What ideas are suitable for starting a business in a crisis? What kind of business can you do in a crisis

How to make money in a crisis without waiting for better times? This issue has to be addressed by each new generation - crises "please" with enviable regularity. Offer people what they can't do without, and they'll find ways to pay for your work.

Our generation was lucky - it did not know the hardships of war, hunger, repression of dictatorial regimes. But life is arranged in such a way that apparently no one can get around the difficulties in it. The most severe economic crisis of the time of the collapse of the USSR, the economic crises of 1998 and in just a couple of decades set new tasks for young Russian business, the experience of solving which could not be.

Every crisis has its causes, but the symptoms of all of them are similar. If governments are trying to cope with the causes of the crisis, then its symptoms (or consequences) become problems for ordinary citizens who have no choice: they must survive and get out of difficulties with dignity. Every enterprising person understands that in a crisis you can rely, first of all, on your own strength.

Starting your own business during a crisis seems at least strange, because it is at this time that a lot of companies go bankrupt, people are left without work. In the context of a sharp drop in the purchasing power of the population, starting a new business looks adventurous also because, as a rule, there is no one to support a new entrepreneur. Investors, lenders or potential partners do not trust a novice businessman and refuse to support him. In general, mistrust becomes the basis of any economic crisis (see "").

But no matter how difficult it is, a person cannot stay idle. Many are forced to start new businesses because they have lost their savings, people are deprived of their livelihood. Are there types of businesses that you can bet on in times of crisis?

Since businessmen are extremely limited in funds, the prospective business should be low-cost, and it is better to do without initial capital.

We will offer several options for a small business to open in a crisis. Of course, they cannot be regarded as universal remedies that will necessarily prove to be effective. Each proposal should be carefully considered in relation to specific conditions.

Food production

No wonder, since people always need to eat. During the crisis, the food market is fundamentally redrawn: the trade in delicacies and expensive imported products is sharply reduced or completely stopped, and production is being rebuilt for inexpensive food products.

But there is a basic group of products that are needed in any conditions. For example, bread and pastries should always be fresh, and by the holidays the buyer should be able to buy cakes, pastries, etc.

Chocolate is in constant demand (and especially in difficult times). Remember the numerous stalls of the early nineties, which were littered with suspicious chocolate, Chupa Chups, packaged nuts, chewing gum, etc.? All of this sold well. Psychologists say that in difficult times people especially need sweets, everyone subconsciously tries to "sweeten" the reality.

The most important thing for a businessman is to correctly identify an unoccupied niche and set the correct price for a hot product. The price should be such that everyone can buy the product. You need to determine what exactly you are going to cook in your own kitchen, where it will be sold, register and get down to business.

In most developed countries of the world, small and medium-sized businesses make up the backbone of the economy. And it is not surprising, because with minimal costs, a private entrepreneur can receive by no means small profits. But, of course, success largely depends on the area in which you want (and can) work - services, manufacturing, transport, trade, etc.

So who earns the most? Forbes magazine tried to answer this question by compiling a list of the most profitable and promising small business segments. The rating is based on data on 300 thousand firms and individual entrepreneurs, each area was represented by at least 100 companies. The data was collected by a specialized consulting agency from 2021 to 2021.

As the authors of the rating note, most of the most profitable types of entrepreneurship require excellent professional training. At the same time, these specialties allow you to work for yourself, not to maintain a staff, and sometimes even not to use an office. But there is another side of the coin: the clients of such specialists, as a rule, have resorted to the services of the same professional for many years, that is, it is very difficult for a beginner to quickly take a worthy position in the market.

So, who made it to the top of the business?

1. Private auditors. Net profit - 16.5%. Audit services are in demand at all times, so the financial crisis did not affect the income of these specialists in any way. In addition, clients tend to work with the same auditor (or firm) on a regular basis, so promotion costs are practically unnecessary. And, of course, if you work for yourself, there is no need to rent an office and pay staff.

2. Chiropractors, 15.3%. Official medicine does not always recognize the craft of these specialists, but this does not prevent them from receiving a decent income. And those who do not maintain their own office and work on leaving the client's home, moreover, have almost no costs.

