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New business areas in Europe

In recent years, the main trends for European business are eco-technologies and energy conservation, creative ideas in the sale of food, goods and services for health and an active lifestyle, entertainment and tourism, logistics and transportation. Innovative solutions in the beauty and fashion industry also occupy a significant market share.

Ecotechnology and energy saving

Unlike the domestic market, where eco-technologies often mean the use of natural products and materials, in Europe directly concern for nature is taken to the first place. The most popular ideas in this direction, which will be in demand in Russia, are:

  • Inspection of houses with a thermal imager. This service is in demand among those who wish to reduce their utility bills. It allows you to quickly identify in which area of ​​the house there is a heat leak and eliminate this problem. Such a business requires practically no investment and long training in the procedure.
  • Production of dowels and other building materials from renewable resources. The German company Fischer is engaged in the manufacture of such products. For production, it uses organic substances that are not inferior in strength to synthetic ones, but at the same time the production process of such materials does not harm the environment.
  • Production of self-contained luminaires powered by sunlight. The idea itself is not new, but the Italian company Solenica managed to implement it in a completely new way. Its lamp redirects the light coming from the window into the dark areas of the room, making it evenly lit. This luminaire also has the ability to turn itself to follow the movement of the sun.
  • Processing of fruits and vegetables that have lost their presentation. Small private European companies are actively buying unattractive fruits and vegetables at a reduced price from supermarkets or from farmers, using them in the future for the production of canned food, convenience foods, soups, purees and dried fruits.

Active tourism and sports

Medicine, which is becoming more expensive every day, provokes many Europeans to think about health even before problems arise, which makes the development of sports and outdoor activities very popular. In this direction, new business trends in Europe offer the following ideas:

Catering and food production

To stand out from the competition, food manufacturers and catering establishments need to constantly generate new ideas. European countries are no exception, where the following trends are observed:

Transport and transportation

Studying the experience of European startups, as well as the opinions of experts in the field of entrepreneurship, we can distinguish 10 promising business segments that are relevant for Europe and, to a large extent, for Russia.

Europe today is an extremely “colorful” market. However, it is believed that there is room for both traditional and innovative business segments. The business portal Moneymaker Factory has selected for you 10 new business ideas in Europe (5 are business concepts and 5 already working business models).

Business Concept: Hygge Style Leisure Store

Popular: Denmark, UK

The word "hygge" is of Danish origin. In the original, the word sounds like hygge and means "comfort" (understood as home). The Danes are a northern, sedate people who cannot do without comfort at home, and, besides this, they propagandize their own values ​​in terms of arranging life among other Europeans.

The main idea of ​​hygge is to make home furnishings simple and inexpensive, but at the same time helping to completely disconnect the owner from pressing problems - at work, in business, in relationships - with things. It is possible, of course, that there are already hygge things in the house, but it is important to find them in time, and also to use them correctly.

Video on what hygge is:

So, a typical house that has everything for hygge would have:

  • a soft, ultra-comfortable sofa for the owner to spend the whole evening after work (or even the whole weekend);
  • a set of large cups designed for slow and delightful drinking of tea and coffee during the evening;
  • a set of foamy bath fragrances - which the owner will take after tea;
  • a pleasant book - best of all classical literature.

And an indispensable condition - no electronics around. The idea of ​​hygge is in abstracting a person from the world of gadgets and television, e-mail and SMS, in communicating with oneself, close friends, or at least with a cat or dog - and, by all means, face to face.

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Everyone who wants to get rid of the status of an employee and increase income through entrepreneurial activities in the field of small business is asked a number of questions. Where to find sources of business ideas, what type of activity to choose, what is new in America and Europe, what difficulties can you face when implementing foreign innovations in Russia? Is it better to buy a franchise or start your own business? Within the framework of this article, we will give answers to them.

Features of the culture of doing business abroad and in Russia

In European countries, small business is a direct source of economic growth. The opening of a business in this segment is facilitated by preferential tax legislation, economic stability, and a high legal culture.

An aspiring American entrepreneur is also in unique conditions, receiving all-round government support, the main feature of which is a wide range of consultations and free information services.

The situation is somewhat different in Russia. Here the lack of public services will have to be compensated for by our own activity. Another problem of Russian small business is the lack of a legal framework.

