Enterprise business plan

Based on practice, every enterprise needs a good business plan, regardless of the size of production or type of activity. To reduce the risk, you must first conduct a thorough analysis of the business idea, check its realism and correctness, how reasonable and thoughtful it is. This document is also necessary for familiarization with those from whom the entrepreneur plans to borrow money or other property for the implementation of a business project. Looking through this document, they will be able to understand how realistic and promising the business is, whether there is a possibility of returning their money, how justified the risk of providing their own funds or property for the use of a businessman.

In terms of its composition and structure, a business plan is different, but in content it is the same. The character of the conditions of activity specified in the document also differs, since each enterprise has a certain volume of production, various types of services or products, their novelty, etc. Usually a standard business plan consists of several sections:

  • Summary
  • Description of services or products
  • Market analysis
  • Competitor analysis and assessment
  • Marketing plan and its strategy
  • Production plan
  • Organizational plan
  • Financial plan.


This section of the business plan is its summary and consists of two pages. Resumes are preferred by investors and lenders. With the help of this section, you can understand and see the advantages and main features of a business project and their differences from similar documents. By studying the content, investors can conclude whether they should continue reading the business plan and spend their time on it. Therefore, this section should contain clear and basic provisions of the business project and answer the questions of investors and creditors, what they can get if it is successfully implemented and launched, and what the risk may be in case of loss and failure of a business project.

To get answers to the listed questions, it is necessary to include in this section the definition of the directions and areas of the enterprise. Manufactured products, various market areas and the capabilities of an enterprise's technological process can serve as boundaries of a field of activity. After that, you need to set the goals that the firm will strive to achieve. For example:

  • increases in the company's share in the market before a certain date of the calendar
  • several times increase in the volume of sales of products
  • increase in the volume of services of the service center <
  • improving the quality indicators of products
  • reducing the time required for the development and production of new products
  • new products entering the market and replacing old products.

At the end of each executive summary, the project's financial performance is expected in the future. Each resume is compiled after writing a business plan.

Description of services or products

This first section of the business plan contains a description of those services or products that the businessman plans to provide or produce in the future. This section usually answers the following questions:

  • What requirements or needs should a service or product meet?
  • How can you benefit from these services or products?
  • What are the differences between products (services) from similar products (services) of competitors?

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    • 1. ... Summary 4
    • 1. ... Goals and Objectives 4
    • 1. ... Description of the company and its goods (services) 5
    • 1. ... Consideration of sales markets for goods and services 6
    • 1. ... Assessment of competitors in sales markets 7
    • 1. ... Drawing up a marketing plan 9
    • 1. ... Making a production plan 12
    • 1. ... Organizational Planning 13
    • 1. ... Risk Assessment and Insurance 14
    • 1. 0. Financial plan 15
    • The relevance of this topic is that starting your activity, the director must clearly understand the need for the future in financial, material, labor and intellectual resources, the sources of their receipt, and also be able to clearly calculate the effectiveness of their use in the process of the firm's work. The development of a strategy and tactics for the production and economic activities of the company is the most important task for a small entrepreneur. A generally accepted form of strategy and tactics development is a business plan. The purpose of developing a business plan is to plan the company's economic activities for the near and distant periods, in accordance with the needs of the market and the possibilities of obtaining the necessary resources.
    • The purpose of this work is to study the order of drawing up a business plan.
    • To achieve this goal, the following tasks are solved:
    • - studying the structure of a business plan
    • - considering the principles of drawing up a business plan at each stage
    • The subject of this work is the assessment of the principles and techniques of drawing up business plans.
    • The textbooks of E. Blackwell, V. Goremykin, V. Zhukov served as the source of this work. Chernova N. and other authors.

Extreme simplicity and minimum of special terms. In general, the resume should provide answers to future investors or creditors of the firm (including its shareholders) to two questions: "What will they get if this plan is successful?", And "What is the risk of losing money?" This section prioritizes all areas of the firm's activities, target markets for each area, and the firm's place in those markets.

For each area, the goals to which the company strives are set, strategies for achieving them, including a list of necessary measures, are determined by responsible persons. This section contains information that gives an idea of ​​the company, as well as all the necessary data characterizing its commercial activities. [12, p. 18]

Goals and objectives

An analysis of the idea should be provided here. It is necessary to analyze the factors that caused the emergence of the idea and its attractiveness. How will they develop in the future?

The strengths and weaknesses of the idea are those characteristics of the idea that can be controlled by the entrepreneur, which he can influence. They usually refer to the present tense.

The following factors need to be considered here:

- organizational (legal form, the presence of premises owned or rented);

- marketing (location, marketing complex, market, its segment; competitors: how the product (service) will differ from the competitive one);

- technical (production assets: state and resources);

- financial (availability of own funds);

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