Business on shoe repair services: the pros and cons of this earnings
Let's omit the legal formalities, since this business does not differ in any way in the design rules from any other. Moreover, at the moment there are several ways to register your own business, which are available to everyone, even without the necessary experience. For example, registering an individual entrepreneur, choosing the form of taxation and preparing the necessary documents can be done in 15 minutes without leaving the Internet. Let's go straight to the technical details of organizing the case.
Despite the fact that the "shoemaker" is an ancient profession that is more than one century old, it should not be considered obsolete. The services of people involved in this business are always in demand. Which translates into a good and constant income. An additional plus of this business is career growth. Initially, by repairing shoes, you can quickly accumulate the necessary amount to organize a workshop for individual tailoring of shoes, accessories and bags, thereby providing yourself with a wider range of customers.
The first thing you need to get started is a sewing machine. Experienced craftsmen advise not to skimp on this, since the sewing machine is the face of the artisan. The same can be said for the rest of the equipment. Of course, at the start you can buy a used tool if you are well versed in it.
In addition to a sewing machine, you will need a multifunctional machine. It is necessary for any craftsman, no matter what craft he is engaged in.
You will also need accessories, repair kits, fasteners, in general, everything without which it will be impossible to complete the order. Here is a quick list of the starter kit that any shoemaker should have:
It will also be nice if you take care of a high-quality hood and lamp at the workplace, since good lighting and fresh air are needed for full-fledged work. Liquid glue is quite toxic, so do not neglect the hood.
Set up two tables in your workspace. This is necessary so that work can be done on one table, and on the other to inspect the received shoes, fill out receipts and carry out other operations that are not directly related to direct repairs.
You shouldn't chase the premises in the shopping mall. It only seems beneficial at first glance. Yes, there is really a lot of turnover, but it is worth remembering that people come there for new purchases, and not for repairing old shoes. The best you can expect is an instant repair of a loose heel or a loose zipper. That is, there will be many orders, but they will be small and inexpensive. For those who are extremely strapped for funds, such a thing will be a good start, but in other cases it is better to look for something else.
Also, premises in a shopping complex are unprofitable for their unjustified price. You will have to spend money not only on rent, but also on registration, i.e. a supermarket room should look appropriate.
Bus stands and pavilions are also not the best solution. Firstly, it is cold in winter and hot in summer. Secondly, in such a room you will be sorely lacking space.
Girls, from a very young age, are great at being creative. They draw, sculpt, and, one of the most interesting activities - come up with new outfits and dress up dolls, pets and themselves, most often, in fairy princesses and other personalities known to them.
Over the years, if the fuse does not disappear (and where will he go from the creative person?), the last hobby is only cultivated and spreads to relatives and friends. Models, most often forcedly, are friends, relatives, husbands and children. And women who love to engage in this art on a subconscious level sometimes do not even suspect that the commercial potential of a designer or fashion designer is hidden in them.
And from this creative fuse, as you might guess, a completely successful home-based profitable business can grow. If the hobby is timely set the appropriate direction, for example, towards earnings.
In colloquial speech, for people unfamiliar with the specifics, there is practically no difference between a designer and a fashion designer. But in fact, these are completely different professions, although they overlap with each other.
A clothing designer is a creative person, using his imagination, sketching new styles, shapes, silhouettes and functional images of clothing. He selects his own combination of colors and textures of fabrics, outlines accessories and decoration elements. All work is carried out in sketches - sketch. The designer is the author of the idea of a new outfit, in addition, he tries to calculate the economic efficiency of implementing his idea into real clothes.
A fashion designer is a utilitarian specialist who translates the designer's intention into practice. He works with materials, ready-made clothing, selects verified constructive solutions to implement the designer's ideas.
Therefore, the main difference between a fashion designer and a clothing designer is that the first specialist tries to put into practice the ideas that have appeared and formed by the designer.
Differences do not prevent specialists from being universal, that is, coming up with and implementing their ideas. However, for this business idea, mothers only need to be designers, the rest of the work can be outsourced.
