Components of a business plan

The article will describe the components of a business plan: descriptive, marketing, production, financial. The logic of the formation and filling of each part, its purpose will be outlined.

List of components of the business plan

A business plan is a specialized form of designing the activities of commercial enterprises, the purpose of which is to attract external investment. It allows you to get a description of a structured economic system and a specific action plan aimed at achieving those strategic goals and objectives that the entrepreneur sets himself.

In the process of developing the structure of the document, it is necessary to describe the constituent parts of the business plan in such a way that their relationship and the logic of presentation would fully reveal the essence of the project, describe the market and form a financial model that contains all the main indicators of income, expenses , profitability and other investment attractive characteristics of the business.

For enterprises of various types, the structure may slightly differ. For example, if a company is engaged in production, then it is important to describe all its features. For projects that involve only trading operations, it is important to pay attention to the marketing component and the description of the characteristics of the goods or services sold.

The components of the project to a certain extent determine the stages of developing a business plan. This process may differ depending on the situation.

In most cases, design involves the formation of the following components of a business plan:

  • the descriptive part of the business plan, including the title page, summary and terms of use of the information contained in the project;
  • the marketing part of the business plan, characterizing the market situation, level competition, the main consumer properties of the product and the features of the marketing and promotion strategy;
  • the production part of the business plan describes the features of the technological cycle and the equipment used, the logic of the formation of warehouse stocks and the release program, the volume of goods in the warehouse, etc.; <
  • the financial part of the business plan is one of the main sections, which contains all the calculations of the economy and investment attractiveness of the project.

Completes the project with a risk analysis and annexes. Let's consider each component of a business plan in more detail.

Descriptive part of the business plan

DEFINITION OF PLANNING

Planning, being the norm of any business activity, is necessary to anticipate the future situation and to effectively achieve the goal. The planning process is about analysis and decision making and takes time and mental effort. Time is a special irreplaceable resource.

Planning has developed methods, uses a scientific approach, improves and applies new methods and improvements, so planning is a science.

Due to the fact that specialists use different methods, forms, types and elements of planning, depending on the specific situation, their knowledge, personal qualities, style and approach, planning is an art.

Planning as an activity is the process of developing actions to achieve a goal.

Planning answers the following questions:

• What to do and for whom (product)?

• How to do it (technology, action program)?

Also, planning helps to evaluate the actions already taken (answers the questions: what has already been done, what resources are already there, etc.).

The main goals of the planning process: 1) optimization of all types of costs; 2) coordination of team actions; 3) anticipation of events in order to reduce risk and unreasonable losses; 4) readiness to respond quickly to changes in the environment.

Planning can be carried out with different boundaries of time coverage - a planning horizon, which happens:

There are certain guidelines for planning:

1. Continuity. It is necessary to constantly plan and adjust plans, as goals and situations can change.

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ST. PETERSBURG ACADEMY of Management and Economics

in the discipline "Strategic management"

1. The procedure for developing a business plan

1. Business plan assignment

1. Initial information for drawing up a business plan

1. Recommendations for developing a business plan

2. Management personnel

2. Sources and amount of funds required

List of used literature

Every entrepreneur, starting his activity, must clearly understand the need for the future in financial, material, labor and intellectual resources, sources of their receipt, and also be able to clearly calculate the efficiency of using resources in the process of the firm's work.

In a broad sense, a business plan represents an action plan for the implementation of a project. Such a document, as a rule, includes a financial and economic justification of the proposed actions, including the calculation of the necessary investments. Therefore, its important function is to present the project to potential investors, the success of which often depends on the possibility of project implementation.

  • Description of activities required for project implementation.
  • Presentation of the project to potential investors.

The solution to these problems determines the general structure of the document, which consists of two conditional parts. The first of them should contain a description of the project itself, and the second should present its strengths to attract investment. However, in practice, the structure of a business plan looks more complicated. Let's consider it point by point.

Business plan cover page

The title page is the business card of the document. It is first of all familiar to readers of the document, it includes the following points:

  • Name of the project;
  • Name of the enterprise, firm or organization implementing the project;
  • Address of the enterprise;
  • Contact details of its owners, managers and persons authorized to negotiate on their behalf;
  • Information about the planners and developers.

It is allowed to display the main parameters on the title page, which may be of interest to a potential partner or investor in the first place. Most often, this is a short summary of the main financial indicators, which includes information about the amount of capital investment required, the profitability of the project and its payback period.

Declaration of the confidential nature of the document

The declaration can be placed on the title page, but more often it is placed on the first page of the document. It records the copyright of the compilers, but its main purpose is to notify of the confidential nature of the information contained in the business plan. Often, the declaration includes a warning about responsibility for the unauthorized disclosure of this information and prohibits copying the document without the consent of the copyright holders. In addition, it may stipulate the need to return the document after reviewing it.

Business plan summary

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