The most popular business ideas in Europe

New business areas in Europe

In recent years, the main trends for European business are eco-technologies and energy conservation, creative ideas in the sale of food, goods and services for health and an active lifestyle, entertainment and tourism, logistics and transportation. Innovative solutions in the beauty and fashion industry also occupy a significant market share.

Ecotechnology and energy saving

Unlike the domestic market, where eco-technologies often mean the use of natural products and materials, in Europe directly concern for nature is taken to the first place. The most popular ideas in this direction, which will be in demand in Russia, are:

  • Inspection of houses with a thermal imager. This service is in demand among those who wish to reduce their utility bills. It allows you to quickly identify in which area of ​​the house there is a heat leak and eliminate this problem. Such a business requires practically no investment and long training in the procedure.
  • Production of dowels and other building materials from renewable resources. The German company Fischer is engaged in the manufacture of such products. For production, it uses organic substances that are not inferior in strength to synthetic ones, but at the same time the production process of such materials does not harm the environment.
  • Production of self-contained luminaires powered by sunlight. The idea itself is not new, but the Italian company Solenica managed to implement it in a completely new way. Its lamp redirects the light coming from the window into the dark areas of the room, making it evenly lit. This luminaire also has the ability to turn itself to follow the movement of the sun.
  • Processing of fruits and vegetables that have lost their presentation. Small private European companies are actively buying unattractive fruits and vegetables at a reduced price from supermarkets or from farmers, using them in the future for the production of canned food, convenience foods, soups, purees and dried fruits.

Active tourism and sports

Medicine, which is becoming more expensive every day, provokes many Europeans to think about health even before problems arise, which makes the development of sports and outdoor activities very popular. In this direction, new business trends in Europe offer the following ideas:

  • Rest for introverts. An unusual hotel has opened in England for people who prefer peace and loneliness. It has only single rooms and over 14 hectares of beautiful desert park. All excursions are held only in the afternoon, very leisurely and measuredly, which gives vacationers the opportunity to enjoy the tranquility. This idea appealed to visitors tired of the intensity of modern life.
  • The fitness bus is a very interesting novelty on the European market. Buses for parties can already be found in Russia, but the bus - the gym is still known only in Europe. Its potential clients are people who do not have the opportunity to spend time going to the fitness center or who are shy about public places. Also, this service can be interesting when holding holidays and children's events.
  • Hotel for children. Such hotels are increasingly being opened in Europe. They allow you to leave the child under supervision for several days without worrying about his safety and diet. This service is especially in demand among parents who are often on business trips. The hotel provides entertainment for children with animators, and sometimes school lessons.
  • Free gyms. Income in such an establishment can be obtained from displaying advertising and selling goods or services inside the hall (individual trainer, equipment, sports nutrition).
  • A mobile coworking center on a sailing catamaran. New business trends in Europe have not ignored the idea of ​​working outside the office. This project is a prime example of the success of such a solution. It allows you to combine work and a pleasant sea trip. The ship has everything you need to do business remotely - unlimited internet, separate rooms for sleeping and resting, meals are provided. Catamaran work is usually carried out on weekly tours, during which the boat is sent to the hot coasts of Italy or the UAE.

Fitness bus that allows you to play sports on the way home

Catering and food production

To stand out from the competition, food manufacturers and catering establishments need to constantly generate new ideas. European countries are no exception, where the following trends are observed:

  • Edible tableware. The most popular are edible coffee cups, which are made from various types of dough. Many restaurants go further and create edible plates. However, the latter, alas, can only be used for second courses so far.
  • French fries vending machines. This is a relatively new business in Europe that is rapidly gaining popularity. These machines do not use oil, but fry potatoes with hot air, which attracts lovers of healthy food. The process itself takes less than a minute, making the product a favorite for students and office workers.
  • Dinner alone. A restaurant that provides the opportunity to dine alone and even excludes joint meetings is very popular in the Netherlands. It has very small and secluded tables set far from each other. These services appeal to business and creative people who need privacy to plan or think about ideas.
  • Printing photos from Instagram on pastries. Such a project was created in England by the brother of Kate Middleton herself, who proposed to decorate marshmallows in this way. The idea came to the taste of Europeans and was quickly transferred to other types of products.
  • Sausage with pictures. On the domestic market, sausages with patterns on the outer surface are already known, but this time the manufacturers went further and made an image inside. It can be seen when slicing sausage, which makes it very decorative. Similar ideas have already had great success in the preparation of rolls.
  • An online muesli store with a choice of ingredients. The client is invited to determine himself what additives will be in his purchase, after which the employees collect the necessary proportions and pack beautifully. Such a store is successfully operating in Germany and will undoubtedly find its consumer in the domestic market.
  • Dinner from the book. The organization of such events is very popular in the Netherlands. The author of the business idea herself chooses the theme (book) of the dinner and announces in advance about the upcoming event on social networks, inviting everyone to take part for a fee. Not only dishes are taken from the books, but also the corresponding interior design is performed.

