Business ideas rbk
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"We ourselves were avid board gamers, and we constantly had ideas on how to improve games"
Vyacheslav Drogaytsev, co-founder of Games Corporation, specializing in the creation and production of board games
I opened my first business in 2021, in my third year at MAI. It was an online store selling car audio. Loudspeakers, subwoofers, amplifiers were then very fashionable goods among students who loved to "pump" their "nines". Changing the world was not part of our plans with my friends, we just realized that it was in demand, that we could make money on it. A student always needs money, and we perceived this business as a source of pocket money.
The company had as many as five founders (now I understand that this was a mistake), and after a year and a half our views diverged so much that we divided the business. At that time, we already had three online stores: selling car acoustics, small household appliances, music and DJ equipment. I left behind a music store. But two years later, monsters came to this market, which supplanted such small shops as mine. After working for a little over a year in a German bicycle company (I launched an online store and retail for them), I got infected with the idea of creating something truly my own.
Going through ideas with a partner, we sat in a cafe for several hours. Through the open window, I saw the window of a board games store and thought: why not? We ourselves were avid board gamers, and in the process we constantly had ideas on how to improve this or that game. Most of the companies in this market either bought licenses from foreign publishers and adapted the game in Russia, or bought the rights to the game from domestic authors for royalties. We wanted to come up with original concepts for games and produce them ourselves. This is how Games Corporation appeared at the end of 2021.
Now we have two games on our account - "Fly Swatter" and "Hoegermuger", and this fall the third game will be released. We focused on family games in the price range of 300-1500 rubles, and the gaming community of geeks took us coldly. Yet the second product, the Hoegermuger, is selling well. During the year of existence, we have sold almost 10 thousand copies. Such an impressive volume of sales was ensured by cooperation with large offline and online stores: Detsky Mir, Expedition, 1C Interest, Respublika.
It is generally accepted that a crisis is the right time for change. For example, if you get laid off, you can try to start your own business. RBC interviewed Russian entrepreneurs who have launched new projects more than once to share their vision of what it is worth trying to make money on now
Founder and owner of the companies "Dymovskoe sausage production", "Suzdal ceramics", "Respublika" (a chain of bookstores) and "Rubezh" (cafes and restaurants)
Any business based on import substitution from Europe can now be started. It might be something simple. You just need to analyze what was bought in large quantities. To do this, you can simply refer to customs statistics. It can also be food. How to make such a business? Yes, exactly the same: hands and feet, with a cold head and a warm heart. The crisis has not really changed anything, the people are the same, the officials are the same. Probably, purchasing power has changed, and then for a while. It doesn't matter for a startup either.
We need to be engaged in agriculture. For example, as my brother Yegor [Duda] suggests to me: we all leave for the Far East, take “Putin’s land” (but not 1 hectare, but 100 hectares) and start growing soybeans in the risky farming zone, and then sell it to China. Soy is a great business. Milk is good too.
As practice shows, with the right approach, even the strangest idea can turn into a profitable project.
You don't need to have a lot of start-up capital to create a successful business. Much more important is the unusual idea, perseverance and thinking of an entrepreneur. For example, Chinese businessman Chen Guangbiao decided to sell canned air a few years ago. In just eight days, the inhabitants of the Celestial Empire bought about 10 million aluminum cans from him at a price of 80 cents apiece. Other thriving projects include hugs for hire, rented friends and family, and computer game tutors. We are talking about the most ridiculous business ideas that brought their creators widespread fame and millions of dollars in profits.
Marine Biology graduate Alex Endon from San Francisco has found a way to apply his knowledge to entrepreneurship. He decided to breed unusual pets - jellyfish. Alex had a dream to create a special aquarium for them during his studies. To prevent jellyfish from sticking to the walls of the aquarium and to move normally, a special filtration system and a container with a laminar water flow were needed. Since these organisms are 95% water, they are very demanding on living conditions. The young man began to study the pet market and noticed a growing interest in jellyfish.
It turned out that no one had considered the idea of creating such an aquarium before him. Soon the model was ready. It turned out not only suitable for marine jellyfish habitat, but also beautiful. In his startup, Endon invested $ 50 thousand. A year later, his income increased to $ 250 thousand, and later to $ 500 thousand. The price of the aquarium depends on the size and configuration. The cheapest one can be bought for $ 369. The cost of the jellyfish themselves varies from $ 22 to 55. In addition to the aquarium, the kit includes a three-month supply of food, a feeding pipette, LED lights with a remote control and other accessories for a comfortable life for exotic pets.
