Sample business plan for optics

A business plan is the main document when starting your own business. Calculations are what a future entrepreneur can rely on, and numbers give him confidence and motivation to take action. And at the same time understanding the real costs.

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TRIZ. BUSINESS CASE 4: "YOUNG SPECIALISTS"

One of the Russian corporations has a problem with the outflow of young specialists. Over the past 3 years, the outflow has only intensified, which required finding a solution. All the incentive measures taken earlier did not help. An innovative solution was required that had not previously been applied in the corporation.

To find a solution, a working group of corporation specialists was assembled. render completely.

1. The primary analysis of the problems is carried out. Identifying the key problem. Coordination with stakeholders.

Selected key problem: leaving of young specialists in the first year of work.

Purpose: to minimize the departure of young professionals from society. Eliminate all possible reasons for leaving.

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Business planning in the field of investments (on the example of opening an optical salon for the company "PHOTOLAND-SIBERIA" LLC

At present, the Russian market has already managed to stabilize to some extent from the consequences of the 1998 economic crisis. The investment activity of market entities is gradually reviving, as the conditions for investing money have become more favorable, and the availability of free funds has increased compared to previous years. In these conditions, the prospect of investing money in any project and firmly occupying a certain market share is becoming more and more real. However, in order to reduce the risks of losing money, it is necessary not only to choose a field of activity, but also to develop the correct strategy for entering the market. This thesis examines the investment of funds on the example of the optical business of the city of Novosibirsk.

The relevance of the chosen topic is due to the fact that FOTOLAND-SIBERIA LLC already has some experience in this area, the sales market is quite promising, and the business itself is profitable, provided that the entire list of services is provided and a wide range of products. Currently, there are no European-class salons in Novosibirsk with an original corporate design and interior, where the client can: order glasses of any complexity with any lenses, from inexpensive to elite; make a complete diagnosis of vision, while in the center of Russia there are such salons in almost any major city. The construction and launch of such a salon in the city center will attract a significant segment of the market, which has not been fully covered so far.

The aim of the thesis is to study the theoretical foundations of business planning and the economic justification of investments in the creation of an optical salon in the city of Novosibirsk, which includes the construction of a head salon.

To achieve this goal, the following tasks have been set:

- select and study literature on the research topic;

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Brief Investment Memorandum

Optical stores have always been very popular. Now they are even more relevant. This is due to many factors. For example, with long-term work at the computer, as well as the environment. Also, one of the factors includes problems with an independent choice, since a professional doctor's consultation is required. As a result, the demand for these products is only growing. The payback period of the optics salon is 19 months, and the break-even point falls on the 4th month of the project.

To open a salon, you will need to find a good room that will meet the following criteria:

  • High transport accessibility
  • Close to the city center
  • High traffic

If all conditions are met, your store will be able to reach the largest volume of target audience. The area of ​​the salon should be about 40 m2. Also for the normal functioning of the salon, 7 people are needed.

The salon will sell glasses (for correction and sunglasses), repair glasses, sell lenses and other related products (for example, cleaning products). On average, there will be about 150 clients monthly. The purchase price of the glasses will be 6,000 rubles. The average markup for products is about 150%. As a result, the financial indicators of the project will be as follows:

Description of business, product or service

Currently, optics salons are very popular among the population. A lot of people want to get a full service: come, have vision diagnostics, pick up and buy glasses.

The main activities of optics salons are the sale of glasses and lenses, the repair of broken glasses, as well as the sale of related products.

To organize an optics salon, you will first need to rent a room. On average, you need about 40 m2. In this case, the room will be divided into 3 zones:

  • Sales area where the glass showcase is located.
  • Visual diagnostics area

The salon premises can be located both on the ground floors in the central part of the city and in shopping and entertainment centers. Here it will be possible to reach the largest target audience.

The following assortment will be offered for sale in the store:

optics shop business plan

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Entrepreneur Konstantin Gavleevich Yegorov says: “Probably only those who are constantly forced to use glasses understand how convenient it is that there are“ Optics ”stores in almost any area of ​​a large and not so large city”. Twenty years ago, to buy glasses, you had to get a prescription from an ophthalmologist, then give it to a glasses-making salon, and only after a week, or even two, you received the coveted glasses on your hands. It is not a fact that they fit you - the main thing is that the glasses were! They looked little at the shape and quality of gluing the glass and frames;

Why optics?

Because it is necessary, and I constantly see children and old people in glasses on the streets, young people who take glasses out of their chic jackets to sign a check in the bank, and so on, so on.

Some statistics:

  • visual impairments in 2021 were noted in 70% of the working population of Russia;
  • the number of children with visual impairments by the 11th grade increases 9 times (up to 65- 70% of children suffer from myopia of varying severity);
  • doctors advocate for the prevention of vision preservation, and not for surgical interventions.

In general, it is clear that I am worried about this, because, like my children, they are also at risk of vision, and it is better to prevent than to cure.

Since I have been using glasses (sometimes lenses) for a long time, and I had to go to the city center for new glasses (there was not only a store nearby, but even an optics department in the district pharmacies) it was logical that my future business will be associated with glasses, their manufacture or the sale of finished products.

Why a ready-made business plan can be a good help?

I had a rough idea of ​​what might be needed for optics, but I didn't manage to calculate expenses / income, make a business plan on my own, and even more so, get a loan for this plan from a wealthy Bank.

Brief Investment Memorandum

Optical stores have always been very popular. Now they are even more relevant. This is due to many factors. For example, with long-term work at the computer, as well as the environment. Also, one of the factors includes problems with an independent choice, since a professional doctor's consultation is required. As a result, the demand for these products is only growing. The payback period of the optics salon is 19 months, and the break-even point falls on the 4th month of the project.

To open a salon, you will need to find a good room that will meet the following criteria:

  • High transport accessibility
  • Close to the city center
  • High traffic

If all conditions are met, your store will be able to reach the largest volume of target audience. The area of ​​the salon should be about 40 m2. Also for the normal functioning of the salon, 7 people are needed.

The salon will sell glasses (for correction and sunglasses), repair glasses, sell lenses and other related products (for example, cleaning products). On average, there will be about 150 clients monthly. The purchase price of the glasses will be 6,000 rubles. The average markup for products is about 150%. As a result, the financial indicators of the project will be as follows:

Description of business, product or service

Currently, optics salons are very popular among the population. A lot of people want to get a full service: come, have vision diagnostics, pick up and buy glasses.

The main activities of optics salons are the sale of glasses and lenses, the repair of broken glasses, as well as the sale of related products.

To organize an optics salon, you will first need to rent a room. On average, you need about 40 m2. In this case, the room will be divided into 3 zones:

  • Sales area where the glass showcase is located.
  • Visual diagnostics area

The salon premises can be located both on the ground floors in the central part of the city and in shopping and entertainment centers. Here it will be possible to reach the largest target audience.

The following assortment will be offered for sale in the store:

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