How to name a company: examples of names
Store name - like the title of a book or movie. On the inside, your store may be grand and needed by people, but if the cover isn't intriguing, you're losing half of your customers.
This is a proven fact. There are entire corporations aimed at marketing research that say one thing: if you want to make money in the field of trade, you need to study the psychology of the client.
Or put yourself in the hands of experienced creatives and wait for the result while sipping delicious coffee ... But it costs money and the result may disappoint you.
It's much more romantic to come up with a pretty name yourself. Why not? Of course, not everyone is visited by the muse at 8:00 and accompanied all day. But there are tools to get the brilliant ideas out of your head.
Perhaps this video can inspire you to invent an unusual name for your store.
How do you come up with such a name that will "catch"?
You need to start with the "correct" orientation. Think about your favorite client, about who will carry money for you in bags. Let's make a portrait of this loved one:
- Who is he?
- How old is he?
- What are his interests?
- Why did he wander into your shop?
Write it down. This is a reference point that you will continue to look at while sketching.
For example, you have a women's clothing store. A lady with good taste is drawn, her age is different - from 18 to 55. What are her interests? The first and foremost is attention. She wants to use your store to get that attention. And he pays money for it.
Today we propose to discuss the following topic: "Name for a business idea". We have collected and prepared a complete description of the business model and invite yours to express your opinion in the comments.
How to come up with a company name
When registering a business, you must give your brainchild a name.
An individual entrepreneur in official documents indicates his last name and initials as a name, although he has the right to name his product, service or place of their provision as he pleases. But a legal entity must have a proper name, which appears in all official papers.
And you need to pick up the name even before the documents are submitted for registration, so as not to enter the first phrase that comes across later. The issue of the name of the organization is too important, because it is a business card, the face of an enterprise, which largely determines the percentage of its success.
What are the nuances in choosing a name for an organization, what should be considered and what mistakes to avoid, what creative techniques can you use? We will also highlight the question of how specialists can help in this problem.
ideas on how to name your company
If you decide to name your brainchild yourself, we can recommend several proven approaches to this strategy. Each of these approaches has many successful names that have become legends in the business world.
Do's and Don'ts in a company name
Becoming the "godfather" of a legal entity, an entrepreneur can be free in his imagination: any name can be assigned to a company, if this does not contradict the legally established requirements that are declared in the Civil Code of the Russian Federation and Federal Law No. 14 of February 08, 1998 "About LLC". They can be divided into mandatory, voluntary, and restrictive.
The name of the LLC must contain:
- an indication of the form of ownership and organization of activities, that is, before the name there should be JSC or LLC, and in the full form of the name the abbreviation should be deciphered;
- full name - only in the state language, and the abbreviated one can be written in a foreign one, but exclusively in Cyrillic.
A name is a promise ... it's the first thing a consumer learns about a company or its product.
A name for an organization can be compared to a person's name. It becomes fateful, reveals personality traits and distinguishes among the crowd. Any company also has its own character and characteristics.
A good name reflects the value of the company and its products in the minds of customers. Few know that the island in the Caribbean known as Paradise did not attract tourists until it was called Pig. The gooseberry from China became popular in the US after it became a kiwi.
What is the name of the company? Examples of successful brand names will help you appreciate the contemporary meaning of naming.
What is quality naming?
Naming is not just a play on words, but a significant marketing element. Professional selection of names for organizations, products, brands is becoming more and more important.
High-quality naming is the foundation of a competitive brand and effective market promotion. Its main goal is to position the company, product, service.
Naming is used to solve a variety of tasks, including:
- The need to emphasize special properties, to distinguish a product from others.
- Desire to evoke positive associations and emotions: trust, admiration, interest.
Sour cream "House in the Village" or the restaurant "Demyanova Ukha". A good name can inspire company staff and become a good basis for brand promotion.
stages of work on the title
It is impossible to create a brand without marketing research. Who is the target audience? What group do potential consumers belong to? What is the market niche and the company's strategy. For example, the name of the travel agency "Exotic Wedding" indicates a narrow specialization.
A good name is the key to success
After deciding to start a business, choosing a name for it can be called the most crucial moment.
Your success largely depends on how appropriate, vivid and memorable it will be, and how accurately it reflects the essence of your activity.
Types of Organization Names
Professionally develops names and logos of companies and organizations "naming". The task of the namer is not to “invent” a name, but to create it by analyzing the market in which the company is going to operate.
The relationship between name and market reflects the following classification:
- Subject index names
- Subject functional
- Associative rational
- Associative emotional ul >
- what types of products or services do you offer?
- what is the target audience of your company and what features it can be characterized by (habits, lifestyle, interests, etc.) )?
- who are the main potential competitors of the company?
- what are your competitors' names, what are the advantages and disadvantages of their names?
- how is your product different from competitor products?
- what marketing strategy are you planning to use?
- in which markets are you going to offer the company's products or services?
Subject index names are names by the name of the founder, location or other precise characteristics (Bank of Moscow, Ford).
Subject functional include, for example, Sberbank, Xerox. This group of names is defined by their function.
The third group - Yandex, Lexus, Master Bank. It is important to note here that the name does not speak about itself directly, but through associations. However, it “rationally claims” its benefits.
And the last group - names that practically do not carry any information about the brand, however bright and recognizable. Apple, Victory, Vanguard, Infinity.
Polysyllabic names are difficult to remember, pronounce and attract less customers. Translation of such names into a foreign language is also difficult.
This is all great, but sometimes in the business world it happens that a badly chosen company name negates all the carefully planned expected benefits and bright prospects.
One of the elements of modern marketing is called "naming". It aims at the correct selection of names of brands and companies based on the laws of semantics and psycholinguistics.
Naming services are offered by some advertising and marketing agencies. But you can successfully choose the name of your company and on your own, if you approach this issue thoughtfully and responsibly.
The importance of the correct name
Everyone knows such companies as Adidas, Apple, Coca-Cola, Ikea, Microsoft, Pepsi, Puma, Xerox, and many others whose names have become brands long ago.
As a rule, they are original, simple, understandable, easy to remember, rather short and euphonious.
Carelessness and inattention with the choice of a name, which turned out to be already registered by someone, can then cost you very dearly.
In addition, similar names of different companies (including those from completely different industries) can significantly confuse potential customers.
When choosing a name for a company, you should decide for yourself with the following questions:
The name of your company can be denoted by one word or phrase and, ideally, explicitly or associatively should emphasize the connection with at least one element from the list: