Cafe Business Plan - Coursework

1. Business plan of the enterprise and its application for organizing commercial activities in the industry

1. The meaning and concept of a business plan

1. Checking the information provided in the business plan

2. An example of a business plan for a shop "Gorizontal"

List of used literature


Business planning (business planning) in Russia has been known for more than 10 years, now it is widely used both to attract investments (through creditors, shareholders) and to find business partners and managers.

Business plans are developed by specialized consulting firms (organizations) and entrepreneurs. Depending on the size of the company and the degree of elaboration of the sections of the business plan, the cost of the project can be estimated from 1 - 2 thousand to 40 thousand dollars. [1]

What are the requirements for the content of a business plan? There is no single form for this business plan; the process of developing it is creative. However, all the recommended structures of the business plan are developed in accordance with the requirements of the Federal Fund for the Support of Small Business, based on the international standards of UNIDO (United Nations Industrial Development Organization).

A business plan is a comprehensive description of the business and the environment in which it operates, as well as the management system it needs to achieve its goals.

There is no standard for developing a business plan due to the different goals of the business and the endless variety of variations in the environment in which it operates. Consequently, it takes skill and perseverance to describe a 3 or 5 year business outlook, especially in the rapidly changing economic environment of the NIS. Therefore, a significant part of any business plan will be sections of systematic control and regulation of the business.

While the business plan is generally considered a loan tool, it serves other purposes as well:

helping to develop strategy and operational tactics to achieve business goals

The most relevant and popular ideas for small and medium businesses in 2019. What are the best things to do so as not to burn out? Variants of your business in a small town.


1. Methodological foundations for developing a business plan. 5

1. The meaning and concept of a business plan. 5

1. Goals and objectives of drawing up a business plan. 7

1. Business plan structure. 10

2. Development of a business plan for the organization of the restaurant "Aurora". 15

2. Competition in sales markets. 17

2. Marketing plan . 19

2. Production plan . 21

2. Organizational plan. 24

3. financial model of the restaurant "Aurora". 26

List of used literature. 37


What business is relevant in our time

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Department of Economics and Management

Course project By discipline: "Planning in the enterprise" Topic: "Business plan of the enterprise"

3rd year student E. Tkach. Head N. Tretyak. The course project is admitted to the defense: "____" ______________ 2021 The course project is protected with the grade: ____________ "____" ______________ 2021

Ussuriysk - 2021 CONTENTS

INTRODUCTION ………………………………………………………………………. 1 THEORETICAL ASPECTS OF BUSINESS PLANNING IN THE ENTERPRISE ………………………………………………. …………… ..… 5 1. The essence and purpose of the business plan ………………………………. …… .. 1. Types of business plans ………………………… ………………… ………….… 7 1. Structure and content of the business plan ……………………………. ……. 11 2 BUSINESS PLAN FOR CREATING THE WILD CAT SOLARIUM CLUB ……………………………………………………………………………………………… .. 1 Summary ……………… ……………………………………………………………… .. 1 2. Analysis of the state of affairs in the industry …………………………………………. 22 2. Products and services ……………………………………………………. 24 2. Competition analysis ………………………………………………………. 6 2. Marketing plan …………………………………………………… ……… 27 2. Production plan …………………………………………… ……. 31 2. Organizational plan …………………………………………………. 7 2. Planning financial results ....................................... 39 2. Assessment of the project's effectiveness .................. ................................................... 42 OPINION …………………………………… ……………. 5 LIST OF USED SOURCES …………………………. 7

INTRODUCTION Currently, in the conditions of an ever wider spread of market relations at enterprises and organizations of our country, the process of improving the forms and methods of work is rapidly proceeding. As practice shows, the new leadership is in dire need of methodological assistance to resolve daily practical issues. One of these issues is the preparation of business plans necessary to determine the prospects for the development of enterprises; implementation of structural restructuring of production; justification of the expediency of obtaining bank loans; creating conditions for the organization of cost-effective work. A business plan in world practice is the basis for assessing the prospects of entrepreneurship. This is a standard document that describes the process of functioning of the organization, how its leaders are going to solve the problems: increasing the profitability of work; determination of specific directions and areas of the firm's activities, target markets and the place of the firm in these markets; selection of the composition and determination of quality indicators of goods and services; assessment of production and trade costs for the creation and sale of goods; assessment of the compliance of the company's personnel and the conditions for motivating their work with the requirements for achieving the intended goals; determination of the composition of marketing activities for market research, pricing, sales promotion, advertising and distribution channels; assessment of the financial and material position of the company and the correspondence of material and financial resources to the achievement of the intended goals. The most important task of developing business plans is the problem of attracting and justifying investments and loans, including foreign ones, necessary for the implementation of projects (proposals) for technical re-equipment or reconstruction of enterprises. In this case, the business plan is necessary as the main tool that gives the opportunity to choose one or another option for investing in the main activity, confirming the guarantee of their return on the basis of effective use. In this paper, the goal is to consider the purpose of a business plan, types of business plan, identify its structure, and also consider a summary of the business plan. The purpose of this work is to show how important a business plan is in the activities of any firm or company.

