Section of the business plan characteristics of services and products

In the section of the business plan "Characteristics of services and products" a description of the products (services) of the enterprise is presented from the perspective of the consumer, and their comprehensive assessment is carried out. For this purpose, the following information is provided:

- the needs satisfied by the product - the main purpose of the product is to meet the needs of the firm's client. In this regard, the task of the business plan is to correctly determine the basic value of the product, focusing on the needs that it satisfies, and not only on its technical and operational characteristics.

The business plan reflects: scope - primary and secondary (indirect benefits); list of functional features; factors of product attractiveness; advantages; factors that ensure uniqueness; disadvantages and methods of overcoming them.

Here it is necessary to note the strengths and weaknesses of the product, to give a complete picture of the beneficial effect that can be obtained from the product, i.e. for what the goods are bought. The consumer, on the other hand, perceives the product as a set of certain properties, distinctive features, which make it possible to obtain a useful effect. These properties and features are determined by the specifics of the product.

- quality indicators - directly related to the properties of the product are indicators of its quality: durability, reliability, simplicity and safety of operation and repair, other advantages. Some quality indicators can be quantified, the relevant data is provided in the business plan. The set of properties, kick and quality level, should be measured in terms consistent with the consumer's perception. Quality indicators can also be presented in a table. The presence of industrial product certificates is indicated.

- economic indicators - the price of consumption is given, that is, the costs of purchasing and operating the goods, cost, profit. External design. Compliance with modern design, product form and function. The business plan benefits greatly if it contains a photograph or drawing of the product, which gives a clear idea of ​​the presentation of the latter.

- comparison with other similar products - the difference between a new or existing product from competitors' products is clearly formed. If the product offered by the company does not differ from other products available on the market, then it should be indicated in the business plan how it is supposed to attract the buyer.

- patent protection - it is very important for developers of a business plan to take care of the protection of copyrights, trademarks, trade secrets. All new products, ideas, technologies, if possible, should be patented or protected by trademarks in the business plan. Describes enterprise patent rights, utility model patents, trademarks. The availability of licenses for these objects, as well as for know-how, is indicated. Details of patent documents can be referred to in the attachment to the business plan.

- export indicators and its possibilities - if the products are supplied to the external market, the main indicators characterizing the export should be given: country, sales volume, foreign exchange earnings. For other goods, the possibility or expediency of adapting the products intended for the domestic market to the conditions and requirements of foreign consumers is indicated.

- the main directions of product improvement - this paragraph provides the main goals, directions and possibilities of product modernization in order to better meet the needs of consumers.

are possible key success factors.

Content of the section of the business plan characteristics of services and products

In the section of the business plan "Characteristics of services and products" a description of the products (services) of the enterprise from the point of view of the consumer is presented, their comprehensive assessment is carried out. For this purpose, the following information is provided:

- the needs satisfied by the product - the main purpose of the product is to meet the needs of the firm's client. In this regard, the task of the business plan is to correctly determine the basic value of the product, focusing on the needs that it satisfies, and not only on its technical and operational characteristics.

The business plan reflects: scope - primary and secondary (indirect benefits); list of functional features; factors of product attractiveness; advantages; factors that ensure uniqueness; disadvantages and methods of overcoming them.

Here it is necessary to note the strengths and weaknesses of the product, to give a complete picture of the beneficial effect that can be obtained from the product, i.e. for what the goods are bought. The consumer, on the other hand, perceives the product as a set of certain properties, distinctive features, which make it possible to obtain a useful effect. These properties and features are determined by the specifics of the product.

- quality indicators - directly related to the properties of the product are indicators of its quality: durability, reliability, simplicity and safety of operation and repair, other advantages. Some quality indicators can be quantified, the relevant data is provided in the business plan. The set of properties, kick and quality level, should be measured in terms consistent with the consumer's perception. Quality indicators can also be presented in a table. The presence of industrial product certificates is indicated.

- economic indicators - the price of consumption is given, that is, the costs of purchasing and operating the goods, cost, profit. External design. Compliance with modern design, product form and function. The business plan benefits greatly if it contains a photograph or drawing of the product, which gives a clear idea of ​​the presentation of the latter.

