Drawing up a business plan for an Internet company
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The main stages of business planning and their essence
A business plan is a document that describes the main sections of an organization's development in a competitive market, taking into account its own and borrowed financial sources, material and human resources and anticipated risks arising in the process of implementing entrepreneurial projects.
A business plan is essential for both existing and reorganized and start-ups, as the complexity and rapidly changing environment often puts even experienced leaders in a difficult position.
Stages of preparation and development of a business plan.
The first stage is preparatory, including the collection of information about the requirements for the business plan in the selected industry and the scale of the proposed activity.
The second stage is to define the internal and external goals of developing a business plan, that is, a list of problems that need to be solved with its help. Therefore, the plan should contain an attractive commercial offer for the target market of goods (services) and investors.
The third stage is the identification of investors, which
Every commercial event should start with a business plan. It is necessary not only for investors, but also for a businessman and his employees. Consider further the stages of business planning, the passage of which will allow you to draw up an ideal plan, a wide selection of which you can find in our catalog and, if you wish, purchase.
First stage: preparatory
- the purposes of creating the document and the time required for this;
- the purpose of the plan;
- responsible executors of the sections;
- the need to attract employees from other organizations;
- the company's work schedule;
- the budget.
The preparatory phase can be divided into several steps:
- Determining the objectives of the business plan.
- Selection of information sources.
- The exact designation of the target readers of the document.
- Development of the general structure of the plan.
Second stage: development of a business plan by sections
This stage can be roughly divided into two steps: collecting the necessary information.
and direct business plan preparation.
It is quite clear that the business planning process in the absence of information about the state of the market, consumer demand, price monitoring data, etc., is simply impossible. You can get the information you need by contacting specialized marketing agencies. Alternatively, independent research is possible. Sources of information can be government reports, publications of industry associations, Internet information, articles in scientific journals, etc.
It is recommended to involve the initiators of the project (its future executors) in the implementation of the second step. Thus, the entrepreneur will be able to get the most complete and systematic understanding of the strengths and weaknesses of the company, the leading directions of its activities, the actual chances of implementing this business plan into reality.
Drawing up a business plan
Drawing up business plans is one of the first and key actions to be taken during a project. Many large and smart books are devoted to this activity, including those published by the "Dialectic" publishing house. Here we will dwell on some of the most important points that are of great importance in relation to commercial activities on the Internet.
In short, in the course of business planning, the market, consumer properties and advantages of the business being formed and the product planned for sale are investigated; an action plan is formed for the promotion of goods and services; the resources required are determined.
The success of any commercial project on the Internet is directly related to the depth and accuracy of business planning, taking into account all the factors that have a direct impact on the market situation that develops in the course of its direct implementation.
In addition, if investment is required for the implementation of the project, the business plan is the main document submitted to the investor for consideration.
A number of general rules should be followed when drawing up a business plan. In particular, a well-thought-out business plan usually:
- includes a well-articulated and well-thought-out business idea;
- is understandable not only to its authors, but also to readers;
- reflects the possibility of entering a new or larger profitable market;
- contains extremely realistic and scientifically based forecasts;
- takes into account all possible difficulties, including the actions of competitors and various changes in the market situation;
- contains clear financial calculations that determine the specific needs for funds at each stage of the project, as well as the timing of return on investment and the project's reaching the level of profitability.
When preparing a business plan, it is advisable to consider it from the point of view of an investor - to assess the persuasiveness and attractiveness of this, no doubt, a very important document.
A typical business plan for a commercial project on the Internet usually includes the following sections:
- a description of the project itself;
- a description of a potential market;
- characteristics of competitors;
- advantages in comparison with competitors;
- indication of intellectual property;
- plan of practical implementation of the project;
- short-term financial plan (from three months to a year);
- a medium-term financial plan (from two to five years);
- risk forecast;
- information about the team that participates in the implementation of the project.
Let's take a closer look at the above sections.
This section includes the following items:
- a short description of the project (one or two pages);
- a detailed description of the project (goals of the project, product or service, prospects , the status of the current project);
- description of the company implementing the project.
Potential market description
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1. Theoretical foundations of business planning
1. Business planning process
1. Sequence of business plan development
1. Business plan content
List of used literature
A business plan is the result of a comprehensive study of various aspects of the firm's activities (production, sales of products, after-sales service, etc.).
The purpose of developing a business plan is to give a reasonable, holistic, systematic assessment of the prospects for the development of the company, that is, to predict and plan its activities for the near term and future, based on the needs of the market and the capabilities of the company to meet them ...
The reasons for planning an entrepreneur's activities can be considered:
1) the very process of business planning, including the analysis of the idea, makes the entrepreneur objectively, critically and impartially look at his business from all sides. A plan is a well-mapped route that reflects the order of actions and priorities in a resource-limited setting and helps prevent implementation errors;