Small business avenues Blog Faq

Gifts and Holidays

Gifts and Holidays Business ideas for gifts and holidays of the year. How to make money on gifts and holidays? Many of us at least once in our life were tormented by the question: "What to give for a birthday?" And such a complex problem as "what to give for a wedding" enters some into a stupor. What if you offer such people to collect all possible options for original gifts for all occasions in one place, and invite specialists who will advise visitors in choosing a presentation. The modern consumer needs to be surprised and delighted. Therefore, the idea of ​​an unusual congratulation, an original marriage proposal, and perhaps just organizing a pleasant surprise will help you become successful. Any thing or even emotion or impression can be a gift. Gift business advantages: Stability of demand. High earnings outside the season (on holidays, the level of sales increases with a correctly chosen marketing strategy). The durability of the product. Improved service and an individual approach to the buyer. Predictable customer requests and wishes with the right marketing. Fashion for a certain kind of gifts. Unique assortment of the store. Now a bouquet can be made not only from flowers with stickers or piercings - delicious bouquets of sweets or other food products are in fashion. An original gift can be a diaper cake and candy dresses for dolls. You can make such gifts with your own hands, and you will not need very large investments. Experienced startups suggest rejecting generic gifts and starting a truly original business. Candy bouquets, for example, have an advantage over fresh flowers: it is beautiful and you can admire the beauty for several months, and then also enjoy the taste of candy. One of the main factors for the success of the gift trade is the correct selection of the location of the outlet. A gift business can also be a home business - for this you only need to have skills in needlework and have free time and imagination. Fashion for designer handmade gifts will never fade away. Here it is important to conclude contracts for the supply of gifts from good craftsmen, who can also be entrusted with the packaging of goods. For a good master, work, first of all, is creativity, an opportunity to make a "living", "speaking" gift. Exhibitions of gifts timed to coincide with a certain holiday have proven themselves well - they are both a demonstration of a product, and its advertising, and an opportunity for development. Let's list the main areas that your gift business can cover Exceptional gifts. Souvenirs from around the world. Folk handicrafts. Accessories and nice stylish little things. Jewelry. Hand-made crockery. Designer things for the home. How to define “your” target audience? The gift trade has a number of requirements for the premises in which you intend to start your business. Skillful arrangement of color and light accents will make the point of sale more attractive. The gift shop should have items for all ages and genders. The interior of the store should evoke pleasant memories from childhood in the client, give the feeling of a holiday not only on his calendar date, but constantly. The target market is one of the main questions that a startup must consider when planning a business. How do you know who will be your customer? You need to answer a few questions to understand your target audience. Who needs your product? Who will pay for your product. In order to find out the level of demand for what you are going to trade, conduct market research or simply type in a word into a search engine and determine how often a particular product is searched for. Get to know your client. A careful study of the tastes of the target audience and the cultural field is the key to the success of your startup. Buy trial lots of a product and determine how popular it is. Estimate the real size of the market. Social networks help! In order to check the demand for a particular product, you can make a survey on the Internet. It's cheap and fast. Don't expect lightning fast results, high earnings, and don't be overconfident. The target audience is a complex mechanism, and you cannot do without marketing research, even if you are sure that the product will "go". Better to test the waters in advance. Research your competitors and leave room to expand your target audience. Plan several ways to make a profit. Gifts are a fertile area for development. There are many interesting variations to be found here. Try to identify a sales strategy according to your target audience. An online business is different from a standard point of sale. How to increase sales of souvenirs and gifts? Try color therapy and aroma marketing! If near a pizzeria it will be pleasant to smell a delicious baked crust, few will resist the temptation to order fresh pizza and taste it. Smells arouse emotion and memory. The first to use aroma marketing were large companies - supermarkets, hotels and restaurants. Scenting your promotions and points of sale is guaranteed to make your point of sale recognizable. Aromatization is carried out with special devices, all components are natural and do not cause irritation of the mucous membrane, even if you are in the room all day. A pleasant smell is in the air for several hours in a row. Souvenir products themselves - candles, aroma lamps - can act as an aroma carrier. The key to using odors: Avoid over-spraying. Foreign experts note that the lighter the smell, the better. The buyer likes to spend time in the store, to choose - in the end he will buy something anyway and come back here again. The scent should match the style of your store and create a festive mood for the buyer. You can use universal scents (tangerines and spruce for New Year) or special