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Business ideas in construction: new ideas for small business in the field of construction and repair in the year. Before starting any kind of business, it is necessary to understand the intricacies of the chosen niche and how the crisis affected the supply and demand in it. Lego brick The construction and renovation business was hit by the crisis no less than other areas of private enterprise. According to statistics, more than 70 percent of Russia's residents are confident that the crisis is still holding its ground in the country. Experts note that the demand for some goods and services has significantly decreased due to the instability of the exchange rate and the decrease in the ability to pay of citizens. The sphere of services in the segment of repair and construction is thus cleared of non-competitive players and becomes more profitable for the client, who is focused on a transparent and affordable choice. The repair work market has undergone some changes: the cost of building materials has increased, the number of participants in repair and construction teams has decreased. However, despite this, the demand for cosmetic and long-term work does not subside. The renovation business is directly dependent on the construction industry - a new home requires the intervention of designers and repair teams. According to Rosstat, 18.2% more living space was commissioned last year than in the year before last. Survey data says that only 10 percent of respondents entrusted major repairs to private owners, the rest were limited to simple cosmetic ones. Most often, the choice in favor of professionals is made by residents of large cities and those who have higher education. Clients enjoy the process of creating an interior, they think over the design taking into account their own individual needs, and professionals make their dreams come true. Few citizens decide to carry out the installation of plumbing and systems on their own. Eco-style and sophisticated experiments with colors have become the most popular trends in the past year. All this was combined with consistent functionality. Only 7 percent of Russians postpone repairs "until better times", many citizens are ready for changes right now, though adjusted for any opportunity to make repairs cheaper, but with the help of professionals. How to save money on repairs? The client wants today to make repairs cheaply, but at the same time strives to choose high-quality materials. Give him the opportunity to think over the future design himself and purchase building materials wherever he wishes (this can be a sale or a purchase at a profitable discount). The service of external renovation of plumbing has proven itself well, when it is not changed, but simply painted and brought into a more presentable form with the help of acrylic and other special means. Import substitution has not bypassed the sphere of the repair and construction business: now companies are betting on domestic and Chinese goods, but the quality of such building materials is an order of magnitude lower than Western counterparts. Most of the repair costs are logistics services - removal of construction waste, delivery of materials and furniture (plumbing). As for the construction of private houses and country cottages, experts assure that the idea of a summer residence as such is gradually becoming a thing of the past. Country houses did not rise in price during the crisis, however, those who want to have a dacha for trips outside the city "for barbecue" often do not have the opportunity to buy it, and those who have such funds will live in the acquired house on a permanent basis. The first category usually rents a convenient option for the holidays. The owners of construction companies note that in the near future there will be an increase in demand for the construction of low-rise buildings and the development of projects that exclude squatter construction. In order not to lose existing customers and gain new ones, employees of construction companies can attend exhibitions and thematic fairs. On the video: Apartment renovation business How to keep a client in a crisis? Today the client is very picky about his choice, and in order to please him, it is necessary to actively offer loyalty programs, free services and promotions (free consultations, delivery, slopes, etc.). A good attitude to the consumer is one of the main factors of survival in a crisis. Dialogue with customers Create demand yourself. Suggest and explain to potential clients that delaying renovations has serious consequences, especially for those living on higher floors and could harm neighbors due to faulty heating and water supply systems and electrical wiring. Delayed repairs can increase the final estimate by several times. Provide calculations and show all the benefits and opportunities to save. For example, insulating windows and walls will help to significantly reduce heat loss and save on additional heating systems. In a crisis, it is vital to search for new opportunities, participation in state programs, exhibitions, trainings and seminars. These are: new customers, the possibility of presenting goods / services, new partners on mutually beneficial terms, new employees in the team, increasing brand awareness, increasing sales, attracting investors, advanced ideas, involvement in the market. A major overhaul program has been launched. This is a large-scale project that involves the modernization of the housing stock. During the period 2014-2015, about 20,000 apartment buildings were repaired. People try to preserve what they have, and not acquire new ones, so firms that specialize in the repair and restoration of furniture, plumbing and other things stay afloat. Enterprises such as the production of window profiles, gypsum panels and other materials have high rates of profitability. The crisis is beneficial primarily for the buyer of real estate: now he can find a very advantageous offer on the real estate market at a good price. At the same time, if a buyer buys housing from a developer, the risk increases significantly - the project may not withstand the crisis and turn into a long-term construction. A modern developer must have the following qualities: Possibility of financial independence. The main indicator is the pace of construction. Construction must be carried out in full accordance with the provided schedule and not slow down. The client will check how well the negotiations with the company are going - the acceleration of the construction process may depend on