Turn stones into pets
American Gary Dahl suggested that his compatriots have an even more amazing pet. In April 1975, he was relaxing at a bar with friends and listening to them complain about their dogs and cats. They spoil furniture, bring dirt, get sick, require food and care. Then the man first thought about the ideal pet, which is devoid of these "flaws". He laughed and told his friends that a stone could become such a pet. The reaction of the audience was so lively that Gary was determined to turn his idea into a profitable business. He didn't even have to spend money - very soon he found two investors.
At a nearby hardware store, Dahl bought a large Pacific pebble for about a cent apiece. It only remained to think over the concept. As a copywriter, he wrote a 23-page comic instruction manual. For example, immediately after the purchase, the author recommended that the new owners put a stone on the old newspapers. So the pet should quickly calm down and get used to the new environment. The money was only needed to make the boxes. They had air holes, Pet Rock lettering and straw bedding. The costs paid off very quickly. In six months, Dahl sold 1.5 million stones for $ 4 each and became a millionaire.
Sew corn spa pillows
The business idea of Kim Lavigne from Alabama was also born out of the blue. One November day, she sat at home and sewed clothes. In parallel, the woman watched her husband feed the reindeer with corn in the backyard. Kim thought these seeds could be sewn into a pillowcase and make a relaxing pillow for the kids. With the help of her sewing machine, she realized this idea in a matter of minutes. She liked the result - the pillow helped to relieve muscle tension and rustled pleasantly. After that, the woman guessed to heat the product in the microwave. It turned out that corn not only retains heat well, but also begins to smell delicious.
Lavigne started making spa pillows for her children, giving them to friends and neighbors. The idea to monetize this idea came when strangers started calling the housewife with a request to make the same pillows for their children. The American registered a patent, named her invention Wuvit and began promoting it at craft exhibitions. In the end, one of the big retailers agreed to sell a batch of her pillows. Lavigne spent the money she received on improving and promoting her product. Over time, she expanded her product range, became the owner of a multimillion dollar fortune and wrote a book about her success story.
The best franchises according to Forbes and in Russia
A franchise is a reliable tool for doing business. The benefit of the franchisee from the format of business relations is obvious: minimization of entrepreneurial risks and saving financial resources for developing a business plan.
Choosing the right franchise is the key to a successful business. The system of ranking companies and assigning them a certain rating increases the transparency of franchising relations and stimulates the inflow of investments in them. So which franchise should you buy?
There is no definite answer which franchises are the best. It all depends on the entrepreneurial skills of the businessman. Even the most promising franchise can be a loss if the new entrepreneur lacks the management and decision-making skills.
There are several criteria that you should pay attention to when concluding a franchise agreement. These include:
Brand awareness. Many brands are heard by consumers. Brand awareness allows you to reduce marketing promotion costs and increase the level of trust from potential customers.
Initial costs. Their size can reach millions of rubles. Large franchisors enter into a standard contract only if they meet the requirements stated in the business plan. These include: the availability of premises, the purchase of equipment and inventory. Separate funds will be needed for advertising in the media or printing brochures.
Dependence on the franchisor. When choosing this format of business relations, you can forget about complete freedom of action. All contracts differ in the degree of regulation. Some franchisors allow businessmen to solve organizational issues on their own.
According to Forbes
The magazine analyzed the financial statements of 100 business entities working under franchising agreements. Each company participating in the sample meets the stated requirements:
The best franchises according to Forbes were rated in 2 indicators: revenue for the year and production profitability (ratio of profit to start-up costs).
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Interesting business ideas
Real artists can not only paint still lifes, landscapes and portraits, but also help in the design of your room, making significant changes in the design of walls and other significant elements. Design services are always popular and well paid. Design services Design wall painting is a whole art of transforming the appearance of your home. Despite the fact that for the execution of such orders are requested
You can love fast food or you can hate it. Some simply cannot live without juicy sausages in fluffy dough, magnificent pies, pizza and other culinary delights. You can buy them anywhere. Very often they are sold right on the street in a tent or in an ordinary vending machine. There are those who are real opponents of such a quick way to get enough.
