7 things in marketing, without which you can't even sell slippers today - observations of Alexander Ogorodnikov

Shoes for home, created by craftsmen working in famous fashion houses will be a real gift for anyone. The first collection of this kind of designer house slippers became a replica of the exposition of paintings by the famous Malevich. For the first time, Designer footwear (it was developed by designer Lyudmila Razgulyaeva-Blagonravova) was presented at fashion shows, which took place at the popular Ros Fashion Week.

True, it was almost five years ago - back in the season called "Fall-Winter 2021/2021". So, as regards the home shoes of the Razgulyaev-Blagonravova collection directly ... these kind of designer slippers are sewn by specialists only in small collections (in exactly the same way as dresses and fashionable costumes are sewn by couturiers). And each new collection becomes a truly incredible cultural event.

But this is not all the amazing and incredible "wisdom".

The thing is that home designer shoes from fashion designer Lyudmila were presented for the first time not just anywhere, but as a separate show.

The presented collection was immediately provided with excellent advertising in the press.

Many (to be honest - almost all the "pink" glossy magazines have published articles on their pages.

The secret of big money or the "Key to profit" strategy I want to share my own experience: I'll tell you about my way of making big money .. more

Where are the exclusive home shoes sold? First. It is worth noting that most expensive, rather pretentious stores offer it.

Second. As a souvenir, these slippers are offered to upscale hotels. How many investments did the designer make at its start (first of all, it is worth mentioning the equipment and other "little things")?

Business Idea # 828: How to Make Money Making Haute Couture Slippers? Business ideas here: money-job. u

150 thousand rubles were initially spent on the purchase of the entire “inventory” (this amount also includes materials - fabric, leather of the highest quality).

Next, the selected employees had to pay another 300 thousand for the salary. By the way, truly highly professional cutters, great designers are constantly working on the creation of incredible collections of home shoes.

While the market is all talking about cost cutting, service, competition and flexibility, marketing is changing too. Call-tracking service manager. y Alexander Ogorodnikov shared with us his observations of what Belarusian companies lack in promotion, and why marketing should be done not by one department in the company, but by all its employees.

Alexander Ogorodnikov. Photo from personal archive

- I have collected 7 important principles on which marketing in a modern company should be based.

It is these approaches, in my opinion, that Belarusian marketers and leaders are missing.

Unit Economy

New customer acquisition costs money. In many cases, companies spend more than servicing to get a customer.

Problem condition:

You sell slippers. Purchase price = $ 20. Sale price = 45 $

Shipping and other variable costs = $ 10

Marketing costs $ 2,000 / mo.

Sales volume of slippers = 200 pcs. per month

Investments: from 150,000 rubles.

Payback: 2-4 months.

First of all, they meet us in swimming pools, hospitals, baths, saunas, hotels and inns - these are slippers. In everyday life, people get tired of constant walking, buses, routine work - in the evening they want to relax. Disposable slippers will help with this. They are also able to protect against skin diseases of the legs, since no one else wore them except you. Let's take a look at a business idea for disposable slippers.

Business Concept

After a hard day's work, people often relax in SPA-salons, swimming pools, baths, saunas. But such establishments are visited by a considerable number of people, therefore it is easy to “catch” a skin infection there. The owners of such places understand this, and for the sake of safety and comfort, there are always disposable slippers on sale. They protect against fungal diseases and reduce the risk of falls on slippery surfaces due to the grooved sole. Made of terry cloth, they resemble your favorite indoor shoes.

What is required for implementation?

To bring an idea to life, you need:

  • sewing machine;
  • a set of needles;
  • material - depending on the cost of slippers (non-woven, fleece, terry, velor);
  • original material (for developing your own design).

Step-by-step launch instructions:

Over time, a customer base will appear. You will get regular customers.

Financial settlements

Pros of starting a business: no rent, work can be done at home.