ones. You can use scents all the time or during the holidays. An expert will be able to assess the possibilities of the premises and point out the best ways to keep the smell in your store. The quality of the components must meet all standards and norms, the aroma composition must be hypoallergenic. How to sell correctly It is unacceptable to voice the shortcomings of the product. Do not create objections for the customer about the purchase. It is also not worth describing the benefits too much - it will look suspicious. The client himself will not take the initiative, gently push him to this. If you are going to place an order, offer to call back and discuss the details. Just call him back yourself. Sell ​​the effect - show a person how much this or that product will help him in everyday life and what emotions it will give. Listen to the client and offer an assortment based on what you have heard. The main one is the client, and your responsibility is to listen, not speak. Leading image makers point out that the modern buyer is learning to give original things, not necessarily very expensive ones. A gift that is too trivial can offend a person and hurt his feelings. It was considered a sign of good taste to pick up a memorable souvenir in advance, taking into account the particular preferences of each individual, to show that a person is really dear. Arranging exhibition stands is a good way to showcase a product with your face and gain regular customers. The Amazing Things format has proven itself well. A product can be original and at the same time perform a number of useful functions, and not just be a nice looking trinket. Rules for dividing a gift shop into zones Each zone must represent items of the same brand. Each zone should be filled with a specific meaning. The product must definitely evoke emotion. The display of goods should not remind the customer of a regular supermarket. Prices for each group of goods must correspond to a certain zone and it is better not to mix cheap and expensive goods into one group. At the start of a business, you might think about combining products into collections according to the topic: Gifts for business colleagues Oriental style (separately - China, India, Thailand) Children's gifts Useful souvenirs Collection items can be combined into a single style composition, and the buyer will be able to purchase immediately several souvenirs and they will not look scattered. Experts emphasize that the popularity of this or that group of goods is increasing on the eve of the holidays. So, by March 8, an entrepreneur needs to take care of replenishing the store's collection with dishes, jewelry and cute little things, and by February 23 - weapons, flasks and other attributes of masculinity. The showcase is traditionally decorated at such a time with the attributes of the upcoming holiday. The assortment of the store can be roughly divided as follows: 60% will be handicrafts. This can be wood carving or painting on fabric (batik), pyrography or ceramics. Hand-made dream catchers or wind chimes (not necessarily imported from overseas) have also performed well in terms of sales. 10% will fall on various kinds of candles and additional goods (candlesticks, kerosene lamps and bright packaging for them). Five and three percent, respectively, can be taken by New Year's decorations and soft toys. Exotic musical instruments, dummies of weapons and board games (handcrafted from wood or other material) and items associated with ritual activities can take up one to two percent. To attract buyers, you can trade items from different countries not all the time, but arrange periodic thematic exhibitions. Passion for ecological topics, healthy lifestyle and oriental philosophy will focus on Feng Shui subjects and various practices. Consider this also. Some souvenir shops offer fortune telling or fortune pie for a small fee. Elite gifts are a category that is purchased abroad and in a single copy, so that the buyer will know for sure that he has bought a truly exclusive item. Elite gifts are sold most often, incl. art galleries, but opening such a store would be very expensive. Mostly there are paintings and sculptural compositions. Experts note the growing tendency of the population to buy something that makes you feel emotion, even if it is not a basic necessity. At the same time, customers even treat the necessary things coldly if they do not evoke any feelings. The modern person lacks emotions, the ability to share and hug a truly dear person. But basically no one can admit it, not even to himself. The holiday period for most of us is pleasant chores and the selection of gifts. Therefore, introverts and just loners will be happy to see in your assortment talismans to attract love or even a warm gadget for hugs - you can give it to yourself. Gifts and souvenirs from abroad do not need branding, since they themselves bear the image of the country from which they were brought. People often buy such a souvenir in the hope that someday they will visit there themselves. If you are going to sell products of your own production, at first try to be guided by the principles of already established businessmen who have built a successful business. Conclusion: Vintage and author's trinkets are now at their peak of popularity. Do-it-yourself birthday gifts are the latest "squeak" of fashion, they keep a high level of demand for a long time. Love beauty and aestheticism - work with beauty. Appreciate what surrounds you and try to turn it into your profession and way of earning money. In this section you will find a selection of the best new business ideas for gifts and holidays of the year. Find out how to make good money on gifts and popular, periodic holidays.

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