account unplanned circumstances.

Defining your niche is the most difficult stage. To implement it, you need to do three exercises:

  • Come up with an idea. This is the most difficult task emotionally. Having no experience, aspiring businessmen rush between what is profitable today, will be profitable tomorrow, and what they themselves like best. The latter should definitely be chosen. There is always a demand for any product or service. You can find your customers if you sincerely love what you do. At this stage, you should not think about the implementation of the idea, you just need to make a list of what is closest in spirit and interests.
  • For the chosen idea, come up with a concept - who will benefit from it, how you can profit from your own hobby.
  • Calculate the estimated costs and compare them with the available material resources.

If the chosen path cannot be realized due to a surplus of funds, you should return to the list of ideas and take the next thought from it, running it along the same lines.

A business with a small financial investment is convenient as a start in every sense. It allows you to gain experience and knowledge. And with his bankruptcy, the losses are not so high.

Examples of entrepreneurs who started a small business

Inspiration is important on the way to realizing your plans. You can get it in different ways. One of the proven methods is to be interested in the stories of entrepreneurs who pitch a successful business from a small idea.

Small business in Russia began to develop actively only in recent years. However, over the past few years, hundreds of successful businessmen have emerged. Each of them had its own unique start, but as a result, they all achieved serious results, easily measured in monetary terms.

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Internet cafe business plan: market analysis + concept description + pros and cons + stages of developing a business plan + choosing a location + registering a business + purchasing equipment + hiring personnel + advertising campaign + calculating cash flows + final project evaluation ...

As the popularity of computers in all walks of life continues to grow, people who do not have their own computers, workers on business trips and those who are on vacation must increasingly rely on constant access to the Internet.

Despite the fact that in 2021 such cafes are considered to have lost their relevance, there are several working options that allow you to increase the attendance of the institution without large investment costs from the entrepreneur.

Today we will talk not only about how to draw up a business plan for an Internet cafe, but also about ways to increase the demand among visitors in existing establishments, as well as about business options for combining.

The first stage of the Internet cafe business plan: market analysis

Regardless of the direction of the project, any business plan should consist of several key sections, the analysis of the existing service market is one of, if not the most important section of this work.

It is market research that provides an opportunity to assess not only the investment potential and attractiveness of a business, but also to assess the further growth and development of the project, its demand in the market, the number of potential competitors.

The Internet services market, if we talk about it as a whole, is one of the most dynamic and rapidly growing niches, but, despite this, Internet cafes are full of their own nuances.

Assessing the existing café market, an entrepreneur may notice that the overall growth dynamics shows unsatisfactory results - ordinary Internet cafes that do not provide various additional services are gradually losing their relevance.

According to statistics, about 43% of Internet users go online at least once a month while in bars, cafes and restaurants

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