3. Specialized clinics, 15%. The most popular are minor operations, cosmetic procedures and various examinations. Despite the high cost of maintaining such an institution, the prices for services more than cover all costs.

4. Accounting services, 14.9%. Just like auditors, everyone always needs accountants. Any services of these specialists are quite expensive, however, the competition in this area is steadily high.

5. Private dentists, 14.7%. These doctors almost never suffer from a shortage of clients. Many patients become regular and go to the same dentist for decades; plus, they advise the specialist they like to friends, relatives, colleagues, and so on. Even without a single advertising line and with rather expensive equipment, the dental office is a profitable enterprise.

6. Tax calculations, 14.7%. No one likes to fill out declarations and stand in line at the tax office. It is on human laziness that private tax officials earn.

7. Orthodontist, 14.4%. In Russia, these specialists usually do not work outside the walls of any clinics, but in America a private orthodontist is quite common. And the services of such doctors are traditionally expensive: if a client wants a Hollywood smile, he must be ready to pay the appropriate price for it.

8. Law firms, 13.4%. At the same level are the approximate income of all law firms and firms.

In a crisis situation, people switch to economy mode, reducing their costs. Before deciding which business to open during a crisis, you need to understand what changes have taken place in the economy. It is with their consideration that you need to look for options.

From this article you will learn:

Factors to consider when starting a business in a crisis
8 reasons why it is worth starting a business in 2021-2021.
9 real business ideas
Actual business on the Internet
Business management in crisis

factors to consider when starting a business in a crisis

reasons why you need to open a business during the crisis in - yy

If no one guarantees stability at work, and your salary leaves much to be desired, then why not go into business and depend on anyone? You will spend your time and energy implementing promising ideas. If you have talent and have always dreamed of having your own business, then you should start right now.

More highly qualified specialists

Experienced professionals are hard to find in good times. As a rule, such people are already employed. But during the economic crisis, the state is often "cleaned", and even highly qualified specialists may be laid off. Think, perhaps among your acquaintances there are those who can help you in starting a business.

Affordable business support

Consider renting an empty office space located near you. Try to negotiate with their owners.

Another good option, almost cost-free, is to use it for negotiating or posting social media ads.

Vulnerability of competing firms

Since businessmen are extremely limited in funds, the prospective business should be low-cost, and it is better to do without initial capital.

Food production

Any person at least once in his life thought about the possibility of starting his own business. However, it so happened that the future entrepreneur had already accumulated the required amount of funds, and at that moment the country was struck by the financial crisis. You shouldn't despair and give up the idea of organizing your own business. It is known that many of today's millionaires have benefited from the fact that they started their business during the crisis years. In this matter, the main thing is to choose the right direction of activity.

Main features of business during the crisis years

During the period of economic instability, many companies are closed. This scares off start-up entrepreneurs who reason like this: if the market has thrown even experienced players overboard, then what to say about start-up businessmen. However, this point of view is erroneous. Even during the most severe crises, people continue to buy certain goods and use services.

In this light, aspiring entrepreneurs should only take into account the main features of business in a crisis:

Experienced entrepreneurs also advise starting a business in small developing cities. In this case, the company will have more opportunities to successfully continue its activities after the crisis.

What areas of activity can bring profit in a crisis?

In times of crisis, consumers begin to monitor their spending very carefully. The task of the entrepreneur is to help them in this difficult task, and at the same time make money from it. The businesses listed below have already proven their effectiveness and profitability in 1998 and 2021.

Repair shops

During a crisis, people try not to make large purchases. Instead, they rely on repair services for household appliances, cars, phones, shoes, watches and other goods.

Canteens and fast food outlets

The most ordinary self-service canteens and fast food outlets are replacing restaurants and expensive cafes. It is better to organize such points near large enterprises or universities.

Stores selling cheap goods

This applies mainly to clothing, shoes and accessories. Second-hand shops, thrift stores, and all-in-100 stores will attract a significant number of shoppers. On their basis, after the crisis, it will be possible to form full-fledged stores of quality clothing from well-known brands.

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