How to create a business idea
How to create business ideas
At first glance, it seems very difficult to create a new business idea. Nevertheless, there are many special methods of targeted search for ideas, activation of creative thinking. However, in this article we will look at a number of simpler rules and tools that a person can use at any moment.
First of all, in order to create a business idea, you need to answer three key questions:
- for whom will you produce a product or service?
- why are you creating your business?
- where to look for ideas?
1. For whom will you produce the product or service?
The main thing in business is customer satisfaction. You can develop a product for many years, invest significant amounts of money and, as a result, create something interesting, but no one needs. It is important to do what people really need, to have a clear idea of your target audience, an understanding of its behavior and needs. But how do you understand what the other person needs?
There are 2 easy ways. The first is to do what you like and what you really understand. It can be any hobby, hobby, interest. For example, a person with a passion for restaurants can create a successful restaurant. He already has a lot of experience in the restaurant business, he just studied it from the side of the consumer. This person knows what kind of setting, light, menu should be made to attract visitors. In many cases, this external view of the business can be even more productive than that of an experienced restaurateur, because manufacturers of goods and services over time become so immersed in their environment that they may well miss new trends and consumer desires.
The second way is to come up with an idea for the area to which you belong for work, for family reasons, studies, etc. For example, if a person is a professional jogger, well versed in running shoes, then why not sell running shoes? Choosing the most optimal models from different manufacturers and selling to the same runners like him? He clearly understands what other athletes may need, as well as how to convey to them the functionality of this particular model.
In such cases, to determine the needs of potential customers, it is enough to ask yourself questions, because you yourself are part of the target audience. What are you missing? How to improve your life? What new can you bring to it? You can consider all aspects of life: work, study, relationships with family, personal life. What are your friends missing? Relatives? Colleagues?
2. Why are you creating your business?
At the stage of choosing an idea, you need to understand for yourself the purpose of creating your business. There are two main motives for starting a business: creating a successful enterprise with the aim of making a profit, and getting pleasure from its creation. Together, these motives are inherent in all entrepreneurs, however, the prevalence of one of them over the other will determine the actions of the business owner. Accordingly, in each case the business will be built differently.
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The development of humankind is happening thanks to innovative ideas that revolutionize the idea of \ u200b \ u200bthe possibilities of society. Each generation has outstanding scientists, politicians, engineers, musicians, businessmen who are reshaping the familiar world. Let's take a look at what ideas are considered innovative and how they affect our lives.
Innovation as a term
In Latin, novator is someone who changes the familiar, rebuilds, and invents. An innovative idea - a practical idea, a completed project that transformed the field of activity, gave direction to the development of the industry.
For example, when Thomas Edison invented the light bulb, ordinary people began to massively use his invention and other electrical innovations.
The term “innovation” entered the Russian language in the 20th century. It was used in the context of the labor movement for shock labor. For the Soviet leaders, the zeal of workers and their proposal of innovative ideas were of great value. The country's economy required the rapid implementation of projects to improve the industrial sector. On the wave of general enthusiasm, the Stakhanov movement arose, which became the quintessence of the idea of the effectiveness of the proletariat.
In English, two expressions are used to describe innovations: "novelideas" and "innovation". The first phrase literally translates as "innovative ideas" and refers to all innovations. Innovation has a narrower meaning: it refers to commercially successful technologies and inventions.
Innovative ideas: examples
To illustrate the meanings and uses of the concept, consider innovative ideas in three main areas: science, art and politics.
Great scientists and their inventions:
- German engineers came up with the main mechanism for the car: Gottlieb Daimler - a gasoline internal combustion engine, and Rudolph Diesel - piston or diesel;
- The French brothers Lumière created “ cinematograph "- a prototype of a video camera;
- Englishman Alexander Parks received the material and started the industrial production of plastic.
Artists whose ideas became the basis of new movements:
- Theater director K. Stanislavsky formulated the principles and developed a methodology for teaching the craft of acting, which is still used today;
- The dancer and wife of Sergei Yesenin Isadora Duncan was the first to risk moving on stage not according to the rules, but improvising. Free dance was born;
- Heavy music fans respect Alice Cooper for making rock.
A business plan is a document that highlights all the characteristics of a future organization, analyzes possible problems and risks, predicts them and methods to avoid them.
Simply put, a business plan for an individual entrepreneur and an investor is the answer to the question "Do I need to finance a project or send it to the trash bin?"
Important! The business plan is drawn up on paper, taking into account some procedures and rules. Such presentation of the project to some extent materializes your idea, shows your desire and willingness to work. Also, the design on paper makes it easier for the investor to perceive the idea.
Self-made business plan
It is not so difficult to draw up a business plan yourself, you just need to think carefully about the idea. Before you grab a calculator and calculate your income, you need to take a few steps.
- Identify the "pros" and "cons" of the idea. If the number of "cons" goes off scale - do not rush to give up. Some aspects can be turned in the opposite direction, think about ways to solve such "disadvantages".
- Competitiveness and market stability are important characteristics.
- The sales market needs to be thought out to the smallest detail.
- The payback of the product (service) and the time to receive the first profit will allow you to determine (approximately) the required amount for investment.
If, after such a superficial analysis, you do not feel like giving up your brainchild, then it's time to take a blank sheet and start creating a business plan.
Important to know! There is no single structure and step-by-step instructions on how to calculate a business plan. Therefore, the presence and order of items included in the plan is determined independently. However, experts have established the most optimal variant of the plan structure. If there is no experience in drawing up such documents, you need to use these recommendations in order to correctly compose the work.
The structure and procedure for drawing up a business plan
The structure of a good business plan, according to economists, should include 12 points. Each of them is described below.