New product launch: the nuances of drawing up a business plan

Objectives: to attract funding, provide control and management of projects, build a project management system in the company.

How to proceed: assess the company's current readiness for project implementation, develop a business plan in accordance with the proposed procedure, integrate it with the operational and financial management system and the existing reporting system.

Formation of a business plan for any project requires the participation of many departments, specialists, outside experts. And the role of the financier in this process is perhaps the key one. Indeed, it is the comparison of financial indicators and the level of risk of different projects that enables the CEO or owners to make an informed decision. Yes, and the consolidation of data, design and even presentation of the project is often entrusted to the CFO, just as control over financing and execution of work.

NPO Petrovax Pharm develops and manufactures innovative medicines, as well as conducts research. Let's consider the procedure for forming a business plan on the example of a project for the development of a medicinal product and its subsequent implementation in Russia and the CIS countries. I would like to note some of the features of such projects.

Firstly, the result is of a dual nature: the company receives not only profit or loss, but also acquires intellectual rights.

Secondly, the project assumes variability in the use of the results: (a) to diversify the company's product portfolio, (b) to exercise intellectual property rights to third parties, or (c) to create a joint venture to develop and sell drugs ... That is, depending on the goals, different options for financing and exiting the project are considered. Thirdly, the business plan is used not only to attract external funding: on its basis, internal documents for the project are developed (for example, the charter, timetable, resource plans, budgets, reporting format, etc.). Fourth, a high degree of uncertainty and novelty is inherent in projects for the development of a new drug, therefore, before starting work on a business plan, the idea and the ways of its implementation must already be sufficiently developed. We count on the success of the chosen project, although we continue to monitor the risks and adequately respond to them.

The structure of the business plan, if possible, should reflect the sequence of activities for the preparation and implementation of the project. The sections "Project Summary" and "Risk Analysis" are key for external users (bankers, potential investors and partners, as well as for the board of directors or owners), but at the same time they are less informative for the company's employees. The “Project Summary” contains information about the potential in the current or changing market conditions with an understandable trend, and the “Risk Analysis” - about the conditions under which the project becomes impracticable and / or inexpedient. They are usually written after all the justifications are ready.

Expert Opinion

Tatiana Shkred, Chief Financial Officer of Leasing-Project LLC

I fully agree with the author that for external users the key sections of the business plan are “Project Summary” and “Risk Analysis”. By providing financing for a specified period, the lender wants to make sure that he can receive his funds and interest on them on time. He is not very interested in the size of the profit from the project as a whole, because the size of the creditor's income is prescribed in the contract, and the main thing for him is that the cash flow is sufficient to fulfill obligations under the loan agreement. With an investor, everything is different, and his risks are much higher. In many cases, he risks losing all his invested capital. When you have a lot of different projects in front of you, then you, as an investor, will be primarily interested in three main indicators from the resume: the amount of investment in the project, the effective rate for the project and the payback period. If the values ​​of these three indicators are equal (how much they can be equal in different areas), the investor will assess the risks.

The business plan is developed by employees of different departments, in our case the responsibility was distributed as follows:

  • introduction - strategic development department, finance department;
  • project summary - strategic development department, finance department;
  • market analysis - marketing and sales department, strategic development department, hired consultants;
  • R&D plan - R&D department;
  • marketing plan - marketing and sales department, financial department;
  • production plan - production directorate, quality service;
  • resource plan - strategic development department, financial department;
  • organizational and management structure - strategic development department;
  • project schedule - strategic development department;
  • financial plan - finance department;
  • project efficiency - finance department;
  • risk analysis - Strategic Development Department, Financial Department.

Let's consider the content and structure of the sections in more detail.

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The current economic situation in the Russian Federation dictates to enterprises a new approach to intrafirm planning. The process of entering the Russian economy into the system of market communications, the activities of economic entities in a competitive environment and in a constantly changing competitive environment require an entrepreneur or enterprise manager to improve entrepreneurial activity. They are forced to look for such forms and models of planning that would ensure the maximum efficiency of the decisions made. The best option for achieving these decisions is a business plan. business planning economic

In a market economy, a business plan is a working tool used in all areas of entrepreneurship. The business plan describes the process of functioning of the company, shows how its leaders are going to achieve their goals and objectives, primarily increasing the profitability of work.

A well-developed business plan helps the company grow, gain new positions in the market where it operates, draw up long-term plans for its development, concepts for the production of new goods and services, and choose rational ways to implement them.

The business plan is a permanent document; it is systematically updated, changes are made to it, related both to changes occurring within the firm, and changes in the market where the firm operates, and in the economy as a whole.

Development of a business plan is necessary for an enterprise in the event:

- new production opening (new product);

- creation of a new enterprise.

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Head of the Department of Organization Management, Cand. ped. sciences

              ___________________ E. ... Sabirov
"____" 2021

Final qualifying work


Group student _____________ _____ ____________

Supervisor __________________________ _______________

Consultant Cand. economy. the science. . Ataev

Normocontroller S. Korobeinikova

In a market economy, a business plan is a working document used at almost all stages and in all areas of entrepreneurship and commerce. It is the main tool for internal planning and effective management. The main goal of developing a business plan is to formulate or clarify the basic concept of the company's development, i.e. to plan production, economic, marketing, economic, financial, investment, social and ecological (more precisely, environmental) activities for the nearest and rather distant periods of time in strict accordance with the needs of the target market and the real possibilities of acquiring the necessary types of resources. With the help of a business plan, the process of familiarizing potential investors with a given firm and the state of financial and other affairs on it is standardized. One of the main illustrative purposes of a business plan is to show how money or other resources will turn into more money for an investor. In other words, the investor (lender) should see a real opportunity to make a profit, not after, but before spending the money on the proposed business project. In the last 10-15 years, Western companies have used a business plan not only as a tool to attract investment, but also, which is no less important, as the main basis for intra-firm long-term and current planning. The general purpose of a business plan is to bring together the plans, intentions, intentions of the company's management for its development or improvement. At the same time, it is designed so that any interested investor could get a fairly complete and comprehensive picture of the forthcoming activities of the firm. The development of business plans has acquired particular relevance in our country recently in connection with the opening of financing of individual projects of Russian entrepreneurs from foreign investors. A compulsory document for participation in a project competition is a business plan of organizations participating in such a competition. As a result, we conclude about the relevance of the choice of the topic of the final qualifying work. The object of the final qualifying work is the economic activity of LLC NOVO-Stroy. The subject of the final qualifying work is business planning as a necessary condition for the successful development of an enterprise. The purpose of the final qualifying work is to develop a business plan for a new production. To achieve the goal of the final qualifying work, as a result of its implementation, the following tasks were solved: - to study the theoretical aspects of business planning; - to give a general description of LLC "NOVO-Stroy"; - to identify the problems of the activities of LLC "NOVO-Stroy"; - to substantiate the business plan of the new production of LLC "NOVO-Stroy". Research information base - production and financial reporting, in-house documentation of LLC "NOVO-Stroy". The methodological base of the research is a system of methods used in cognition of managerial business processes, including: the method of system analysis, comparison, synthesis.

Goals and objectives of the business plan

Typology of business plans

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