Even their residents believe that in small settlements there is no money, the possibility of earning it and life in general. But they still buy and sell housing, make repairs in it, furnish it with furniture, buy food every day, and sometimes celebrate holidays in a cafe. They also give birth to children, travel to resorts, dress fashionably and enjoy their hobbies. Business in the province is doomed to prosperity with the correct organization of the business, a successful choice of ideas and perseverance in achieving the goal.
The pros of entrepreneurship in a small town
Residents of the capital and megalopolises often complain that starting a business requires colossal money. A business for the province will cost much less. Literally everything is cheaper - renting a place for a cafe in the very center can cost hundreds of times cheaper than in Moscow, salaries are several times less, and advertising costs a penny.
It is worth remembering that the income level in small cities is noticeably lower (if the oil and gas industry is not developed there, of course), and people spend money more prudently. Small business ideas in the provinces should take into account the low purchasing power of the population, because the salaries of the majority of the population rarely exceed 15 thousand rubles. A large store selling antiques, exclusive clothing or luxury goods is likely to burn out, but if you like this direction, you can arrange the delivery of such an assortment from the nearest large center on order or work from catalogs.
Based on the basic needs of people, a new business in a provincial city, even with a small population, can be developed in the following areas:
- production and sale of food and beverages;
- organization of leisure and recreation;
- the sphere of consumer services.
Even if it seems that all the niches have been occupied for a long time, it is possible to earn decent money on the periphery by offering unique services or a product with a "twist"! For example, to open not just a hairdresser, of which there are hundreds, but a specialized children's salon, where young women of fashion and dandies will be given haircuts, styling, and on weekends they will conduct master classes on weaving braids. Such a salon will be in demand among parents, since not every adult master undertakes to cut a child's hair, but they can turn to here without wasting time searching. Quite a successful and quickly recouped business for the province at a cost comparable to opening a conventional hairdressing salon.
Another lucrative small business for the province is opening a cafe or other catering establishment. Visitors from metropolitan areas often note the lack of places where you can have a quick snack on the go, so opening a fast food restaurant is a good idea. It’s only better if it’s not overseas burgers and hot dogs, but healthy and tasty food with a local flavor - filled pancakes, pies and pies made from local farmers' products.
Opening of thematic clubs
People in small towns may also lack live friendships and active recreation, as in the capital. The organization of clubs for spending time together, for example, tourist, outdoor activities, dancing, sports sections, small cinemas - will distract young people and the older generation from TV and mindless sitting at the computer.
Business Ideas for Provincial Cities - Best Tips
Many start-up entrepreneurs mistakenly believe that a profitable business can only be built in big cities. At the same time, small towns have several advantages for starting a business. Low competition, many unoccupied niches allow you to create a business from scratch with minimal investment. In this article, we will demonstrate the best business ideas for provincial cities that will allow you to decide on your future business activities.
Business ideas for provincial cities
Devastation. Soviet houses of the same type. Poor and drunken population. Lack of prospects and hopelessness. Often. This is how businessmen from large metropolitan areas imagine small provincial cities. And so they are in no hurry to invest their money in them.
Mountains of Gold. Palaces and yachts. Beautiful life. Perspectives. Unlimited possibilities for replenishing your wallet. As a rule, provincials perceive big cities in this light and strive to move to them, to open their own business there.
In both cases, we are dealing with stereotypes - established ideas based not on a rational idea of reality, but on certain established forms of thinking that seem to be self-evident. The danger of stereotypes is that they prevent you from looking at reality with a sober look, do not allow you to see the obvious, and creates inert views. For business, all this, to put it mildly, is destructive.
Stereotypes about Russian provincial cities, at least most of them, should be destroyed. The economic catastrophe of the 90s, to a greater extent, which hit precisely the regions, was left behind. Today, with the right application of mind, strength, creativity, balanced attitude in the province, you can build a successful and profitable business that can not only generate income, but also be socially oriented, creating new jobs.
Pros of doing business in the provinces
In many provincial cities, industry is reviving today, the outflow of population has been significantly reduced and put within a certain framework. The crime rate of the situation has significantly decreased, administrative barriers have been weakened. Local administrations are extremely interested in the inflow of investments. Beginning entrepreneurs are provided with gratuitous subsidies (up to 300 thousand) and advice is provided. In general, we can talk about the onset of economic and political stability. Yes, of course, the situation in different regions may differ, but in general, there is an obvious tendency to improve the conditions for doing small and medium-sized businesses.
In addition, provincial cities have a number of objective advantages over large metropolitan areas:
In a small town and small business opportunities - this is a misconception of many entrepreneurs. Underestimating small settlements is dangerous: there are much more opportunities here than in megacities. But first, about which city is considered small. The population in such a settlement should be from 50 to 100 thousand. And a successful business in such cities is distinguished by its special features.
Why is it profitable to do business in small towns?
Usually basic goods in small towns are not enough. And the results of the analysis give a great idea for starting a business: is there a pharmacy, clothing store, supermarket in a certain area, or do you have to travel to the other end of the town? Perhaps there is not a single cinema? Studying the existing market before opening your own business is a must.