1 THEORETICAL ASPECTS OF BUSINESS PLANNING IN THE ENTERPRISE 1. The essence and purpose of the business plan Currently in Russia, the process of formation and improvement of the work of operating enterprises of various forms of ownership is rapidly proceeding. Planning is an essential part of doing business. The concept of "planning a firm's activities" has two meanings. The first is general economic, from the point of view of the general theory of the enterprise, its nature. The second is control and management. Here planning is one of the functions of management, the ability to foresee the future of the enterprise and use this foresight. As practice has shown, the use of planning creates important advantages:

    makes it possible to prepare for the use of future favorable conditions; clarifies emerging problems; stimulates managers to implement their decisions in further work; improves coordination of actions in the organization; creates prerequisites for improving the educational training of managers; increases opportunities in providing the firm with information; contributes to a more rational distribution of resources; improves control in the organization.
In addition to the general plan for the future activities of the company, private business plans can be developed that reflect certain aspects of it (implementation of a certain idea, promotion of specific types of goods, services, etc.). A business plan is a plan for the development of an enterprise, necessary for the development of new areas of the firm's activities, the creation of new types of business. A business plan can be developed both for a new, newly created enterprise, and for already existing economic organizations at the next stage of their development. The need for such plans is determined, in particular, by the idea of ​​diversification of activities, which is known to be one of the main ways to ensure the stability of the company's operation, to insure its owners against financial losses due to a possible decline in demand for products in a particular area of ​​production. Thus, the business plan is used as an internal document that is a guideline for decision-making at all levels of management. [1. , 124] The volume, degree of detail and structure of the business plan are determined by the purpose and specifics of the economic facility, its size, and scope of activity. The business plan is developed for a year or for a longer period, depending on the scale of the target project. The shorter the planning period, the more detailed should be the study of the main aspects of the activity. Before proceeding to planning future activities, it is necessary to clearly define the directions of development of your business, develop strategic goals, formulate a business concept, and outline a strategy for market behavior. It is also necessary to decide for whom the entrepreneurial activity will be designed (mass consumer or individual groups of consumers), the firm will be engaged in a specialized or some typical type of activity. Only then is it advisable to start drawing up a plan. The customer of the business plan can be both legal entities and individuals engaged in entrepreneurial and investment activities. The developers of a business plan can be firms specializing in marketing activities, in the field of appropriate design, author teams, and individual authors. If necessary, consulting firms and experts are involved in agreement with the customer. In foreign practice, it is accepted that the development of business plans is carried out with the involvement of experts and consultants, but with the obligatory participation of enterprise managers. [2. , 156] A business plan in our country until recently was considered as a plan for a single event (which is also true) or as a plan for the formation and development of a small enterprise. But the experience of the largest foreign corporations convincingly shows that a business plan is applicable to the management of large production, regulating its entire business life. The difference between a business plan and the previously used production plan is that it not only organizes the entire inner side of the production process at the enterprise, but also seeks to link it with market requirements. 1. Types of business plans Planning practice distinguishes several types of business plans. Each type of business plan has its own characteristics. There are four types of business plans in Russia. 1. Internal business plan of the company. 2. Business plan for obtaining loans in order to replenish working capital (commercial loan). 3. Investment business plan. 4. Business plan for financial recovery. Internal (production) business plan of the company, which is necessary for planning and forecasting the activities of the company; to determine development goals in the forthcoming planning period to solve the problems that the company faces in realizing its goals, and to determine the ways to overcome them at the lowest cost. The production business plan allows you to make sure that everything is carefully planned and expedient in terms of financial, material support, as well as labor relations, taking into account past activities, taking into account market conditions. The internal business plan does not have any special external requirements, but, on the contrary, must be adapted to the internal accounting and planning system. It should be remembered that the cumbersome planning system reduces its effectiveness. The approximate structure of the internal business plan. 1. Summary. Presentation of an entrepreneurial idea. Substantiation of the idea, its prospects. Assessment of the initial situation. Success factors. Products. Clients. Market analysis, main competitors. Requirements for location, premises. 2. Founders. Firm. 3. Concepts. Analysis of the components of the concept. Justification of the organizational and legal form. Enterprise management principles. Qualifications, number of functions of employees. Management, marketing concept. Logistics, organization of the production process. Internal accounting system. Accounting policy of the company. Organization of financial management at the enterprise. 4. Planning. Initial investment. Capital structure. Planning indicators that ensure readiness for production (investment plan, depreciation plan, cost plan, fixed cost plan). Planning of indicators that involve production activities (personnel cost plan, variable cost plan, revenue plan, profit and loss plan, liquidity plan). 5. Strategy of management and planning. In the section "Strategy of management and planning" it is advisable to dwell in detail on the allocation of global and local goals and the corresponding strategies with which it is possible to achieve them. 6. Appendix. The appendix should include the results of marketing research, analytical notes, a possible change in the structure of management, planning, accounting and other materials that reveal the content of the main document. It should be especially noted that an internal business plan is a purely internal document that is used to implement the firm's program. The firm independently decides on the structure and scope of the business plan; about the formation of tables. Therefore, the above approximate structure of an internal business plan can only serve as a guide, but not a standard. [3. , 208] Business plan for a loan to replenish working capital. There are certain international standards for this type of business plan. The volume of a business plan should not exceed 25 pages of text. This objective requirement is accepted in many countries of the world. The accepted structure of the business plan should include the following sections: 1. Summary. 2. The company and the industry in which it operates. 3. Products (services). 4. Manufacturing. 5. Marketing. 6. Management. 7. Financial plan. 8. Applications. The above structure is approximate, recommended and cannot be absolute dogma. It should be noted that many banks and investment structures have developed their own standards and forms of business plans. In this situation, it is necessary to familiarize yourself with the requirements of the creditor and try to fulfill them. The current situation in Russia significantly complicates the process of obtaining loans by production structures. It is very difficult to take into account the variety of requirements of different banks for a business plan. Most often, it is advisable to prepare an independent version of the business plan for each lender. This situation is caused by the bank's desire for individuality, the desire to protect itself from the irrecoverable loan, and sometimes the desire to provide additional paid services (drawing up a business plan). When drawing up a business plan of the type under consideration, it is necessary to minimize the use of information that constitutes the trade secret of your company or project. Practice shows that lack of caution sometimes leads to theft of trade secrets, technological secrets, and commercial transactions. [four. , 21] An investment business plan is a tool for attracting investors. It provides for construction (development of investments), changes in technology, everything that is associated with such an economic category as investments (capital investments). In the investment plan, the main interests of creditors should be taken into account as much as possible - ensuring the repayment of the loan and the timely payment of interest for using it. A plan for the financial recovery of a firm, which is drawn up by an enterprise in a state of insolvency, and involves the financial recovery of the enterprise, usually during the period of supervision or external management of the enterprise, usually during the period of supervision or external management of its assets. This business plan goes through a rather long and difficult period of coordination with creditors, with the owners of the insolvent enterprise. It is necessary to highlight the structure of the plan for the financial recovery of the enterprise: [5. , 214] 1. General characteristics of the enterprise. 2. Brief information on the financial recovery plan. 3. Analysis of the financial condition of the enterprise. four. Measures to restore solvency and support effective economic activity. 5. Market and competition. 6. Activities in the field of enterprise marketing. 7. Production plan. 8. Financial plan.

1. ... Structure and content of a business plan In this section, we will consider the components and content of a business plan. [6. s, 53] 1.. Title page and table of contents The title page has the following content:

