Business plan and its characteristics

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Business plan concept

A business plan is a document that describes the main sections of the development of an organization in a competitive market, taking into account its own and borrowed financial sources, material and human resources and anticipated risks arising in the implementation of entrepreneurial projects.

The plan describes the main aspects of a business enterprise, analyzes the problems it faces, and identifies ways and methods to solve them. Therefore, the business plan acts simultaneously as a search, research and design work.

A business plan helps to solve the following main problems that arise when starting your own business:

- to define specific directions of the enterprise's activity, its target markets and place in these markets;

- formulate long-term and short-term business goals, strategy and tactics for achieving them, as well as determine the circle of persons responsible for the implementation of the planned;

- record the composition and indicators of goods and services that will be offered to consumers, estimate the corresponding production and trading costs;

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  • Introduction
  • 1. The theoretical foundations of business planning
    • 1. The concept of a business plan, its goals and objectives
    • 1. Business plan structure
  • 2. Practical part
    • 2. Description of the business situation
    • 2. Drafting a preliminary business plan
    • 2. Calculation iteration
    • 2. Cash flow planning
    • 2. Break-even analysis
    • 2. Evaluation of investment efficiency
    • 2. Planning financial results
  • Conclusion
  • References

The topic of business planning is equally important both for those who are just going to create a new enterprise, and for those who are no longer new to the business, but want to expand its scope, modify or supplement the directions of their activities. Business planning is based on the development of a business plan. This is a document that describes the main aspects of the activities of newly created, privatized and operating enterprises, analyzes the problems and determines the ways to solve them.

All enterprises (firms, companies) need a business plan. However, for many, especially in our country, the need to develop a business plan is not an indisputable truth.

Every entrepreneur, both a beginner and an experienced one, should not only clearly understand the need for the future in financial, material, labor and intellectual resources and sources of their receipt, but also be able to clearly calculate the efficiency of using these resources in the process of production and economic activities of the company. business plan investment break even

This work is relevant at the moment, since the business plan is used to the greatest extent when assessing the market situation both outside the company and inside it when looking for investors. He can help large entrepreneurs expand their business by buying shares in another company or setting up a new production structure.

It is impossible to achieve stable business success without clear planning of your activities, constant collection and analysis of information about the state of target markets, the position of competitors in them, and about your own prospects and opportunities. Possession of the methodology for drawing up a business plan is necessary to address issues related to substantiating the prospects for the development of enterprises, the possibility of obtaining bank loans, carrying out the structural restructuring of production, creating conditions for more efficient and profitable work. The most important task of developing a business plan is the problem of attracting and justifying investments required for technical re-equipment or reconstruction of enterprises. In this case, a business plan is required as the main document confirming the feasibility and effectiveness of investments.

The purpose of this course work is to master the technique of drawing up a business plan.

The tasks of the work are to characterize the business plan, show its value, consider its structure, and make calculations for the development of a business plan.


Business plan - the basis for project implementation

Start. Continuation of Part # 2 >>

An example of how to write a good business plan

The business plan should clearly demonstrate the ways to achieve the set goals, the time frame sufficient to achieve them, the expected profits and potential losses.

A specialized program Project Expert can assist in its creation, an example of a business plan drawn up on its basis cannot be downloaded, since such developments cost money and no one will upload them for free, but the program is praised and named a reliable assistant in writing a good business plan. The latter should contain information about:

  • - the idea and factors that directly affect the success of its implementation. Let's say you are planning to trade in children's toys by opening a small shop. Positive factors: there is no children's toy store in a specific area of ​​the city;
  • - the quality and characteristics of products;
  • - income and estimated costs;
  • - sequences of actions that display a step-by-step algorithm for the implementation of the idea, for example:
  • ____________ a) registration as an individual entrepreneur;
  • ____________ b) conclusion of a lease agreement for premises for a store;
  • ____________ c) conclusion toy supply agreement;
  • ____________ d) search for sellers;
  • ____________ e) conducting an advertising campaign;
  • ____________ f) opening a store.

Example Business Plan Cover Page

The title page is a kind of visiting card of your business plan. It is he who should make the first impression of the project for which funding is required.

It should be concise, extremely short and concise, it is better to avoid a very selective description of the project. Particular attention should be paid to the name of the project, since a good name will contribute to the success of the project, displaying all the necessary information about it.

The literacy of the title page should be in the first place, because an investor who finds errors in it is likely to postpone its consideration or even refuse to read further.

