Creative ideas for your business
Friends, I am delighted to see the audience of my creative business blog grow. My recent provocations succeeded and brought interesting people here. Thanks for your comments and feedback! I am sincerely glad that colleagues began to visit me with whom you can exchange experience.
But since you've come here, let's figure out what exactly is the secret of the creative business? What separates an agency that makes contracts worth millions from an average studio that can barely make ends meet? It seems that the same people work everywhere - managers, designers, copywriters, programmers.
To answer this question, I propose to first define the differences between a creative business and a classic business. Many creative people do their business in the same way as a regular business, and therefore do not gain any competitive advantage. If a creative business was no different from a regular business, then why would I create this blog?
The secret of big money in classic business is very simple. You just have to do more and sell what you do to more people. As businessmen like to say, if you want to be rich, work for the poor. This principle can be applied in the creative business, but then we will get a free-lance site. u where customers come to find contractors at the lowest price. Here, creative people compete with each other and as a result receive, to put it mildly, orders that are not the most profitable. You can earn with this approach only by quantity. I believe that any intelligent creative person should avoid this.
The secret to big bucks in the creative business is that there is no ceiling on the price of creative work. We can develop and implement an idea that will bring millions in one night. And for this we do not need to build factories or trade networks, extract oil or make investments. We can sell a standard product only at the market price and make money only on the volume of sales. But we can sell our idea or our creative work at any price, which is limited only by our own ambitions. Of course, one idea is not enough for this. Success depends entirely on her advancement.
Many people think that the price of work is determined by the quality of what we do. This is true, but only partially. Good work is a necessary but not sufficient condition for a high price. Yes, we need to do the best we can. But customers may not know about it. No one will know how great we do our job while we are in the unknown. For some reason, this obvious idea often escapes the attention of creative people. When we see how a work has already been promoted and sold dearly, we subconsciously assign value and quality to it. But we often fail to see that this value is created through promotion.
So, the main secret of big money in the creative business is the application of your creative efforts to your own promotion. It is in this accent that a successful agency differs from a small but proud studio. In a small studio, all creative efforts are focused on the current tasks set by the client. There is no time left for yourself.
In a large agency, the main efforts of leaders are aimed at their own promotion, building new connections and building a strong team. This shift in focus allows the agency not only to make more money, but also to achieve better results. After all, an agency can set its own rules, choose the best customers and afford great specialists.
Okay, you say. How to promote yourself or your studio?
I will answer. You need to promote what you really have. And you have only three things: your work, your clients and you personally (with your team).
- Promote your work. It is most important. Today the Internet provides tremendous opportunities to promote your work. If your work is only on your site, then this is not enough. The more popular your work, the more popular your studio and yourself.
- Promote your customers. Your clients are valuable not only for their big names, but also for the fact that they came to you with real tasks, and you have successfully solved these tasks. Tell others about it. People love to listen to stories. And customers love to watch case studies, that is, stories about how you solved a similar problem for another client.
- Promote yourself personally. To promote yourself personally, you need to become a revolutionary, a fighter for an idea against existing stereotypes and perceptions. Take an example from Lebedev's themes. Just remember to make sure that your revolutionary ideas resonate with not only your fellow combatants, but your customers. Otherwise, your fight can turn into a fight with windmills. Let me give you an example. One of our services is 3D visualization of residential complexes. And in this niche it is customary to fight for high detail images. An interesting point is that customers need these images for something completely different. Therefore, I personally struggle with such ideas about visualization. In our visualizations, we strive not for detail, but for emotion. Vivid emotion sells better than the most detailed model. Do you want to see our work already? Please see))