Business planning of an innovative project (on the example of creating an enterprise Acceptable price)

An innovative project is a complex system of actions aimed at achieving certain goals in the development of science and technology. They are linked by the executors of the activities, the timing and resources. An innovation program is a complex of interconnected innovative projects, as well as projects that are aimed at supporting activities in this area. At the moment, innovative projects in preschool educational institutions are gaining popularity, examples of which inspire the creation of new educational programs.

Level of scientific and technical significance

Innovative projects, as well as technical solutions and ideas that they implement, may have the following levels of scientific and technical significance:

  • modernization (the basic technology is not subject to radical changes);
  • innovative (the design of the new product is significantly different from the previous one);
  • leading ( the structure was created thanks to advanced technical solutions);
  • pioneering level (new technologies and materials appear that did not exist before).

The level of significance of an innovative project determines the complexity, scale, features of promoting the results of the process and the composition of performers. This will affect the content of the project management.

Classification of innovative projects

Innovative projects can be classified as follows:

  • final ;
  • intermediate.

  • short-term ;
  • medium-term ;
  • long-term.

3. According to the needs that the project meets. They can focus on creating new or meeting existing needs.

4. By type of innovation (creating a new or improving a product, reorganizing the management structure, etc.).

5. In terms of the degree of decisions made, they can be of the following nature:

  • corporate ;
  • regional ;
  • industry-specific ;
  • international federal.

Business planning in itself is extremely risky and inherently innovative. Does this mean that the business plan of an innovative project is all the more fraught with the danger of unfavorable scenarios and hidden "pitfalls"? Due to the unpredictability of the result, this is so. Therefore, planning an innovative business project should take into account all aspects of the contradictions and difficulties that await not only the developers, but also the project manager.

When is a business plan worthwhile?

To begin with, I propose, delimiting the subject area of ​​the narrative, to get a clearer idea of ​​the specifics of business planning in the innovation sphere. In the article on the topic of problems of implementation of innovative projects, we considered several fundamental concepts of the innovation sphere. In particular, innovation activity and innovation-active enterprise, innovation process and projects were identified. I would like to return to this set of business phenomena again, but from a somewhat different angle. Innovation is closely intertwined in the practice of research and development, which are very close, but not identical to scientific activities.

Innovation and scientific forms of activity differ both in terms of resource base and goals. The main scientific practice is intellectual potential, material and technical base, and other elements of the systemic institute of science. The resources of the innovation process are people-innovators, their knowledge, concept, technical and technological solutions, that is, what, by and large, is the result of scientific activity. The goal of science is to obtain qualitatively new knowledge, while the goal of innovation is the commercial use of the acquired knowledge and found solutions.

Note that commercial exploitation, not knowledge acquisition, is at the forefront of innovation. Consequently, initially innovative activity both in the real economy and in society as a whole is an entrepreneurial term, since commerce presupposes making a profit as a goal. Another thing is that the commercial background is not obvious for all stages of the innovation process. Moreover, goal-setting for profit (especially for the initial stages) is even harmful.

An innovation and investment project (IIP) can cover the entire cycle of the innovation process. But this does not happen very often. Basically, there are projects of two kinds, the first of which covers the stages of the phase of creating an innovative product, and the second type of project-type activities includes the phase of commercialization of the innovation. Below you will find a two-phase model of an innovative project, which has almost become traditional today.

Let's ask ourselves a question: at what stage does business planning become appropriate in the innovation process? It will not be an exaggeration to note that at the stage of formulating an idea (innovative concept) and even at the stage of development, the level of uncertainty is very high. In this period, it is extremely difficult to answer the question: is the innovation commercializable or not? And any modeling of the future in the form of forecasts of market reaction, production opportunities and cash flows is practically meaningless. This does not mean at all that at the first stages it is not necessary to study the market in relation to the future product, but the development of a business plan for an innovative project acquires full meaning only when the IIP enters the commercialization phase.

Goals and objectives of the IIP business plan

The purpose of business planning is to provide documented justification, proof to the customer, investors and other stakeholders that the innovation concept is sound in three main aspects. The first aspect is the acceptance by the market of the product of the embodied idea. The second aspect is considered a complex of financial indicators of the efficiency of IIP. Finally, as a third starting point, the professionalism of the team is taken into account, capable of not only designing and producing an innovative product, but also ensuring its conclusion and promotion in the target market.

If the indicated aspects can be positively assessed by the readers of the business plan and accepted as convincing arguments for the key thesis-developers' request, then the planning goal has been achieved. And the thesis, as a rule, is one: "Make a decision on the launch of the project and on its financing (crediting, subsidies, etc.)!" It all depends on the composition of persons interested in working out a decision on the fate of the IIP.