- comparison with other similar products - the difference between a new or existing product from competitors' products is clearly formed. If the product offered by the company does not differ from other products available on the market, then it should be indicated in the business plan how it is supposed to attract the buyer.

- patent protection - it is very important for developers of a business plan to take care of the protection of copyrights, trademarks, trade secrets. All new products, ideas, technologies, if possible, should be patented or protected by trademarks in the business plan. Describes enterprise patent rights, utility model patents, trademarks. The availability of licenses for these objects, as well as for know-how, is indicated. Details of patent documents can be referred to in the attachment to the business plan.

- export indicators and its possibilities - if the products are supplied to the external market, the main indicators characterizing the export should be given: country, sales volume, foreign exchange earnings. For other goods, the possibility or expediency of adapting the products intended for the domestic market to the conditions and requirements of foreign consumers is indicated.

- the main directions of product improvement - this paragraph provides the main goals, directions and possibilities of product modernization in order to better meet the needs of consumers.

are possible key success factors.

The most important component of product planning is the issue of its renewal. Competition pushes entrepreneurs to constantly update their products, threatening the lagging behind with financial losses. Experience shows that there are more chances to penetrate the market with a novelty than to squeeze the manufacturers of a well-known product.

The section of the business plan

Business plan structure - a written description of a project, the amount and timing of its implementation. Such a plan characterizes the expediency of its existence. The composition of a business plan largely depends on the area in which the project is located, as well as on what size it has. So, if it is planned to manufacture a new type of product, then you need to develop the most detailed business plan that will describe all the advantages of the new product, as well as the process of its manufacture. If we are talking about opening a trading facility, then the business plan can be simple and include only sections with a brief description and with the calculation of the payback period. The structure and content of a business plan plays an important role in the beginning of the activities of an organization.

So, you can consider such a thing as a detailed structure of sections of a business plan. It includes a number of elements, each of which has its own importance.

It reflects the name of the project, the name of the organization that will implement it, the location of the organization, phone number, date and time of the business plan. If a business plan is going to be presented to an investor or a credit institution, then it is necessary to indicate the need for the financial part and note how long the project will pay off.

This section provides copyright protection for the project developer, and if this memorandum is short enough, then it should be placed on the title page. The main purpose of the memorandum is to warn the persons who will get acquainted with it that the information is confidential and that the new person guarantees the non-dissemination of information without the consent of the author. There may also be a ban on copying all the information contained, or it may be a requirement to return the plan to the author if he is not of interest.

This section has an advertising character, and it also helps to identify the interest of the person to whom the business plan will be addressed. This section should be properly formatted, as it gives the first impression of investors about the business plan.

In this section, it is necessary to present the entire business plan in a concise form, while disclosing the essence of the project. The basis for writing is the information contained in all sections. In general, the structure of the resume can be as follows:

  • description ;
  • resource availability;
  • how it will be implemented;
  • what is the uniqueness of the project; <
  • investment amount;
  • profit forecast;
  • how loans will be returned to investors;
  • project efficiency.

This section describes the purpose of the project, as well as a description of the goods or services that will be provided to the market during the implementation of the project. The real benefit of customers from receiving this product or service is indicated. A description of the advantages of a new product, product or service, the uniqueness of the project is given. This section also describes the patents that exist, and also indicates the copyright.

This section contains the results of marketing research, as well as an analysis of the position of competitors in the industry. Such information will be really useful for investors.

It is important to correctly present the main idea of ​​the new project and emphasize its originality in the current state of affairs. It is also necessary to describe a deep understanding of the state of the organization. At this stage, you need to evaluate the latest innovations in the entire industry, as well as list the main competitors, indicating their advantages and disadvantages.

This section contains a complete detailed analysis of the position of the enterprise in this industry, as well as lists the main organizational characteristics. Namely - the types of activities of the organization are listed, as well as the list of goods sold or services provided. Describes the legal form of the enterprise, founders and staff. A series of data follows:

  • the main economic indicators of the organization;
  • the address of the enterprise, the type of premises, the need for repair or reconstruction;
  • the specifics of the enterprise - hours, days and weeks.

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