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Types of advertising and their effectiveness
Advertising is subject to differentiation in many ways. Let's try to figure out the main ones.
In accordance with the purpose for which the advertisement is created, the following categories can be distinguished:
- Informational ;
- Broadcasting ;
Informational advertising is one of the first and earliest types of advertising. It is used solely to inform the audience about a new product or service. The goal is to attract new customers. This is the most effective advertisement.
Encouraging - applies only in times of intense competition. The main purpose is to admonish that there is a product or service that is significantly better than the competition.
Comparative advertising - in this type of advertising, the characteristics of one product are opposed to the characteristics of the second product. As a rule, one of them should have a dominant position.
Reminder - used by large manufacturers for those goods and services that have already proven themselves in the market and are in stable demand. Such advertising is needed to prevent consumer demand.
Place and method of placement
The most effective advertising consists of several components. The body of the advertisement itself, and its placement.
The list of places to place ads is even bigger than the list of targets. According to the placement, the following ads are distinguished:
- In the media.
- On vehicles.
- In retail outlets.
- Straight line.
We see advertising everywhere: television, radio, billboards along the road, various banners, the Internet ... At the same time, to open such a business, investments can be minimal. How to start an advertising business and how to implement it?
The first thing to do is decide on the format. After all, distributing leaflets is the same advertisement as billboards at the entrance to a store. And the format depends on the funds you have. Before deciding finally, answer the following questions:
- How much money do you have?
- Does your business have competitors and how many?
- Do you have a unique selling proposition?
Based on the answers, decide further what kind of advertising activity to engage in.
- Creation of layouts
- Development and promotion of sites
- Production of billboards, banners, billboards
- Advertising in the media, transport, on TV.
Be prepared to work at a loss at first. You need to build a portfolio to attract customers.
At first glance, advertising seems like a simple undertaking. In fact, if you have never encountered such activity before, then there is a high probability of making numerous mistakes. Therefore, if you are far from the advertising business, hire a professional who understands the specifics.
Finding a room
How to start an advertising business from scratch? First of all, you need to find an office space. This is an important step, as this is where you will receive calls and meet clients.
Proceeding from this, you should not rent a room located outside the city or where there is no transport connection. There should be a public transport stop or metro station near the office building. Also, it will not be superfluous to have a parking lot. Although in most cases, employees of advertising agencies go to the client on their own. In such a situation, you can rent a small room for a legal address.
For a full-fledged advertising campaign, you need to purchase:
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Advertising options and cost of placement
This format implies advertising before the start of the release from the first sec. Advertising video duration up to 45 sec.
2. Ads after the splash screen
This format implies advertising for approximately 15 - 20 seconds. Advertising video duration up to 45 sec.
3. Integration into a business idea
- Where to start an advertising business?
- Which premises to choose for an advertising business?
- Choosing office equipment
- What kind of employees does an advertising agency need?
- What are the most profitable advertising business services?
- We promote our agency services
- Other advertising business ideas
- Advertising video stands
- Outdoor advertising in city format
- How much money is needed to start an advertising business
- How much can you earn in the advertising business
- The ROI of the advertising business
The advertising sphere attracts with a variety of directions and the opportunity to realize their creative ideas in one of them. In addition, this niche is profitable, and therefore interesting for those who want to start their own business. Customers are willing to pay big money for the successful promotion of their products on the market. For the advertising business to flourish, you need to understand its specifics. In this article, we will take a closer look at the advertising industry.
How to start an advertising business?
Before you start doing advertising business, you need to understand the specifics of this business and decide on the format of your agency.
There are several types of advertising agencies. There are full service, multidisciplinary and specialized. Each agency provides its own services. If full-service ones provide all advertising services, then specialized ones are professionals in one direction. For example, in branding or event marketing.
Before you decide you want to go in a certain direction, research your potential competitors. How will this be useful? Market analysis can help you identify the strengths and weaknesses of advertising in your city. Based on the analysis, you can introduce something new.
You will also have to register your activity. To do this, you need to decide on the registration form. Learn more about how to register an LLC.
Which premises should you choose for your advertising business?
At first, an advertising agency may exist without an office, but this is a bad prospect. Your clients will want to know who they are working with. In this case, the office is the face of your organization. Not having an office can give people a reason to question your professionalism.
You can choose a small but clean and bright room. Make a minimalistic design with a touch of creativity so that clients understand that they have come to an advertising agency. Your own products can be used as a decoration - this is a good self-presentation. It is advisable to rent an office in an easily accessible place so that clients do not have to spend extra time searching. Nobody wants to solve charades, make life easier for your guests - spend money on a couple of pointers and a nice, readable sign.
Choosing office equipment
When you've found your ideal space, it's time to move on to the next step - filling it with content. You will need standard office furniture: tables, chairs, document racks. In addition, you will need to purchase the following equipment:
Advertising is one of the most important components of any business, and not only modern one. In fact, marketing has always existed, even when the term did not exist. People who trade and provide all kinds of services constantly advertised their products in different ways. It could be primitive signs, or a whole marketing campaign in the person of several heralds.
So it turns out that advertising has been, is and will be in the future, and there will always be people who create this advertising. Next, we will talk about how you can make money on advertising, what basic principles of marketing you need to know and what types of it are distinguished today.
Advertisers and Advertisers!
Let's understand the concepts a bit. An advertiser is a person who needs advertising, i.e. an entrepreneur conducting a marketing campaign. An advertiser is a person who professionally earns money from advertising and provides services to advertisers. Moreover, sometimes advertisers, in particular marketing agencies, become advertisers at the same time when they promote their own products. As a rule, in this case, they do not use outside help, but create a marketing campaign for themselves on their own.
As for advertisers, they are, overwhelmingly, businessmen, both small and large. As a rule, these people are considered a "tasty morsel" for any advertiser, because entrepreneurs order a lot and pay generously. Sometimes individuals also use the services of marketers, promoting, for example, their own website, their services as a freelancer, courses, trainings and much more. Although, from a certain point of view, such people can also be classified as entrepreneurs.
In the conditions of the modern information society, where the Internet has become as important a component of public life as mobile communications and mail, the classification of advertising into virtual and real is becoming popular. As you might guess, virtual advertising is intended for the Internet (links, banners, etc.), and real - for the real world (advertising in print media).
At the same time, as a rule, it is most effective to use virtual advertising to promote a business on the Internet, and a real one - to a traditional company that provides services or sells goods. However, there are exceptions. Many banks, shops and other organizations are now advertising on the Internet, giving a link to the official website of the company. As for the marketing of Internet resources, in the overwhelming majority of cases they are promoted exclusively in the virtual space, because few people will rewrite the website address from an advertising poster or a video clip on TV.
Is marketing good with the law?
Thus, in order to effectively make money on advertising, or rather, so that you have nothing for it, it is important to understand all the intricacies of the legislation.
[warning] We also recommend that you read the materials:
The main types of advertising!