In this regard, it is difficult to talk about an innovative project not tied to a specific situation, because there are no universal solutions in project management. Therefore, I propose not to take into account the small, newly created innovative business. We will focus on the example of a medium or large manufacturing company with a well-developed regular management. The branch of activity does not matter, just as, however, it is not so important what the specific weight of the company's activity is with an innovative orientation.

These can be local projects or project business, where the market strategy itself is innovative in nature. Suppose that the company has a dedicated management department responsible for the development and maintenance of innovative products. The innovative concept has been brought in its embodiment to the level of a working prototype of a new unique product. The introductory notes indicated above allow you to more accurately decide on the goals and type of business plan to be developed. As a rule, the type and structure of the plan are directly related to the goals and objectives of the IIP.

Among the tasks of business planning in justifying the IIP are the following.

If you have an innovative idea, you need to format it accordingly. Of course, if this is not just a fantasy, but really an innovation that will be in demand on the market, which means it will make a profit. This can be the opening of a new business or the introduction of something in an existing production. But in either case, it will be necessary to draw up a business plan.

What is a business plan for an innovative project

To start any business, you need a project. The document in which it will be described from all sides is the business plan. All the points are briefly stated here: from the purpose of the innovation to the financial justification of its implementation and the risks that are possible during implementation. Such a document is necessary for all interested parties and, above all, for those who have conceived the introduction of innovation. It allows you to understand how appropriate it is.

Aims and objectives of the compilation

Business plan is a predictable model, it is not concrete yet. But without it, it is impossible to assess the pros and cons of the project.

The main purpose of the document is to substantiate from all sides the perspectives conceived by the authors.

To do this, you need to solve the following tasks:

  • study the sales market related to the products that you plan to release;
  • analyze the upcoming costs;
  • determine the potential profitability of the business; <
  • examine possible implementation difficulties.

Thanks to such work, it will become clear whether it is worth investing in the planned business. In addition, if the plan is approved, it can easily be used to develop a program of specific actions for the implementation of the project.

Business plan structure

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Business planning of an innovative project (on the example of creating an enterprise "Acceptable price")

The current economic situation associated with the transition to market relations dictates to enterprises a new approach to intrafirm planning. Planning is essential for any organization that intends to take action in the future. Enterprises are forced to look for such forms and planning models that would ensure the maximum efficiency of the decisions made. The best option for achieving such solutions is a progressive form of the business plan. How to start your own business? Where to begin? How to ensure business safety and product competitiveness? How to calculate profit, production volume, taxes, expenses? A business plan will help you solve all these and other questions. It includes the development of goals and objectives that are set for an entrepreneur in the near and future prospects, an assessment of the current state of the economy, strengths and weaknesses of production, market analysis and customer information. It provides an assessment of the resources required to achieve the set goals in a competitive environment. The business plan allows you to show the profitability of the proposed project and attract potential financial partners. He can convince investors that the enterprise has an effective, consistent program for achieving the goals and objectives of the project.

The relevance of the topic of this work is due to the fact that at present any business needs to improve its production and financial activities. To do this, it is necessary to clearly understand the need for the future in financial, material, labor and intellectual resources, the sources of their receipt, as well as be able to clearly calculate the efficiency of resource use in the process of the enterprise's work - this is the essence of business planning. The main value of a business plan is determined by the fact that it: gives an opportunity to determine the firm's viability in a competitive environment; contains a guideline for how the firm should develop; serves as an important justification tool for obtaining financial support from external investors. The business plan allows you to show the profitability of the proposed project.

Innovation activity is inherent in any enterprise to one degree or another. With a large selection of types of investments and innovations, an enterprise is constantly faced with the task of choosing an investment solution. Making an innovative decision is impossible without taking into account the following factors: the type of investment, the cost of the investment project, the multiplicity of available projects, the limited financial resources available for investment, the risk associated with the adoption of a particular decision, etc.

The purpose of this course work is to develop a business plan for the production of a new type of product. In accordance with the set goal, the following tasks are solved in the work:

study the theoretical aspects of developing a business plan for an innovative project, namely the concept of a business plan, its goals and objectives, the structure and content of a business plan, as well as performance indicators for developing a business plan;

develop a business plan for the production of a new type of product using the example of Slavyanskiy Khleb LLC.