Having dealt with the terminology, it becomes clear that women, from a young age, have a craving for clothing design. Many who grew up as caring mothers and homemakers forget about their quite successful creative beginnings. Once, they take care of the family in the foreground. Although a few evenings, in the company of colored pencils and a notebook, and mom can create a good collection of comfortable home clothes, or an excellent line of children's outfits, and maybe stylish accessories that can amaze others, any of hundreds of fashion trends and styles. This will become the main successful business for moms, of course, if they have such talent.
Where does this home business start? As it became clear - from the first sketches and sketches of fashionable clothes from a genius mom. And you don't have to develop an entire collection at once. You can create sketches in stages. Because each new element takes time to implement, promote and evaluate feedback. At this stage, all costs are the time spent in the company with pencils.
And now - the sketches are ready, the ideas have acquired their description, all combinations of fabrics and their colors are laid out in the head in a neat order. They are waiting for their embodiment in the material. At this point, the first costs of implementing a business idea arise. It is necessary to purchase the necessary fabrics, find outsourcing - a seamstress-designer or tailor's services, able to read and implement sketches the way the mother-designer wants. The cost of materials for the first images will barely exceed 3 thousand rubles, about the same will be required to pay a seamstress.
Ready-made clothes must be presented to the public. At first, the clients will be acquaintances, friends, relatives. Don't forget about social media. Initially, there will be no subscribers, but there will be a reserve for the future. The best thing is, even before the idea is embodied, to find your clients and sew clothes according to their sizes. It will be ideal if they also act as models for photographs. This is necessary if, for example, an entrepreneur mom herself is embarrassed to be a model for her outfits. By the way, such work will take place through barter, that is, you will not be able to earn anything, but the models will not have to pay. A professional photo session costs about 3-5 thousand rubles. The finished photos must be uploaded to your social media accounts.
One of the basic human needs, in addition to food, is for shoes. It can be argued that, despite the difficult economic situation in the country, shoe stores will continue to operate.
Almost every Russian buys both clothes and shoes on a regular basis. If you can get clothes as a gift, or find cheap models from advertisements, then shoes, as a rule, are carefully selected and tried on directly by those who will wear them. Studies have shown that the average household will find the means to buy shoes.
Those who buy new models of shoes have different motives. On the one hand, seasonality (for the summer you need sandals, for the winter - boots, for the spring - boots, etc.), on the other - fashion. People try to periodically update their wardrobe, not missing the latest news. Due to the constant movement, especially of those who walk a lot, the shoes will soon wear out, so you have to look for a new pair instead. Shoe shops now charge such sums for shoe repairs that the consumer prefers to go straight to the shoe store. As for baby feet, they grow all the time. Purchased last season is likely to cause discomfort, and the child will ask for "other shoes."
This suggests the obvious conclusion that even people with low and middle incomes have to periodically visit stores in search of suitable boots or sandals. So, we consider opening a shoe salon to be a good business idea.
In this article we will consider the features of opening a shoe salon "from scratch", we will help to determine the format, we will tell you what points to pay attention to when registering documents, searching for premises for a shoe salon and hiring personnel, we will tell you how best to promote this kind of business.
Opening a shoe store from scratch
The first questions that almost every newly minted businessman is puzzled with is where to find finance to open a shoe salon? What amount will be required? When will it pay off? It is clear that creating a business "from scratch" is not easy, because such daredevils can be counted on one hand. If we talk about a shoe store, you need to stock up on start-up capital for renting premises, purchasing goods, investing in advertising, and salaries for employees. Do not hang your nose, because there are no unsolvable problems!
One of the most common answers to the question: "Where to get money?", will be: "Bank loan". To get a loan approved for a business start, fill out the provided documents and wait for the bank's decision. Even if the application is positive, think carefully about this serious step, take into account all possible risks for entrepreneurs.
