Private kindergarten business plan

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1. Key planning trends and business plan structure

In world practice, the preparation of a business plan takes place on the basis of standard design requirements. In this regard, there is a typical structure of a business plan. It includes the following sections:

III. Analysis of the state of affairs in the industry.

The structure of the business plan may vary depending on the specific goals, objectives and business object. The content of a specific business plan depends on the specifics of the project, which is determined, first, by the size of the enterprise; second, the nature of the project (expansion of an existing or creation of a new enterprise) and, third, the terms of financing (the presence or absence of the need for external sources).

The scope and content of the business plan are also influenced by the size of the industry focus of the project. Large projects require more preliminary development, and for a small enterprise, you can limit yourself to a business plan that is more compact in form and content.

Let's take a closer look at the above traditional sections of a business plan.

I. Title page. The purpose of this section is to give an idea of ​​the project. On its basis, a potential investor can immediately determine whether participation in the project is of interest to him. Typically, the title page contains the following information:

- full name of the company;

Organizational plan of the educational institution

Brief Investment Memorandum

Purpose of commercial and economic activity:

  • meeting social needs in the education of children in preschool educational institutions - the development of basic mental processes (attention, thinking, memory, imagination), using, first of all, new information technologies;
  • receiving income used for the welfare of the members of the preschool educational institution and the development of the educational and methodological base.

To achieve this goal, it is necessary to solve the following tasks:

  • training of specialists in the field of new information technologies in education;
  • organization of a computer class;
  • drawing up a program for the development of attention, memory, thinking and imagination using special software;
  • conducting an advertising campaign in the media and with parents and children.

The structure of the proposed services is as follows:

  • getting initial computer skills;
  • access to Internet resources;
  • working with developmental and educational software products (Intellect- plus "," Smart child ", etc.);
  • play leisure;
  • work with a software package (Windows, office software package, PhotoShop, etc.) to improve the level of computer knowledge (for the most gifted children).

Fundamentally new is the fact that in this project there is the introduction of new information technologies in education at preschool educational institutions, which is an exception, i.e. an attempt was made to combine modern technologies with a child's worldview and reason.

The amount of initial investment - 2,028,000 rubles;

Break-even point - for 3 months;

Reforming the education system and modern socio-economic conditions in our country have led to the fact that the opening of educational institutions has become a very profitable business due to quick payback and high profitability, which in turn attracts a huge number of entrepreneurs.

This is not surprising, since the demand for education is currently very high, be it a higher education institution, educational courses, individual educational services or a children's development center. Those who wish to receive this or that education and the corresponding document will always be found. Thus, opening your own educational institution is a fairly profitable business.

But to prevent your business from incurring losses, it is necessary to draw up a business plan for an educational institution that can reflect all the risks of the enterprise.

Initially, I would like to note that the calculations presented here are focused on a provincial industrial city with a population of approximately 350,000 and an average per capita income of 23,000 rubles per month. This business plan reflects the main organizational and substantive conditions for opening a non-state educational institution that provides services for teaching foreign languages ​​(English, French, German).

In order to write a good business plan, remember that its structure should include the following sections:

  • Summary.
  • Description of educational institution services.
  • Innovative potential of the enterprise (firm).
  • Clientele and the market of educational services.
  • Competition.
  • Resources required to start an activity.
  • Organizational planning.
  • Financial plan.
  • Risk analysis.

An example of writing a business plan for an educational institution

The idea of ​​opening a non-state educational institution on the basis of such an organizational and legal form of doing business as an individual entrepreneur (IE) is based on the provision of general educational services to the population in the field of teaching foreign languages ​​and combines the classic foundations of tutoring and basic principles management of highly organized educational institutions.

The list of services, in addition to traditional training in the basics of foreign languages, includes additional services of an informational and organizational nature.

Within the framework of this educational institution, it is planned to implement an innovative approach to the organization of tutoring, as a result of which our company receives a qualitative difference in comparison with similar educational institutions. The implementation of student-centered learning and an individual approach leads to more effective teaching, in contrast to teaching foreign languages ​​in public educational institutions.

To start doing business in such an organizational and legal form as an individual entrepreneur, you need insignificant capital, as a result of which the need for the services of credit institutions is eliminated. This greatly reduces the risk. Due to the demand for the services offered, the financial costs pay off within a short time (3-5 months).

For the implementation of the learning process in this educational institution, experienced, highly qualified, disciplined teachers are selected, who at the same time are PC users. Each teacher is expected to have a portfolio that reflects the main merits of its owner: a diploma of education, participation in conferences, reviews and characteristics.

Financial model of a private kindergarten

Brief Investment Memorandum

The business plan is designed to open a private kindergarten for children from 2 to 4 years old.

The capacity of the kindergarten is 27 children (3 groups of 9 children each).

The kindergarten reaches its maximum occupancy at 4 months.

The cost of a child's monthly stay in kindergarten is 25,000 rubles.

The prospects for doing business in the private sector of preschool education are determined by the high demand for the services provided due to the lack of places in public kindergartens.

When organizing a marketing strategy, it is necessary to include the following tools and channels for promotion and sales:

  • sign
  • window advertising
  • flyers
  • internet
  • cross marketing
  • word of mouth.

  • Manager ,
  • Nurse ,
  • Accountant ,
  • 3 senior educators,
  • 3 teacher assistants.

Investments in opening a private kindergarten: 535,900 rubles.

Monthly profit - RUB 89,370.

Monthly costs will amount to 437,500 rubles.

Brief Investment Memorandum

Purpose of commercial and economic activity:

  • meeting social needs in the education of children in preschool educational institutions - the development of basic mental processes (attention, thinking, memory, imagination), using, first of all, new information technologies;
  • receiving income used for the welfare of the members of the preschool educational institution and the development of the educational and methodological base.

To achieve this goal, it is necessary to solve the following tasks:

  • training of specialists in the field of new information technologies in education;
  • organization of a computer class;
  • drawing up a program for the development of attention, memory, thinking and imagination using special software;
  • conducting an advertising campaign in the media and with parents and children.

The structure of the proposed services is as follows:

  • getting initial computer skills;
  • access to Internet resources;
  • working with developmental and educational software products (Intellect- plus "," Smart child ", etc.);
  • play leisure;
  • work with a software package (Windows, office software package, PhotoShop, etc.) to improve the level of computer knowledge (for the most gifted children).

Fundamentally new is the fact that in this project there is the introduction of new information technologies in education at preschool educational institutions, which is an exception, i.e. an attempt was made to combine modern technologies with a child's worldview and reason.

The amount of initial investment - 2,028,000 rubles;

Break-even point - for 3 months;

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