Business plan presentation: how to prepare
In the last couple of weeks, you did not sleep at night, “shoveled” a bunch of literature, downloaded lectures of all business gurus to your phone at once, and all this for a good purpose - to get rich once and for all. And finally, on Friday night, in the midst of a romantic date, you have an insight. You have come up with the perfect business plan. Congratulations! It remains to find investors and convince them to invest in a startup. How do you tell them about the project? After all, the first impression cannot be made twice. You just need the perfect presentation of your future business. How to prepare it, read our material.
Why present a business plan
The purpose of a presentation is to “sell” an idea. The further fate of the project and its success depends on whether the investor believes in your performance. History knows dozens and even hundreds of cases when the best intentions and the most promising developments have remained plans and dreams. Because their authors did not know how to convince, proving the relevance of the idea and their ability to realize their plans.
You can be as good as you want in the product, confident in the idea and write just a gorgeous business plan. Presenting it is a completely different matter. After all, it is the presentation that will become your pass to the world of big and small business.
Business plan presentation structure
Analyze your business plan, find out its strengths and compare them with the wishes of potential investors. Your presentation should consist of a listing of the benefits. Make sure your presentation answers key questions:
- What is the company, what products or services does it sell?
- How relevant are these products? Analyze the market, competitors, advantages.
- What is your marketing strategy?
- What are the approximate costs, projected profit, depreciation, risks?
- Who will lead your project? Tell us about the team.
- Why are you looking for an investor?
- How much money do you need to start the project? How will the partner benefit from cooperation? Experts advise to specify the conditions and terms of return on investment.
How to arrange a business plan presentation
Show your imagination, you do not need to lull a potential investor to sleep with a 100500 boring report with typical charts and similar pictures. If you fill your presentation with "crooked" slides with poisonous colors, the audience will most likely consider you an amateur when it comes to doing business. Take care of creative non-trivial visualization in advance. Add video recordings, audio files, animation, tables, diagrams to your project, in a word, everything that will help "warm up" interest and present information in a lively, dynamic and vivid way. Remember that a presentation is the face of your business plan, it should create a positive image and a desire to participate in the project. Try to make it as attractive, aesthetic and laconic as possible.
- Avoid ready-made templates and flashy decorative elements. Frames, animated stars and standard icons have long become bad form.
- Use two or three harmonious colors.
- Add only high quality pictures.
- Use one font that is large enough and easy to read.
- Don't put several important thoughts on one slide at once.
- Don't overload the slides with information. Leave only theses.
- Simplify and shorten. The viewer is maximally focused only for the first 5 minutes of studying the presentation. Then his attention dissipates. Try to fit important information into the opening minutes of your presentation.
Stock up on visuals for your presentation. Show investors what, in fact, you are offering them to invest. Showcase the dresses you will be sewing or hand out pictures of the rooms that your cleaning service has cleaned. All this will add weight to your words and plans.
The company's presentation (in recent years they say "marketing kit") combines bright selling visuals and convincing texts based on marketing analysis of the target audience. Franchises, services, various B2B companies actively use presentations, cold and hot, along with direct access to partners. Presentation in complex services or products is especially good: software, development, design.
Why do you need a presentation
The company's presentation, examples of which are waiting for you at the end of the article, works even in the most conservative formats, not only online. You can print your marketing kit and distribute to partners and customers. Here is a list of situations where you can and should use a presentation.
- Negotiations - as a preparatory material before the meeting. Just make the presentation of the company beautiful and solid so that it is not psychologically easy to throw it away.
- Conferences, exhibitions, speeches - wherever you contact potential clients, you can distribute a brochure with a company presentation or provide links to a PDF file. This will help you make more contacts with your customers and keep in touch with them.
- Newsletters, lead magnet, landing page - in an online funnel, a company's presentation can act as an intermediate link and "hook" visitors.
- A cheat sheet for the sales department and the content department - if you collect selling facts in a company presentation, your salespeople and content people will be able to peep the necessary information in the document.
How can you make such a "cheat sheet" for your employees and a "salesperson" for clients? The company's presentation is based on three pillars: structure, text and design. In the article we will talk about each block of the selling structure - this is the "skeleton" on which the presentation of the company is based. Examples of successful slides to illustrate different blocks will be given at the end of the article.
Typical structure of a company presentation: main blocks
Like any working tool, a company presentation is made up of proven elements (like an ax is made up of a blade, a wedge, and a hatchet). The main blocks perform specific tasks, but the ideal presentation structure depends on your business, the nuances of company information and the ultimate communication goals. Let's move on to the slides, which are rarely needed for a business presentation.
Title slide with USP
A presentation is very similar to a landing page: a short presentation of selling information in a block structure. This is especially evident in the examples of the first slide of the presentation and the main screen of the landing page. Here it is important for us to immediately hook the reader. To do this, you need, firstly, to simply and clearly explain what we offer. Secondly, to show why our offer is better than others. That is, to demonstrate USP - a unique selling proposition.
The company does not always have USP. But it is always worth trying to formulate it in order to detach from competitors, be remembered by the reader and compete not with a low price, but with a unique proposal.
Also on the first slide you need the following things: a company logo, a brief description of what you do, contacts to get in touch with you right away.
Selling Company Information
When we launched the development of presentations and marketing kits on a turnkey basis at the agency, we had such a "trick" - a free audit. In general, we received in the mail 5-10 presentations a week, which we criticized mercilessly, giving specific advice on how to improve them.
