Examples of how to write a business plan

How to write a business plan? This question is often asked by most people who are thinking of starting a business, starting a startup, or finding an investor. Everyone understands that the answer to the question "how to draw up a business plan competently and correctly?" is an integral part of the success of the company and enterprise. The completed business plan should provide a complete picture of your business from analysis to development prospects.

A business plan is a document that answers all questions related to your business and provides a comprehensive view of the company's performance in the long and short term, and can be edited along with changes in current plans and strategies.

Eminent people in management and marketing such as Brian Tracy, Stephen Covey, John Maxwell and many others believe that most people come up with dozens of ideas every day. However, not every idea grows into a successful business idea. In order for a business idea to become feasible, it is necessary to answer the question "how to correctly draw up a business plan?" How is a business plan written? It is possible to draw up a business plan correctly if you study each of its sections in detail:

  • Introductory part or summary of the project;
  • Description of goods and services;
  • Market analysis and marketing strategy;
  • Production plan;
  • Organizational plan;
  • Financial plan and budgeting;
  • Expected results, risk assessment and development prospects.

Below will be information on how to write a business plan and step-by-step instructions on what data must be specified in the sections.

How to create a business plan yourself and what is needed for this?

Before drawing up a business plan, you must first assess the current situation and work with the information. One of the recognized technologies for preliminary analysis before drawing up a business plan, especially for small businesses, is SWOT analysis, which structures all information.

What is SWOT analysis and how is it used in a business plan? SWOT analysis is needed in order to assess the internal and external resources of the company, drawing up an objective picture for the business plan and consists of the following components:

  • Strengths - strengths of a product or service, for example, low cost of production, high professionalism of employees, innovative product component, attractive product packaging or high level of service of the company, etc. .
  • Weakness - weaknesses, these include such factors as lack of own retail space, low brand awareness among potential buyers, etc.
  • Opportunities - business opportunities imply such factors as implementation new materials and technologies for the production of a company's product, obtaining additional funding for a project, etc.
  • Threats are threats, for business these can be criteria such as the economic and political situation in a country or region, peculiarities of consumer mentality, level development of technologies in the territory of doing business, etc.

How to make a business plan more informative?

Before filling out the sections in detail, collect as much additional information as possible on the topic of your future project. You need to analyze the industry, study ways to promote your products / services, understand which companies are your competitors in the market. Also estimate the amount of tax deductions for your company and the resources of the future project, for example, cash, intellectual, time, personnel, and so on.

Any aspiring entrepreneur is faced with the need to write a business plan, which for many is the key to the success of their own business. Therefore, it will be useful to everyone to understand what is what and how it should be written. This will help him not only to determine the field of his activity, but also to see what prospects await her in the near future and how much financial resources will be required for this.

Why do you need it?

Every textbook on economics, PR course offers a consistent structure, following which you can write a business plan yourself without much difficulty. The need for a business plan arises when a person wants, for example, to receive investments, government assistance or a loan to start a business.

It is clear that in such serious cases you should not rely only on your knowledge, but it is advisable to contact a professional who knows all the economic and legal nuances. He will be able to help you create a business plan according to all the existing rules. As a rule, a specialist in analysis and calculations will proceed from the client's requirements and his financial capabilities. But for such a service you will need to pay well.

If we are talking about a micro-enterprise or just a trading stall or stall, going to economists for a business plan is simply ridiculous. This is, firstly, a waste of time and money, and, secondly, simply unnecessary business. In such an area, no study of the economic situation in this area is needed, no far-sighted calculations.

Compilation Techniques

A good, well thought out business plan is a necessary document that you will be required from the bank when applying for a loan or for yourself if the minimum initial capital already exists. There are several methods of drawing up the structure of the future plan, but in the territory of the countries of the former USSR, mainly the first.

Standard structure

The structure of a business plan assumes the following key points:

  • Business plan summary (short annotation)
  • Project goals and objectives
  • Company description
  • Industry analysis and its development trends
  • Target market
  • Competition
  • Strategic position and risk assessment
  • Marketing plan and sales strategy
  • Operations
  • Technological Plan
  • Organizational Plan
  • Personnel Plan
  • Financial Plan
  • Social and Environmental responsibility
  • Terms of business exit

Business plan structure according to UNIDO methodology

You came up with a great business idea. Free research and writing a simple business plan will allow you to look at the project from the outside. Determine the viability of the case in the realities of the modern market. The outline template will help you start developing your plan today. Form and complement the idea of ​​your future enterprise. At the end of the article, you can download sample documents.

What is a simple business plan?

If you are not standing on the doorstep of a financial and credit organization in search of investments, the preparation of the document can be simplified. History remembers corporations whose business plan began with writing on a napkin. Otherwise, preparation of papers is required according to a generally accepted standard.