Small town business expansion is limited. Initially, the number of consumers increases. But those who want to receive services or buy goods will end sooner or later. For further development, it is worth considering the plan in advance. It is quite possible that residents of nearby towns and villages will become clients.
The pluses include the small size of the start-up capital. The cost of rent, advertising campaign, labor costs are much lower than in a large or medium-sized city. But it is also necessary to open a business such that it is in demand among the population. For small towns, popular goods and services are good, but not exclusive.
Getting government support is easier. Small business is more readily encouraged here, support programs are working. If it is possible to take advantage of certain privileges, then why give up? And some business niches are not occupied by anyone at all. So the situation with competition is favorable.
Word of mouth is a great ad, and it's free. This is very beneficial. Everyone will know about the opening of a new business. But there is also a drawback: everyone will immediately know about the slightest mistake of an entrepreneur, and it is very difficult to fix a shaken reputation in a small town.
Foundations in a small town have already taken shape. Therefore, residents may begin to resist the new. So, before starting a business, it is worth brainstorming. What services will make your life easier? If you already have one, there is no need to despair. You just need to do your job better than your competitors. All options are written out, their "pros" and "cons" are worked out, and the ideal option is chosen.
Realistic Small Town Business Ideas
Business Service Ideas
If you manage to open a store that meets all the expected standards, without sky-high prices, then such an investment will pay off quickly. He will be able to exist at the expense of the constantly arriving clientele happily ever after.
A good option is a private kindergarten. If you place it in an area where there are many young mothers, then there will certainly be demand.
But the quality of services comes first. Only one deterioration - and the idea is irrevocably destroyed.
What business is profitable to open: 6 features of business development in a small town + 5 specific business ideas.
Starting a business in a small town seems to be a very difficult task.
An entrepreneur has many questions about choosing a business area, determining the clientele and market for products.
But this view of small towns is rather one-sided.
An entrepreneurial environment like this has many benefits, especially for aspiring entrepreneurs.
What business is profitable to open in a small town?
In order to answer this question, it is necessary to analyze many factors.
Starting from the customer base, ending with the location of the city.
In this article, you will learn how to properly start your business, draw up a business plan for a project, and get the maximum income.
Features of the business development environment in a small town
- income and salaries. In large cities, incomes and wages are the highest compared to wages in the provinces, and therefore much more money is allocated there for various purchases and purchases;
- business and competition. In big cities, business is most developed and competition is more intense. Therefore, there are more chances for business success in the provinces;
- cheap raw materials. In the province, there is the possibility of purchasing various raw materials at lower prices, which can be resold at any time in a large city at higher prices.
What kind of business can be organized in the province? If you plan to open your own business with minimal investment, then business ideas for mushrooms and berries, medicinal herbs and nuts, dairy products and meat, vegetables and fruits would be a good option. If you have sufficient initial capital that you plan to invest in your own business, then you can consider options such as a business idea for growing something, a business idea for producing something, a business for a renovation idea, and so on.
But before realizing this or that business idea in the province, you should first study very well the town or countryside in which you plan to open a business (the number of residents, their salaries, demand, their needs, shops, possible competition and the like). Now let's look at a few business ideas that can be implemented in the province in more detail.
Business idea for seedlings
First of all, I would like to draw your attention to the fact that this is a seasonal business. But you probably understand this yourself. Earlier, in Soviet times, when a car was a rarity, and a luxury that not everyone could afford to buy, summer residents mainly grew seedlings at home by themselves. In our time, it is easier to come to the market and become dull with the goods necessary for giving. That is why, you can rest assured that there is a demand for seedlings.
To organize a seedling business, you need about two employees: a seller and a buyer of goods with a car (a trailer is welcome).
Due to the fact that this is a seasonal business, we will calculate all costs and profits for the year. So, let's start with the costs.
- rent of a shop - 350,000 rubles;
- purchase of goods - 1,400,000 rubles;
- salary of employees - 500,000 rubles; <
- additional costs - 250,000 rubles.
In total, all the costs of opening the described business will amount to about 2,500,000 rubles. As for income, it will amount to about 500,000 rubles of net profit for the season. Based on this, all costs can be recouped only within about 5 years.
Business idea in the province - production of upholstered furniture
In order to organize such a business, you need to accumulate a lot of capital, since you will need to invest a lot in this business. The main investments will be spent on the purchase of equipment necessary for production, namely a grinding machine (30,000 rubles), a multi-saw machine (30,000 rubles), a combined and trimming machine (20,000 rubles each), a circular saw and milling machine (15,000 rubles each), a drying equipment (10,000 rubles), the necessary power tools (10,000 rubles), a lathe (9,000 rubles), several cutting tables (9,000 rubles) and other small tools (15,000 rubles). In total, the equipment will need about 190,000 rubles, no more.
In addition to equipment, it will also be necessary to equip an office, which will take another 100,000 rubles. But for the arrangement of the office and the production department, the premises first need to be rented, which will take about 80,000 rubles a month (about 400). And, of course, do not forget about advertising, communal apartments, telephones, employee salaries, taxes. All this will take about another 100,000 rubles. Well, the last expenses are about 150,000 rubles for the manufacture of 50 sofas. In total, all expenses will amount to approximately 620,000 rubles.