There are other measures to receive money: aid from the state should not be swept aside. For Russian businessmen, there are specially developed programs to support young entrepreneurs. To take advantage of this quota, you will be asked to register with your local Job Center as unemployed. Then you will need to draw up a competent and convincing business plan for starting your own business and, having submitted all the necessary papers, wait for transfers of financial assistance from the state.
There is an option to open a shoe store by joint efforts. To do this, you need to find (and perhaps you already have a suitable candidate) a reliable companion. He will also add his share of the capital to the development of this store. There may be several comrades ready to help you “open up”. Discuss in advance, or better in writing, certify with a notary how, in what time frame and under what conditions they will receive their money back. So, you have collected the necessary amount for the opening of a shoe salon to take place.
Registering our business
The first step in a large (medium or small) business is registering your business with the tax authority. Tune in that you will be asked to collect / draw up an impressive set of documents. To obtain permission to open a shoe store, you need the following papers:
- TIN certificate;
- Registration of the type of activity in the tax service;
- Certificate of state registration of an enterprise (LLC, or individual entrepreneur);
- Charter of the enterprise, if a legal entity (LLC) is registered;
- Lease agreement for an area, or a document confirming ownership of the premises;
- Assortment of goods agreed with Rospotrebnadzor; <
- Permits from the sanitary and epidemiological service on the compliance of the premises, as well as all equipment with sanitary requirements;
- Permits for the operation of your premises from the fire service;
- Certificates for your product.
Clothing and footwear is one of the most common and relevant types of products for consumer purchases. On average, the average retail customer spends about six thousand rubles on shoes every month. The peculiarity of the climatic zone of Russia forces us to often change shoe models depending on the season. This is why the shoe business never loses its productivity. Among other beneficial aspects of such an investment project is a high level of profit, which is created due to a markup on the purchase price of 100-300%. Below we will consider a shoe store business plan with calculations, which will allow you to understand what points you should focus on.
Market and Competitor Analysis
Products such as clothing and footwear are currently the second most popular among consumers. Products are second only to foodstuffs, however, like food, clothing and shoes, these are essential goods that a person simply cannot refuse.
This factor suggests that by opening a business in this industry, an entrepreneur can count on quick and high profits, prompt return on initial investment. However, this is not the only nuance that he should know. The peculiarities of the market are that it is constantly changing, it is distinguished by a high degree of flexibility and maneuverability that cannot be tracked and controlled. This is associated with the development of the fashion industry, changing trends, and, accordingly, consumer demand. Shoe models that were relevant this season may not be popular next.
The number of shoe stores is increasing every year, according to statistics. The level of sales is also growing, this is another criterion to be guided by. High-quality shoes are quite expensive, and even during times of crisis, Russians are ready to buy new clothes every season. So, the average consumer purchases a new pair of shoes every 1-2 months. The peculiarities of climatic conditions force people to change shoes every season, that is, 4 times a year. All this suggests that the shoe business will never cease to be relevant.
However, this does not mean that the crisis does not affect this market segment at all. In 2021, market volumes decreased by almost 10%. During this period of time, the minimum indicator for the direction could be observed. According to statistics, the most sensitive to the crisis was the middle price segment. This product category has risen in price by about 30%, which has reduced the level of demand, because this coincided with a decrease in the level of income among the population.
In 2021, we can observe how the footwear market is recovering its positions, it feels much more confident. Last year, sales grew by almost 10% and the segment recovered to pre-crisis levels. This year the market is expected to grow steadily by 5-7%.
Let's highlight the main trends in the Russian footwear business for 2021:
- due to the rise in the cost of shoes, the cheaper segment of products is in demand;
- more percent of universal models for demi-season socks appear in shoe stores;
- strengthening of large shoe chains, which managed to adapt to trends and small players leaving the market;
- improvement of the positions of domestic manufacturers, whose main advantage is affordable cost;
- an active process of import substitution, which occurs with a significant reduction in imports of footwear. The import percentage fell by almost 20% in 2 years;
- consumers pay attention not only to fashion trends, but also to the practicality of models.