The theoretical and methodological basis of the study was the work of domestic and foreign experts in the field of business planning and innovation: V. Anshin, I. Babuk, I. Balabanov, V. Barinov, V. Burov, N. Gribalev, Yu. Morozov, A. Pelekh, R. Farkhutdinov and others

Submit your good work to the knowledge base just Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

  • 1. An innovative business and its features
  • 2. Business plan. Concept, goals, structure
  • 3. Business planning in innovative business
  • Conclusion
  • List of sources used
  • Introduction
  • The transition to market-based forms of management in Russia required a revision not only of forms and methods of the main areas of production, economic and financial activities, but also changing attitudes towards the creation and use of innovations (innovations) in practice.
  • Management of the development and implementation of innovations is usually called innovation management. This is a relatively new concept for Russia, but it has already become widely used. In modern conditions, one is competitive who knows how to quickly respond to changing circumstances, is not afraid of risk and accepts new advances in science and technology.
  • The topic of this test is “Business plan in innovative business”.
  • To attract a potential investor, a development company needs to correctly draw up a business plan for an innovative event. This is necessary in order to interest investors in the advantage of investing money in this, and not in any other project, to show them the feasibility and profitability of such a decision. Without the above document, the idea of ​​investing funds (even if at first glance an attractive innovative project from an optimally developed portfolio of innovations for an enterprise) may seem absurd, if not ridiculous, to your investor. That is why the problem of drawing up a competent business plan in an innovative business is one of the most urgent today.
  • So, the purpose of this test is to identify and study the features of drawing up a business plan in an innovative business.
  • Based on the goal, the following tasks of this test work can be distinguished:
  • 1 Consideration of an innovative business as a special type of business. Highlighting its features.
  • 2 Exploring the business planning process. Definition of the concept of a business plan, its goals and structure.
  • 3 Revealing the features of business planning in innovative business.

The subject of the study is business plans drawn up for innovative projects.

Structurally, the work consists of three chapters, the content of which corresponds to the tasks set, an introduction, a conclusion and a list of sources used.

In connection with the current economic situation in our country associated with the global economic crisis, the issues of innovation are coming to the fore as a means of getting out of this negative situation. The answer to it is directly related to the real effectiveness of the state's innovation policy, which should be supported by a whole range of measures to stimulate investment in science and innovation [16].

As the world experience shows, in a knowledge-based economy, there is simply no alternative to an innovative way of development. Creation, implementation and wide distribution of new products, services, technological processes are becoming key factors in the growth of production volumes, employment, investments, and foreign trade turnover. It is here that the most significant reserves for improving product quality, saving labor and material costs, increasing labor productivity, improving the organization of production and increasing its efficiency are hidden. All this, ultimately, predetermines the competitiveness of enterprises and their products in the domestic and world markets, the improvement of the socio-economic situation in the country [22].

Meanwhile, contrary to the laws of a market economy, when demand stimulates an increase in the innovative activity of enterprises, the opposite situation is developing in Russia [3]. The period of economic transformations in the 1990s, accompanied by a sharp decline in production and effective demand amid high inflation rates, was marked by a steady decline in the level of innovation activity. If at the end of the 1980s the share of enterprises that developed and introduced new or improved products and technological processes in the industry of the former USSR fluctuated within 60-70%, then already in the early 1990s this value decreased by more than three times.

In 1992-94. the share of innovatively active enterprises did not exceed 20% of their total number in industry. Such a rapid decline was explained then by the difficulties of the transition period, but subsequently the economic problems of enterprises only worsened. As a result, the second peak in the decline in the level of innovation activity fell on 1995, when this share was 5.% [5].

In the next two years, it continued to decline, albeit not so significantly - to 4.% in 1997. Then, for the first time since the beginning of economic reforms, there was a slight revival of innovative activity in industry: its level was in 1998 . - 5%, in 1999 - 6.%. For comparison, this value is about 4-5 times lower than in Portugal (26%) and Greece (29%), which differ in the minimum indicators of innovation activity among the countries of the European Union, and the gap with leading countries in this regard, such as the Netherlands (62%), Austria (67%), Germany (69%), Denmark (71%) and Ireland (74%), reaches 10-12 times [2].

In recent years, innovation activity in Russia has been declining and does not differ in depth or quality [23]. If in 2021 only 14% of enterprises were not engaged in any kind of innovative activity, then in 2021 it was already 17%. At the same time, the share of active companies declined in all sectors of the industry, except for transport engineering.

At first glance, this dynamic seems strange. After all, it was at this time that the infrastructure for innovation was created in the country, tax incentives were introduced for enterprises spending money on R&D, and specialized state corporations appeared. But their impact on the real economy of industrial innovations is not yet very noticeable.

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