Modern, creative ads with examples
Why do we need creative advertising, what is its role in modern society? A selection of examples of the most creative advertising in video and pictures Best ideas
In recent years, our life can no longer be imagined without advertising. It has taken root so much and has strengthened its position in all spheres of world society that without it it is unthinkable to market any product. Advertising has a simple and at the same time difficult task, to convey to us, consumers, the importance and necessity of the advertised brand.
Advertising creation is a creative process and takes from several hours to several months. Coming up with an idea, translating it into reality, conducting a competent advertising campaign - these are the main requirements put forward by manufacturers of goods and services to advertising agencies. The streams of information received during the day are so huge that it is unrealistic for the human brain to remember everything. This is where the “golden rule” of creative advertising should work. Originality, brightness, ease of perception and clarity of the wording of the constructed phrases of the proposed product.
The word creative has recently come into use and is widely used in advertising slang. It means the birth of completely new thoughts, which are not similar to the traditional perception and standard explanations of various processes taking place around us.
Creative Advertising Challenge
People who are able to apply non-standard solutions and come up with a memorable, unusual statement of an ideological variant should have creativity. One of the hypotheses for the emergence of creativity is a genetic mutation in the brain of an individual that occurred about 50 thousand years ago. The creative process can adjust some elements of the design being developed before embodying the final result of the finished advertising product. All ingenious is simple! The famous phrase is the best suited to this issue, characterizes and reveals its essence. After all, only creative advertising can attract potential consumers.
The indisputable factor is the moderation of the presentation of the idea project. Modern creative advertising is present on television, in the form of minute commercials, on street avenues, in the form of advertising billboards, city lights and light boxes, on the pages of glossy magazines, and in the virtual world of the Internet.
Certain groups of goods and services require more thorough and in-depth analysis when developing and building the concept of advertising exclusivity. Thanks to creativity, extraordinary ideas come up out of nothing. Modern advertising comes first and is an integral part of any product offered on the market.
The mission of creative advertising is to attract the attention of the consumer, so that he remembers and puts in his head a kind of association with the proposed product.
Examples of Creative Video Ads
Leave your opinion in the comments about creative advertising, how important do you think it is necessary to create attractive, interesting ads?
I wish you creative success in creating your ads!
Today we propose to discuss the following topic: "Ideas for business promotion". We have collected and prepared a complete description of the business model and invite yours to express your opinion in the comments.
creative ways to promote your business
Hello everyone! Today I will tell you about 12 creative ways to promote your business or creative ways to promote your business.
The best way to stand out from the competition is to be unique! Make people smile and laugh! Trust me, they will remember you!
Take TV commercials for example. We completely ignore her, go out for a snack, take toilet breaks, or switch to the adult channel! The same thing happens with online advertising. People start to ignore the ads. So, to help you, I've put together a list of unique and unconventional ways to promote your business.
So, here's a list of 12 creative ways to promote your business:
1. Stick your company logo on a T-shirt and put it on your kids, then send them to school and all their school activities. Even if your kids can't read, teachers and parents can!
* This works. A friend of mine during football saw a boy sitting in a T-shirt with the website address written on the back. He grabbed the phone and immediately checked it.
These can be T-shirts, jackets, wallets and other accessories.
You can even have your necklace engraved with the words "work for yourself, not for yourself." When people ask what this means, you will hand them your business card ...
Informational assistance on the topic: "Creative ideas for business" with full disclosure of the subject of the article from professionals.
New business ideas
Every sage is pretty simple: clever business promotion ideas
Advertising, as they say in a broad sense, is an engine. Business promotion, at times, in itself is a business idea. With an abundance of standard channels - advertising on the Internet, in the media, or just word of mouth; there will still be opportunities for a fairly simple, but unusual and effective promotion - the main thing is to be smart in time and find the very zest inherent in each case. And if an entrepreneur really loves his job, knows it, has an expert opinion, he will definitely find something to surprise and attract a client. And not everything is as complicated as it seems. Most often, solutions lie on the surface. And the examples below testify to this.
Sportswear and footwear manufacturer Puma had a choice - to advertise their products or pay one person. They chose the second option.
Boots Pele from the 1970 World Cup
At the 1970 FIFA World Cup, a few seconds before the final match, the Brazilian soccer star and future world champion, Brazilian footballer Pele bent down to tie his shoelaces. These close-up shots flew around the world.
