Structure of business plan characteristics of sections

Nowadays, many people are beginning to be imbued with thoughts about how to do their own business and not depend on work "for an uncle." But in practice, it is not so easy to implement this decision. To begin with, in order to receive funds for the initial development of your business, you need to provide a detailed and clear plan that describes in detail the directions of your activity to potential investors.

Title page

Very strange, but many people completely forget about this detail, considering it a "trifle" and "a waste of time." Of course it is not. A competently and beautifully designed title page is useful at least in that it shows your responsible attitude to business, and this is already an important circumstance. So what do you need to indicate in the "title"?

Firstly, you should provide information about your company, or just the name of the individual entrepreneur. All the necessary contact information is also registered there: physical address, phone number, e-mail address. Many people forget that the title page must include a summary of what you intend to do, as well as the total estimated cost. Important! Be sure to prescribe a footnote, which should contain something like: "The data that contain sections of the business plan should not be disclosed and / or transferred to third parties."

Resume

There is one subtlety to keep in mind when writing this section. Despite the fact that the sequence of the sections of the business plan assumes that this item is in the forefront, it is the last thing to do when the entire document is ready. In general, the whole purpose of this data is that it should interest prospective investors or lenders. Its volume should not exceed four pages, but also be at least two. A note should be made here: when you describe the features and prospects of your project, you need to do without vague and convoluted phrases.

In general, it is necessary to outline the case in such a way that no one has a shadow of doubt about its full prospects. In general, the characteristics of the sections of a business plan are a rather vague concept, since everyone has their own business, but nevertheless, some aspects always remain unchanged.

So, it is very important to make a long-term forecast (for at least a couple of years) on the estimated sales volumes, as well as how much money you will need to set up production. Of course, it is necessary to especially emphasize the rate of return that you are counting on. In this case, one should not embellish the situation. At the end, in a separate paragraph, write down after what period of time you will return the money invested in you to investors and with what profit for them. What other sections of the business plan are needed?

Industry Analysis

  • What has happened in this field of activity in five to seven years.
  • The probability of its stagnation or, on the contrary, development.
  • It is important to find out how many new companies that appeared in the market you are discussing remained afloat, and how many had to leave. Explain the reasons for the poor outcomes.
  • It is necessary to describe all types of new goods and services that have appeared in this field of activity, indicating their prospects.
  • Investors will be very curious to know what competing organizations exist in the market, what is your advantage over them.
  • How are you going to take a leading position, by what methods will you achieve the highest results.
  • What are the sales rates of competing firms?
  • Describe their strengths and weaknesses, build a method of "pushing" your products to the market, based on the data obtained earlier.
  • Indicate which segments of the population will be your potential customers, what is their purchasing power.
  • How will your customers differ from the customers served by your competitors?

Practice shows that investors tend to ask exactly these questions. If you find the answers to them and formulate your report correctly, lenders will surely turn their attention to you.

Essence of the proposed project

  • The name of the product or service.
  • Describe trademarks, patents used (if any), other features.
  • Re-enter your company location.
  • Where is the premises used as a production workshop or place for the provision of services located?
  • Indicate if you own (if you have not yet answered the previous question) such a workshop or do you will have to rent it.
  • If you have a room, do you need repairs there. What is the state of the facility you are going to rent?
  • What qualifications and skills will you need?
  • A complete list of required equipment.
  • Is it possible to rent these means of production, or will you have to purchase all of them?
  • What experience do you have in business? This information, by the way, should contain sections of the business plan (project of entrepreneurial activity).
  • Do you have any senior management experience. If so, what is the length of service.
  • Please provide your short summary.
  • Why did you decide to start your own business?
  • Why are you confident in the success of your business?
  • What stage is the project currently at.

The main sections of the business plan and their characteristics

Nowadays, many people are beginning to think about how to do their own business and not depend on work "for an uncle." But in practice, it is not so easy to implement this decision. To begin with, in order to receive funds for the initial development of your business, you need to provide a detailed and clear plan that describes in detail the directions of your activity to potential investors.

Title page

Very strange, but many people completely forget about this detail, considering it a "trifle" and "a waste of time." Of course it is not. A competently and beautifully designed title page is useful at least in that it shows your responsible attitude to business, and this is already an important circumstance. So what do you need to indicate in the "title"?