Oddly enough, at a time when market share is declining, you can confidently enter a niche and gain a foothold in it. Why is this possible? Because with a decrease in market share, the number of players on it also decreases, as mentioned above. Opening your own shoe store can be a very promising investment project. But this is possible if you analyze and internalize the main trends. The main advantage of starting a business in crisis and after times of crisis is lower competition.
Business specifics in the segment
Today, shoe retailing can be called a universal and relevant business. Among its main advantages are a popular product, a high level of profitability, no need to obtain a license, and high profits. Among the shortcomings, there is an increased investment load at the start (shoes are an expensive product), a high level of competition.
At a time when the need to travel on foot is decreasing and the share of online shopping is growing, traditional footwear is thinking about how to attract customers through registration.
A shoe store has never had a special "design" before. What is interesting about ottomans and floor mirrors? What is interesting about the “exhibition” of shoes? Well, except that their price. The shoe store was boring and predictable. And that's true - people came to the store for new shoes, and not for entertainment. A shoe store is not a circus or a museum, people of the past thought. Dodged and saved up for a new pair of shoes? Can you go on dates and not embarrass yourself? So much for fun and entertainment - what else do you want?
But today we do not live like yesterday. Still, we live better. There are many options for shoes, the hard dress code is gone, when men in shoes, women on high heels, children in sandals. Shoes have become more fun, democratic and affordable in every sense. You no longer need to spend one monthly salary on it. If anything, you now have options, and no option you choose makes you a poor loser and asexual freak. You can go to work in sneakers and be the most expensive IT specialist. Having at the same time not the most expensive sneakers on your feet.
Anyway, what kind of "job"? What "walk"? Even this was canceled by the era of covid. And here's your attention, friends! What's a shoe store to do? How to survive? If people stopped leaving the house and now communicate using the zoom? How do they make money now? In any form? Terrifying, friends! They sit barefoot, in socks or slippers. And instead of shabby wallpaper, they put an imposing "background" behind their backs (what a hosh) or make a fuzzy vague look of the interiors of their homes.
We wonder how they - the shoe stores - will survive if people switched to socks, slippers and Isadora Duncan's style. there is nothing else to do but to become a hybrid of what we have already mentioned above: a hybrid of a museum and a circus. Now the traditional store, as they say in the West, “made of concrete and brick” must - entertain and aesthetically delight - if it wants people to come into it at all.
You ask: how can you buy shoes without trying them on? We'll have to trudge to the store anyway! And we will answer you: today such software has already been developed and implemented that allows you to find out the most accurate parameters of your foot (just by taking a selfie) and find the ideal pair of shoes for you in the database (“in the library of the mass spectrometer”).
So, a trip to the store can still take place. Say what you like, but people from the Neolithic probably love to roam around shops, bazaars, fairs, ruins, flea markets. Even no covid can stop them! But you should try too! If your place is not fun and beautiful, then why visit you?
Let's take a closer look at the craziest shoe store designs. They were the first to try, because they really need to survive. Take note of them - maybe it's not so much the ideas themselves, but the courage and faith in yourself - no matter what you do, you are still smart. And let someone try to argue with that! Such texts need to be read exactly for this!
White shoes in a white shop
An interesting example of design is from a Moscow chain of retail stores selling footwear, and more specifically, white sneakers. The chain is called the Sneakerhead White Store. A larger Russian store, Sneakerhead, is behind this invention. This large brand sells sports equipment and other goods for active urban recreation and tourism.
White shop of white sneakers is already the sixth in a row "ultra-niche trade" outlet. The best-touted Sneakerhead White Store has opened on Bassmannaya Street. The thing is, white sneakers are iconic shoes. Initially, it was associated with basketball shoes, but they are traditionally white. But then the topic of "basketball shoes" grew like a ship with shells - a ton of all sorts of additional cultural meanings, winks, codes, ciphers and hints.