Mini Brewery Business Plan: 7 Steps to Starting a Beer Business
Reading this blog could make a huge difference in your life
What is the most popular drink? Many will say coffee. However, most of the population buys coffee in bags or packs and prepares it themselves. The same cannot be said for beer. Beer at home, without special equipment, by no means impossible to prepare. Moreover, you won't drink a lot of coffee, because "the heart is not official"! But you can drink 3 or more liters of beer in a few hours. In Germany, the Czech Republic, Holland and other countries, the world-recognized leaders in beer consumption, about 40% of men drink beer every evening, sitting in front of the TV.
5-6 packs of snacks and 4-5 liters of beer, here is the evening menu of a well-to-do German burgher, and with smoked Black Forest ribs - 5 or more liters. Many Russians began to enjoy the tradition of their European colleagues. You will say that such a habit has a detrimental effect on health, and the beer belly does not look aesthetically pleasing! Maybe. But, these are beer consumers who invest considerable funds in the development of the beer business, respectively, the sources of your income. How to open a brewery from scratch and how profitable is this business?
Where to start?
As with any business, you should start with a business plan. If you want to open your brewery on your own without the help of a franchisor, then draw up a business plan with the expectation that the costs will be at least 20% higher than your calculations. This is inherent in almost any business, so take it for granted. How to draw up a business plan if you do not know how much and what kind of beer will be bought from you?
Competition and Demand Analysis
If you go to any hypermarket, stall, restaurant and many other places where beer is sold, all the desire to start your own business disappears, because the abundance of different varieties and varieties of containers "eyes run wild"! Do not be discouraged, but look what is not on the shelves. Walk around the hypermarket for a few hours and see which beer is snapping up the most. Basically, these are beer of the middle price category, for example, Baltika. Now go to your nearest grocery store and ask around for a beer from this manufacturer. Often you will hear that today you dismantled, but tomorrow or the day after tomorrow will be delivered. This indicates the highest demand.
But, in order to achieve such a dizzying success, it was necessary to do so many things ... So, if you have 10,000,000 rubles or more, contact the company's managers. If in your region, the supply of this beer does not meet the demand, you can become a franchisee of a well-known company and receive net profit, a year after the start, 400,000 rubles per month or more. God forbid. This is not an advertisement for this manufacturer, but a statement of the real state of affairs.
And if you don't have rich relatives and no business that could bring you such funds, you will have to go the other way on your own to open from scratch or buy a cheap franchise of a mini-brewery. Each of these options has its own pros and cons. When buying a franchise, you optimize costs, receive qualified training ... And then nothing. After all, cheap franchises, as a rule, have a reduced package for the franchisee. But, the name, albeit a small, but successful company is also worth something!
What is the most popular alcoholic beverage today? Of course, beer. A mug of cool life-giving moisture with noble bitterness and honey flavor makes us forget about all life's problems and failures.
However, the beer culture today is far from being at its best. This is especially true in Russia, where a "live" drink is considered a rather rare occurrence, and bottled and canned versions often have low taste. And you can make good money on this if you approach the matter wisely and with a sufficient amount of initial cash investments.
Homebrewing is a great business option. This is a lucrative business that, with the right approach, will certainly bring you great income. And it's not just about the hot summer season. After all, the demand for a hoppy drink remains at any time of the year.
How to choose and equip a place correctly
It all depends on how you plan to sell your products. On average, a mini-brewery occupies approximately 50-80 square meters of production area (depending on the bulkiness and amount of equipment). This is the hallmark of small businesses in this area. A full-fledged beer production plant occupies an average of 100-300 square meters of area.
If you plan to ship a drink, then a technician should drive up to the premises without any problems. Be sure to provide for a separate room (warehouse) for storing ready-made beer and raw materials. The room must be equipped with a good system of uninterrupted ventilation, central sewerage, heating, and electrical wiring. In addition, do not forget about fire safety.
How do I open a mini-brewery? First of all, the room you have chosen must pass all checks without fail. To get started, the following permits will be required: SES - for the start-up and installation of equipment, state fire supervision, energonazdor, ZhEK - for the proper operation of the sewerage and water supply.
If, in addition to the brewery itself, you decide to open a private retail outlet, then choose a room on the busiest street with a convenient location close to public transport stops. Renting such an office will be more expensive, but the business will pay off much faster.
The basic set of equipment for brewing beer independently includes several items: a container designed for primary fermentation, a vessel of technological properties, a laboratory set, and a transfusion system.
