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Entertainment. Business ideas in the field of entertainment and recreation of the year. Entertainment business What is entertainment for a modern person? This is one of the ways to get away from boring reality and give yourself new sensations, to become better than he is. Startups can make good money on the desire of people to experience new bright emotions. For example, the presenters of blogs and YouTube channels, who “do not get into their pockets for a word” and know how to make funny comments on a video or publication, earn more than their serious colleagues. The success story of blogger Max Golopolosov lies in the fact that he managed to shoot a 5-minute video review, in which he commented funny on several videos from the network. Now the businessman has about 7,000,000 subscribers. His very first video was filmed at home on a webcam. Content for teenagers and schoolchildren is popular - they are looking for answers to their questions, they like parodies of stars and original performances of songs by teenagers like themselves. Another lucrative niche in the entertainment industry is the organization of children's entertainment. This segment is very heterogeneous, but the main purpose of such entertainment, no matter how cynical it may sound, is not only to give children the opportunity to play and / or learn, but also to free up some personal time for parents, especially if they are parents of 3 or more children. As noted by successful businessmen who have built their own business in the entertainment industry, the “child has fun - parents have a rest” format has become incredibly popular in the mall. The reasons for such a demand for services among the population: The presence of an entertainment zone in shopping centers increases the time spent by visitors, which has a positive effect on making a profit - parents can safely choose the product they are interested in, without being distracted by the fuss and discontent of a bored child. In children's playrooms, holidays are often held - birthdays and so on. Experts who are engaged in the production and supply of equipment for children's rooms are confident that business ideas related to the field of entertainment are easy to implement and pay off quite quickly with a relatively small investment. Business ideas in the field of entertainment are an opportunity to start working for yourself, doing what you love. The entertainment business niche is a chance to show all your best human and professional qualities. Such a field of activity is suitable for people of creative professions - designers, artists. How to make money on organizing entertainment? Entertainment in the Crisis Entertainment was the first item of expenditure to drop significantly since the onset of the crisis - and this is not surprising. However, the crisis, according to experts, has become a catalyst for the emergence of qualitatively new business models in the field of entertainment and the emergence of technical innovations that allow a one-time purchase to save on further leisure activities for a long time. The unstable economic situation has forced some entrepreneurs to reconsider their business plans and forecasts for the future. The entertainment business niche has also undergone a number of significant changes, but has not disappeared anywhere. Entrepreneurs who conduct their business in this niche have new opportunities: Rent a room at a better price on favorable terms. Possibility of building new rental schemes. According to expert Vitaly Kotlov, commercial director of VIA BOWLING, there are several positive aspects for the development of the entertainment business during the crisis. As the specialist notes, entertainment centers with a multidisciplinary orientation can bring up to 40 percent profitability. In the business plan, it is necessary to immediately register the target audience, the size of the city in which the business is opened, as well as the mode of operation and location. In institutions for adults and youth, it is necessary to equip children's rooms in which children can play while their parents are resting. People are more willing to go where a pleasant atmosphere and the greatest possible variety await them. In order to open a full-fledged entertainment center, large investments are required, but here everything depends on the business model of the future project. You can get by with several arcade machines - the installation of these will cost 2,000 dollars, the project will pay off within 2 years. Note: to get a good return, the best option would be to place 5 - 10 devices on an area of up to 50 square meters. ... In this case, the investment amount will be up to USD 100,000. Features of the business in the entertainment business Business in the entertainment business is a serious business that requires a detailed approach and study. Centers aimed at an adult audience reach the level of self-sufficiency within 3 years. The entertainment business is defined by experts as seasonal. The period from October to May brings the most income. Due to the current situation with the exchange rate and the inability to order the necessary goods abroad, foreign branded equipment is successfully gradually replaced by domestic ones, which are not inferior in quality, but much cheaper. China is also offering discounts and new cooperation options. It is very difficult to keep profits at a high level during a crisis, but you should try and heed some useful advice: The decrease in revenue can be controlled if you devote time to analyzing seasonality and profit levels on different days of the week. The main task for businessmen during the crisis is to reduce costs. The main article is spending on rent. After discussing the specifics of your business with the landlord, you can agree on the latter to receive interest on your proceeds. This is common practice in some European countries. Optimization of wages will save a little. Managers and deputies receive a fixed rate, and the rest of the employees receive hourly wages - in order for employees to see what they receive remuneration for, it is necessary to draw up developed schedules. The success of an entertainment business depends on the "human factor". The staff is responsible for whether a person wants to return to the establishment and bring friends or not. Even in times of crisis, it is necessary to find a means to train and motivate staff. A simple reduction in prices for services will not work - you need to find ways to increase the average check and stimulate repeat visits to the institution. Make it a rule to offer updated service packages to attract new customers. Viktor notes that the experience of Western colleagues shows that the presence of the director of the establishment on the most profitable days in the hall brings the center the greatest profit. Under the leadership of the director and general manager, the shifts of the most profitable days for the establishment are easier and more pleasant for both the staff and the visitors of the establishment. Opinion of other experts: Pavel Timets: "Our end consumer will no longer go either to Egypt or Turkey, which will have a positive impact on the development of the entertainment industry in Russia." entertainment. However, there are always prospects, and new establishments will open where the climate is more severe, and the population is more than a million people. The attendance of indoor establishments only improves in bad weather. Pavel also points to the prospects for the development of domestic business - money is not exported from the country to foreign resorts, but the discerning consumer will look for analogues here and find what he needs. In a crisis, in spite of everything, people tend to distract themselves from problems. It is worth noting that it is not profitable to launch your own entertainment business - it is better to start from another platform, and if the business already exists, listen to the advice of professionals and stay afloat. Nightclubs, dance and theater groups are also suffering from the crisis. Least of all, economic instability hit the pockets of cinema owners, since this type of recreation is relatively inexpensive, and therefore is popular with young people. Gulnara Nijinskaya, an actress, producer, host of events, admits that according to statistics, zoos, water parks and entertainment aimed at children are the least affected by the crisis. The demand for completing quests has suddenly increased. Companies that can organize this type of leisure activity are developing in this direction quite successfully. In total, there are about a thousand escape rooms in Russia. The largest projects are Lost Rooms, Rabbit Burrow, Exit, Sherlock and Exit games. Citizens also rest in shopping centers - there you can have a good time for the whole family at once. It should be emphasized that the crisis is forcing the already existing business to work towards improving service and providing creative services. Top positions in the search are for public places related to health, nutrition and beauty. What is a quest room and how much can you earn from it? The level of net profit for a month from a promoted quest room can be up to 400,000 rubles. The size of the investment is about 800,000. The payback period is 3 months. Most of the quest rooms are open in Moscow. Leisure activities of this kind are well suited for corporate events, during which directors see hidden informal leaders and "led" members of the team. Quest rooms are profitable. Disadvantages: it is necessary to constantly monitor the level of attendance and make changes to outdated projects; customer desires are sometimes unpredictable and demand can drop sharply for no apparent reason; the need for serious start-up investments; business is sensitive to external factors; it is possible to introduce new normative acts to regulate this type of activity; the need to comply with all safety standards if the quest is conducted in an urban environment. Advantages of a business on quests: This business cannot be called a business without investments, but it also has its own advantages: Target audience of quests: young people 25-35 years old with an average or high level of income. Relatively low level of competition. Freshness of the idea. Small start-up capital and staff costs. The ability to bring creative ideas to life, freedom of imagination and new opportunities. Easy market entry. High profitability. Free entry to the market. Business idea quest room Types of quests: Quests - clautrophobia: you need to find a way out of a confined space. Quests in open areas in urban or suburban conditions. Quests in anti-cafe. Business promotion: the use of all the possibilities of media, the Internet and social networks has proven itself well. In this section you will find a selection of the best new business ideas in the entertainment industry. Business ideas in the field of entertainment and recreation are relevant in the year.
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