the number of clients. Ongoing sales will provide an influx of finance and additional security. Feedback from equity holders on the relevant forums can also be an indicator of the success of a developer company, so the company's website should be in perfect order. Reputation preservation. The financial independence of the company and the projects already delivered by it are the best indicator in the struggle for the client. Price offer and the ability to provide an installment plan as one of the alternatives to a mortgage. Video: Where to get clients for apartment renovation and interior design? What does the client choose most often in a crisis? In an effort to save money, citizens are betting on reducing the number of square meters of future housing. Clients choose a project that they can pay without major risks. The main criterion for choosing an apartment is the budget for the future acquisition. Sociological experts argue that the euro format is a priority for potential home buyers. That is, the kitchen should comfortably accommodate guests and family, and the bedroom should be a place for privacy, and too large dimensions are usually not needed here. Offer promotions and promote your product. Pricing must be real. So, with one hundred percent repayment of the cost, you can provide a discount of three percent, for a mortgage - two. A real discount can also be considered the sale of several apartments at a discount - this amount is usually not enough for urgent payments to contractors. Unfinished projects are much more common in a crisis than in stable times. How project developers can save money during a crisis It is known that the crisis has seriously affected the cost of construction. Import substitution has led to the fact that the share of foreign building materials (concrete and brick) is about 20 percent of the total. Import substitution is a lengthy process when it comes to replacing elevator equipment, automation and construction equipment. At the same time, finishing materials can be replaced quickly and practically without consequences. This trend is now very popular, and therefore it becomes profitable to launch a startup in the production of building materials and components for decoration and design. To reduce costs and optimize the construction process, you can try to produce your own materials. Companies operating in the economy segment have become even more sensitive to the pricing policy they have to pursue in relation to their own client. The mass market segment works by balancing profitability and operating at a loss. Reducing housing costs will help reduce housing space in the sectors "economy" and "comfort". However, the reduction in area may entail some negative consequences. Existing construction companies do not want to lose their clients, and now houses with one-room apartments and mini-studios will be built not only outside the city, but also inside megalopolises. The “Business” / “Elite” segments are represented by clients who are categorically against import substitution, since it is almost impossible to find analogs to foreign materials in this segment. This includes high-speed elevators, systems that are distinguished by quality and durability, as well as security systems and unique high-quality window systems. In finishing, the percentage of foreign materials for the "elite" class can reach a threshold of 65 percent. Here you can name such materials as tiles, lighting fixtures, paints and varnishes, electronics. Not only functionality is important to customers, but also a beautiful appearance, therefore there is a demand for self-cleaning decorative plaster, which the domestic manufacturer is simply not able to provide yet. Modernization of production and expansion of the range of goods will help provide customers with really worthy substitutes for foreign goods in the construction industry. Experts note that the use of domestic products will somehow lower the class of the finished object, so all materials cannot be replaced immediately without a drop in quality. The area of elite housing also did not decrease during the crisis, although developers are actively optimizing the space in the apartment, following the fashion trends. The winners in the crisis were those developers who had taken care of the purchase of land plots for construction in advance when the cost of land was not as high as it is today. It is also worth noting that many people today pay more attention to the naturalness of the materials used in construction and renovation, as this not least of all affects the health of those who will live in it. On the video: Construction of an eco-house from natural materials (part 1) On the video: Types of technologies for the construction of eco-houses from natural materials (part 2) On the video: How to build an energy-efficient eco-house (part 3) For such players, the share of land costs is no more 7 percent and companies can afford to offer clients the purchase of real estate at a very competitive price. Experts are confident that without the help from the state, business in the construction sector will not be able to offer profitable deals to those who want to purchase housing at an affordable price. The owners of construction companies note that the state can take on the infrastructure costs at least partially, since the business does not have extra resources to improve road and social infrastructure. The second point of help can be a decrease in the price of land purchase and acceleration of a number of procedures related to obtaining permits for construction, as well as simplification of administrative processes. Thus, housing will be more affordable without any deterioration in its quality. Conclusion It is more profitable to start in the area of construction and repair, which will be designed to help save money in a crisis, it does not have to be a business without investments. Own small production of materials in demand in the construction market will help to withstand the competition. Today, any service related to construction or repair is still in demand - only the conditions and opportunities of the population have changed: it is easier for people to repair what they already have than to buy something new. There are many ideas, it is important to choose your own, one that will bring income and give a guaranteed result! In this section, you will find a selection of the best new business ideas in construction: new ideas for small businesses in the field of construction and modern renovation in the year.
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