    outline title; date of its preparation; who prepared the plan, the full name and address of the company, the name of the entrepreneur and his home telephone number; for whom the plan is prepared; sometimes it is recommended to include in the title page a statement that the information contained in the document is not subject to disclosure - this is how the entrepreneur's right to his idea is fixed.
The table of contents is the most readable part of a business plan, after the title page and summary. It should give a clear idea of ​​the entire content of the business plan. The table of contents should not be oversaturated with details, but it is necessary to highlight the subheadings of the most significant departments in the plan. one. . Resume The resume is written last after the business plan as a whole is drawn up. It should include the main provisions and ideas of the business plan, the conclusions reached by the entrepreneur. The structure of the summary should consist of 3 parts: -Introduction: includes the goals of the plan, a briefly expressed essence of the project;
    -main content: a summary of all the key elements of a business plan and its main parts: type of activity, demand forecast, sources of funding, etc .;
    Conclusion: summarizes the factors of an entrepreneur's future success, may include a description of the entrepreneur's main ways of acting.
The resume should be short, usually three to four pages, but it is better if the resume fits on one page. The executive summary is the key part of the document “selling” it to the investor and should be written in such a way that the reader is tempted to continue reading the business plan. one. . Business history This section is compiled in the event that the company exists and has passed a certain path of development. The information in this section is mainly intended for external readers, therefore, when discussing the history of the business, it is necessary to name the real successes that the company has achieved in the past, the achievements of the company's employees. The section should tell about when the business was founded, what are the main stages of its development, what products / services were provided for the market, what is the role of senior management in business development, how the main roles in the firm are distributed. The results of activities and the achieved success must be linked to the intended goals and benchmarks.

1. ... Description of products / services Both the entrepreneur and his investors must know exactly what, what products and services are planned to be offered to the market. That is, the business plan should include a detailed description of the future product. Questions that relate to the description of the product (product / service) can be the following list:

    A specific description of the product and how it is used. In this case, the properties of the product should be associated with the needs of its potential buyers. The trend in the use of the selected product (will its consumption increase or decrease over time, are new ways of using it possible?). How does the firm see the life cycle of its product? What is the range of similar products / services offered by competitors? Does the selected product have uniqueness in comparison with competitors' models, does the market (consumers) require the presence of uniqueness, specificity of the product? What is the level of protection of the product, that is, does the entrepreneur have a patent, copyright, registered trademark, etc.?
1. ... Analysis of the state of affairs in the industry When describing the industry, it is important to show the absolute size of the market, whether this market is prone to growth or stagnation, the main market segments (consumer groups). It is necessary to determine how sensitive the market is to various internal and external factors, whether it is subject to cyclical and seasonal fluctuations, etc. You need to describe your competitors, the market share they captured, the segments they are targeting, and take into account other industry factors. It is important to draw a conclusion about the overall attractiveness of the market. If it is satisfactory, you need to determine your potential share, give a forecast of sales of your products. It should be expressed both in monetary terms and in physical units. one. . Assessing Competitors and Selecting a Competitive Strategy The business plan should describe the strategies chosen and their application. Once a competitive strategy has been chosen, the entrepreneur needs to decide:
    How best to implement it? Is it necessary for the implementation of the strategy to reorganize the structure of the enterprise (re-equipment of production, attracting new specialists, etc.) P.)? What should be the financial structure needed to implement the strategy? Is it necessary to leave the traditional market (if we are talking about an already existing enterprise)? If the traditional market is complemented by a new one, which one should you focus on? Is it possible to increase profits without changing the current competitive position of the company (this is also a question for an already operating company)?
1. ... Production plan The main rule when writing this section: the presentation should be extremely simple, do not overuse the use of technical jargon. In addition to the technical description, the production plan should include economic calculations of production costs. In addition, the following questions should be answered:
    What are the main production methods and technologies? What is the general structure of the manufacturing process, release of goods? Is it possible to achieve an advantage in operations? The structure of the production process is best shown using a production flow diagram. What kind of raw materials and materials are needed? Who are the main suppliers of the firm? List their names and addresses. Are critical factors (bottlenecks) identified? They can be suppliers, time spent on certain operations, etc. What capacities are needed to organize production? Does the enterprise already have utilized capacities? What are the expansion plans, the costs (costs) associated with the expansion and the expansion period? Can an enterprise count on economies of scale? What is the estimated cost structure? How frequent are cases of duplication, unforeseen circumstances when performing production operations? How is quality control carried out? Description of equipment, both existing and required, how is it selected? Where will the production be located? Production requirements in terms of location and geographic conditions. What is the workforce required to run production today and in the future? Does the qualifications of the workers correspond to the capabilities and specifics of the equipment?
1. ... Marketing Plan To be successful, a firm must create an effective market for its product. The main steps for creating such a market are described in the marketing section of the business plan. A marketing plan should cover all the elements of marketing and answer the following questions:
    What are the main characteristics of buyers in the industry market that the company is targeting? What groups of buyers by income level, demographic characteristics, behavioral principles, etc. can be distinguished, in other words, what are the main segments of this market? Which segment does the company intend to focus on? What place (share) in the bottom segment of the market can a business claim? Determining its position in the market, does the firm intend to push competitors out by offering similar products, or will it try to find its own niche? What is the basic method for calculating the price of a firm's product? What net income will the chosen price level provide for the firm? Are there any systems of discounts and benefits for buyers? What distribution channels will the firm use? Will it use the services of wholesalers or retailers, or offer the product to the consumer directly, without intermediaries (for example, through branded showrooms)? What are the reasons for the choice of these or those intermediaries? What measures will the firm take to effectively promote its product? Which of the ways of promotion do you intend to use? How will the budget for financing the promotion of goods be determined? Will there be a public relations department? Will the firm apply a system of technical guarantees for its products? How do you plan to organize the after-sales service?