Firstly, you should provide information about your company, or just the name of the individual entrepreneur. All the necessary contact information is also registered there: physical address, phone number, e-mail address. Many people forget that the title page must include a summary of what you intend to do, as well as the total estimated cost. Important! Be sure to prescribe a footnote, which should contain something like: "The data that contain sections of the business plan should not be disclosed and / or transferred to third parties."

Resume

There is one subtlety to keep in mind when writing this section. Despite the fact that the sequence of the sections of the business plan assumes that this item is in the forefront, it is the last thing to do when the entire document is ready. In general, the whole purpose of this data is that it should interest prospective investors or lenders. Its volume should not exceed four pages, but also be at least two. A note should be made here: when you describe the features and prospects of your project, you need to do without vague and convoluted phrases.

In general, it is necessary to outline the case in such a way that no one has a shadow of doubt about its full prospects. In general, the characteristics of the sections of a business plan are a rather vague concept, since everyone has their own business, but nevertheless, some aspects always remain unchanged.

So, it is very important to make a long-term forecast (for at least a couple of years) on the estimated sales volumes, as well as how much money you will need to set up production. Of course, it is necessary to especially emphasize the rate of return that you are counting on. In this case, one should not embellish the situation. At the end, in a separate paragraph, write down after what period of time you will return the money invested in you to investors and with what profit for them. What other sections of the business plan are needed?

Industry Analysis

This stage is extremely important, as here you describe how things are in your chosen industry, what is the annual gross income and its prospects for the next few years. As in other cases, the structure and content of the sections of the business plan when writing a resume should reflect the most important information:

  • What has happened in this field of activity in five to seven years.
  • The probability of its stagnation or, on the contrary, development.
  • It is important to find out how many new companies that appeared in the market you are discussing remained afloat, and how many had to leave. Explain the reasons for the poor outcomes.
  • It is necessary to describe all types of new goods and services that have appeared in this field of activity, indicating their prospects.
  • Investors will be very curious to know what competing organizations exist in the market, what is your advantage over them.
  • How are you going to take a leading position, by what methods will you achieve the highest results.
  • What are the sales rates of competing firms?
  • Describe their strengths and weaknesses, build a method of "pushing" your products to the market, based on the data obtained earlier.
  • Indicate which segments of the population will be your potential customers, what is their purchasing power.
  • How will your customers differ from the customers served by your competitors?

Practice shows that investors tend to ask exactly these questions. If you find the answers to them and formulate your report correctly, lenders will surely turn their attention to you.

Nowadays, many people are starting to think about how to do their own business and not depend on working for an uncle. But in practice, it is not so easy to implement this decision. To begin with, in order to receive funds for the initial development of your business, you need to provide a detailed and clear plan that describes in detail the directions of your activity to potential investors.

What should be the correct structure of a business plan: the content of the main sections

A well-formed business plan can be considered the objective basis of any modern business. It acts as an action program that is focused on organizing the stable operation of the firm. This document contains a full description of the future company, its tasks and goals of operation, directions of activities, and most importantly - the expected results.

In this light, it is extremely important for the business plan writer to follow its structure and effectively work out the content of individual sections.

The main functions of the business plan and its structure

The business plan is formed in order to present in an orderly form the creation and functioning of the company over a certain period. It allows you to imagine in advance the volume of future business and assess its economic feasibility even before starting to invest.

There are three main functions that a business plan is designed to fulfill:

  • Formation of the base for strategic planning. This document is the beginning of the path to the formation of long-term strategic plans;
  • Streamlining the process of creating and building effective work of the company. The project specifies goals, tasks, necessary resources, sequence of activities, final results, which allows not only to carry out the process of building a business in stages, but to monitor the results in a timely manner;
  • Method of attracting funding sources. A business plan is important not only for the entrepreneur himself: banks, the state, private investors are ready to provide the new company with additional financial resources only on condition.

Business projects are created in different sectors of the economy, while they can pursue commercial and social goals. However, the most optimal business plan structure looks like this:

  • Project summary or business concept;
  • Characteristics of the future business and its sector of operation;
  • Description of goods, works or services that are collected offer a company;
  • Marketing plan;
  • Organizational plan;
  • Financial plan.

Some documents also highlight the sections "Production plan" and "Personnel", but in general they are included as subsections in the organizational plan.

We use cookies
We use cookies to ensure that we give you the best experience on our website. By using the website you agree to our use of cookies.
Allow cookies