Business plan for the sale of building materials: an example from scratch

Chapter 1. Modern problems of planning and stages of developing a business plan

1. Enterprise Business Planning

1. The main stages and problems of developing a business plan

1. The structure of the business plan and the content of its main sections

Chapter 2. Analysis of business planning at SALANG-B LLC

2. Technical and economic characteristics of SALANG-B LLC

Chapter 3. Financial and economic justification of the plan


The effective activity of enterprises in a market economy largely depends on how reliably they foresee the long-term and near-term prospects for their development, hence the problem of coursework, i.e. the problem of forecasting and planning business activities.

One of the main challenges facing a modern company is organizing and maintaining a viable business in a rapidly changing market and business environment. Planning is the process of defining goals, strategies, and measures to achieve them for a certain period of time, based on assumptions about the future likely conditions for the implementation of the plan. In general, we can talk about the development of strategic, usually long-term, plans and tactical, annual plans.

The production business plan is the first step from which the implementation of any project begins. Unlike enterprises that conduct only commercial activities, in the case of releasing their products, it will be necessary to describe in detail the entire production process, the finished product and give the corresponding calculations.

Project Summary

The resume should briefly and succinctly describe the goals of the enterprise, the main directions of the development strategy, information about the payback and profitability of the project is immediately provided. The main task of the resume is to attract the attention of the investor, to interest them in further studying the business plan. It would be useful to include a description of the finished product in the section.

Competition Analysis

Contains information about the features of the selected industry, market saturation in this area and the needs of a potential client. It is especially important to conduct such an analysis for highly competitive industries - woodworking production, production of upholstered and cabinet furniture, plastic windows, doors, plastic packaging, stainless steel products, etc. In the case of high competition, the business plan should focus the attention of investors on the competitive advantages of the project, while it is advisable not to focus on the uniqueness of the idea - any know-how is quickly picked up by competitors and the concept ceases to be original.

Also, one should not declare the absence of competition - this may indicate a low demand for such a product. When drawing up a business plan for the production of cinder blocks, one should take into account the factories of foam blocks, blocks of expanded clay gravel available in the region.

Registration of production

The organizational form of the enterprise depends on the planned scale of future activities, materials and equipment used. Business ideas such as making furniture, handmade soaps, soft or wooden toys, decorative fittings, paper bags or cups do not require large production facilities and can be implemented in a home workshop format. The organizational and legal form of an individual entrepreneur with a simplified taxation system is suitable for them.

Opening a large-scale production involves hiring employees, using specialized equipment, materials subject to certification. So, for the manufacture of corrugated board, concrete, artificial stone, granite chips, metal mesh, it is better to register a limited liability company.

Search and rent premises for production

The building materials store business plan should consider in detail the features and risks specific to this area. Building materials and goods for repairs have a stable demand, but for an effective project it is important to analyze competitors, carefully check the range of goods and the location of the store.

Project Summary

This business plan is designed to open a building materials store in the area of ​​new development with commodity groups for finishing works and household repairs in the middle price segment. The assortment and quantity of goods is regulated throughout the year, taking into account the seasonal nature of trade, on average, it includes from 50 to 70 items.

The project is aimed at increasing sales, opening an additional retail outlet and organizing the delivery of goods within the city.

The initial investment in the project will amount to 1,200,000 rubles, the payback period is 12 months, and the monthly profit is 160,000 rubles.

Analysis of competition in the field

The main competition is made by chain hypermarkets of building materials, whose wide range and pricing policy covers all the needs of the buyer. The main disadvantage of large retailers is their remoteness from consumers, most of them are located in remote areas of the city. This gives the advantage of a small building materials store that is located with the target customer in mind.

Rent of premises for a building materials store

To open a store, a room is rented with an adjacent territory from 170 to 200 m2. When choosing premises, priority is given to buildings within walking distance to new residential developments. 140 m2 of the store's territory is allocated for retail space, and a warm warehouse is organized on the remaining part. On the adjacent territory, a platform for loading and unloading operations and an open-type warehouse are being equipped.

Purchase of the necessary equipment for a building materials store

Store format does not require large equipment costs. Particular attention should be paid to lighting and ventilation equipment for both retail and warehouse areas. The sales area will require racks, stands, showcases, checkout counters, cash registers. It is also necessary to purchase racks for organizing the storage of goods in the warehouse and platform trolleys for loading and unloading operations.

Search and training of employees in the store

The project does not require the involvement of highly qualified specialists, but when recruiting personnel, preference is given to applicants with at least 3 years of experience in the relevant position. The team of store employees in the first year of operation will consist of 9 people:

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