Exclusive Business - The best and most unusual business ideas from around the world
The best and most unusual business ideas from around the world
Own business is not only an opportunity to improve your financial well-being. Entrepreneurs have a great chance to improve the world and bring new perspectives to those around them. Many people believe that the modern world offers less and less opportunities to start, all niches are occupied, and spheres of influence are distributed. The era of making profits just by keeping to the minimum requirements in terms of customer satisfaction is truly over. The consumer really has the right to receive the best services and goods. But also each of us is looking forward to something new. Clients, like children, want to be surprised and pampered with new "toys". The world is developing and new needs are emerging. Their satisfaction, fresh and original ideas become the basis for successful business projects. We will introduce you to such ideas.
“Fresh and Successful Trading Ideas”
Shop that pays to enter
In the small Australian town of Kurparu, there is a shop that specializes in gluten-free products, called Celiac Supplies. Recently, the store has become famous, and its name began to flicker even in the headlines of foreign publications. The reason is an innovation invented by the hostess. Visitors pay for the right to enter the store. The entrance fee is low and is 5 Australian dollars. Pensioners, people with disabilities and children are exempt from payment. A visitor who buys a product in a store receives a discount equal to the amount paid for entry.
Shop owner Georgina explains the innovation quite intelligently: “People come in, look at products and prices, leave and buy the same products in another store. Why should I waste time and energy and work for free? " Georgina is trying to convey a simple concept - there are things in the world that are free of charge (sun, air, birdsong), but someone else's work should be appreciated with dignity.
The innovative approach to trading was met with controversy. Many criticize the entrepreneur, someone openly laughs at her. On the store page on Facebook, there is a serious debate about the appropriateness of such approaches.
But Georgina still achieved a certain result. Although there was no tangible increase in profits, the store has significantly fewer thefts and idle onlookers. But in terms of advertising, Georgina has achieved an outstanding result.
What's the point of this Australian store example? Look for non-standard approaches to customer acquisition. Advertisements with “best” or “lowest” prices are pretty boring and do not cause the expected influx of visitors. A promotional poster that reads “We are the Greatest Salespersons in Town. We are so insolent that we demand money for entry! " will have the effect of an exploding bomb and attract many new customers to your store. You will be visited only for the sake of watching and having fun. And they will definitely buy at least some trifle.
Lack of packaging significantly reduces the cost of any product. This technique does not always work, but in some situations it brings additional income. This principle is used in the work of Bulk Barn (Canada). The chain of retail establishments has installed special glass vending machines, in which customers can choose various products. More than four thousand items are sold without packaging: loose tea and coffee beans, cereals, flour, spices, nuts, dried fruits, sweets and many others. In addition to a pleasant price, the chain is developing a new trend to eliminate plastic packaging materials that pollute the planet. It is worth noting that the idea works and brings huge profits to the owners of the company.
Even the most successful and largest business always starts with small, awkward steps. But a creative or completely ordinary idea can make a person rich, turning his small business into a huge company.
successful business ideas from scratch
Probably in order to start your own business, you need to gain some experience. To do this, you can first find out the most successful business ideas and how their creators made their dreams come true.
Examples of the most successful business ideas
Roy Raymond wanted to surprise his wife by giving her an unusual pleasant gift. He decided to give her beautiful underwear.
But when the man got into the women's store, he was simply confused and did not know what to choose. Even experienced consultants could not help Roy in his selection.
Roy never bought anything from this store, so he had a stunning idea. He decided to create his own line of lingerie and in 1977 he opened his own store called "Victoria's Secrets".
In this unusual store, the owner has tried to combine a friendly atmosphere with a certain elegance that is present in European boutiques.
In such a store, even men felt comfortable.
Raymond also invented a new system for selling lingerie, namely through catalogs. This decision was revolutionary in the world of sales.