The structure of the business plan of the educational institution
The sphere of education in our time is constantly changing its system and, thereby, is developing. The modernization of this system is certainly reflected in the quality of the knowledge received by students. Currently, private educational institutions have their own place in the education sector. Such institutions successfully graduate qualified specialists or perfectly prepare them for the subsequent acquisition of higher education.
In addition to special institutions for training, there are also educational courses. On them you can learn a certain craft or get the necessary knowledge, for example, teaching a foreign language or courses for photographers.
The amount of knowledge that can be provided for training is unlimited. In addition, training can be carried out via the Internet, which in some way will be an excellent alternative to an expensive move.
Looking at how the path of education is developing, we can conclude that a business in this area will be profitable and interesting in terms of constant communication with people. To effectively start your business idea in the field of education, as in any other field, it is necessary to draw up a business plan for an educational institution.
First, it is necessary to determine the direction of the future institution, because it will be difficult to create a large institution of higher education at once. It would be better to start with training courses in a certain direction. In any case, you need to have the status of a legal entity and the corresponding license.
To start your project in the field of education you need:
- Determine the composition of the trainers. In order to successfully obtain a license, you must provide a package of documents. Such a package must include a list of teaching staff and information about education. Nowadays, it is difficult to find a talented and at the same time experienced specialist, but there is nowhere to go, because without good teachers the institution is doomed to failure.
- Develop a curriculum. For effective training of clients of the institution, it will be necessary to draw up a detailed curriculum, that is, a training program. Subsequently, it will need to be provided to students for familiarization and improvement.
- Investigate competitors. For the successful operation of the enterprise, you need to take care of the terrain of the future institution, it is worth examining the area for the presence of competitors.
Equipment and personnel costs:
- rent of a suitable room - 40,000 rubles per month;
- furniture for rooms - about 300 thousand;
- magnetic board (required number) - 5 thousand per piece;
- technical devices (projectors, printers, computers) - from 250 thousand;
- teachers' salaries in the first months of work - from 20 thousand rubles per person;
- an accountant's salary - from 15 thousand
In order for as many people as possible to know about the establishment, you will need to take care of advertising. This can be done on trams and stops.
When organizing an educational institution, it is extremely important to calculate the payback of the project. In order to calculate the payback of your business idea, you can follow this link:
If you really manage to collect a lot of clients for the establishment, then in the first year it will pay off and bring a good profit.
Every good business begins with building an action plan, therefore, drawing up a business plan for an educational institution means making a forecast for the future, calculating the initial investment and return on investment, weighing the pros and cons. The potential of this kind of services is almost limitless, you can teach people anything that will help them in the future and will generate income. You can choose the direction of the institution, whatever you like, but in the current reality, marketing and business directions, finance and psychology are in great demand. Opening private courses, schools or universities means opening a profitable business with a perspective for the future.
Paid educational services
The choice of the number and type of paid services provided depends on the direction of your business.
There are such types of educational services:
- Education of preschoolers, their preparation for school.
- Primary, secondary and higher professional education.
- Specific training for university graduates.
- Getting additional education for adults.
- Providing tutoring services to students from other institutions.
- Courses for applicants, refresher courses.
- Foreign language courses.
- Courses for children in non-school subjects. For example, choreography, design, music.
- Inclusive education for children and adults.
All of the above are not all services that a private educational institution can provide. It is possible to organize services for the protection of children, their health improvement, arrange cultural events and develop their leisure time.
How to start opening a higher education institution?
At the very beginning, you should decide on the profile of your educational institution. After that, you should start creating a business plan. It should contain the following points:
- Educational charter.
- Curriculum outline.
- Methodological developments.
- Job descriptions for personnel.
- Registration of a license for activities in the Ministry of Education.
It will not be easy to create your own university from scratch, it is better to stay on any popular courses: foreign languages, design, programming, training of masters of make-up and hairdressing.
Of course, you can start a business with the opening of a university, but it should be borne in mind that its popularity will depend on accreditation and on how highly the diploma is quoted.
Reforming the education system and modern socio-economic conditions in our country have led to the fact that the opening of educational institutions has become a very profitable business due to quick payback and high profitability, which in turn attracts a huge number of entrepreneurs.
This is not surprising, since the demand for education is currently very high, be it a higher education institution, educational courses, individual educational services or a children's development center. Those who wish to receive this or that education and the corresponding document will always be found. Thus, opening your own educational institution is a fairly profitable business.
But to prevent your business from incurring losses, it is necessary to draw up a business plan for an educational institution that can reflect all the risks of the enterprise.
Initially, I would like to note that the calculations presented here are focused on a provincial industrial city with a population of approximately 350,000 and an average per capita income of 23,000 rubles per month. This business plan reflects the main organizational and substantive conditions for opening a non-state educational institution that provides services for teaching foreign languages (English, French, German).