The standard title page design includes an indication:

  • - the name of the company, its address, telephone and fax;
  • - the person or company for which the business plan was written;
  • - short and full name of the project;

If the Soviet economy was based on centralized planning and management of enterprises, mainly state-owned, then in the post-Soviet space, small and medium-sized enterprises, limited liability companies, joint stock companies and t.

Business planning has become the basic foundation that determines the organizational, production, financial and commercial aspects of the activities of economic entities.

Business plan: purpose, structure, main sections

In fact, no company is able to ensure effective, profitable activity if it does not prepare a rational development strategy, an analysis of the competitive market and reasonable calculations of the level of its own efficiency, taking into account various factors.

A detailed, well-designed business plan is necessary not only for the management and heads of structural divisions to plan and implement their financial and economic activities.

This document is required for:

  • consideration of a loan application when submitting documents for a loan to a bank;
  • submission of a package of documents to investors in order to ensure additional financing of activities;
  • submission applications for government subsidies for business development;
  • replenishment of the company's fixed assets through leasing and factoring;
  • formation and development of partnerships with suppliers of raw materials and consumers of finished products.

A business plan is a document that is drawn up personally for each enterprise, and there are no strict regulations for its writing. Nevertheless, experts adhere to some general rules.

  • Cover page;
  • Summary;
  • Basic business information (briefly);
  • Product description ( goods or services);
  • Analysis of demand for products;
  • Brief description of competing enterprises;
  • Main directions of marketing strategy;
  • Production plan products (or turnover - for trading enterprises);
  • Organizational plan for the production of work;
  • Financial plan;
  • Risk assessment and description of insurance programs;
  • Applications.

A resume is an important part of a business plan

As part of a business plan, a resume is usually presented on the second page, after the title page. Having received the document, each interested person (loan officer, investor, representative of a subsidizing state structure, etc.) must quickly familiarize himself with the main provisions of the business plan and make a conclusion: is it worth studying the document further.

In other words, a resume should be written so succinctly, meaningfully and briefly as to convince a specialist in a matter of minutes of the effectiveness of the project described in it.

However, you should start drafting your resume after all the provisions and calculations of the business plan are ready. Only with this approach can we identify and identify the key positions of the project.

After all sections of the business plan are drawn up, the contradictions are resolved, and the performance indicators satisfy the requests, you can go back to the very beginning and write a summary, summarizing in it a brief summary of the planning and visually presenting all the significant conclusions to the investor, made on the basis of the plan. The optimal volume of a business plan summary is 2 - 4 pages of printed text, on which it is necessary to concentrate all the significant characteristics of the proposed project, attracting the interest of a potential partner or investor so that he reads the entire plan or studies the stages of interest.

Content and structure

The resume should start with a title that reflects the essence of the project, for example, "Business plan:

  • trucking company ";
  • salon of fashionable haircuts for dogs";
  • enterprises producing disposable tableware ", etc.

Next, it is necessary to reflect in theses the main conclusions that were made when drawing up a business plan based on what tasks were set, including:

  • Characteristics of the company implementing the project.
  • The essence of the proposed project and its specifics.
  • Description of manufacturing capabilities and benefits.
  • Available human resources to implement the idea.
  • Brief overview of the competitive landscape.
  • Available advantages, in comparison with similar enterprises in the sphere of production or services.
  • Long-term goals pursued by the development of a business plan.
  • Consistency of the essence of the project with what tasks are priorities for the state.
  • Plan of targeted investment spending.
  • Key economic performance indicators.
  • Identified risks and ways to mitigate them.

Business Profile

When presenting a company, it is necessary sequentially, each sentence with a red line, list the characteristics of the organization or enterprise, including:

  • Brand name registered in the USRR.
  • Organizational and legal form (hereinafter - OPF) with coding.
  • Form of ownership with coding and share of the federal budget in the capital.
  • The average headcount, the calculation of which includes the organizational section of the plan.
  • The authorized capital of the company, the size of which is determined by the selected OPF.
  • Product turnover specified for a running business and ignored for a new project.
  • Details of current accounts opened in the bank in the name of the company.
  • Characteristics of the project manager, including: name, age, diploma qualifications and the last 2 - 3 jobs.

On the merits of the project

The next emphasis that should be made in the resume, after the investor knows who he is dealing with, is to indicate the short-term goal of developing a business plan that can recoup the investment made in it.

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