Travel agency business plan

Dear website visitors, below you can familiarize yourself with an example of a travel agency business plan with economic calculations. This sample was prepared by specialists with extensive experience in the preparation of similar projects, and the calculations were made in the Excel software product. Thanks to this, you can use this sample document and calculations to draw up your document for submitting it both as a student's work and for receiving money from credit institutions or from an investor.


For information on what a resume should contain, read the article Structure of a business plan summary.

Purpose: opening a travel agency in the city of Orenburg.

Objectives: Opening a travel agency targeting middle-income and upper-middle income people.

Project initiator

The initiator of the project is a person who previously worked as a manager in a travel agency and knows how to work in it, operators with whom it will be possible to work. The decision to open your own travel agency is associated with the desire to work for yourself and receive more income than when working as a manager in this area. To attract customers, in addition to marketing activities, travel operators will be selected, verified in the course of their work by an employee, with high quality of services provided and low prices.

Investment costs

The amount of investment costs is 965,500 rubles: 557,500 thousand rubles of credit funds and 433 thousand of our own, which are invested during the period of unprofitable activities (to maintain activities until the enterprise reaches the break-even point). The loan will be taken from the bank at 17% per annum for five years and the attraction of guarantors.

Investment costs include:

  • Registration of a limited liability company with opening an account and creating a seal - 18 thousand rubles;
  • Concluding a lease agreement and paying a security deposit - 40 thousand rubles;
  • Decoration of the premises - 30 thousand rubles;
  • Registration of an entrance (sign, banner) - 55 thousand rubles;
  • Purchase of equipment and office equipment, delivery, assembly and installation - 64 thousand rubles;
  • Creating an advertising site - 15 thousand rubles.

In general, investments will amount to 222 thousand rubles. The rest of the funds will be used to support the business in the initial period.

A travel agency's business plan can be entrusted to draw up specialists, but doing this work yourself, you can understand how and what to do.

Capital investments in business: from 330,000 rubles. Payback of the travel agency according to the plan: 12-18 months.

So you've decided to go into tourism?

Someone might be inspired by this love of travel and the great experience of traveling to all corners of the world.

Others, having used the services of a travel agency a couple of times, find various flaws in their work and understand what they could have done better.

And still others are simply attracted by the opportunity to make good money.

Anyway, the first thing you should start with is to draw up a business plan for a travel agency.

The competition in this area is incredibly high.

So you should not just do your job, but do it the best.

And also find some "chips" that will make you stand out from the crowd.

But first, let's analyze the main sections of the travel agency's business plan.

Travel agency business plan: what premises do you need?

Reviews of the travel agency business plan ()

The main thing about the business plan of a travel agency in the year

Tips for beginners on organizing a travel agency

Tourism in Russia is becoming widespread, the number of travelers is constantly growing, due to which the tourist infrastructure is developing very actively. But how can a beginner entrepreneur find his niche, how to open a tour operator activity, a tourist business - a company, a travel organization without facing serious problems and withstanding high competition?

How to start a tour operator business if an entrepreneur does not have the necessary experience in opening a travel agency, creating a travel agency, what are the initial costs of opening a travel agency? Hundreds of novice businessmen are looking for answers to these questions every year. Many, for some unknown reason, believe that a travel agency is an easy way to start a business.

Of course, starting a tourism business is much easier than setting up your own car dealership or a new bank. Nevertheless, the opening and development of a travel company is fraught with many pitfalls, and the common mistakes of novice travel agents ultimately lead to the fact that the company is closed, as soon as it starts working. According to statistics, about a third of new travel companies do not live to see the end of the first season.

Tourist business pitfalls

I opened a travel agency, a travel agency with no experience of how to work - one of the most common scenarios for starting a business for those who decided that the information on creating a travel agency, obtained from business forums for beginners, is enough for him. It is logical to assume that the absence of an organizational plan for a travel agency, a lack of knowledge about how the organization of a travel agency should be structured, will sooner or later lead a businessman to a dead end.