Edible glass of coffee in the UK

New business ideas in Europe: 10 unusual, but at the same time working ideas

Business in Europe in the year Popular types of European business, small business in the EU for Russians How to start a business

Given the anti-Russian sanctions, after opening a business in Europe, it will be easier to enter the world market and multiply your income.

  • The best countries in Europe for business
  • Which businesses are opening in Europe in 2021
  • Small business
  • New business in Europe
  • Business that exists in Europe, but not in Russia
  • How to open a business abroad
  • How much does it cost to open a business in Europe
  • Buy ready or open a new one?
  • How are European visas for business people issued

The European Union attracts entrepreneurs with uniform market rules, the number of consumers of a particular service, a low level of corruption and a logical document flow. When choosing a specific country, it is worth examining demand, opening costs, ongoing labor costs, certification and obtaining ISO (if necessary).

Best European Countries for Business

The priority question for entrepreneurs is the procedure and speed of obtaining the required visa. Recent studies have shown that the following states offer the simplest terms and conditions:

  • France;
  • Ireland;
  • Italy;
  • Netherlands;
  • Spain ...

Every year, the World Bank Research Group publishes a report that ranks the world's most attractive countries in terms of ease of doing business. Scores are awarded based on meeting ten requirements:

  • procedure for opening an enterprise;
  • obtaining permits for construction;
  • supply and connection of electricity;
  • registration property rights;
  • loans;
  • investor safety;
  • taxation;
  • international trade;
  • protection of the parties under the contract;
  • bankruptcy procedure.

According to the latest ranking, European countries ranked like this (from more to less attractive):

RankingCountry1Denmark2United Kingdom3Sweden4Estonia5Finland6Lithuania7Ireland8Latvia9Germany10Austria11Poland12Spain13Portugal14Czech Republic15France16Netherlands

New business ideas in Europe: 10 unusual, but at the same time working ideas

You will find out if business ideas popular in Europe can take root with us and how successful they will be. What areas for small businesses from the Old World can be promoted in Russia?

The fashion for small business is growing in Russia. Most business ideas are being introduced from abroad - from Europe and the USA.

How to choose the right idea, implement it, will it work in the Russian Federation and in the near abroad at all, and what mistakes beginner entrepreneurs make - read our article.

Why are some overseas business ideas different from domestic ones

The principles of organizing and conducting business differ from country to country. This is due to different economic development models, cultural differences and mental characteristics of the population.

These factors determine whether this or that product or service will be popular - how much it will be in demand among the local population.

For example, fast food is the most in demand in the United States. This is due to a number of reasons. First of all - the pace of life and culture of the population. Americans are a nation of entrepreneurs.

They constantly go about their business - business, study, sports, etc. Therefore, they do not always have time to cook at home or wait until they prepare an order in a restaurant. Everything is much faster in fast food, hence such a high popularity.

Western Europe has a high percentage of the population who eat only in cafes and restaurants. For example, in Holland it is cheaper to go to a restaurant than to buy groceries and cook food at home, so the restaurant business is well developed in this country.

Russia also has its own peculiarities that must be taken into account. The entrepreneur must adapt his business idea to the needs of the local population.

Can they take root here

Most of the business ideas in Russia and other post-Soviet republics came from abroad and began to be actively implemented in the 1990s - after the collapse of the USSR.

For a quarter of a century, fast foods, coffee shops, supermarkets, shopping centers, credit organizations, delivery services, etc. have appeared in the Russian Federation. All this came from Europe and the United States, transforming to meet the needs of the local market.

People who want to find new business ideas that do not require large financial investments to create their own profitable enterprise in 2021 do not need to come up with something innovative.

It is enough to study the existing directions in entrepreneurship, choose a business to your liking and you can proceed to organizational issues.

Business ideas from Europe and America

Veteran businessmen argue that current business ideas are on the surface. Many well-known entrepreneurs became the owners of a profitable and promising business (including), solving problems of a private nature.