1. ... Organizational plan The organizational plan introduces the form of ownership chosen by the firm, management issues, distribution of powers and responsibilities, the type of organizational structure of the firm. The following questions can serve as guidelines for drawing up a plan:
    What is the form of ownership of the enterprise (partnership, joint stock company, etc.)? Who are the main shareholders or main shareholders of the organization? (Sometimes it is recommended to provide the entire list of shareholders (or shareholders) - for a closed corporation and a list of those shareholders who directly or indirectly control more than 5% of the share capital - for a public corporation.)
The scheme for representing a shareholder may be as follows: < ul> name and passport data (or details of the institutional shareholder); the number and class of shares owned by this person; the percentage of the shares owned by the person concerned to the total price of the share capital. If the form of ownership is joint-stock, then how many shares and what class were issued in total and are supposed to be issued? What are the main provisions on voting rights, dividend payment procedure, financial conversion for each class of shares? Who is on the board of directors and the board of directors of the corporation? List the members of the board of directors and management board, including name, address, possibly a curriculum vitae. It is also necessary to indicate the position, qualifications, experience, education of each of them. Better to do this in the form of a short summary. How is the participation of owners and the board of directors expressed in the day-to-day running of the firm? How are the powers distributed among the managers of the firm? What are the main features of the contracts concluded with the firm's managers? How are managers remunerated? Does the firm use different forms of employee participation in the firm's share capital? If so, what exactly? What is the organizational structure of the firm, the way the division interacts with each other? If the company has existed for several years, it is necessary to describe the history of the formation of ownership, the changes that have occurred in it. Also tell about the parent company or subsidiaries, if any. From this point of view, the organization scheme can be supplemented with information about the share of shares owned by each of the companies and its voting rights. one. . 0 Financial plan The financial section of the business plan includes three main planning documents: the organization's balance sheet, the profit and loss plan and the cash flow forecast. In addition, when drawing up a business plan, a so-called sensitivity analysis is carried out. Sensitivity analysis is a method of studying the effect of changes in the present net present value (net present value) of a project due to changes in the key parameters of the project - research and development costs, construction costs, market size, price, production costs, advertising and sales costs, etc. n. Cost discounting is the determination of the present value of the future cash income of the company, which should be received as a result of the project. The higher the present value of the project, the more efficient it is. The formula by which the present value is calculated is as follows: (3.) PV = CF * (1 + r) n; where PV is the discounted (current) cost of the project; CF- (cash flow) in the future time period; r - interest rate; n is the number of years for which the income is summed up. Net present value is the present value less the initial investment. NPV = PV-I I; (3.) where NPV is the net present value; PV - present value; I I - initial investment. The criterion for the effectiveness of a business project is the positive value of the net present value. Thus, sensitivity analysis determines how sensitive the project is to change. The preliminary application of sensitivity analysis in the framework of business planning allows you to reduce entrepreneurial risk, avoid unproductive capital investments. Another important component of the financial section of a business plan is determining the sources of capital (funds) required for the operation of the firm. This part of the financial plan is relevant both for small, just entering the business, and for large enterprises in need of additional capital inflows. Data on sources of capital should be linked to the use of funds, specifying the ways and directions of capital use. Questions about sources of financing may contain the following content:
    The proposed system of financing and its instruments: whether it will be bank loans, promissory notes, bonds, options, common and preferred shares, etc. Amount of interest and principal payments on the debt. Only about a third of Russian entrepreneurs indicate in their business proposals the interest rates on loans, and these interest rates are usually assumed to be much lower than those operating in the real loan market. Naturally, this approach cannot interest potential investors. In addition, it is advisable to indicate the schedule of payments under financial agreements. Guarantees or collateral to ensure the security of financial agreements. Financial leverage indicators that determine the level of risk of the project, correlated with the corresponding industry average indicators. A list of the firm's current loans (if any), the amounts and terms of loan payments. Tax benefits that can be obtained with one or another method of financing a business.