For information: the share of small business in the GDP of the EU countries is 70%, the USA - 40%, Russia - 23.6%.

Profitable areas of business in Russia (small business segment)

Individual construction and renovation works.

Accounting, audit, private advocacy.

Medicine (ultrasound research, dentistry).

The Americans turned out to be not so "stupid" as the famous satirist called them, when it turned out that it was in the USA that the ideas of a profitable business were born, and a large number of people successfully use them. The "old woman" Europe is not lagging behind the country of the New World, where golden minds of business implement their best ideas for making money.

By the way, practically everything that businessmen of Runet have today is all the work of Western minds, therefore both online and offline the palm in generating profitable types of business and the best ideas for their implementation is still held Foreigners.

Who knows, maybe in Russia the "Kulibins" and "Cherepanovs" of business will turn the tide of history, and entrepreneurs from America and Europe will enthusiastically follow the novelties of "making money in Russian", but for now let's talk about what the "bourgeois" have thought of, which already works successfully in many countries and does not require large investments.

New business in America, which is not in Russia

Surely many people thought about starting their own business, but when faced with a question about the start-up capital and what exactly to do to make it profitable, they immediately rejected this idea. There is a quite reasonable justification for this - a lot of competition in a certain type of activity and the fear of losing the invested funds.

Abroad - both in Europe and America - for many residents, small business is not only the main source of daily income, but also their way of life. The only way out of lack of money is to come up with new ideas and look for creative ways to implement them, this is especially true in settlements located far from the capital's life.

May be the craziest at first glance, but this is the secret of the success of many Americans and Europeans, who managed to amass good capital, doing something that no one else has thought of.

Of course, in a small business sooner or later there will still be competitors who "shamelessly" borrow the brainchild of the developer, and the business will cease to bring sufficient profit. Consider the popular new products that have just come from abroad and have already begun to give good results in Russia.

A restaurant that won't let you get fat. It is known that in America, and in many European countries, fast foods and fast food restaurants make up a huge part of the country's economy and, of course, competition among the owners of establishments. For people who follow their figure or simply want to lose weight, it is extremely important to know how many calories a particular dish contains. The idea of ​​making a profit is that the calorie content of each dish is indicated in the menu of portable cafes and restaurants. This American novelty has become popular in Russia as well, because it is no longer a secret for anyone that many people are seriously keen on a healthy lifestyle and going to gyms, and there is not enough time for cooking. Abroad, you can get an incentive prize in the form of a glass of beer or "cola" for eating the most fatty and high-calorie dish.

Caramel is an inexhaustible source of income. There are not so many things that a person will be happy with all his life, and one of them is caramel. Sweets will always be in vogue, and making gourmet caramel requires delicious fruit syrup, purified water and granulated sugar. Of course, each master has his own secret of cooking, but nevertheless this type of activity will never lose its popularity. An innovation in this direction is that the buyer sees the whole process of making the kind of sweets he likes, on the cut of which the master can make a "cartoon", the buyer's initials or a beautiful picture. This idea allows you to open your own, which will generate income for many years.

People who want to find new business ideas that do not require large financial investments to create their own profitable enterprise in 2021 do not need to come up with something innovative.

It is enough to study the existing directions in entrepreneurship, choose a business to your liking and you can proceed to organizational issues.

Business ideas from Europe and America

Veteran businessmen argue that current business ideas are on the surface. Many well-known entrepreneurs became the owners of a profitable and promising business (including), solving problems of a private nature.

For example, YouTube was invented by two friends who were trying to share video files. As a result, video hosting brought its creators more than $ 1.5 billion.

It should be noted that many new business ideas that have taken root in Russia came from America or Europe. This is due to the fact that in European countries and America, entrepreneurial activity has existed for a rather long period and is full of various innovative projects, many of which can be used to meet the needs of Russians.

The age of information technology has overshadowed the classic areas of home business and entrepreneurship, which include the opening of retail outlets, car services, sewing workshops.

We cannot say that such projects will not be profitable. But in modern conditions in 2021, services and devices that save a person's time and money are much more in demand.

And in this case it is worth adopting the experience of America and Europe, which rely on IT technologies and waste recycling.

A business built on human laziness

The modern consumer does not want to waste time and effort on tedious trips to shops, offices, salons in search of necessary goods or services.

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