In order to stay afloat for a long time, a novice businessman will have to solve many questions for himself, and the first of them is the direction of the travel agency's activity. The peculiarities of the marketing of a travel company are such that a potential client needs to clearly explain what your company is doing, in which areas it works. This will determine the volume of sales of a travel agency per month, the number of sold tours, even in small travel agencies. Determining the target audience of clients will help you make the right choice - to sell tours abroad or focus on the Russian direction.

The variant of the name of the travel agency is also important - remember: whatever you name the boat, it will float. Take a look at the signage samples of competing travel agencies - not every office can boast an attractive name. The design of a travel agency and its financial support is a stumbling block for many entrepreneurs. The presence of an accountant in a travel agency at least part-time will solve a lot of problems. Accounting reporting for a travel agency is of great importance, and if your accountant has experience in keeping records of tourism activities, this will be an additional plus.

An experienced accountant will definitely tell you how important a professional example of a business plan for opening a travel agency with ready-made calculations is. From this sample, you will learn at what time it is better to open a travel agency, what are the features of paperwork for tours, and how important reviews are in the travel business. You will understand what the opening and profitability of a travel agency can be.

Are you interested in how difficult it is to open a travel agency in a small town, what are the criteria for choosing a rental office for a travel agency? You will find answers to all these questions in a competent business plan, and very soon you will be able to think about opening a second additional office of your travel agency.

Opening a travel agency: obtaining a license

In modern conditions, the idea of ​​opening a travel agency attracts many investors. Having decided to do this business, you take on the function of an intermediary between the tourist and the operator. A competent travel agency business plan will become an instruction manual for the future businessman.

Main activity

The activities of a travel agency are based on the marketing of a product offered by a travel operator. It is in the role of a travel agency that an entrepreneur is recommended to start his activity. This is a good example of a business project. The agency's earnings will mainly consist of a fixed commission (varies in the range from 5 to 15%) of the amount of the completed tour.

From the variety of directions in the tourist business, you can choose:

  • classic beach holidays;
  • tours for children;
  • wellness tours;
  • sightseeing tours;
  • recreational tourism;
  • shopping tours;
  • agritourism, etc.

Instructions on how to open and what you need

To open a travel agency, you should develop a good business plan and think over the nuances described below.

Stage - execution and preparation of documents

Primarily at this stage, the entrepreneur must decide on the organizational form of the future enterprise. Usually the way out comes down to a choice between an individual entrepreneur and an LLC.

The next step after registering a company will be to obtain a seal and open a bank account.

Stage - room search

To carry out the activities of the travel agency, it is necessary to rent a small office. It is desirable that it is located in the city center and has good access roads. An ideal place for an office can be one of the premises of a shopping complex or a business center.

Decided to go about your business, but do not know how to open a travel agency (company)? Then the information below is just for you. Here you can download a ready-made example of a business plan for a travel agency (firm) and learn how to start a business from scratch.

If you can't compete with the big players, then you just need to work hard to ensure that your services are worth the money requested. It must be remembered that the important services are those that significantly distinguish you from everyone else. This is the most important key to success.

Business plan - ready-made example

Before you open any travel agency, you need to know that tourism is quite a competitive industry. That is why, at the very beginning, you doom yourself to hard and painstaking work. All this must be foreseen in advance.

You should always be prepared for the fact that it will take days to conduct tedious negotiations with people and try to indulge all their whims. If you are not sure that you can handle it, then it is better to think once again whether it is worth opening such a business.

In such a business, you need the ability to find a personal approach to everyone, to interest the client so that he buys the tour from you and comes back to you more than once. It is important here not to sell vouchers, sell your consultations. The most important thing in this business is the ability to mobilize oneself and get used to the situation as quickly as possible.

Where to start?

The possibility of opening a travel agency at home is not excluded. The most important thing is a phone and a computer. However, if you want the business to not only survive, but also bring good income in the future, then you need to think more broadly.

Check out those areas that are not yet covered by tourism and try to start your business there. You can also try to provide services that do not require an office.

How much does it cost to open a travel agency?

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