Creative advertising: non-standard solutions for your business
From this material you will learn:
- What is the difference between organic and creative advertising
- The goals of creative advertising
- Advantages and disadvantages of creative advertising
- Do you need creative advertising at all
- Who needs creative advertising
- Types of creative advertising
- How to create a creative advertising image
- 10 best exercises for development of creativity
- Why creative advertising doesn't work
- 5 rules of effective creative advertising
- Loud ad failures
Creative advertising is one of the most effective tools for business promotion. But to find a response from the consumer, the message must be original and extraordinary. Only in this case, the creative will attract attention, arouse interest and involve a potential buyer in the interaction process.
It doesn't take much effort to create such a masterpiece, although the process of developing a memorable ad itself is not devoid of nuances that should be considered in more detail.
What is the difference between regular and creative ads
Everyone has come across standard advertising. This is the most persistent and at the same time simple type of her. Standard promotion is designed to be understood by every person, so his message is unambiguous, effective, without multifaceted images and hidden meanings. The challenge is to influence the audience the first time.
Standard advertising is a great way to get the word out about a company here and now, without going deep into building marketing strategies and developing a complex concept. Its advantages are the speed of production, the ability to meet even a modest budget and, most importantly, the speed of notification of potential consumers.
When a manufacturer has a specific message for customers, it doesn't need any special fancy. For example, a fifty percent discount is announced. Such a generous offer will definitely attract attention because it is profitable, and not because of the fact that the ad appeared on TV. The biggest discount and its value to the customer focus on advertising, not vice versa.
Creative advertising is usually opposed to standard methods of promotion. This is an unconventional way to draw people's attention to a product or service. Creativity can be provocative and provocative, as its goal is to catch the attention of buyers by any means. They can be unusual, not always clear, but definitely catchy, arousing interest. If, for example, a product campaign contains some kind of understatement, a riddle, then people tend to solve it and therefore remember it. In any case, creative ads usually stand out from the stream of more or less similar marketing messages.
The distinguishing features of creative advertising are its memorability and stable interest in it. Unusual decisions are remembered better, because the human brain imprints in memory the information that is associated with difficult mental activity. Since non-standard promotion involves clever presentation of information, intelligent work will be required. Accordingly, everything worked out remains in the memory of consumers.
Today we propose to discuss the following topic: "Ideas for business promotion". We have collected and prepared a complete description of the business model and invite yours to express your opinion in the comments.
creative ways to promote your business
Hello everyone! Today I will tell you about 12 creative ways to promote your business or creative ways to promote your business.
The best way to stand out from the competition is to be unique! Make people smile and laugh! Trust me, they will remember you!
Take TV commercials for example. We completely ignore her, go out for a snack, take toilet breaks, or switch to the adult channel! The same thing happens with online advertising. People start to ignore the ads. So, to help you, I've put together a list of unique and unconventional ways to promote your business.
So, here's a list of 12 creative ways to promote your business:
1. Stick your company logo on a T-shirt and put it on your kids, then send them to school and all their school activities. Even if your kids can't read, teachers and parents can!
* This works. A friend of mine during football saw a boy sitting in a T-shirt with the website address written on the back. He grabbed the phone and immediately checked it.
These can be T-shirts, jackets, wallets and other accessories.
You can even have your necklace engraved with the words "work for yourself, not for yourself." When people ask what this means, you will hand them your business card ...
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Every post with a nice round number, we recall some of our best posts. A year and a half ago it was the thousandth post, and now, in order not to break the tradition, I offer a large number of links to our marketing publications.
The main task of a small business is to sell goods and services. The target audience needs to be offered something that they cannot refuse or find elsewhere. And this requires an effective marketing plan that clearly defines the strategy for finding the ideal client and sets you apart from the competition. Here are 100 Marketing Ideas to Promote Your Small Business.
Marketing Materials 7. Update your business cards. 8. Make your business cards memorable. 9. Create or update your marketing brochure. 10. Create a digital version of the brochure for your website. 11. Update the site design. 12. Create creative advertising products and start distributing them.