The design of the orthopedic mattresses is truly unique. The human body in a dream is positioned correctly, all the load from the spine is removed, the blood supply to the tissues is significantly improved. As a result, sleep becomes better, and tone also increases. Today the quality of our life has reached a completely new level. Each person takes care of their own health as much as possible. That is why we often abandon the usual sofas, replacing them
In view of the fact that in the recent past Russia adopted a law on the holistic support of expectant mothers and their children, the relevance of high-quality support is still present. It is important to understand that providing assistance at the stage of preparation for childbirth is a process that still has its drawbacks in Russia. Preparatory courses are a kind of instruction for use, which
If you skillfully use our information, you can easily open a chipboard production (large enough or very small). The line is bulky, so it is not suitable for home use. We will tell you what equipment is needed in order to produce chipboard, its cost. We will also tell you the whole technology of this process. Modern chipboard material is easy to process. He
Big business for entrepreneurs starting their own business for the first time always seems difficult and overwhelming. Therefore, most of them try to avoid large volumes of work and start their private activities with a small, however, profitable company. This type of similar companies also includes their own laundry. You don't need supernatural abilities to start a laundry business.
If you want to do an interesting business and have not yet decided on a business idea, think about opening an entertainment attraction - shooting gallery. In this article, you will learn what is needed for this, and how to make everything as simple as possible. If you want your monthly profit to be $ 4,000, you initially need an investment of $ 3,000. Long-term observations show
In a situation of job cuts, economic crisis, many want to find some way to make money without leaving their homes. The simplest and most real is a business built on the manufacture of some products on their own, with their own hands. The thing you do yourself is sure to be unique. And this quality is now highly valued. If girls or women decide to turn from housewives
Trading has always been a popular and successful business. All the time, in any situations, each product will find its buyer. Moreover, there are products that are used by people every day. For example, if you sell products, you will always have customers. Opening your own retail outlet is a very good and profitable investment. It is very easy to rent a room,
A completely new discovery is the invention of the planetarium. In our country, an ordinary stationary planetarium can be found in many large settlements. However, in the aggregate there are not so many of them. Today, the most modern technological methods make it possible to create unusual mobile planetariums. But the most important thing is that you can make good money on them by organizing shows in small sessions. A similar business strategy is,
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Interesting, original, fresh ideas for business
In the midst of an unstable financial environment and an ongoing financial crisis, many people are considering starting their own business. At the same time, in most cases, when deciding to open their own business, many do not have a sufficient amount of initial funds, since investments are required to get a working business.
Also, at the present time there is a problem of employment of the main niches, and fresh and original ideas are required that have no analogues or are competitive.
Original business ideas with minimal investment or from scratch
First of all, when deciding to start your own business, you will need to draw up a business plan and decide on the initial capital. In most cases, the average person does not have sufficient funds to start a labor intensive or costly business.
In such a situation, you should pay attention to the latest ideas of starting your own business with minimal costs. "Minimum" means options with a complete lack of initial costs or with small amounts that will need to be spent on opening:
Interesting ideas from abroad
Europe and America are often the generators of interesting and very unusual ideas in business. This is due to the peculiarities of mentality, greater freedom of morals and elementary laziness. The most unusual ideas for a Russian person include the following options:
- Making edible tableware. Wafer cups are familiar to everyone, but the idea of edible plates came to the world only in 2021 from Holland. A special installation, which looks like a waffle iron, is capable of making a plate of dough with a diameter of 10 cm. The cost of this "miracle waffle iron" starts at 15 thousand rubles.
- Photo on nails. The idea, which also came from Europe, where a new technology was invented - PhotoNeilArt, which consists in printing any photographic image on special paper, which is then transferred to the nail during manicure. To work, you will need a computer and an inkjet printer, the cost of which starts from 2500 rubles.
- Print food on the printer. Another original business idea that came from America is food printing. In a special printer (the price is about 50 thousand) ingredients are loaded into separate containers, from which a smart machine creates a finished dish.
Original garage business ideas
If you have an empty garage, you can try to adapt it as a space for starting your own business. At the same time, in addition to traditional car service services, there are many options for what you can do in an empty garage:
- Bullet casting. The bottom line is the manufacture of bullets in an artisanal way, while the samples obtained will not differ in any way from industrial ones, since a factory bullet will be used for casting. The cost of lead will be 40 rubles per kg, a single-nest bullet will cost 12 thousand rubles. Bullets are sold at 9-10 rubles apiece. 35 bullets come out of a kilogram of lead, which will bring revenue of 315 rubles.
- Car nano coating. In an empty garage, you can open a service for applying nano-coating, a special composition that prevents the appearance of dirt and helps repel water droplets. Initially, only glass coating services can be provided. A set of professional equipment will cost about 10 thousand. In the future, you can think about purchasing a line for body processing.
- Procurement of dried fruits. In the garage, you can create optimal conditions for drying fruits and obtaining a quality product in the form of dried apples or pears. Investments include the purchase of fresh fruit, and in the summer you can simply take the surplus from friends in case of a fruitful summer.