Essence, necessity and structure of a business plan

The concept of a business plan Aims and functions of business planning Creating a business plan for your own company Techniques for developing a business plan Business plan structure Business plan for various business areas

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Essence, necessity and structure of a business plan

In this article, we consider the company's activity in the market in the context of its serious application to change the balance of power in the competitive field. This usually happens when a new player appears or an existing market operator has a new direction that can generate significant cash flows and profits. These events are preceded by a special procedure - business planning, which came to us in the 90s from the West. At the moment, this type of planning activity has firmly taken its place in the management of Russian companies.

The relationship between business planning and project activities

In the context of the mission of our site, the interconnection of such phenomena as the project and the business plan is of interest. The project manager accepting the task for execution relies on a number of documents preceding the project planning phase: concept, feasibility study, charter and business plan, which is sometimes replaced by a business case if there is no need for detailed preliminary planning. This suggests that business planning is not a prerequisite for project implementation, but it is extremely useful.

Another question is the following: is the entire set of tasks of the business plan included in the responsibility of the project manager? Not at all. This also applies to the timing of the project, and the business plan, and the scope of tasks (see the diagram below). To answer this question, we need to clarify the concept and content of business planning (BPL) as an important, integral part of modern management, which is one of the two sections of its planning function.

Business planning in an enterprise is the process of developing a comprehensive plan of activities at a strategic or tactical level with a systematic description of the business as a purposeful activity to make a profit. This type of planning activity is based on the company's development strategy, covers the business in whole or in part, serves to design a business from scratch or to reorganize it. The business plan, as a result of the LTP, serves as a document through which the management of the business is formed and ensured its viability.

The content of the business plan meets the criteria of brevity, clarity and accuracy in shaping the image of the future business or direction of activity. Lines of activity are also called lines of business, which may be associated with:

  • the company's products;
  • the work performed by the company;
  • the services provided;
  • technical solutions;
  • lobbying the interests of the company.

The concept of "business planning" is two-fold, and its content corresponds, on the one hand, to serving business as a special form of socially useful activity for the purpose of making a profit. On the other hand, a planning document is created that systematically describes this kind of activity. This plan, as a set of interrelated elements, includes the results of planning in the areas:

  • Marketing;
  • Finance;
  • Manufacturing ;
  • Purchasing ;
  • Sales ;
  • organization;
  • personnel;
  • costs and financial results;
  • risks, etc.

It is known that not every project brings profit in an explicit, obvious form, although every such task should bring benefits. For example, the construction of social facilities (dispensaries, kindergartens, housing and communal facilities) does not bring profit, but, on the contrary, increases the company's expenses, that is, it spends the financial result of the main activity. Therefore, a significant part of the company's projects is planned, but these plans do not fit into the concept of business planning.

Essential moments of the LTP

The essence and significance of business planning lies in the perception of its results as the basis for the long-term success of the company. Ideally, a well-executed business plan forms the main share of success in the rational use of financial resources. In addition, a full-fledged, but not excessive, provision of supply (including labor resources), production, promotion of the company and its product is achieved. Thus, the dynamics of growth in sales volumes and financial results is stable and in line with forecasts. An entrepreneur always puts his ideology into the content of planning, which reflects his attitude to the business plan.

Marketing, advertising and trade Business planning abstract Russian Natalia Rakova 21.1.004

Not all entrepreneurs today pay attention to the stage of business planning, explaining their position by the impossibility of planning in conditions of economic instability. This approach cannot be called thoughtful, because the very essence of business planning implies the ability to avoid economic collapse in difficult conditions. Our extensive catalog of business plans, where you can easily purchase the solution you like, will be of great help.

Basic parameters

The concept (essence) of business planning follows from its functions, since it is the functions that determine the circles of influence of the provisions of the plan and allow you to analyze the effectiveness of its implementation.

  • development of an entrepreneurial strategy;
  • formation of a set of steps to implement the selected strategies and assess the effectiveness of their implementation;
  • the mode of attracting the necessary resources ( financial, labor) to implement the strategy.

Based on the listed areas of planning, you can define a business plan as a project for the implementation of business operations in the context of achieving the strategic goals of the enterprise.

In order for all the actions of the project participants to be productive and consistent in the process of implementing the planned activities (functioning of the company), the plan must have a clear goal. You can view and, if you wish, purchase a ready-made business plan in the catalog of business plans by the link.

Goal definition

The formulation of the goal of business planning is an individual process and often depends on many external and internal factors in which a particular enterprise has to function.

However, almost all private goals can be combined into the main goal of business planning - this is to obtain information about possible ways of developing resources in the context of extracting maximum profit from them.

An entrepreneur, who at the initial stage has a list of resources and must find the answer how to use them most effectively, actually has a task before himself, the solution of which will be documented in the form of a business plan.

Task Definition

The presence of traceable links between the goals and objectives of planning makes it possible to assess the effectiveness of the provisions of the plan.

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1. The concept of a business plan, the purpose of its development

Among entrepreneurs, it is rare to find a person who passively observes what is happening. Any owner seeks to realize his personal interests through the use of the needs of other people. And this requires an awareness of the goals of activities and volitional efforts to achieve them. Therefore, at the level of a business entity, the forecasting process is organically transformed into a planning process, in which subjective factors reflecting the interests of entrepreneurship are added to the understanding of the objective living conditions. The rational achievement of subjective factors in business is realized through plans.

A plan is a working tool for achieving a set goal by a business entity, created on the basis of a market forecast of the economic environment and assigned by executors, time and money Ansoff I. Strategic management. - M .: Economics, 1989 .-- P. 78.

The above plan definition contains the following keywords:

"tool" means that the plan is not an end in itself, but a means to an end. The arsenal of means to achieve a goal may include economic, psychological, commercial, organizational, personnel, technological and other actions. The means to an end cannot change, and this is the meaning of the concept of "working tool", when the planning mechanism provides for a constant opportunity to clarify the means used, if the goal and changing business conditions require it. This approach means the dominance of the adaptation of the plan over its stability;

"achievement of the set goal" - determines the satisfaction of personal and collective interests of employees of the object of management. The goal - as a desired result, as the center of aspirations in the plan - must be carried out exactly on time;

"based on the market forecast" - means that the subjective actions of the plan executors are based on their understanding of the objective laws of the existence of the economic environment and its use;

"scheduled for performers, time and means" - means that the action plan must necessarily be provided with resources: temporal and spatial, that is, must be provided in terms of execution by material, labor, financial and intellectual means. Without such support, the plan turns into a fantasy, but not into a really achievable event.

Based on the above definition of a plan, you can define the main goal and main task of planning. The main goal of the plan is the realized event. The main task of planning is the choice of volitional responsible actions in the conditions of existing resource constraints, balanced in terms of performers, time, resources V. Goremykin, E. Bugulov, A. headless. Enterprise planning. M .: Filin, 1999 - S. 74.

Planning is the process of economic substantiation of the rational behavior of a business entity to achieve its goals. Planning is the process of setting goals, determining priorities, means and methods of achievement. It is often viewed as the final stage of forecasting, during which decisions are made based on the choice of certain development alternatives. Planning is central to the mechanism of economic management as a way to achieve goals based on the balance and consistency of all production operations.

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