How to independently develop a business plan for a dance school

In order for the start of this noble cause to reach the desired income level, a well-designed business plan is required.

Market and Competitor Analysis

The first ones are unlikely to make any demands, for them the most important thing is that the price is affordable. Dancing for them is entertainment, for them it is not the result that is important, but the process itself. Consequently, writing a clear curriculum is a waste of time. But the presence of a VIP client implies the availability of more expensive equipment and qualified employees. This category will most likely require you to specify a specific time after which a particular dance will be learned.

You also need to pay attention to the age categories of visitors. Most often, young people who are not more than 35 years old apply for such lessons, but no one forbids an entrepreneur to open a narrow direction for the elderly.

The consumers of such services are people:

  • Striving to control their own body, to develop plasticity and comprehend the language of dance.
  • Those who want to learn modern and beautiful movements.
  • Those who prefer to stand out among their peers.

Currently, people of absolutely any age group are interested in dancing: children develop plasticity and motor memory, adults thus replace sports, and the elderly just want to be in good shape.

For information on how to organize such activities, see the following video:

Production plan

To teach dance skills, you need to find a room that meets the following fairly strict requirements:

  • area not less than 80 sq. m.;
  • the presence of men's and women's changing rooms of about 15 sq. m. each;
  • a relaxation room equipped with upholstered furniture;
  • a high-quality ventilation system must be present in the dance class;
  • there are several large mirrors and ballet machines in the hall.

You can find many of these facilities in a fitness center or a cultural center.

But in order to attract an investor or clearly understand yourself what resources and financial investments will be needed, it is important to draw up a business plan for your own dance studio. Considering all the nuances of building a successful commercial project, you can get regular income from your activities and at the same time enjoy it.


To begin with, the organizer will have to think about which dance classes are indispensable. Better to focus on modern dance and street styles that attract young people. Tectonic, jazz funk, strip dance, hip hop, break, salsa, bachata, tango, merengue.

How many rooms a dance studio will occupy depends on the demand of the population and the professionalism of the teachers. It is better to refuse narrow specialists. You need a multidisciplinary teaching team. You can stimulate teachers to do better by providing monetary rewards. This is how healthy competition is brought up in the team.

For a dance studio, it is enough to rent 2-3 large rooms. The selection of premises takes into account the proximity to bus stops and metro stations.

An area of ​​entrepreneurial activity such as organizing a dance school involves the purchase of equipment:

  • 2 mirrored walls;
  • choreography machines;
  • music players;
  • air conditioner;
  • mats for doing exercises to warm up muscles;
  • if strip plastic is taught, a pylon must be purchased for classes.

The demand to visit the dance studio will be highest from September to December, as well as from February to May. During summer vacations, a free work schedule is possible. A 20-30% workload is expected for the winter holidays.

Opening a dance studio requires an initial investment of 460,000 rubles. It is really possible to achieve break-even in 1-2 months of operation. The full payback is 8 months.

Description of business activity

Dancing is an additional form of education and leisure. For a dance school, the ability of teachers to clearly explain what movements need to be done is important. It is difficult to imagine the learning process without an equipped hall. In order for the training to take place with clear results, a dance studio involves dividing students into groups. The main criterion is the level of skill of the students.

Each type of dance has a specific number of lessons. For convenience, they are listed in the table.

Type of dance Number of groups in the school Weekly number of lessons for 1 group of students Total number of lessons per week Bachata3All of 26Salsa24Tango24Reggeton12Strip plastic12Hip-hop direction12

Dancing is not only an opportunity to keep yourself in good physical shape, but also the choice of several directions at once for starting your own business. As with any other business, a business plan for a dance school is essential, as detailed calculations, scheduling, market and risk analysis are performed here.

Description and analysis of the sales market

Competition and competitive advantages

Step-by-step opening instructions

Financial plan: initial and regular investments

Business Description

Dance school refers to a business that is organized in the field of additional leisure and education. Provides his students with the opportunity to learn different types of dance under the guidance of experienced professionals. Classes are held in a specially prepared and equipped room.

Students of the school can be people of various age groups and social status. Depending on the focus of the school and its specialization, the level of training and the age of the students may or may not be taken into account. Usually, groups are formed according to the criterion of the degree of mastery of the students and age. The number of groups, for each of the directions of the school, is dictated by the demand for specific types of dances and the level of training of students.

Most often, three groups are created for each of the selected areas:

  • Beginning ;
  • Continuing ;
  • Major.

In addition to group lessons, individual lessons can be organized. They will be noticeably more expensive (about three times). The client can pay for each lesson separately or buy a subscription.

The dance teaching process is as follows:

The art of dance has been appreciated at all times. Two hundred years ago, all noble people, nobles and the "cream" of society, always invited teachers to teach their children, and those from an early age mastered complex steps and pirouettes.

Later they were replaced by circles at educational centers and houses of culture. However, now they too are a thing of the past - people prefer to learn dancing in a well-equipped hall, with changing rooms and showers.

There is no doubt that the dance business can be a truly promising and profitable idea. But where do you get started? How to organize everything correctly in order to “recoup” the invested funds in the shortest possible time and start making real profits?

Step Marketing Research

Before you start drawing up your dance studio business plan, you need to do some minimal market research at the district level in which you plan to operate.

Try to find out as much information as possible about the nearby schools, their pricing, class times and teacher level. In addition, you should evaluate the advertising activity of competitors - many manage to "leave" just at the expense of it.

Step Selecting the main concept

How to open your own dance studio? Be sure to define the general concept, choose the main dance style, and also determine the time for classes. The target audience is active working women who live nearby and plan to study in the evenings. You should focus on the average income of your clients.

Among the most popular trends are classical, ballroom, oriental dances (especially belly dance, which is popular in recent years), as well as strip plastic.

In addition to teaching specific types of dance, programs like "Dancing for All" are in vogue. What is their essence? Everything is very simple here - they are designed for people who do not know how at all, but really want to learn how to dance, in order to feel relaxed and confident in clubs and at parties.

I must say that each school develops its own, exclusive program "Dancing for All". As a rule, it is based on modern trends, a little classics and thematic dances. With competent advertising, such programs instantly attract a huge number of people who want to - who would refuse the prospect of learning to dance in a few weeks?

Your task is to make it possible, so that your students see tangible results in the shortest possible time. Then additional advertising of your services is no longer required: the so-called word of mouth effect will work.

Step Formation of the list of services

Opening a dance school is a real chance for an entrepreneur to organize a profitable and highly profitable project. Initially, a dance studio can be highly specialized or broad-based - the choice of one or another option depends on the capabilities of the entrepreneur and the demand for the services offered. In order for the business to become profitable and to recoup the funds invested in it in the shortest possible time, you should draw up a competent business plan that reflects all the nuances and strictly adhere to the developed algorithm.

Dance studio business plan

Organizational Plan

Since at the beginning of the studio there will be few students, it is enough to hire three employees to teach different types of dances. The school will be open in the evenings and on weekends, later the schedule will change to a longer one. In order for the work of hired employees to be of high quality, you will need to draw up instructions. Before an employee starts performing work, he will need to pass an exam on knowledge of his job duties and the general rules established in the studio.

Personnel search

In order for the school to work fully and recruit new clients, you should hire: 1. Administrator.

The administrator's work schedule depends on the workload of the school, and his salary consists of a salary and a certain percentage of the profit received. His duties are as follows:

  • opening and closing of dance halls; checking the premises and equipment operability;
  • maintaining a customer base;
  • enrolling students;
  • selling subscriptions and charging for them;
  • compiling class schedule;
  • taking calls and looking for new clients.

2. Director (his responsibilities are most often assumed by the business owner, since the position allows a deeper understanding of the specifics of the business and learn how to competently delegate authority to subordinates).

The leader forms the rules of conduct in the team, coordinates the work of the studio. He:

  • determines the direction of development of the studio;
  • develops job descriptions and rules of the school;
  • controls the quality of work;
  • distributes wages, bonuses and fines;
  • introduces additional most demanded specializations to the range of services provided;
  • recruits a team;
  • distributes the budget;
  • contributes to the development of the school and the dissemination of information about it.

3. Teachers. Their responsibilities are:

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