  • Registration of an individual entrepreneur. Independently - up to 1000 rubles, with the help of special companies - from 3000 to 5000 rubles.
  • Drawing up a contract with a lawyer - 3000-5000 rubles.
  • Website and advertising - 10,000 rubles.
  • Inventory (needles, fabric, sewing machine, etc.) - from 40 thousand rubles.
  • Car rental (for delivery). Monthly - from 5000 rubles.
  • If you have a personal car, your expenses will decrease.

Designer footwear by Lyudmila Razgulyaeva-Blagonravova is a replica or a reference to an exposition in a particular art gallery. The first collection of slippers was dedicated to Malevich's paintings in the Russian Museum.

Home shoes "Razgulyaev-Blagonravova". These designer slippers are sewn in collections, like dresses from fashionable couturiers. Each collection is a unique design idea, it is a cultural event. Since it is a replica, a reference to a particular exhibition in a particular art gallery, for example, the very first collection of designer slippers was a reference to the exhibition of Malevich's paintings in the Russian Museum.

In addition, Lyudmila Razgulyaeva-Blagonravova's designer home shoes were first presented not just anywhere, but at the Russian Fashion Week "Autumn-Winter 2021/2021", according to the Business Journal. And besides, the collection of designer slippers was immediately provided with a good (to say the least!) Press - publications in all glossy magazines in Russia that write about fashion.

Where are these exclusive indoor shoes sold?

Firstly, in expensive and pretentious stores in both capitals.

Secondly, designer slippers are offered to upscale hotels as souvenirs for especially dear customers of the hotel.

Third. Slippers even got into the souvenir shop at the Hermitage.

How many investments were made in equipment and other "little things" at the start?

Only 150 thousand rubles were spent on the purchase of the necessary sewing equipment for sewing products and materials (high quality leather). 300 thousand rubles - for the salaries of employees. Very good designers and highly professional cutters work on the creation of collections of exclusive home shoes.

All in all, in the workshop of the St. Petersburg woman of fashion:

Exclusive home shoes are sewn not just like that, but taking into account the fashionable home interiors today. Therefore, making a collection of slippers, the team looks not only at the paintings in the museum, but also at the catalogs. Showing pretentious "repairs". After all, it is their owners (that is, the owners of freshly renovated apartments included in the catalog) who may be interested in exclusive home shoes and make a purchase decision.

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How I Succeeded # Making Household Slippers

And now issue # 765 Making house slippers I often visit the clothing market and see how pensioners sell their simple products: socks, mittens, felt boots, slippers. So the idea for a home business came about: making home slippers. With a minimum investment, maximum return. Of course, you cannot become a millionaire, but this idea is suitable as an additional earning. Digging into the magazines, I found a detailed description and manufacturing drawings, I present them in this article.

You will need: Cotton fabric 30x85 cm; cotton slanting braid 2 m 3 cm wide, volumenfliz N 630 0.25 m 90 cm wide; non-woven S520 (rigid woven lining) 0.25 m 90 cm wide; sewing thread.

Cutting: The details of the pattern (see drawing) should be enlarged using a raster. In the original 1 cell = 2x2 cm. From cotton fabric: sole - 2 parts and 2 parts in mirror image, upper part - 4 parts; from non-woven fabric: sole - 2 parts and 2 parts in mirror image; volunenfleise: sole — 1 piece and 1 piece mirrored, upper — 2 pieces. Cut out all parts without seam allowances.

Description of work: Glue 1 piece of volumenflyse and non-woven fabric to the upper parts of the soles from the wrong side using an iron. Glue 1 non-woven part to the bottom parts of the soles from the wrong side. Fold the upper and lower parts of the soles in pairs with the wrong sides and grind off the cuts. Fold the details of the upper part of the slippers in pairs with the wrong sides (having previously laid them with volumerfleise parts) and grind the sections. Border the cut of the upper part A (see drawing) with a bias inlay, the width of the finished border is 0.75 cm. / P>

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