In order to write a good business plan, remember that its structure should include the following sections:
- Description of educational institution services.
- Innovative potential of the enterprise (firm).
- Clientele and the market of educational services.
- Resources required to start an activity.
- Organizational planning.
- Financial plan.
- Risk analysis.
An example of writing a business plan for an educational institution
The idea of opening a non-state educational institution on the basis of such an organizational and legal form of doing business as an individual entrepreneur (IE) is based on the provision of general educational services to the population in the field of teaching foreign languages and combines the classic foundations of tutoring and basic principles management of highly organized educational institutions.
The list of services, in addition to traditional training in the basics of foreign languages, includes additional services of an informational and organizational nature.
Within the framework of this educational institution, it is planned to implement an innovative approach to the organization of tutoring, as a result of which our company receives a qualitative difference in comparison with similar educational institutions. The implementation of student-centered learning and an individual approach leads to more effective teaching, in contrast to teaching foreign languages in public educational institutions.
The sphere of education that exists in our country today is undergoing constant reforms, modernization and improvement. Moreover, such changes can be observed every year. This state of affairs has become a fertile ground for the development of private educational institutions of various types. These non-governmental institutions have already firmly occupied their own niche in the educational services market and successfully graduate not only applicants who easily enter any universities, but also specialists of various professions.
As a rule, the level of training in such organizations is not inferior to that given by the state sphere. And there is nothing strange about that. After all, private educational institutions are guided by the same rules and regulations.
After passing the certification procedure, they have the right to issue to their graduates documents on the completion of training according to state standards. In addition, with accreditation, private institutions are entitled to receive financial assistance from municipalities and the state on a general basis.
In addition, courses of various kinds are very popular among citizens. This is especially true for such areas as management, and other types of management and economic activities. Computer courses are popular, as well as those that allow you to improve your qualifications in the field of pedagogy, information technology, etc. There are also quite unusual directions. So, courses that prepare expectant mothers for childbirth are invariably popular. Some of them even teach how to drive a stroller. There are also full-fledged schools for future parents.
Market of educational services
Currently, there are the following types of educational institutions in Russia:
- preschool; - primary general, as well as basic and secondary general education; - primary, secondary and higher professional profile, as well as postgraduate specialized education; - institutions engaged in additional education for adults; - correctional (special) designed to work with pupils with disabilities; - for orphans, as well as those left without parental or legal guardianship; - specializing in additional education for children; - other institutions in which the educational process is carried out.
According to experts, the educational services market is divided into three segments. The first one is “white”. In this segment there are paid branches of state universities, non-state paid universities and schools, as well as a variety of courses.
The second, so-called gray segment, includes services that are provided by state and non-state educational institutions, as well as by private individuals who carry out their activities without properly completing all documents. This leads to the fact that statistical data and tax reporting of such institutions are distorted, and “voluntary contributions” are received in kind or in cash and are not reflected in financial documents.
The third, "black" segment, includes educational institutions that operate without obtaining the necessary licenses, as well as those that extend their activities far beyond the border of such a permit. They are characterized by a system of extortions and bribes for admission or passing exams.
Non-state educational institutions
Today, the national legislation does not contain a specific definition of LEU. A non-governmental educational institution is understood as an organization created by private individuals or various kinds of non-profit or commercial structures.
Education is an area where people do not regret investing, since the prospects that open can more than recoup the costs incurred. Taking this into account, entrepreneurial activity in the field of education brings high incomes to its owners. The business plan of an educational institution contains useful recommendations for registering and organizing a project, as well as financial analytics.
Description of business idea, relevance, project goals
The development of various private educational institutions today is facilitated by numerous reforms in this area. Non-state educational institutions today train specialists who are not inferior to graduates of public schools, colleges and universities.
In case of accreditation, a private educational institution gets the opportunity to receive state financial support.
List of services provided by the educational institution
The specific services of an educational institution are differentiated depending on the type of institution and the form of training. Today Russian private organizations provide the following types of educational services:
- preschool education and preschool training;
- primary, secondary and higher vocational education;
- postgraduate specialized education;
- additional education for the adult category of students;
- education of orphans and children left without the care of parents and legal representatives;
- special education for children with disabilities;
- additional education and training for children;
- other services.
The list clearly reflects the large number of educational services provided by private organizations today. Some institutions specialize in specific types of education, others combine several types of educational services at the same time.
Market and Competition Analysis
The education market today is quite wide and provides its clients with a variety of forms and types of private educational institutions and training programs. In the competitive struggle, the owners of organizations strive to provide their clients with a wide range of services, accreditation of a diploma or document confirming the completion of training, employment after graduation and various additional options. The attractiveness of the institution in the eyes of clients and its relevance directly depend on the quality of the educational services provided, the professionalism of the employees, the choice of the path of subsequent employment and the pricing policy of the college or school.