Coursework: Corporate Planning in the Enterprise

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State Budgetary Educational Institution of the Republic of Moldova SPO “Saransk College of Power Engineering and Electronic Engineering named after A. Polezhaeva "

By discipline: "Industry economics"

Topic: "Business plan as a form of internal planning of production and commercial activities of an enterprise"

The course project contains 28 pages, 10 sources used.


The object of the study is the industrial association "JSC" Saranskkabel.

The purpose of the work is to study the relevance of profit and profitability as an indicator of the efficiency of the enterprise, as well as ways to increase it.

During the analysis, the following techniques and methods were used: comparison and groupings; differences; statistical method; economic - mathematical; etc.

The results obtained: the profit and profitability in production were studied, the analysis of the enterprise LLC “VKM - Steel.

The degree of implementation is partial.

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Ministry of Agriculture of the Russian Federation

Trubchevsky branch of Bryansk State Agrarian University

Specialty 21.2. 5 Land and property relations

by discipline: Organization economics

Business plan is the main form of intra-company planning of an enterprise

business planning business market

1. Theoretical aspects of a business plan

1. Concept and objectives of a business plan

1. General concept of a business plan

1. Financial aspects of planning

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Federal Agency for Education

GOU SPO Ekaterinburg Economic and Technological

1. Planning the activities of the organization (enterprise): the essence of internal planning. Business plan structure

List of used sources and literature

1. planning the activities of the organization (enterprise): the essence of intrafirm planning. Business plan structure

1. Content, necessity, goals and objectives of internal planning

The rapid growth rates and constant improvement of the economy of our country are well known to all. However, very few business entities manage to conduct business in such a way that one can simply envy them. The success of an enterprise depends largely on a carefully thought out policy and a well-developed action plan.

Not all firms use formal planning systems, and those that do not always do it well, despite the fact that in-house financial planning offers a variety of benefits. Among them are systemic comprehension of the situation, clearer coordination of the efforts of the entire enterprise, more precise formulation of tasks, and so on. All this should lead to an increase in the competitiveness of the enterprise and an increase in its profits.

The planning process begins with setting common goals, which makes it possible to choose the direction of work. Goals are a category of long-term planning. They get their concretization in the formulation of short-term tasks.

The changes taking place in the global economic community in recent decades are characterized by a constant tightening of competition. In market conditions, the activities of enterprises cannot be protected from the impact of risk factors leading to unsustainable functioning. The need to survive in the global and domestic Russian markets in a developing post-industrial society requires the development of more effective management methods characterized by rational use of resources, increased flexibility and adaptability of enterprises. In this regard, the task of ensuring the stability of the enterprise by improving intra-firm planning and production regulation is particularly acute.

In today's market conditions, business leaders realize the significant role of planning in the management of the entire enterprise. Difficulties arise on the questions: to plan or not, and how to plan. Despite the available economic literature, which often describes foreign planning experience, due to the lack of its own, applicable to market conditions, there is no planning system adapted to the conditions of functioning of modern Russian organizations.

The relevance of the topic of the course work is that at the present stage of economic transformations, one of the most important tasks of forming an effective management system for business entities is the further development of the theory and practice of intra-firm planning and production regulation. The underestimation of intrafirm planning in the activities of market economy entities led to a sharp decrease in the competitiveness of enterprises, an imbalance in their production potential, a violation of the principles and methods of management, the creation of conflict situations with employees and partners and, in general, negatively affected the final results of their work.

Planning is designed to ensure interaction between the individual structural divisions of the enterprise, including the entire technological chain: research and development, organization of production, repair and maintenance work. Intrafirm planning is based on identifying and forecasting consumer demand, analyzing and assessing available resources and prospects for the development of the economic market environment.

All this speaks of the need for scientific research related to the development of directions and methods for improving internal planning, taking into account the peculiarities of development and economic management.