Direct Marketing 19. Start direct mailings. 20. Use several different approaches and evaluate their effectiveness. 21. Formulate a clear and enticing call to action. 22. Use eye-catching envelopes, postcards and letterforms. 23. Send customers free samples and other "lures".
Advertising24. Advertise on the radio. 25. Place your ads in directories. 26. Advertise on message boards. 27. Place an advertisement on your car. 28. Advertise in your local newspaper. 29. Place your ad on local TV. 30. Advertise on Facebook. 31. Advertise on LinkedIn. 32. Advertise on thematic websites. 33. Make a pillar to promote your company.
Social Media Marketing 34. Start using social media for your business. 35. Create a Facebook page. 36. Register a username for the Facebook page. 37. Create a Twitter account. 38. Comment or post on Twitter. 39. Sign up to Foursquare. 40. Add your business to Google Places. 41. Start and update your blog regularly. 42. Add your content to social bookmarking services. 43. Create a coupon site.
The high level of competition among brands on the Internet generates a constant rise in the cost of advertising. At the same time, even small companies that do not have an impressive budget for promotion are able to attract the attention of the audience. You can interest users using non-traditional methods that do not require significant costs. Let's describe a few of these free marketing tools.
Lifelogging - what is it?
Social networks for many people around the world are an integral part of being: here they communicate, relax, get information, and marketers see them as a convenient sales channel. Modern users love to perpetuate significant life events in social networks - they write posts, publish photos and videos, wait for the audience's reaction to their content. An experienced strategist will be able to use this fact with maximum efficiency for business development.
There are hundreds of gadgets and applications for smartphones that perform a wide variety of functions. Some determine the number of calories consumed during the day, while others calculate how many kilometers they managed to overcome during a morning run. They can be used in marketing! Lifelogging makes it possible to preserve memories of pleasant moments and share them with loved ones and friends.
The developer Gordon Bell is at the origin of lifelogging. It was he who was the first to "digitize" all the memorable events of his life. Its archive contains:
- documentation ,
- information about phone calls and movements.
Moreover, the data has been collected for almost twenty years.
Over time, all smartphone owners are drawn into this pleasant experience. Many people use lifelogging for self-affirmation. As soon as a fashionable place opens, they are in a hurry to visit it one of the first, and then share pictures with friends. How should brands behave in this regard? You can create your own lifelogger - a company representative who will share details and company news on the Internet, talk about work processes behind the scenes, and about products.
How marketing takes advantage of lifelogging
Advertising and PR agencies have long been cooperating with lifeloggers who have already gained a loyal audience. These are opinion leaders - representatives of celebrities or ordinary people who have gained popularity on social networks. Competent use of the skills of lifeloggers makes it possible to successfully solve numerous problems facing a business. For example, increase the loyalty of the target audience in relation to the brand.
hi-tech manicure technology - the power of attraction!
Manicure technology, if you are fluent in it, will allow you not only to look beautiful, but to create your own business on this using an original idea. Today we will not talk about something super-creative (if you feel like it, then read the article "Successful business - a new business idea from Oscar"). Today we will talk about everyday life.
Many women find manicure a pleasant problem. After all, you have to spend a huge amount of time creating these beautiful patterns on your nails. And what to do, beauty requires sacrifice.
But as it turned out, casualties can be avoided. With Hi-Tech manicure, you can create truly beautiful images while saving time. How is this possible? It's very simple, the special varnish contains metal powder, with which you can create a voluminous manicure with a wavy effect in just a couple of seconds.
Business Idea - Hi-Tech Manicure Technology
Let's talk in more detail about Hi-Tech manicure technology.
The metal powder mixed with the coating passes through the magnetic field under the influence of the ferrite plate. Small particles turn towards the applied field, which is called magnetic orientation. Thus, the varnish hardens, forming an original unique pattern, which is very difficult to achieve in any other way. Of course, you won't be able to make your own drawing (well, you can use it like a regular varnish, but why?), But you will achieve an incredibly high-quality 3D image in just 30 seconds.
Now let's talk about the business compound, because we want not only to achieve beauty, but also to make money.
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Flower trade - what associations do you have? Most likely it is a passable street, crowds of people, flowers on display. It's summer. And if winter, or autumn with slush?