Creating a VKontakte group to develop your business
Today, social networks take up time during the day from each person, from someone more, from someone less, but you cannot get away from this. In such resources, there are hundreds of millions of accounts that have been created in different parts of our planet. Social networks are different: for sharing music, videos, photos (there is even a special social network for photographers), and of course for communication. One of the most popular social networks in our region is Vkontakte. At the same time, few people understand that this site is a huge resource with over 40 million users of different ages and social statuses, which is great for developing a business from scratch. Let's figure out how to create a business in contact.
Where to start
Few people think about why Vkontakte is creating such a large number of groups and communities, filling them with thematic information, adding various posts, video and audio recordings, that is, trying to attract as many subscribers as possible. The majority of users are convinced that everything is done for the convenience of a person and to make it interesting. This makes sense, since the goal of every group or community creator is to attract as many people as possible to their resource. Before you create a business in contact, find out why this is being done. Every promoted group or community is a great place to advertise any service or product.
Pay attention! Often in a group for wrestling fans you can see an advertisement on a website that sells winter tires. Of course, these two areas are not interconnected and tire advertising is not themed for the wrestling group, but all car owners need rubber.
What is a group and how to choose its focus?
Before making a business in contact, let's define the basic concepts and make an assessment of user preferences. It is customary to call a group a certain community of people whose interests coincide, in addition, they receive information, exchange it and share it with others. The key to attracting the maximum number of participants, and therefore, expensive advertisers is a well-chosen topic. To choose it, you need to understand what is interesting to people, what they prefer and without which they cannot imagine their life. Therefore, before making a business in contact, you need to determine the orientation of your subscribers, it can be varied:
- movies ;
- music ;
- funny videos and pictures;
- humor and jokes; li >
- sports (wrestling, martial arts, bodybuilding, nutrition, fitness, etc.);
- travel and tourism;
- cars and motorcycles;
- sale / purchase;
- IT technologies;
- tutorials on learning languages, creating websites, professional image and video processing, etc.;
Important! The most important thing is not the choice of the sphere of interests of users, but filling the group with interesting and unique content (materials), since each item on this list has its own audience.
Group creation procedure
We figured out the basics, now we will tell you how to create a business in contact. In the left column, click on the item "My groups", then we find in the upper right corner the tab "Create a community". In the window that appears, enter the name of the community invented in advance and select its purpose:
- group - more suitable for communication, conducting various conversations and discussions;
- public page - ideal for spreading news and information;
- an event - very convenient for attracting people to parties, concerts, sports competitions, etc.
Currently, social networks are very popular, such resources have tens of millions of users from different countries. One of the most famous social networks in Russia is VKontakte. This project, founded by Pavel Durov, started in 2021 and quickly gained widespread popularity. To date, more than 40 million people of different age categories are registered on this social network.
The popularity of VKontakte is quite understandable: using the site, users can correspond, upload photos, share interesting information, upload pictures, movies, music, play flash games and much more. Accordingly, due to its great popularity, business in contact has become an excellent platform for business development.
In this network, you can develop a business of any direction (of course, with the exception of what is prohibited by the law of the Russian Federation), and finding a suitable target audience is not difficult.
Let's consider how you can use VK to develop your business. So how to build a business on VK?
Using your account page
Each user of the social network has his own personal page, where he posts information about himself. Thus, if you register in VK and make friends and acquaintances there, you can spread information about your business using your page.
However, there are important points. Remember that a personal page is created primarily for communication. Thus, you should not upload exclusively advertising information to your account. Moreover, when registering in VK, you agree to the rules of use of the site, which says that you are obliged to post only your personal and truthful information on your personal page. Of course, this does not prevent many from creating exclusively advertising accounts, with the help of which users inform about their company and send messages of a corresponding nature, but this is not the most successful option for developing a VKontakte business. If you do business this way, you can end up earning complaints for sending spam and then your profile will be blocked. This means that your efforts will go to waste.
It is better to do it like this. Register online, write your real data there: surname and name, education, upload your photos, communicate with other users. Along with this, you can place an advertisement for your business, for example, a link to a site (there is such a column in VK “my site”), as well as information about your company (occupation, goods) on your wall, in the section with personal activities or in the status of your account. This way, your profile will show that you are a living person, and not an abstract faceless store page. By doing this, you will build trust among users and maintain interest in yourself.
Building a community on a social network
Thus, it is not difficult to create a group - it is more difficult to promote it and keep users interested. Thanks to the information located on the community page, users will learn about your services and / or go to your site, which you are promoting.
To keep the interest of users alive, the group should not be empty. It is imperative to post interesting materials in it, upload pictures, publish news. Otherwise, people will get the impression that the group is "dead" and they will lose interest in it.
Previously, it was much easier to promote a group on VK than it is now. Now the mass distribution of invitations is prohibited, and therefore only friends can be invited to the community, and no more than 40 people a day. However, there are still a lot of opportunities to promote the group - there would be a desire. What you can do:
where to get an idea, how to organize and support the business
The social network VKontakte has long turned into a convenient trading platform. This was appreciated by many representatives of small, medium and even large businesses. In the vastness of the network, you can find almost any VK business. There is simply an oversupply of everything in the network: items of clothing, shoes, accessories and all kinds of offers. There are many representatives selling handmade goods: all kinds of furniture and products.