This sort of thing is pretty easy to maintain. Such a minimum set will allow you to produce 500-700 liters of wonderful beer per day. But imported and more expensive equipment with high technical characteristics can produce a volume of 2021 liters. To dispense beer on tap, you must first buy special sealed kegs.
Raw materials are an equally important aspect. A homebrewery won't be popular with customers if you consistently skimp on ingredients. As a rule, the standard set of raw materials required for beer production includes dry special yeast, hopped malt concentrate.
Below we will consider how to organize such a business, what equipment for brewing will be required, whether it is possible to buy such a turnkey business and how much it will cost.
Benefits of Home Brewing
A mini-brewery equipped at home or in other non-industrial conditions will allow brewing beer based on natural ingredients. Among them:
Naturally, the drink that is sold in a store called "Beer" is far from the same composition, it contains a large number of artificial components that allow the drink to be stored for a long time. The taste of homemade beer also differs from that of a store beer.
List of Mini Brewery Equipment
To organize a small beer production at home, you will need to buy special brewing equipment. Below is a list of it:
Construction of brewing equipment
This equipment has its own design features:
In terms of business, it is a very cost-effective option to deliver the beverage in kegs, and to optimize production, beer can be brewed with malt extract rather than with the malt itself. It is not necessary to certify the product, but you will need to have a SES conclusion on hand.
Raw materials required for production
Recently, more and more people decide to open their own business. There are many ways, but such an option as a mini-brewery is in consistently high demand.
This is due to the fact that this case requires a fairly moderate initial capital. Let's try to figure out what needs to be done in order not only to open a brewery, but to make it so that it brings its owner a certain profit.
Mini-breweries usually specialize in the production of live unfiltered beer. And in recent years, this line of business has become more and more popular and in demand.
Despite the fact that there is already a large number of participants in the brewing market, the own brewery remains a good small business. First of all, this is due to the following reasons:
- opening a brewing business does not require too much investment;
- the course of the business can be easily predicted;
- it is quite difficult to burn out in brewing.
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As for the technology of creating live beer, which microbreweries specialize in, its peculiarity lies in the fact that the preparation of a drink does not require filtration and heat treatment. As a result, the foamy drink keeps the brewer's yeast cells alive and does not contain any preservatives. Despite the fact that the shelf life of such beer is only a few days, it is quite easy to brew the predicted volume and not burn out.
Types of breweries
In Russia, there is a noticeable decline in interest in strong alcoholic drinks, and at the same time - an increase in the consumption of low-alcoholic, especially "live" beer, which is produced in breweries. Experts believe that this market is not yet saturated, so there is an opportunity to get a good income from the business in the production of this popular drink.
- 1 Business brewery - pros and cons
- 2 Brewery as a business - step-by-step launch plan
- 2. Documents
- 3 Classification of breweries
- 4 Space requirements
- 5 How many employees are needed to operate a brewery
- 6 Selection of raw materials
- 7 Seven steps to starting a beer production
- 8 Business plan for a brewery
- 9 Production plan for a mini-brewery
- 9. Financial plan
- 9. Marketing plan
- 9. Risk analysis
- 9. Brewery equipment
- 10 How much does a brewery cost
- 10. How much does it cost to open a brewery and how much you can earn
Business brewery pros and cons
Every business has its pros and cons. Consider a brewery from this point of view.
- the ability to start on small volumes with the subsequent scaling of the business;
- there is the possibility of creating a unique beer according to your own recipe, which can give an advantage over competitors;
- fast payback.
- large investments at the start;
- short shelf life of beer, which entails the possibility of losses;
- impossibility to set up equipment on our own.
Brewery as a Business - Step by Step Launch Plan
To successfully launch a brewery as a business, you need to study the legal side of starting a business and technological features of beer production.
First of all, you need to register your business form. Due to the fact that beer is an alcoholic beverage, you must open a legal entity:
- prepare and notarize the constituent documents of a limited liability company - LLC;
- obtain a legal address (rent the necessary premises or register at the address of the place of residence of the founder / director LLC);
- select activity codes according to OKVED (for the brewery, the main will be 11. 5, additional ones need to be chosen depending on how and where the finished product will be sold);
- determine the size of the authorized capital of the LLC and open a bank account;
- go through the state registration of the company.
Next, you should register with the tax authority and obtain a license. Beer is an excise goods subject to an additional 15% tax.
You also need to have permission from the Sanitary and Epidemiological Service to start production machines and units. You will also need to obtain permits from the services of energy, fire supervision, housing and communal services.