How to develop an effective business plan

Everyone knows that a business plan is one of the most effective tools for the successful implementation of a new project. Despite this, many aspiring entrepreneurs do not understand how to write a business plan competently. Someone has enough simple calculations from the category of "bought and sold", others build a complex strategy instead of clear goals and objectives. So does an entrepreneur need a business plan and how to develop it?

Why do you need a plan?

In the practice of doing business there are a huge number of force majeure circumstances that can affect the course of business. Their list is so huge that it is unlikely to fit into the format of this material. Moreover, it is almost impossible to take into account all factors in one document and develop a response mechanism to them. So does it make sense to have a strategy or is it enough to limit yourself to basic techniques and apply them as needed? As practice shows, it is still worth having a business plan.

1. Business plan for "internal use":

- As the saying goes, 10 minutes spent planning saves an hour of hard work. Having a clearly developed business plan for small businesses allows you to establish management processes. This is especially important when working in a team. A detailed plan excludes discrepancies and stipulates the steps that each member of the team takes in a given situation.

- Performance tracking. A well-designed business plan has a number of key performance points that your business must achieve over time. By how clearly you pass these "marks", you can draw conclusions about the effectiveness of business processes and "tighten the screws" if necessary. Plus, you can be confident that your team will focus on the right goals in the event of a temporary lack of leadership.

- Risk reduction. We have already written that it is impossible to foresee all force majeure circumstances, but the general pattern of actions in a crisis situation is a very useful thing. As a rule, such steps are quite versatile and can reduce risks. The item about who, when and under what circumstances will perform them should be present in the business plan.

2. Business plan for investors.

A master plan for business development, however, is needed and not only for internal use. In some cases, it may be presented to third parties. Very often, potential investors study a business plan for evaluation. The decision to invest in your business depends on how well all the nuances are worked out in it. In this case, the document has the status of a conditional "debt receipt" and is obligatory for execution. This could be a business plan for an employment center, grants or subsidies. To receive a subsidy for starting a business, the applicant must submit a number of documents to the employment center (CPC). Including - a business plan prepared in accordance with the structure, which is set by the CPC. Deviations from it are not allowed. Source

Where can I get a plan?

Business in Europe

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  • 1. Methodological foundations for developing a business plan
  • 1. Functions and principles of enterprise planning
  • 1. Stages of developing a business plan
  • 2. Methodology for drawing up sections of a business plan
  • 2. Description of the enterprise (firm)
  • 2. Selection of the type of activity (product, service, work)
  • 2. Marketing plan
  • 2. Production program
  • 2. Organizational structure of the enterprise
  • 2. Financial plan and budget of the enterprise
  • 2. Risk analysis
  • 2. Organizational plan
  • 2. Applications
  • 3. Planning the location of a commercial organization
  • 3. General provisions
  • 3. Criteria and factors for choosing the location of the enterprise
  • Conclusion
  • Literature

an entrepreneur's work tool for organizing his work;

the result of research and substantiation of a specific direction of the firm's activities in a specific market.

business plan risk methodology

Diagram of the purpose of the business plan and its main elements

The fundamental principles of planning are closely interconnected, ultimately orienting entrepreneurs towards a comprehensive justification of planned indicators and achieving the best socio - economic results of the enterprise. They determine the content and orientation of the planned work at all stages of the project justification and its sequential implementation.

Diagram 2. External sources of new ideas and their reflection in the business plan.

Any Russian person can start a business in Europe with a visa or European citizenship, as well as initial capital and a good business idea.

Within the framework of PM 02 "Organization of the activities of a team of performers" for specialty 23. 2. 3 in the light of updating the program to the requirements of the professional standard



Practical lesson No. 4. Development of a business plan

Purpose: to acquire practical skills in developing a business plan.

General theoretical information:

A business plan is the main document in the organization of civilized business activities and the implementation of investment projects. It is a detailed technical and economic, organizational, commercial, managerial justification of the feasibility of a particular type of business.

While only one business plan can be developed for small businesses, for most businesses, a business plan is only one of their business and marketing plans. Business plan - a plan for the production, economic and marketing activities of an enterprise, which occupies an intermediate position between the strategic plan of the enterprise and its annual marketing plan.

A business plan is a document containing the rationale for the actions that must be taken to implement a commercial project or create a new enterprise.

Developing a business plan allows you to get answers to the following questions:

• how to efficiently organize production;

Business ideas from Europe

Recommendations for chambers of commerce and industry (commissioned by the RF CCI Committee on Investment Policy)

These Guidelines are designed to streamline the preparation of business plans developed by chambers of commerce and industry, their clients and partners. The document is intended for specialists from regional CCIs and companies that initiate projects. It will help you correctly take into account and present key information about the project being implemented, its financial, operational and other aspects.

Requirements for project analysis and principles for preparing a business plan may vary significantly depending on the goals of the project and the conditions for its implementation. Manufacturing is very different from trade or services, financing projects within a mature business is not like venture capital investment in innovative ideas. The authors of the Guidelines do not seek to cover all possible types of projects, therefore, mainly, this guide focuses on the following categories of projects:

  • industrial production;
  • commercial and industrial construction;
  • trade and logistics.

Projects in such sectors as services, agriculture, information technology will have some differences in approaches to analysis, although the general principles will certainly remain the same.

By company and project size:

  • medium-sized companies.
  • large business.

The definition of “Subjects of small and medium-sized businesses” is given, in particular, in article 4 of the Federal Law of July 24, 2021 N 209-FZ “On the development of small and medium-sized businesses in the Russian Federation”, as well as in Resolution of the Government of the Russian Federation No. 556 of 22. 7. 008 "On the limit values ​​of proceeds from the sale of goods (works, services) for each category of small and medium-sized businesses." According to this definition, medium-sized companies include companies with an annual turnover of 400 million to 1 billion rubles. (without VAT).

When using the Guidelines, be aware that company size has a significant impact on the depth of research required. On the one hand, large companies and projects require full consideration of all the recommendations given, as well as greater attention to industry-wide and often global trends, relationships and data. On the other hand, the smaller the company is, the less detailed its plans will be. For small business projects, you can neglect some of the requirements of these recommendations to simplify the work on the business plan and not try to collect information that is difficult for a small business to predict.

By financing method:

  • equity capital of the project initiator and its partners;
  • state support funds;
  • bank loans and lease financing.

If the project in question is focused on a venture investor - specialized funds or business angels, then the approach to presenting the project and further work with it will be significantly different from that described in this Guide. In this case, it is recommended to rely on other recommendations focused specifically on venture capital investments.

The manual is written with the expectation of a specialist who has a certain level of basic knowledge in the field of organizing a specific type of activity, marketing, as well as economics and finance.

Russian entrepreneurs cannot be called creative businessmen who regularly offer any innovative products and solutions. But in recent years, more and more domestic consumers

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Development of a business plan for an investment project of an enterprise using the example of Bonot LLC

1. Theoretical foundations of business planning in enterprises

1. Essence, types, principles of business planning

1. Evaluation of the effectiveness of investment projects

2. Development of a business plan for an investment project

2. Description of the company and industry

2. Market research and sales analysis

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