Problem # 1 in most presentations is structure. It is not enough information about the company itself, which sows distrust. Or, on the contrary, complete satisfaction of your ego and a minimum of information about the product. Someone wants to paint all the details and creates work on 80 pages, someone on the contrary squeezes everything into 4 slides.
Of course, the structure of the presentation depends on the goals, current tasks and target audience. However, there are mandatory points that should be included in any presentation to solve the main tasks:
- creating an image of a reliable company;
- explaining the benefits of cooperation;
- differentiation and detachment from competitors;
- social confirmation of reliability and benefits;
- positioning of a product or service.
I also want to note right away that depending on the task that the presentation should solve, your structure should also be transformed. For example, if ...
- If you are creating a presentation for cold selling, then there should be more information about the company, its assets, achievements, team, etc.
- If the presentation is for cold sales and you hand it in person to a client at a meeting, then add a learning element - instructions, tips, market research, audit results, etc., which will make the reader come back to it again and not throw it in the bin ...
- If you are dealing with a complex product, then make sure to tell in all details what it is for and what functionality it has. Even what seems obvious to you may be new and unknown to your client.
- If you are creating a presentation for a partner or investor, then focus on getting his profit and development.
And so, you've decided on a goal. Now it's time to form a skeleton structure, which you will later stretch muscles from headlines, beautiful slogans and sales copy.
USP on the cover
When clients ask me what a USP (Unique Selling Proposition) is, I don't go into demagoguery, as some marketers like to do. My answer is simple - this is a short and clear definition of why the client should contact you, or at least read the presentation to the end.
I consider it a thankless task to write about the creation of a USP, when so much good material has been released. Just search the site.
Now prove that you are not a camel. Simply put, it is necessary to confirm that your company is real and worthy of trust, and not just another "montage" around the corner in beautiful packaging.
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A business plan is a short, accurate, accessible and understandable description of the prospective business, it formulates the goals of the enterprise, gives their rationale, determines the ways to achieve the funds necessary for the implementation and the final financial performance indicators.
One of the main functions of a business plan is to attract investments. However, writing it competently does not guarantee instant success and increased attention to the project. To make a company truly interesting for investments, it is necessary to present a business plan - its presentation to a potential audience, first of all, to investors. The further development of the project depends on how successful it will be.
In this essay, I reviewed the main points of preparation, execution and presentation of a business plan.
1. Business plan presentation
The purpose of the presentation of the business plan is the official ceremonial presentation of the new project to investors, the public, the media and potential consumers.
The main task of the presentation activity is to convince the audience of the successful implementation of the conceived project. In a short period of time, it is necessary to show the strengths and benefits of the company, to be able to establish a dialogue with investors in order to build long-term relationships in the future. During the presentation of a business plan of any company, investors and partners are convinced of the competitiveness of a business idea on the basis of clear calculations and a logical consistent justification of efficiency. With the help of modern technical means, a qualitative demonstration of the advantages of the presented product or service in comparison with competitors is carried out.
The presentation of a business plan clearly shows the attractiveness of the project, its strengths, convincing advantages and undeniable arguments. Its successful implementation is possible only in an atmosphere of mutual trust, goodwill, openness in interaction with investors at all stages, providing specialists with access to all the necessary information, providing an opportunity to participate in the life of the project.
During the presentation, guests of the event should receive brief but succinct information regarding a specific business idea and factors contributing to its implementation, the quality characteristics of the company's products manufactured or sold, its potential income and expenses, profits and risks.
The power point has always been a great tool for lectures, meetings, classes and presentations in general. Whether you want to design a company presentation or personal presentation, you need to master the ppt technique. If you follow the advice I give in this post, I'm sure you will have a professional Power Point presentation!
You can rest assured that you don't need to be a design guru, know how to use Photoshop, or have a professional image bank to do this. Making professional slides can be much easier than you think, and I'll show you some simple and important tips for any presentation.
Tips for a Professional Power Point Presentation
To avoid wasting time on useless reading, let's move on to each of these eight tips. Hope they help you!
Don't use ready-made Power Point templates
One mistake many people make when making professional Power Point presentations is to use ready-made PPT templates. All in all, what you will find is bad design, bad color combinations, and very ugly fonts. Some of the options available are:
I don't know about you, but I can't find a ready-made template that looks like a professional Power Point presentation. Maybe if you have a lot of possibilities and look critical, you can do something nice with the corners (top right). But the truth is, it's just not worth trying to get milk out of stone. If you need to spend time, either creating a template from scratch, or modifying ready-made slides with a cool design.
Highlight what's relevant
Have you ever heard the expression "less is more"? When it comes to Power Point, this is almost absolute truth. A great advice I can give you is to use short and objective texts whenever possible. Also, use the design to highlight the most important information in some way.
Here's an example slide that doesn't highlight what's most important to the business. Looking quickly, it's hard to know what's important and what's not. At the end of the day, this type of slide has long sentences, many paragraphs, and no highlights.
If you stop reading, you will notice important information such as:
- company founded in 1993
- located in Santo André, SP
- fleet of vehicles 203 (own units 53 and 150) <
- vehicles have tracking system
That is, in a simple and objective way, I was able to summarize the entire slide loaded with words only in the main topics 4. Wouldn't it be better if whoever made the slide did it?