Business idea number 1853
Aspiring entrepreneurs have a lot of questions about how to organize food delivery: where to start and how to gain popularity, how will my kitchen differ from the “neighbor's” one. Let's consider this further.
The relevance of delivery as a business
To begin with, it is worth understanding that there will always be demand for this type of service. This is easily explained by the pyramid of human needs: food, as a basic need, is at its base. Something may go out of style, but delicious food never.
As with every case, the delivery of meals has both pros and cons. Unambiguous advantages:
- Ease of beginnings. In terms of costs, this type of business is one of the least difficult to access. Most of your funds will go towards developing the company's website and promotions.
- Easier to develop. In the early stages, it is viable even with a small customer base. It's not scary to start almost from scratch, because at first it is easier to live with a small number of clients.
However, the business of delivering groceries to your home is not such an easy thing, and every aspiring entrepreneur will have to face the most important drawback - the heavy increase in the client base. There is also a lot of competition in this field.
There is a solution - define your audience, understand who is most often interested in such services and "work" for them. Aim the entire advertising campaign to engage these people. It is not worth advertising only one delivery without reference to the final link (consumer).
Therefore, for the correct one, define the categories of people who may be interested in the business:
- employees of large companies who are provided with meals by employers or they make orders themselves;
- busy people who do not have enough time to cook;
- a class of people with an upper-middle income who find it easier to order ready-made food;
- people ordering food for a particular celebration, holiday, event.
Last but not least, also rate your competitors. This will tell you how to move forward and plan for you.
Initial Analysis of the Home Dining Industry as a Business
Competition in the product market segment is at a high level in our country. However, home delivery of groceries as a business is still poorly developed. There are not many players in this niche.
Does a business idea for home delivery of groceries have a right to exist? What is its perspective?
Prospects for organizing a grocery delivery business
There are still few firms on the market that deliver groceries to their homes, focusing only on online sales. There are owners of large supermarkets or chain stores that additionally provide delivery services. But there are not so many of them either. An online grocery store does not seem like a very lucrative idea in most cases, but as an addition to an existing real supermarket or store, it can be another promising source of income along with retail sales.
Providing an additional service for the delivery of groceries or the implementation of a business idea for the delivery of groceries to your home in the absence of a real store requires additional costs. In particular, it will require its own vehicle fleet, vehicles with special bodies that allow transporting frozen products. Of course, it will be necessary to hire additional staff: couriers, drivers, managers for processing incoming orders.
For your grocery store to become popular, you will need to engage customers in a variety of ways. For example:
- site convenience;
- price incentives;
- wide range;
- high quality products.
After all, it is not enough to carry out transportation on time, you also need to provide the client with comfort in all respects: ease of ordering, quality, delivery speed, price criteria.
Choosing a way to organize the delivery of products
To choose a method of organizing food delivery to your home, you need to decide how much you are willing to invest in your business project. The most expensive is to open your own online store. As described above, a business idea requires a lot of staff, premises, site creation and timely data update on it.
Another way: transporting products from existing grocery stores. That is, under this scheme, earnings are based solely on courier services. In this case, there are also risks. For example, you have been made an order. You bought the groceries and delivered them, but the customer refused the order. Thus, you find yourself with a package of products you do not need. Plus, you will waste your time and money.
The DIY (do-it-yourself) trend has become very popular in recent years. Enterprising townspeople brew their own beer, grow vegetables in their garden and knit scarves and hats, managing not only to make money on this, but also to turn their favorite pastime into a real business. One such entrepreneur is Marti Wymer, founder of Spoonful of Comfort, a homemade noodle delivery company.
Marty Weimer got the idea to start his own homemade noodle delivery business back in 2021, when he received the news that his mother had cancer. Then, Marty could not visit her, she lived in Canada, and Marty in Florida, but the desire to somehow show his concern made him look for new ideas, which formed the basis of the future business. Marty came up with the idea of organizing a homemade noodle delivery company to help everyone who wants to express their care and love to loved ones who are sick and need support.
Marty prepares her noodles every day, offering her customers a fresh homemade product. Marty offers dessert to the noodles - buns and oatmeal cookies. A 64-ounce serving of noodles costs $ 32; biscuits and buns for $ 6.
Homemade noodles from Marty Weimer are served not in plastic containers, as is the custom in catering companies, but in beautiful glass jugs. And of course, the taste of homemade noodles cannot be compared with those from public catering. These are the main advantages of the product, which is neither unique nor innovative, in fact, determined the success of the small company.
Spoonful of Comfort, which opened in August last year, is developing very dynamically. Sales in the first six weeks of 2021 surpassed all sales last year, and Marty Weimer had to hire full-time staff to meet the growing demand for his homemade noodles from local customers.