A business plan in the classical form of implementation includes several mandatory sections:

  • organization description;
  • market research;
  • competitive analysis;
  • sales strategy;
  • calculation of investment over time;
  • staff and structure;
  • financial data.

The document is submitted for consideration by a specialist of a financial and credit organization or a private investor. A correctly drawn up business plan serves as a step-by-step strategy for the formation and development of the project. It is designed to answer questions and provide solutions to 9 out of 10 problems that stand in the way of a young enterprise.

Advantages and disadvantages of working with a template

Large organizations order the development of documentation from specialized specialists. A financial advisor or consulting company. On average, a plan contains 100 or more pages. Includes data and additional sections that customize the project taking into account the chosen niche.

The business plan template contains the fundamentals. Suitable as an auxiliary material for solving problems of small and medium-sized businesses. Developing a step-by-step strategy and calculating the estimated investment volume.

The disadvantage of drawing up a document from a template is the routine of work. Filling in financial tables, mathematical calculations. Combining data from Excel spreadsheets into Word. Thorough study of the market for services or goods. Assessment of the density of competition. If you're not motivated enough, a business plan template won't do the trick.

Newbies in business planning use templates for:

  • familiarization with the issue;
  • understanding of the expected scope of work;
  • assessing the need to order documentation from a specialist;
  • revealing the objectivity of the prices of consulting companies.

Simple or detailed business plan?


Example of a business plan for a cafe Example of a business plan for a pharmacy Example of a business plan for an online store Example of a business plan for a clothing store Example of a business plan for a restaurant Example of a business plan for a beauty salon Example of a business plan for a travel agency Example of a business plan car service Example of a business plan of a bank Example of a business plan of a hotel Example of a business plan of a coffee shop Example of a business plan of a hairdresser Example of a business plan of a tourist center Example of a business plan of a photo studio

Sample Cafe Business Plan

Project goal. Create a public catering point - a cafe in the central area to serve guests and residents of the city, in particular: university students, employees of office buildings, visitors to a shopping complex (here you can specify the specific addresses of the nearest objects). Description of the project. The cafe will consist of 1 hall, bar counter, utility room - warehouse, 1 production workshop. To organize production you will need:

  • - technological equipment (coffee machine, refrigerator, microwave oven, inventory, dishes);
  • - cash register equipment;
  • - furniture;
  • - repairs in non-residential premises.

Market description. There are now 2 fast food restaurants in the area where the cafe is located. Our competitive advantages: an expanded menu, more seats, a special offer - a set lunch with a fixed price in 5 minutes.

Investment plan:

  • - get a loan of 150,000 rubles for repairs and purchase of equipment;
  • - recruit staff;
  • - conclude an agreement for the supply of raw materials, food, drinks;
  • - obtain permits for doing business.

Project start 12. 0. 013, payback period 6 months, project profitability 32%.

Sample Pharmacy Business Plan

Project goal. Profit in the market for the sale of high-quality and effective medicines, biological additives, hygiene products. The task of the project. Ensure a competent marketing campaign, occupy a sector of the real market of at least 20%.

A simple example of writing a business plan

Let's give a simple example of a business plan. It should be borne in mind that this is only one of the possible options, and it is presented in a very compressed form.

Purpose: To produce confectionery, mainly cakes, for the residents of the city. Take a leading position in the upper price segment in this market.

Tasks: 1. Create a compact confectionery shop. 2. Provide the production process with the necessary raw materials and labor, part of which will be hired. 3. Initially occupy 30% of the market segment through the implementation of the developed marketing strategy, which implies squeezing out the main competitors with dumping prices and new recipes for the consumer. 4. Attract the missing investment funds in the bank secured by the available real estate.

An example of drawing up a business plan for an enterprise

Consider an example of a business plan for a production. It is planned to open a small tailoring atelier. Let's consider how promising this business is in a specific market.

1. Summary. Small production opening from January 1, 2021. Ownership - LLC. The planned term is 42 months.

2. General Provisions. Purchase of equipment that will allow the use of a variety of fabrics and various finishes. It is planned to partially attract borrowed funds for the purchase of equipment and rental of premises. The sewing service will be provided to the population, as well as to legal entities in need of special clothing, as well as sewing curtains and bedding for subsequent sale.

3. Market analysis and marketing plan. Currently there are 350 enterprises on the market. Due to strict adherence to deadlines and quality, it is planned to create a positive image of the company, which will allow it to occupy a niche in the market.

4. Costs. The estimated direct and variable costs, including salaries and premises rent, for 3 years will amount to RUB 13.5 million. Of these, own funds are 50 million rubles. The planned volume of sales will be 15 million rubles, which, after deducting tax deductions, will allow the project to reach recoupment by the end of the third year.

5. Production schedule. Release of 1000 units of goods.

6. Investments. Attracting partners on terms of joint business.

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