2. ... Main suppliers: 1. SUNLUX is a specialized supplier of tanning salons, tanning cosmetics, after-sun skin care products. The official distributor of MEGASUN - KBL (Germany) in Russia, the official authorized supplier of HAPRO - LUXURA, ALISUN - SUNVISION (Holland) and Dr. ern (Germany). Direct deliveries from the manufacturer, availability of spare parts in stock, guarantee high-quality service of tanning salons. Qualified engineers will professionally install the equipment and carry out the necessary service. The supplied equipment undergoes a thorough quality and safety control, which is confirmed by the corresponding Russian Gosstandart certificates. 2. Firm-seller: Cosmedgarant Mesopreparations and consumables for cosmetologists, the whole range of modern mesopreparations, training and consultations for cosmetologists, wholesale prices. 3. Aktual Ltd. A wide selection of disposable linen (sheets, napkins, towels, aprons, peignoirs, etc.) and consumables, wholesale prices. 4. Soleo Professional (Poland) - "Cosmetics" "Soleo Professional" 2.. Clients: Up to a quarter of today's clients of tanning salons are previously unaccustomed visitors - men, puzzled by the struggle with the "beer belly" and chronic fatigue. Young people also flocked to the salons. Over the past two years, the number of women visiting tanning salons has increased to 70%. The services provided by the "Wild Cat" solarium club satisfy other similar establishments, the difference of this club is in the introduction of fashionable innovations, such as Tibetan massage, as well as in the use of exclusive cosmetics, which had no distribution in the Primorsky Territory before. Touching upon such a problem as the arrival of new competitors in the industry, it is necessary to identify the time frame for the emergence of competitors. The most suitable time for the company is a delay of 1-2 years, i.e. by that time the solarium club will become quite well-known in the city, it will “acquire a clientele” that has no tendency to change personal specialists. It is quite simple to explain this phenomenon: the client, having undergone the necessary procedures, such as mesotherapy, massage, automatically receives an invitation to conduct a course of subsequent procedures for body and face care (something like a course of treatment), which should be carried out and monitored by our specialist. Discounts are offered as a bonus. VIP-cards of our club are issued to regular customers. Potential competitors, beauty salons:

    City Looks "Chocolate" beauty club Laguna Spa World of Spa Pink Flamingo Spa salon Alexander Todchuk Studio Desko judge Florence Aesthetic Aesthetic Hall
These salons are middle and luxury class, they are enough time are in the service industry and have already gained regular customers. After analyzing the information about this market segment, we get: The first place is taken by beauty salons that provide a wide range of services (hairdressing, cosmetic, etc.). 30% of the salons under consideration 100% are designed for a potential client's income above average, i.e. have a high pricing policy, the remaining 70% are focused on middle-income clients.

2. Products and services 2. ... Preparations used for tanning in a solarium There are three types of preparations for tanning beds: developers, fixers and activators. The first ones help in starting the process of obtaining melanin, the second ones fix the tan, soften and moisturize the skin, the third ones increase the intensity of the resulting tan. The solarium club invites you to try a high-quality and inexpensive professional line of cosmetics for tanning in tanning beds - SOLEO PROFESSIONAL, which provides a quick, effective and lasting tan, as well as optimal skin care and protection. The series includes a wide range of products: developers, fixers, tanning activators, etc. Depending on the type of skin and the degree of tanning, the client can easily choose the right product. 2.. Therapeutic massage (general) Massage is the main pathogenetic method of treatment and prevention of injuries and diseases. Massage with medicinal ointments is an effective method of reducing pain, accelerating the regeneration of damaged tissues, affecting surface tissues. Stage 1: Drainage massage with toning oil activating blood circulation, ensures the outflow of lymph and blood from capillaries and blood vessels. Slags and toxins are actively removed. Stage 2: A generous layer of cold Frigic gel is applied to the foot and gastrocnemius muscle, causing rapid vasoconstriction and capillaries (vascular gymnastics). Puffiness decreases, the feeling of fatigue disappears. Stage 3: The final light massage with a soothing oil helps to strengthen blood vessels, heals the skin, and provides complete relaxation. 2.. Tibetan Massage Recently, the TM technique, which has become fashionable, deserves attention already because it is a part of Tibetan medicine. TM is one of the most ancient monastic techniques, which has been worked out in many for many centuries. Thanks to this practice, massage has successfully developed and acquired many branches that can satisfy almost any need.

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