Needless to say that the football boots on Pele's feet were Puma, and the company itself paid the footballer before the match to start tying his laces a moment before the start?
This non-standard advertisement brought fame and popularity to the German manufacturer for many years to come, and the cost of advertising turned out to be much lower than the cost of its placement in the stadium.
Can you compete in sales with megacorporations and win it? And if there is one person against several corporations? You will say - it is impossible. And we will answer - you can!
Robert Taylor, already in the 70s of the XX century, understood that liquid soap would become a super popular product and, practically, would replace traditional soap. Therefore, he started selling liquid soap. Which immediately gave him problems - neither the liquid soap, nor the pump package - could not be patented to obtain exclusive sales rights for them. Because - liquid soap, as well as the design of pumps (pumps are also pumps) - mankind has been using for a relatively long time and there was nothing new in them. Therefore, anyone can produce packaging, pumps, and everything taken together.
And, as soon as liquid soap gains popularity among consumers, large cosmetic industries will immediately enter the market and "erase" Taylor's business into powder, washing. Robert realized this immediately, and therefore decided to act outside the box.
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Every post with a nice round number, we recall some of our best posts. A year and a half ago it was the thousandth post, and now, in order not to break the tradition, I offer a large number of links to our marketing publications.
The main task of a small business is to sell goods and services. The target audience needs to be offered something that they cannot refuse or find elsewhere. And this requires an effective marketing plan that clearly defines the strategy for finding the ideal client and sets you apart from the competition. Here are 100 Marketing Ideas to Promote Your Small Business.
Marketing Materials 7. Update your business cards. 8. Make your business cards memorable. 9. Create or update your marketing brochure. 10. Create a digital version of the brochure for your website. 11. Update the site design. 12. Create creative advertising products and start distributing them.
Direct Marketing 19. Start direct mailings. 20. Use several different approaches and evaluate their effectiveness. 21. Formulate a clear and enticing call to action. 22. Use eye-catching envelopes, postcards and letterforms. 23. Send customers free samples and other "lures".
Advertising24. Advertise on the radio. 25. Place your ads in directories. 26. Advertise on message boards. 27. Place an advertisement on your car. 28. Advertise in your local newspaper. 29. Place your ad on local TV. 30. Advertise on Facebook. 31. Advertise on LinkedIn. 32. Advertise on thematic websites. 33. Make a pillar to promote your company.
You have found a product and created your own online store. Now what?
Once you've launched your site, it's time to start getting traffic to your store and making sales. Even if you're trying to make your first sale or you've been open for business for a while, it's always helpful to find more ways to promote your products.
If you're looking for ways to promote a product, read this list to find tactics you can use in your business.
What do you do when you try to find a good gift idea? If you're like most people, you go to Google for “colleague's holiday gift ideas” or “unique birthday gifts”. Then you go through the tons of articles and tutorials that appear in the search results.
Why not create your own guide that includes the products in your store? If you don't know where to start, then just look at similar articles related to different industries. Look for guides on the blogs that rank on the first pages of the search engine and contact the author to see if they can list your product. Trust me, this method will help drive huge traffic to your store.
Remember that you need to provide a reason why you should be included in the list. Mentioning your product on the list should provide value and value to the author or editor of the post, so be sure to include what makes your product a great or unique addition to their current list.
Email is one of the most effective channels for acquiring new customers. And while channels like search engines can take a while to start generating organic traffic, email marketing can get started right away. This is why you should use email to promote your store.
You don't have to spend all your time creating text and sending emails. Make it easy by creating a collection of automated email campaigns that are designed to boost your income. There are many options, such as: • Sending emails to new subscribers and giving them an incentive to make purchases. • Sending upselling emails to new customers who have made a purchase. • Sending emails to visitors who have forgotten about their shopping cart, reminding them to complete the purchase.
If you're trying to make sales and don't have the money to hire a sales or marketing professional, consider adding an affiliate program to your store. Affiliate marketing programs allow other people to promote your product for a commission. You only have to pay them if they make the sale.
Affiliate programs usually work by creating a custom URL for each person promoting your products. They can share this link on social media, on a blog, or even on a YouTube video where they show it. Through custom links, you can track who is driving sales for you so you can pay with them.