The most significant contribution to the development of the theory and practice of in-house planning was made by Russian scientists M. Alekseeva, Yu. Aniskin, A. Pavlova, L. Basovsky, M. Bukhalkov, V.A.Goremykin, E. Bugulov, A. Bogomolov and others.

Object of research: study of the system of intrafirm planning and regulation of production and sales of products of enterprises in a market economy.

Subject of research: organizational and economic relations of business entities that develop in the process of intrafirm planning.

The purpose of the course work is a theoretical substantiation of the issues of improving the internal planning of enterprises, production planning and product sales.

In accordance with the stated goal of the study, it is necessary to solve the following tasks:

- to study the essence and structure of the internal planning system;

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On the topic: "Corporate planning of the enterprise"

Completed by student gr. H 3-4

Checked by S. Sarukhanyan.

  • Introduction
  • 1. Intercompany planning
    • 1. Content and tasks of internal planning
    • 1. Prospective internal planning
    • 1. Medium and ongoing planning
    • 1. Organizational forms of internal planning
  • 2. The role of the business plan in enterprise planning
    • 2. Business plan value
    • 2. Typology of business plans
    • 2. Business plan sections
        2.. Business concept (resume)
      • 2. ... Current situation and brief information about the company
      • 2. ... Description of the business object
      • 2. ... Sales market analysis
      • 2. ... Competition in sales markets
      • 2. ... Marketing plan
      • 2. ... Production plan
      • 2. ... Potential risks
      • 2. ... Organizational plan
      • 2. ... 0 Financial Plan
  • Conclusion
  • Literature Introduction

It seems to me that it is impossible to start any, even a very simple thing, without making at least the simplest plan of your actions. Even in order to get to their work, anyone must mentally imagine their route. Well, who will get down to business without knowing in advance, at least approximately, the expected result? Moreover, it would be ridiculous to assume that a successfully existing enterprise that brings guaranteed profits carries out its activities chaotically, without any forecasts, plans, assumptions, in-depth comprehensive analysis, etc. Any sane person, far from the sphere of economics, production and trade, will most likely say that this is from the realm of fantasy, and since the enterprise successfully operates in a highly competitive environment, then this is the result of well-planned work.

So, activity planning is 50% of guaranteed success. But in a market where any miscalculation is a joy for competitors expecting any mistake from their "enemies", 50% for success is too little. It is unlikely that investors will invest their capital in the activities of the enterprise with the prospect of acquiring a "pig in a poke". Most likely, they will give preference to a company with a transparent, reasonable plan, which takes into account all kinds of risks, well-planned production, marketing, financial, etc. ways of solving problems aimed at achieving the main goal - whether it is conquering the market with a new product, mastering new technological equipment, providing a new but demanded service, the latest scientific developments, achieving the maximum possible profit.

So, those firms, enterprises, whose management pays great attention to intra-firm planning, have great prospects. After all, the content of intrafirm planning as a management function of any firm consists in a reasonable determination of the main directions and proportions of production development, taking into account the material sources of its provision and market demand. The essence of planning is manifested in the concretization of the development goals of the entire company and each of its divisions separately for a set period; determination of economic tasks, means of achieving them, timing and sequence of implementation; identification of material, labor and financial resources necessary for solving the assigned tasks.

A business plan plays an important role in internal planning, both for existing and newly created enterprises, because in a market economy it is a working tool that is used in all areas of entrepreneurship. The business plan describes the process of functioning of the company, how its leaders are going to solve the following tasks: increasing the profitability of work; determination of specific directions and areas of the firm's activities, target markets and the place of the firm in these markets; selection of the composition and determination of quality indicators of goods and services that will be offered to consumers; assessment of production and trade costs for the creation and sale of goods; assessment of the compliance of the company's personnel and the conditions for motivating their work with the requirements for achieving the intended goals; determination of the composition of marketing activities for market research, pricing, sales promotion, advertising and distribution channels; assessment of the financial and material position of the company and the correspondence of material and financial resources to the achievement of the intended goals.

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