For example, YouTube was invented by two friends who were trying to share video files. As a result, video hosting brought its creators more than $ 1.5 billion.

It should be noted that many new business ideas that have taken root in Russia came from America or Europe. This is due to the fact that in European countries and America, entrepreneurial activity has existed for a rather long period and is full of various innovative projects, many of which can be used to meet the needs of Russians.

The age of information technology has overshadowed the classic areas of home business and entrepreneurship, which include the opening of retail outlets, car services, sewing workshops.

We cannot say that such projects will not be profitable. But in modern conditions in 2021, services and devices that save a person's time and money are much more in demand.

And in this case it is worth adopting the experience of America and Europe, which rely on IT technologies and waste recycling.

A business built on human laziness

The modern consumer does not want to waste time and effort on tedious trips to shops, offices, salons in search of necessary goods or services.

When borrowing ideas for business from global practice, an important selection criterion is the adaptability of the model to the realities of the domestic market and the cultural characteristics of the population. If the differences are too great, you will not be able to achieve the desired result and will face a number of insurmountable obstacles. The closest in this parameter for Russia are new business areas in Europe, which you can safely use in your practice with minimal adjustments for a specific region.

In recent years, the main trends for European business are eco-technologies and energy conservation, creative ideas in the sale of food, goods and services for health and an active lifestyle, entertainment and tourism, logistics and transportation. Innovative solutions in the beauty and fashion industry also occupy a significant market share.

Ecotechnology and energy saving

Unlike the domestic market, where eco-technologies often mean the use of natural products and materials, in Europe directly concern for nature is taken to the first place. The most popular ideas in this direction, which will be in demand in Russia, are:

  • Inspection of houses with a thermal imager. This service is in demand among those who wish to reduce their utility bills. It allows you to quickly identify in which area of ​​the house there is a heat leak and eliminate this problem. Such a business requires practically no investment and long training in the procedure.
  • Production of dowels and other building materials from renewable resources. The German company Fischer is engaged in the manufacture of such products. For production, it uses organic substances that are not inferior in strength to synthetic ones, but at the same time the production process of such materials does not harm the environment.
  • Production of self-contained luminaires powered by sunlight. The idea itself is not new, but the Italian company Solenica managed to implement it in a completely new way. Its lamp redirects the light coming from the window into the dark areas of the room, making it evenly lit. This luminaire also has the ability to turn itself to follow the movement of the sun.
  • Processing of fruits and vegetables that have lost their presentation. Small private European companies are actively buying unattractive fruits and vegetables at a reduced price from supermarkets or from farmers, using them in the future for the production of canned food, convenience foods, soups, purees and dried fruits.

Active tourism and sports

Medicine, which is becoming more expensive every day, provokes many Europeans to think about health even before problems arise, which makes the development of sports and outdoor activities very popular. In this direction, new business trends in Europe offer the following ideas:

  • Rest for introverts. An unusual hotel has opened in England for people who prefer peace and loneliness. It has only single rooms and over 14 hectares of beautiful desert park. All excursions are held only in the afternoon, very leisurely and measuredly, which gives vacationers the opportunity to enjoy the tranquility. This idea appealed to visitors tired of the intensity of modern life.
  • The fitness bus is a very interesting novelty on the European market. Buses for parties can already be found in Russia, but the bus - the gym is still known only in Europe. Its potential clients are people who do not have the opportunity to spend time going to the fitness center or who are shy about public places. Also, this service can be interesting when holding holidays and children's events.
  • Hotel for children. Such hotels are increasingly being opened in Europe. They allow you to leave the child under supervision for several days without worrying about his safety and diet. This service is especially in demand among parents who are often on business trips. The hotel provides entertainment for children with animators, and sometimes school lessons.
  • Free gyms. Income in such an establishment can be obtained from displaying advertising and selling goods or services inside the hall (individual trainer, equipment, sports nutrition).
  • A mobile coworking center on a sailing catamaran. New business trends in Europe have not ignored the idea of ​​working outside the office. This project is a prime example of the success of such a solution. It allows you to combine work and a pleasant sea trip. The ship has everything you need to do business remotely - unlimited internet, separate rooms for sleeping and resting, meals are provided. Catamaran work is usually carried out on weekly tours, during which the boat is sent to the hot coasts of Italy or the UAE.

Fitness bus that allows you to play sports on the way home

Catering and food production

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