An example of a business plan for a children's clothing store with calculations

To draw up the correct business plan for the store, it is necessary to take into account the peculiarities of this area. In Russia, trade is considered the most promising area. The demand for various kinds of goods will always be at a high level. This area is rapidly developing today. The industry shows growing dynamism and high turnover.

The success of the project depends on a competent forecast and calculations, as well as the choice of a place to open a store. In the finished business plan for the store, you need to pay attention to all the nuances. Because the permeability must be extensive. The number of sales depends on this, and hence the amount of revenue.

Starting a business plan with a resume

Here it is required to describe in general terms how you see the implementation of such activities. Perhaps the presentation of their ideas based on personal experience or analysis of consumer demand for certain products. And you can also explain what expectations are present when drawing up a business plan for a store and subsequently carrying out activities.

We define the main goal and set tasks in the business plan

The purpose of this store opening business plan is to carry out commercial activities in the retail area. In order to open your store, it is important to establish an acceptable pricing policy.

Choosing a niche

Defining a niche is an important step required to achieve high sales. Here, you should conduct an analysis and understand what the demand for certain products will be. This can be done by studying the following points:

Competitive level. At the moment, it is quite high when selling any goods. It would be appropriate, for example, to open a store near a supermarket or hypermarket. It is important that the products differ from those sold in large chain stores. This way you can quickly draw attention to products that will stand out.

Demand. Here it is desirable that the products are understandable for the consumer. And also you need to pay attention to whether there is seasonality in a particular niche.

Resources. It is necessary to consider whether there are enough resources by analyzing the calculations in the store's business plan. If necessary, you can increase the attachment.

Reviews of the clothing store business plan ()

The main thing about the business plan of a clothing store in the year

Creating a fashion store - concept

The world of fashion is huge, and today each of us has the opportunity to join it, just by going to a store that sells high-quality fashionable clothes. This business beckons with its brightness, freedom and anticipation of imminent success - of course, because most people strive to dress fashionably! But it is very difficult to succeed in opening a fashionable clothing store, advertising alone will not help increase profits, rather, it will only eat it up.

When planning to open a business - a store or a fashion kiosk - an entrepreneur needs to find good suppliers and choose a certain concept for his store. You should not strive to replenish the ranks of gray and faceless retail outlets, which, like twins, are similar to each other in design and in the range of goods, and equally sleepy and indifferent faces of sellers. Choosing this direction, a businessman makes the most fatal mistake when selling clothes.

High competition makes you stand out, and this can only be done with the help of an original concept. Study of consumer demand, analysis of competitors, as well as your own instinct of a real businessman will help you choose it.

The study of supply and demand in the fashion trade sector can be the main trump card of an aspiring businessman in the fight against competitors. Let's say the market size in the outerwear segment is already quite large, so why open another sluggishly current trading enterprise? But, having studied your databank about men's clothing, you, for example, understand that opening such a store will be very profitable. How to choose the right direction?

First of all, you should not try to embrace the immensity, trying to trade both men's and women's, and outerwear at the same time - stop at one thing. Having studied the main trends in a clothing store, you will understand that it is most profitable to target a specific category of customers. In no case do not combine products that belong to different price categories. Having decided to open a fashion store from scratch, decide whether it will be an exclusive designer product, or a mid-price product designed for a mass consumer.

Where to start if you want to open a small clothing store? The assortment of goods directly depends on the area of ​​the outlet. If your plans include opening a clothing store from scratch on 16 sq. meters, it is better to reduce the list of products to a minimum, stopping, for example, only on trousers or stylish office clothes. The design of a clothing store with an area of ​​50 m2 will also be completely different than in a small retail outlet.

A clear plan, calculation - that's what you need to open a clothing store. It is important to think over all these nuances at the stage of preparation for the opening of a retail outlet, and a business plan for a clothing store will help you with this. It contains step-by-step instructions on how to open your own small women's or men's clothing store, tells you where to bring clothes from and how to choose the right supplier. And most importantly, this document will help you cope with incredible competition and find your buyer.