According to experts, the main feature of this product is that it is personal, it is made by the hands of the manufacturer, and it differs from others in this. The popularity of the DIY product trend is due to the fact that buyers see the manufacturer's identity behind the product, which creates trust and adds value to the product.
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Other interesting ideas:
The hairdressing salon serves breakfast to its clients
Fresh fruit delivery to offices
Today, the business of home delivery of food is becoming more and more relevant. We will calculate its profitability, evaluate the advantages and provide feedback from the owners of similar services in different cities. Indeed, before starting a new business, you need to familiarize yourself with the various nuances in order to prevent all kinds of risks.
For a young entrepreneur who does not yet have experience in organizing such projects, it is very important that the first business is easy to set up and does not require large investments. All of this can be found in home delivery of groceries. The minimum investment is required, and the payback of the idea comes within the first 6 months.
Relevance of the issue
The modern world has many requirements for ordinary people. We must work, do household chores, cook, buy groceries, communicate with relatives and friends, keep ourselves in good physical shape, keep abreast of new products, constantly develop and learn, raise children, etc.
In addition, potential clients of such a delivery service are other categories of the population - pensioners, mothers on maternity leave, disabled people and other people who cannot for objective reasons or simply do not want to go shopping on their own. A particularly high demand for food delivery arises in bad weather, when you don't want to leave the house in slush, cold, ice, rain, but you need to cook dinner.
Delivery service is a huge success in Europe. In our country, this is still a business that is not clear to everyone, and many questions arise even for experienced entrepreneurs. However, its relevance is growing every year.
The demand for such services is huge, but there are very few organizations that can offer product delivery. There are several dozen of them in Moscow and other megalopolises. In small towns, for the most part, there are no such services at all. So you shouldn't be afraid of competition.
How does it work?
The food delivery business looks like this:
- The client visits the company's website, selects the positions he needs, fills out a ready-made form, specifies the phone number and other necessary data.
- The consultant makes a control call to correct the request, clarifies the nuances and delivery times.
- The courier purchases products. To save time, you can place several orders at once, but be sure to follow the wishes of each client.
- An employee of the company delivers the goods to the specified address at the agreed time.
- Payment is made in any way available and convenient for the client - cash to the courier, card, electronic payment.
You can organize such a business in different ways:
- Own online store with a full warehouse of products. True, in this case there are several drawbacks - too large initial investments, damage to products with a short shelf life is possible in the absence of the necessary orders, you will have to constantly maintain the availability of a wide range of goods in order to compete with supermarkets.
- Delivery of products from specific stores. At the same time, a contract is concluded with one or several retail chains for permanent cooperation. The conditions for the return of purchases are also indicated here if their quality does not suit the end consumer.
- Courier service delivering groceries or ready meals to your home. At the same time, you can earn start-up capital with minimal investment and bring food from various restaurants, fast foods, pizzerias and other catering establishments.
Given the modern rhythm of life, many residents of our country have less and less time to prepare delicious lunches and dinners at home. That is why home delivery has become very popular. BBport offers promising ideas for the successful development of a food delivery business.
Home Delivery Service
What is the essence of a food delivery business idea? The client calls you by phone or leaves a request on the Internet, telling you a list of products that he needs, as well as wishes about brands and stores where it is better to buy products. Your courier goes to the store, purchases products and delivers them to the correct address. Payment can be made either by card-to-card transfer or in cash. In addition to the cost of the products, customers are charged for home delivery. It can vary from 200 to 1,000 rubles, depending on the remoteness of the address and the number of products.
How to arrange home delivery of groceries? To implement a business idea, you need:
- think over an advertising campaign;
- create a website;
- purchase and equip a car (it is recommended to decorate a car with stickers with a logo and name as an advertisement company).
It is quite easy to implement this idea for a business. The main focus should be on advertising. One of the most effective types of advertising activities is considered to be advertising on television. First, every viewer can become your potential customer. Secondly, 95% of our country's residents watch TV for at least 1.5 hours a day. It is best to choose local channels to advertise your service.
In addition, when implementing this business idea, do not forget about the Internet. Today, more and more Russians use social networks not only for entertainment purposes, but also to find the necessary information. Place your ad in the most popular groups in your city. Pay attention to creating your own website. What should be on your portal: information about the cost of delivery; contacts; the ability to order food through the website.
Quadcopter Food Delivery
Most owners with their own food delivery business know how much time their couriers spend on getting to the right floor and finding an apartment. A quadcopter food delivery business idea can be a great solution to this problem.
Quadrocopter is an unmanned radio-controlled vehicle with 2-4 engines. This device easily lifts a load of up to 2 kilograms into the air, can be in flight for 1 hour and fly from 5 to 8 km.
The implementation of this idea of "delivery" of food makes it possible to deliver orders to beaches, mountains and hard-to-reach places, while saving a lot of time.