Features of the business plan of the investment project

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Introduction

Planning is the norm in any business. With the development of the market in Russia, the need for business plans became so obvious that already in 1994-1995. their application becomes mandatory. In January 1995. the Moscow government, for example, published a decree recommending the use of a business plan "in order to improve methods for calculating the economic efficiency of design solutions and the commercial feasibility of investing in the design and construction of facilities and urban development complexes." Large commercial banks, in particular Menatep, have developed detailed lists of questions that need to be answered in a business plan, as in a “necessary document”.

A business plan acts as an objective assessment of the company's own entrepreneurial activity and at the same time a necessary tool for design and investment decisions in accordance with the needs of the market. It describes the main aspects of a business enterprise, analyzes the problems it will face, and identifies ways to solve them. Consequently, a business plan is simultaneously a search, research and development work.

It would not be an exaggeration to name a business plan as the basis for managing not only a commercial project, but also the enterprise itself. Thanks to the business plan, the management has the opportunity to look at their own company from the outside. The very process of developing a business plan, which includes a detailed analysis of economic and organizational issues, forces one to mobilize. The purpose of a business plan can be obtaining a loan, or attracting investment, determining the strategic and tactical guidelines of the company, etc.

The business plan provides for the solution of strategic and tactical tasks facing the enterprise, regardless of its functional orientation:

organizational - managerial and financial - economic assessment of the state of the enterprise;

identifying potential business opportunities, analyzing its strengths and weaknesses;

formation of investment goals for the planned period.

What kind of business is currently relevant in Europe. Business ideas from Europe Starting a business is an important and responsible step that requires determination and desire. Very often people from starting a business

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    Introduction
  • I. General characteristics of the business plan of the investment project
  • 1. Structure, content of the business plan of the investment project
  • 1. Concept and objectives of an investment project business plan
  • 1. Calculation of the estimated project effectiveness
  • II. Development of a business plan for an investment project on the example of the travel company "AMG Holidays"
  • 2. Sections of a business plan for investment attractiveness
  • 2. Potential Risk, Assessment and Challenges
  • Conclusion
  • List of References
  • Appendices

1. main page of the business plan - contains the name of the company, its legal and actual addresses, telephones, e-mail and website address (if any), the name and full details of the owners of the company, the name and very briefly (in one sentence) - the essence of the project, information about the project executors and the date it was drawn up.

2. Summary of the project - represents the main provisions, essence, "extracts" from the project, its main conclusions. The purpose of the resume is to interest the investor and make him familiarize himself with the content of the business plan in more detail. The volume of a project summary in a business plan is usually 2-3 pages of text, which should be composed in simple words without using terminology and in simple sentences. The resume should show the investor the profitability and prospects of investments in the presented investment project.

3. the writing of the company - the author of the investment project - contains basic information about the company that offers this investment project, its full details, information about the founders and their details, company goals, management information, company history, achievements, organizational structure, main products, and place of the company On the market.

4. writing a product or service - includes information about a product or service, its main characteristics, main consumers, consumer properties of the product, differences from existing analogues, information on patents and licenses.

5. marketing analysis - contains information about the products available on the market, competitors' products, comparison of the characteristics and consumer qualities of competitors' products and the proposed product, information about the names of competitors and their details, competitors' prices and their strategy for promoting goods.

Marketing analysis is the very first and very important stage in writing a business plan. The most important section in marketing analysis is to determine the volume of the sales market for products, the market share of competitors, and determine the motivation of buyers to make a purchase decision.

The main task of this section of the business plan is to answer the questions - how much and what kind of goods the market requires, at what price and why consumers are ready to buy it. This section should also provide an analysis of the state and development trends of the industry, the average profitability and production volumes of enterprises in the industry, the degree of development of competition and barriers to entry into it.

1. Description of the problem, goal setting and definition of the scope of tasks

2. Feasibility study of the investment project. Business design

Characteristics of the enterprise and its development strategy

Analysis of sales markets. Marketing strategy

Forecasting financial and economic activities

Project Performance Indicators

Introduction

In the Republic of Belarus, immediately after gaining independence, the question of investing in the economy of the young country arose with great urgency. On May 29, 1991, the Supreme Council adopted the Law "On Investment Activity in the Republic of Belarus", and on November 14 of the same year, the Law "On Foreign Investments in the Republic of Belarus". These two laws in the next decade determined the framework of investment activities in the republic, carried out its legal regulation. During this time, serious and political and economic changes have taken place in the country, affecting all areas of our society, including the sphere of investment activities. As a result, the "Investment Code of the Republic of Belarus" was developed, adopted by the House of Representatives on May 30, 2021, and approved by the Council of the Republic on June 8, 2021, and entered into force.

This document defines the general legal conditions for the implementation of investment activities in the Republic of Belarus and is aimed at stimulating it and state support, as well as protecting the rights of national and foreign investors on the territory of the Republic of Belarus. There are given the basic concepts used in the field of investment activities: goals, forms, and methods of its state regulation; guarantees of investors' rights and other fundamental aspects of investment activities.

Over the years of the economic crisis and the subsequent transformations in the economy of the republic, there is a need to modernize and renew the fixed assets of industry, agriculture and improve the competitiveness of the economy. At the same time, it became clear that this process cannot be carried out without internal and external investments in the economy. With the adoption of the "Investment Code" legislation in this area has become more transparent. The banking and tax spheres of economic activity also underwent changes.

Introduction

In the Republic of Belarus, immediately after gaining independence, the question of investing in the economy of the young country arose with great urgency. On May 29, 1991, the Supreme Council adopted the Law "On Investment Activity in the Republic of Belarus", and on November 14 of the same year, the Law "On Foreign Investments in the Republic of Belarus". These two laws in the next decade determined the framework of investment activities in the republic, carried out its legal regulation. During this time, serious and political and economic changes have taken place in the country, affecting all areas of our society, including the sphere of investment activities. As a result, the "Investment Code of the Republic of Belarus" was developed, adopted by the House of Representatives on May 30, 2021, and approved by the Council of the Republic on June 8, 2021, and entered into force.

This document defines the general legal conditions for the implementation of investment activities in the Republic of Belarus and is aimed at stimulating it and state support, as well as protecting the rights of national and foreign investors on the territory of the Republic of Belarus. There are given the basic concepts used in the field of investment activities: goals, forms, and methods of its state regulation; guarantees of investors' rights and other fundamental aspects of investment activities.

Over the years of the economic crisis and the subsequent transformations in the economy of the republic, there is a need to modernize and renew the fixed assets of industry, agriculture and improve the competitiveness of the economy. At the same time, it became clear that this process cannot be carried out without internal and external investments in the economy. With the adoption of the "Investment Code" legislation in this area has become more transparent. The banking and tax spheres of economic activity have also undergone changes.

As a result of all these changes, by the resolution of the Ministry of Economy of the Republic of Belarus No. 93 dated April 18, 2021, the "List of strategic investment projects for the period up to 2021" was approved.

Strategic investment projects have been developed for all areas of the republic's industrial complex, fuel and energy and agro-industrial complexes, social and cultural complex and communications. The main goals of the programs:

creation of new types of products that meet international standards, and providing them to consumers within the republic:

reduction of production costs;

import substitution, development of export potential;

sustainable supply of electricity to the republic to ensure the life of the population and industrial production;

development of modern communications on the territory of the republic;

development of culture and education;

development of the road network of the republic.

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