VKontakte offers stretch ceilings and even provides services for diving and paragliding. Any business can be promoted on VK!
From this point of view, it is very good, because in VK you can easily find any product or service you are interested in. On the other hand, it is more difficult for aspiring entrepreneurs to find unfilled niches for their own business. As you know, business development in VK begins with an analysis of demand, competitors and their capabilities.
- Make a list.
- Calculate the amount of investment for the promotion.
- Take action.
If you immediately think over and draw up a good business plan, the enterprise will end in success.
Features of using VK for business
First of all, the need to use VK for business is determined by a huge audience, from which you can easily select the target one for absolutely any type of product or service. The modern possibilities of the site are very extensive. For your business to develop, it is important for you to fight for the target audience and strive to increase its number. The fact is that it is the target audience that will bring the main money (see the article "General points of promoting a business in VK").
Having created a group, you can easily turn it into a full-fledged online store and significantly save money on creating and advertising your own website.
We need to find not only a unique product, but also one that is in demand among young people. Because the main solvent audience of VK is mainly society up to 27-30 years old. It is their requests that the business must satisfy.
It is also quite easy to study competitors on the Internet, highlight their main advantages and disadvantages, business methods. It is necessary to create not just a beautiful group or public, fill them with information and goods, it is important that the community inspires people's trust.
To do this, you need to open all contacts for clients. And add real people with normal names to the administration list. If you do this, you will gain more trust. To increase it, we make a separate album, where we post the documentation confirming the reliability of the business. We are constantly increasing the level of trust.
Sometimes improves the seller's reputation discussion. A beautiful album with screenshots of testimonials of already served customers helps to increase the level of trust. It's simple. The higher the confidence in the company, the more orders there will be.
The social network VKontakte has launched VKBusiness - a platform that will simplify the work of promoting goods and services. The emergence of a business page is a logical step, social networks have long become a full-fledged trading platform that provides businesses with access to a multi-million audience of potential customers. How to make money on VKontakte, which business to choose and how to promote it correctly, read our article.
VKontakte business ideas: which one to choose and how to promote
Social networks are a powerful tool for building and promoting a business, even from scratch. Due to the almost unlimited coverage of potential customers, you can quickly declare yourself, your product and services.
The correct use of promotion tools will help build a long-term relationship between the seller and the buyer. These include:
- strategy development.
- creating unique content
- working with the audience
- analyzing statistics
SMM-specialists do not recommend certain categories of business to go to social networks. These areas include:
- В2В (business to business) - companies that work not for the end consumer, but for the same companies. This can also include businesses with a narrow specialization - industrial, processing companies, factories, etc. It is very difficult for B2B and the industrial sector to find interesting content for regular posting.
- offline business - for example, grocery stores, markets. Natural traffic, live traffic is important in this business.
- business of instant solutions - taxis, tow trucks. Such projects do not have a permanent loyal audience, the emphasis is on the quantity rather than the quality of the clientele.
See also: How to increase store sales using social networks
Now let's move on to the categories of businesses that are given the green light by social media. They can be broken down into the following large areas:
Market of goods - clothing, footwear, accessories, food, household goods, children, hand made. Two options are suitable for the implementation of this business idea on Vkontakte:
Services and services - restaurants and bars, beauty salons, gyms,
The market of specialists, the creation of an information product. All kinds of online courses in marketing, web design, programming, style, makeup, etc. are popular.
Blogging. To make your blog profitable, you will have to work hard: constantly communicate with subscribers, create interesting content, purchase ads from other popular bloggers in order to expand your audience.
Good day, dear readers of my blog. Using social media for business is cool and right. Here, advertising is cheap and you can promote yourself with free methods. But many customers do not understand this.
So today I decided to write an article on how to communicate with customers if you create groups and want to offer them to business partners. The publication will also be useful if you are thinking about promoting your business in social networks.
Today we will talk about creating a group in contact for business. How useful are social media skills, what strategy to choose for communicating with the client and whether it is worth getting involved in administration.
Using the capabilities of this social network, you can significantly increase the number of buyers or customers, but only a rare entrepreneur, especially in the regions, understands this.
Let's talk about the price first. The work of a Vkontakte group administrator costs at least 10,000 rubles a month. Of course, ideally a whole department works on the group, but we are talking about the cost and activities in the regions.
Hard work doesn't take much time here either. About two to three hours a week. What does Vkontakte pay for? For special knowledge that allows you to attract people and competently build relationships with the audience.
Many clients believe that social media are kittens and wacky posts that only schoolchildren read. This is far from the case. It is full of people, including those who are able to pay, who are ready to spend and buy good things.
Here you can easily find your own audience interested in your services, keep it in constant attention and turn it into clients who cannot live without you. The group will grow for free, gain momentum on its own, and people will carry money.
Let me give you an example. Tattooed people love body painting and communicate with each other. You are not only the owner of the studio, but you also manage the group for your clients who share your publications with their friends and thus ensure the natural growth of the audience. Is free.
In addition to lightweight content, you now and then post examples of your ideal work and concentrate the desire of your subscribers on them. They never stop seeing and dreaming about what you create. As soon as they have the opportunity, they immediately become your customers. Is it logical?