Opening a fashion store for overweight

Until recently, the owners of magnificent forms were forced to wear mostly nondescript overalls, as there was simply nowhere to buy stylish and fashionable clothes for women with sizes 58-60 and over. Modern entrepreneurs have recognized this omission and have begun to gradually fill the empty niche with large clothing stores. There are always a lot of buyers in such outlets, because excess weight is a problem for most of our population.

Demand still exceeds supply, and therefore businessmen planning to open a department of women's clothing of large sizes have every chance to enter this business with minimal costs. The shortage of fashionable clothes for obese women makes XXL business very attractive. Fast promotion of a clothing store in this case is practically guaranteed, the main thing is to prevent common mistakes.

When opening a clothing store, it is necessary to develop a business plan with calculations. An example plan will show the selected format, the analysis of the niche, the planned amount of investment, the size of the expected profitability.

Opening your own clothing store is a dream of many. The fashion industry is capable of generating regular high income. The reason is the constant demand, a wide target audience that follows fashion trends.

Choosing a clothing store format

1. Expensive boutique in the city center: selling premium items at high prices.

2. Medium price store.

3. Sale of branded clothing at low and medium prices: second-hand, stock, online store, showroom.

Another question: what kind of clothes are planned to be sold:

for children and toddlers, newborns and babies;

Buy a clothing store business plan

underwear and hosiery.

A ready-made business plan for a grocery store is a prerequisite for people who are serious about opening their own retail outlet. This kind of business is ideal for aspiring entrepreneurs. There is stability here, because people always buy essential products. To succeed in this area, it is important to have a good education, sales skills, knowledge of the specifics of the food market and, most importantly, an excellent business plan for a small grocery store.

Store format

Easy-to-start types of sales point: counter-type and online. The first includes the format of a small grocery store, a pavilion selling fish, rural or alcoholic products, a kiosk of farm products, a stall, a vegetable stand. The second is an online grocery store.

You also need to decide whether it will be wholesale or retail. Buying products in bulk requires reliable suppliers and multiple points of sale. The advantage of "wholesale" is that there is no need for advertising. After the main base of buyers is formed, word of mouth will begin to operate.

Project Summary

The business plan is reviewed by an investor, loan officer or government official. The fate of the project depends on the readability and persuasiveness of the document, therefore, its title page is followed by a summary - a brief description of the main provisions. They should answer the following questions:

The purpose of launching this business activity.

An image of the process of achieving it.

An approximate sales plan and forecast of financial results.

Buy grocery store business plan

Unique selling proposition.

Dear visitors, below is an example of a business plan for a children's clothing store with economic calculations made in Excel format. This sample can be used as a template for writing your own project for submitting it to a bank, investor, or as a student's work.

The advantage of this work is that you can see how the calculations of the project were carried out and build a similar calculation for your new children's clothing store. If you have any questions, you can ask them below in the comments, in the VKontakte group or by sending them to us by mail.


Purpose: opening a clothing store for children in a shopping center in the city with a population of over 500,000 people.

Objectives: opening a retail outlet selling a wide range of casual, festive and outdoor children's clothing of various brands for clients with above-average incomes.

Project initiator

The opening of the business is planned by the efforts of two founders, each of whom has experience in the sale of children's clothing and toys as hired employees (deputy director and administrator).

Investment costs

The total cost of starting a business will amount to 3,125 thousand rubles. The main investments are planned in working capital (purchase of goods). Since the outlet will open in a shopping and entertainment center, no significant renovation costs are planned.

Principal amounts of investments by cost directions:

  • Organization of LLC, production of a seal, opening an account - 30,000 rubles.
  • Payment of the security deposit for the rented premises - 160,000 rubles.
  • Payment for insurance of premises, equipment and inventory - 40,000 rubles.
  • Redecoration of the premises - 150,000 rubles.
  • Manufacturing of a sign over a retail outlet and outdoor advertising (banner on a building) - 60,000 rubles.
  • Purchase of commercial equipment and furniture - 350,000 rubles.
  • Purchase of equipment: cash register, computer, anti-theft system - 120,000 rubles.
  • Purchase of goods - 1,500,000 rubles.
  • Advertising costs for the first three months of work (leaflets, outdoor advertising and a video clip on the radio inside the shopping center) - 90,000 rubles.

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